CHOOSING A FORM OF BUSINESS

The legal form a firm chooses to operate under is an important

decision with implications for how a firm structures its
resources and assets. Several legal forms of business are
available to entrepreneurial business owners. Each involves a
different approach to dealing with profits and losses
 THE ADVANTAGES AND DISADVANTAGES OF
EACH LEGAL FORM OF BUSINESS

ADVANTAGE

Lifestyle Independence Financial Rewards

Personal Satisfaction and Growth

Rauline Group 9
 THE ADVANTAGES AND DISADVANTAGES OF
EACH LEGAL FORM OF BUSINESS

ADVANTAGE

Financial Rewards Lifestyle Independence

Personal Satisfaction and Growth

Rauline Group 9
LEGAL FORMS OF
BUSINESS OWNERSHIP
Group 9 Report
ABOUT US

At Contoso, we empower organizations

to foster collaborative thinking to further
drive workplace innovation. By
closing the loop and leveraging
agile frameworks, we help business
grow organically and foster a consumer-
first mindset.

20XX Pitch Deck 5

MARKET GAP Few, if any, products on the market help customers like we do

CUSTOMERS 66% of US consumers spend money on multiple products that

only partially resolves their issue

FINANCIALS Millennials account for about a quarter of the $48 billion spent on
other products in 2018

COSTS Loss of productivity costing consumers thousands of dollars 

PROBLEM
20XX Pitch Deck 6
 SOLUTION

CLOSE THE GAP TARGET AUDIENCE

Our product makes consumer lives easier, and no Our target audience is Gen Z (18-25 years old)
other product on the market offers the same features

COST SAVINGS EASY TO USE

Reduce expenses for replacement products  Simple design that gives customers the targeted
information they need

20XX Pitch Deck 7

 UNIQUE
Only product specifically dedicated to this niche market

FIRST TO MARKET
First beautifully designed product that's both stylish and functional

TESTED
Conducted testing with college students in the area

PRODUCT AUTHENTIC
OVERVIEW Designed with the help and input of experts in the field 

20XX Pitch Deck 8

 PRODUCT BENEFITS

Cool and stylish product

Areas for community connections 
Online store and market swap

20XX Pitch Deck 9

COMPANY
OVERVIEW
BUSINESS MODEL

ABSTRACT
We based our research on market trends and social media

DESIGN
We believe people need more products specifically dedicated
to this niche market

RESEARCH
Minimalist and easy to use 

20XX Pitch Deck 11

 MARKET OVERVIEW

$3 BILLION $1 BILLION $2 BILLION

Freedom to invent Opportunity to build Few competitors

Selectively inclusive market Fully inclusive market Specifically targeted market
Serviceable available market Total addressable market Serviceable obtainable market

20XX Pitch Deck 12

 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO INVENT FEW COMPETITORS

BUILD
Addressable market Serviceable market Obtainable market

20XX Pitch Deck 13

 OUR COMPETITION

CONTOSO COMPETITORS

Our product is priced below that of other Company A

companies on the market
Design is simple and easy to use, compared to
the complex designs of the competitors
Affordability is the main draw for our
consumers to our product
Product is more expensive
Companies B & C
Product is expensive and inconvenient to use
Companies D & E
Product is affordable, but inconvenient to use

20XX Pitch Deck 14

OUR COMPETITION

CONVENIENT

Competitor A
CONTOSO

AFFORDABLE EXPENSIVE

Competitor D
Competitor C
Competitor B

Competitor E

INCONVENIENT

20XX Pitch Deck 15

 GROWTH STRATEGY

FEB 20XX
Roll out product to high profile or top-level participants to help establish
the product

MAR 20XX
Release the product to the general public and monitor press release and
social media accounts

OCT 20XX
Gather feedback and adjust product design as necessary

20XX Pitch Deck 16

TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

Clients Orders Gross revenue Net revenue $40,000

20XX 10 1100 $10,000 $7,000 $30,000

20XX 20 200 $20,000 $16,000

$20,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

20XX Pitch Deck 17

TWO-YEAR ACTION PLAN

DRAFT BLUEPRINTS G AT H E R F E E D B A C K DELIVER TO CLIENT

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

RUN FOCUS GROUPS T E S T D E S I GN L A U NC H D E S I G N

20XX Pitch Deck 18

 FINANCIALS

Year 1 Year 2 Year 3

INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
TOTAL EXPENSES 7,593,750 52,800,000 187,920,000

20XX Pitch Deck 19

 MEET THE TEAM

TA K U M A H AYA S H I ​ MIRJAM NILSSON​ F L OR A B E R G G R E N ​ R A J E S H S AN TO S H I ​

President Chief Executive Officer Chief Operations VP Marketing
Officer

20XX Pitch Deck 20

 MEET THE TEAM

TA K U M A H AYA S H I MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES R O WA N M U R P H Y ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer

20XX Pitch Deck 21

 FUNDING

$14,000 $12,000 $82,000 $32,000

ANGEL INVESTMENTS P R O P E RT Y SHARES CASH

Amount obtained through Revenue obtained from Number of shares converted Liquid cash we
other investors property rentals into USD have on hand

20XX Pitch Deck 22

 SUMMARY

At Contoso, we believe in giving 110%. By using our next-

generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business.”

20XX Pitch Deck 23

THANK YOU
Mirjam Nilsson​

206-555-0146

mirjam@contoso.com

www.contoso.com

20XX Pitch Deck 24