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2 Airtel comes to you from Bharti Airtel Limited
2 First private telecom service provider to
connect all states of India .
2 Covers 23 telecom circles of the country, has
21 million customers
2 Highly successful brand in India
Ô


2 e will meet the mobile communication needs of our customers through :
 Error-free service delivery.
 Innovative products and services.
 Cost efficiency.
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2 e will always put our customers first. e will always trust and respect
each other. e will respect our associates as we respect each other. e will
work together through a process of continuous improvement.
|artnerships :
2 |artner with world's finest companies like
Vodafone, Singtel (Singapore Telecom),
Ericsson, Nokia, Blackberry, IBM and many
more to bring the best of products & service.
The Company is:
2 The First to launch full roaming service on pre-paid in
the country.
2 The First to launch 32K SIM cards.
2 The First in Asia to deploy the multi band feature in a
wireless network for efficient usage of spectrum.
2 The First to deploy Voice Quality Enhancers to improve
voice quality and acoustics.
2 The First telecom company in the world to receive the
ISO 9001:2000 certification from British Standards
Institute.
 MARKETING MIX
2 |

2 Airtel |re-paid
2 Airtel |ost-paid
2 Blackberry ireless Handheld
2 Value Added Services (VAS)
The different value added services provided by Airtel are-
 Instant Balance Enquiry
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 Airtel Live |ortal
 SMS based Information Service
 Hello Tunes & Ring Tones
 Voice Mail Service
 Easy |ost-paid bill collection
 Gifting of Ring Tones & Hello Tunes
 G|RS
 | 
2 Customer based pricing strategies.
2 Flexible pricing mechanism
2 Controlled by TRAI.
 | 
2 It has wide and extensive presence even in the
remotest areas
2 Airtel Customer Care Touch |oints
2 Distributors like
E.g. |aan shops, grocery stores, chemists,
outlet etc.
 |




2 Large scale print and video advertising.
2 Big celebrities like SRK and Sachin are roped
in to endorse the product.
2 In 2002 Airtel got its Signature tune from A.R.
Rehman, this signature tune is perhaps the
most downloaded tune in India.
2 |rovides innovations such as Bollywood
movie premiers, music services such as ring
back tones & many more.
2 âFriendzâ pre-paid connection for youth,â
Ladies Specialâ plan, Seniors plan.
2 Executives corporate plan(First to give prepaid
in this category).
2 Special discounts in calling rates & sms
services.
2 |roviding wallpapers and screensavers on
website.
2 Sponsor many TV shows.
SWOT


 

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2 Segmentation
2 Long Term Outlook
2 |roduct Innovation
2 Quality Strategy
2 Heavy Advertising & Media |ioneer
2 Effective Sales |romotion
2 Competitive Toughness
2 Customer care
 —  |



2 Became the 1st Indian company to win the

µBest Bottom Line IT¶ & µBest Knowledge
Management¶ awards by defeating companies
such as ONGC, Birla Corp., the Tatas &
Reliance at Asian level.
2 |ositions itself as juvenile brand by linkages to
celebrities such as SRK and Sachin.
2 Airtel is transforming itself fully into a Service
Led Brand7
 ` A  


2 The Airtel logo is a strong, contemporary and
confident symbol for a brand that is always
ahead of the rest. It is a specially drawn word
mark.
2 The Airtel Image style
2 The Airtel Typographical style
2 The Airtel Colour |alette
   S  
  

  
2 New tariff plans.
2 More value added services.
2 Increase in visibility and coverage
2 The AirTel - AirTel advantage
2 New innovative packages
2 More of the e-factor
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