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ramesh

ramesh

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Published by ramesh
contact on me-------07814030635
contact on me-------07814030635

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Published by: ramesh on Mar 16, 2011
Copyright:Attribution Non-commercial

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03/16/2011

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SUBMITTED TO:-SUBMITTED BY:-
 
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ACKN
OWLEDGEME 
N
First and foremost, we would like to express oursinceregratitude to our project guide,
.................................
We were privileged to experiencea sustained enthusiastic and involved interest from hisside. This fueled our enthusiasm even further andencouraged us to boldly step into what was a totallydark and unexplored expanse before us. We would alsolike to thank our seniors who were ready with a positivecomment all the time, whether it was an off-handcomment to encourage us or a constructive piece of criticism and a special thanks to Google and Wikipedia,from where we captured many points to take them inuse. Last but not least, we would like to thank
Mrs...............................
and the institute, in general, forextending a helping hand at every juncture of need.
 
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SUMM
AR 
The Indian advertising industry is in a phase of transition.Rapid advances in technology and an ever growing baseof empowered customers have redefined howadvertising is created, sold, consumed and evaluated. Atthis juncture advertisers are experimenting with anumber of emerging platforms including Internet whichhas been globally acknowledged as an interactivemedium with a lot of advertising potential.While the developed markets such as US and Europehave already embraced this medium, online advertisingindustry is still in its nascent stage in India. This juncturein the Indian advertising industry calls for an in-depthanalysis of the market and reflection on challenges to beaddressed. The scope of this report is to estimate themarket size of online banneradvertisements in India andidentify share of different verticals in this market. Thereport alsoaddresses some of the topical issues faced bythe industry.Our understanding of the market shows that there are anumber of factors that are advancingthe onlineadvertisement market. Growing Internet user base,increasing time spent on theInternet, broadbandpenetration into households and fragmented media

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