MIDYEAR INSET

January 25, 2024

MICROSOFT 365
PRODUCTIVITY ONLINE
TRAINING THROUGH DEPED
PHILIPPINES
MARICEL P. DULAY
T-III/SICT Coordinator
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PROBLEM
MARKET GAP COSTS
Few, if any, products on the market help Loss of productivity costing consumers
customers like we do thousands of dollars

CUSTOMERS USABILITY
66% of US consumers spend money Customers want something easy to use
on multiple products that only partially that helps make their life easier
resolves their issue

FINANCIALS
Millennials account for about a quarter of
the $48 billion spent on other products in
2018

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SOLUTION
CLOSE THE GAP COST SAVINGS
Our product makes consumer lives easier, Reduce expenses for replacement
and no other product on the market offers products
the same features

TARGET AUDIENCE EASY TO USE

Gen Z (18-25 years old) Simple design that gives customers the
targeted information they need

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PRODUCT OVERVIEW
UNIQUE TESTED
Only product specifically dedicated to Conducted testing with college students
this niche market in the area

FIRST TO MARKET AUTHENTIC

First beautifully designed product that's Designed with the help and input of
both stylish and functional experts in the field

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PRODUCT BENEFITS

• Cool and stylish product

• Areas for community connections
• Online store and market swap

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COMPANY OVERVIEW

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BUSINESS MODEL

RESEARCH ABSTRACT DESIGN

We based our research on We believe people need more Minimalist and easy to use
market trends and social media products specifically dedicated
to this niche market

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MARKET OVERVIEW

$3B $2B $1B

• Opportunity to build • Freedom to invent
• Fully inclusive market • Selectively inclusive
• Total addressable market
market • Serviceable available
market
• Few competitors
• Specifically targeted
market
• Serviceable obtainable
market

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MARKET COMPARISON

$3B Opportunity to build + addressable market

$2B Freedom to invent + serviceable market

$1B Few competitors + obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

companies on the market
• Design is simple and easy to use, compared to
the complex designs of the competitors
• Affordability is the main draw for our
consumers to our product
Product is more expensive
• Companies B & C
Product is expensive and inconvenient to use
• Companies D & E
Product is affordable, but inconvenient to use

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THANK YOU
Maricel P. Dulay
Teacher III/SICT Coordinator
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