PITCH

DECK
ABOUT US

At Contoso, we empower businesses

to foster collaborative thinking to
further drive workplace innovation. By
closing the loop on restaurant
management, we help businesses
streamline their point-of-sale
experience. ​

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 PROBLEM

MARKET GAP CUSTOMERS FINANCIALS

Restaurants need new 10% increase of POS New restaurant tools
software solutions but efficiency prove that increased profits by $20
are using old or there’s a market for million in 2019 ​
outdated tools and simpler POS tools​
services​

COSTS USABILITY
Loss of potential income Service industry
by not offering new tools professionals want
for restaurant workers ​ something that’s easy to
adopt and simple to use
for their restaurant​

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 SOLUTION

CLOSE THE GAP TA R G E T A U D I E N C E C O S T S AV I N G S EASY TO USE

Our product makes Restaurant managers Reduce costs for client by A simple product that
restaurant management helping restaurants gauge gives restaurants the
easier, and no other their inventory and information they need in
product on the market reservations ​ order to make informed
offers the same staffing decisions ​
benefits​

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PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET

Only product First beautifully
specifically dedicated designed product that's
to the restaurant both stylish and
industry functional​

TESTED AUTHENTIC
Conducted testing with Designed with the help
restaurants in the area and input of restaurant
and service workers in
the field ​

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 PRODUCT BENEFITS

Simple and efficient to use​

Quick customer service assistance​

Free 90-day customer service phone number​

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COMPANY OVERVIEW
BUSINESS MODEL

RESEARCH​

We based our research on market trends and

data from over 1,000 restaurants ​

ABSTRACT

We believe managers need new industry tools to

help run their restaurants​

DESIGN

Minimalist design and easy to use  ​

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 MARKET OVERVIEW

$3B $2B $ 1B
Opportunity to build​ Freedom to invent​ Few competitors​
Fully inclusive market​ Selectively inclusive market ​ Specifically targeted market ​
Total addressable market ​ Serviceable available market​ Serviceable obtainable market ​

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO BUILD​ FREEDOM TO INVENT​ FEW COMPETITORS​

Addressable market ​ Serviceable market ​ Obtainable market ​

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OUR COMPETITION

CONTOSO

industry tools on the market​

Co
mp
Our product is priced below that of other restaurant

Simple and easy to use product, compared to the

complex tools of the competitors​

Affordability is the main draw for our consumers to our

COMPETITORS
Company A​
Product is more expensive ​

Companies B & C ​
Product is expensive and inconvenient to use ​

Companies D & E​
product​ Product is affordable, but inconvenient to use

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COMPETITION

CONVENIENT

A CONTOSO

EXPENSIVE​ AFFORDABLE

B
E
D
C

INCONVENIENT​

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 GROWTH STRATEGY
How we’ll scale in the future​

FEB M AY OCT
20XX 20XX 20XX

Roll out product to local Release the product to the Gather feedback from the
restaurants to help regional businesses and restaurant community to
establish the product​ monitor stock trends in expand availability of the
the restaurant industry ​ product​

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 TRACTION
Forecasting for success​

KEY METRICS REVENUE BY YEAR​

$40,000
GROSS NET
CLIENTS ORDERS
AV E N U E REVENUE
$30,000
20XX​ 10​ 1100​ $10,000​ $7,000​

$20,000
20XX​ 20​ 200​ $20,000​ $16,000​

20XX​ 30​ 300​ $30,000​ $25,000​ $10,000

20XX​ 40​ 400​ $40,000​ $30,000

$0
20XX 20XX 20XX 20XX

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2-YEAR ACTION PLAN

Supply Run focus Gather

volunteers​ groups​ feedback​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Test with Regional Deliver to

restaurants​ launch​ consumers​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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 FINANCIALS

YEAR 1 YEAR 2 YEAR 3

I nc om e ​

Use rs​ 50 ,000 ​ 4 00,0 00 ​ 1, 600, 000 ​ ​

Sal es ​ 5 00,0 00 ​ 4, 000, 000 ​ 16, 000, 000 ​ ​

Aver ag e Pr ic e pe r Sa le ​ 75 ​ 80​ 90 ​ ​

Rev enu e @ 1 5% ​ 5 ,625 ,000 ​ 48, 000, 000 ​ 2 16,0 00, 000 ​ ​

G RO SS PRO FIT ​ 5 ,625 ,000 ​ 48, 000, 000 ​ 2 16,0 00, 000 ​ ​

E xpen ses ​ ​ ​ ​ ​

Sal es & M ark et ing ​ 5 ,062 ,500 ​ 38, 400, 000 ​ 1 51,2 00, 000 ​ 7 0%​

Cus tom e r Se rv ice ​ 1 ,687 ,500 ​ 9, 600, 000 ​ 21, 600, 000 ​ 1 0%​

Pr odu ct Deve lop m ent ​ 5 62,5 00 ​ 2, 400, 000 ​ 10, 800, 000 ​ 5 %​

Res ear ch ​ 2 81,2 50 ​ 2, 400, 000 ​ 4, 320, 000 ​ 2%

TO TAL EXPENSES​ 7, 593, 750 52, 800, 000 1 87,9 20,0 00

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 MEET THE TEAM

TAKUMA HAYASHI ​ MIRJAM NILSSON ​ FLORA BERGGREN​​ RAJESH SANTOSHI​​

Pre sident ​ Chief Executi ve Offic er Chief Opera tions Offi cer VP Marketi ng

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 THE FULL TEAM

TA K U M A H AYA S H I ​ M I R J A M N I L S S O N ​​ F L O R A B E R G G R E N ​​ R A J E S H S A N T O S H I ​​
President ​ Chief Executive Officer ​ Chie f Ope rations Officer ​ VP Marketing ​

GRAHAM BARNES​ R O WA N M U R P H Y ​ ELIZABETH MOORE​ ROBIN KLINE​

SEO Strategi st ​ Product Designer ​ Content Develope r ​ te am

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 FUNDING

$12K $14K $32K $82K

ANGEL
R E TA I L S A L E S ​ INVESTMENTS​ CASH​ SHARES​
Revenue obtained from Amount obtained through Liquid cash we have on hand ​ Number of shares converted
restaurant online market  ​ other investors ​ into USD​

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 At Contoso, we believe in giving 110%. By improving the tools of 
restaurant management, we help businesses streamline their point-of-sale
SUMMARY experience. We thrive because of our market knowledge and a great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business." ​

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 THANK YOU

Mirjam Nilsson​​

206-555-0146​

mirjam@contoso.com​

www.contoso.com​

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