TEXT AS A

CONNECTED
DISCOURSE
Reading and writing
TEXT VS. DISCOURSE

TEXT is made up of sentences.

DISCOURSE is the use of such sentences.

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TEXT VS. DISCOURSE

A text is made up of sentences having the property of

grammatical cohension.

A discourse is made up of utterances having the property

of coherence.

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TEXT VS. DISCOURSE

TEXT ANALYSIS deals with cohesion.

DISCOURSE ANALYSIS investigates coherence.

“ Peter saw cows and pigs flying around his house”

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TEXT VS. DISCOURSE

TEXT is defined in terms of its being a physical product.

Meaning is not found in the text.

DISCOURSE is viewed as a process.

Meaning is derived through the readers interaction with the
text---discourse.

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WHAT MAKES
TEXT A
CONNECTED
DISCOURSE?
TEXT BECOMES
A CONNECTED
DISCOURSE
WHEN WE
READ.
LET US READ

A LIMERICK

“ There was a young girl in a tower

Who looked just as fresh as a flower.
Her hair was like silk,
Her skin smooth as milk,
But her breath made the strongest knight cover.”

-Author Unknown

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WHAT IS READING?

READING is a cognitive process of decoding symbols to

derive meaning from a text. It is always an interaction
between the text and the reader.
We read to gain and share information and ideas, whether
for academic, personal, or professional purposes.

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EFFECTIVE READING
STRATEGIES
PREVIEWING
SKIMMING
SCANNING

PREVIEWING means looking at the readly part of the text.

It helps familiarize you with the contents of the selection
and focus on the important information in the text.

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EFFECTIVE READING
STRATEGIES
PREVIEWING
SKIMMING
SCANNING

SKIMMING the text means you look for the main point of
the reading and identify the ideas that develop it.

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EFFECTIVE READING
STRATEGIES
PREVIEWING
SKIMMING
SCANNING

SCANNING the reading is looking for specific information.

This strategy involves physically moving your eyes quickly
along the lines of text.

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20XX Pitch deck title 13
PROBLEM
MARKET GAP COSTS
Few, if any, products on the Loss of productivity costing
market help customers like we do consumers thousands of dollars

CUSTOMERS USABILITY
66% of US consumers spend money Customers want something easy to
on multiple products that use that helps make their life easier
only partially resolves their issue

FINANCIALS
Millennials account for about a
quarter of the $48 billion spent on
other products in 2018

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SOLUTION
CLOSE THE GAP COST SAVINGS
Our product makes consumer lives Reduce expenses for replacement
easier, and no other product on the products
market offers the same features

TARGET AUDIENCE EASY TO USE

Gen Z (18-25 years old) Simple design that gives customers
the targeted information they need

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PRODUCT OVERVIEW
UNIQUE TESTED
Only product specifically dedicated Conducted testing with college
to this niche market students in the area

FIRST TO MARKET AUTHENTIC

First beautifully designed product Designed with the help and input of
that's both stylish and functional experts in the field

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PRODUCT BENEFITS
Cool and stylish product
Areas for community connections
Online store and market swap

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COMPANY
OVERVIEW

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BUSINESS MODEL

RESEARCH ABSTRACT DESIGN

We based our research on We believe people need Minimalist and easy to use
market trends and social more products specifically
media dedicated to this niche
market

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MARKET OVERVIEW

$3B $2B $1B

• Opportunity to build • Freedom to invent
• Fully inclusive market • Selectively inclusive
• Total addressable market
market • Serviceable available
market
• Few competitors
• Specifically targeted
market
• Serviceable
obtainable market

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MARKET COMPARISON

$3B Opportunity to build + addressable market

$2B Freedom to invent + serviceable market

$1B Few competitors + obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

companies on the market Product is more expensive
• Design is simple and easy to use, • Companies B & C
compared to the complex designs of the Product is expensive and inconvenient to
competitors use
• Affordability is the main draw for our • Companies D & E
consumers to our product Product is affordable, but inconvenient
to use

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OUR COMPETITION GRAPHIC
CONTOSO
CONVENIENT
A

EXPENSIVE AFFORDABLE

D C

INCONVENIENT
E B

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GROWTH STRATEGY
How we’ll scale in the future

PHASE 1: FEB 20XX

Roll out product to high profile or top-level participants to help establish the
product

PHASE 2: MAY 20XX

Release of the product to the general public and monitor press release and
social media accounts

PHASE 3: OCT 20XX

Gather feedback and adjust product design as necessary

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TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40,000
Gross Net
Clients Orders
revenue revenue

$30,000
20XX 10 1100 $10,000 $7,000

20XX 20 200 $20,000 $16,000 $20,000

20XX 30 300 $30,000 $25,000 $10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO YEAR ACTION PLAN
Draft blueprints run focus group Gather feedback
Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test design Launch design Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
Year 1 Year 2 Year 3
INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

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 MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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 MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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FUNDING
$12,000

$14,000 Property
Revenue obtained from
Angel Investments property rentals
Amount obtained through
other investors

$32,000

Cash
Liquid cash we have on hand
$82,000
Shares
Number of shares
converted into USD

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SUMMARY

At Contoso, we believe in giving 110%. By using our next-

generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our
CEO says, "Efficiencies will come from proactively
transforming how we do business."

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THANK YOU
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com