A PROJECT ON INTEGRATED MARKETING COMMUNICATION

BY
AKASH CHAVAN
SUSMITA KARAL
MAHARGHA BARMAN
SHELINDHRA DAS
TANMOY DAS

DIV :- M3
SPECIALIAZATION :-
MARKETING
BRAND NAME & LOGO

2
 BRAND TAGLINE

FEEL THE MUSHROOM QUALITY WITH

US

3
HOW TO START IN TODAY’S
MARKET

4
 PRODUCT OVERVIEW

UNIQUE TESTED
Only product specifically dedicated to Conducted testing with college students
this niche market in the area

FIRST TO MARKET AUTHENTIC

First beautifully designed product that's Designed with the help and input of
both stylish and functional experts in the field 

20XX Pitch deck title 5

 PRODUCT BENEFITS

Cool and stylish product

Areas for community connections 
Online store and market swap

20XX Pitch deck title 6

COMPANY
OVERVIEW

20XX Pitch deck title 7

 BUSINESS MODEL

RESEARCH ABSTRACT DESIGN

We based our research on We believe people need more Minimalist and easy to use 
market trends and social media products specifically dedicated
to this niche market

20XX Pitch deck title 8

 MARKET OVERVIEW

$3B $2B $1B

• Opportunity to build • Freedom to invent • Few competitors
• Fully inclusive market • Selectively inclusive • Specifically targeted
• Total addressable market market
market • Serviceable available • Serviceable obtainable
market market

20XX Pitch deck title 9

 MARKET COMPARISON

$3B Opportunity to build + addressable market

$2B Freedom to invent + serviceable market

$1B Few competitors + obtainable market

20XX Pitch deck title 10

 OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

companies on the market Product is more expensive
• Design is simple and easy to use, compared to • Companies B & C
the complex designs of the competitors Product is expensive and inconvenient to use
• Affordability is the main draw for our • Companies D & E
consumers to our product Product is affordable, but inconvenient to use

20XX Pitch deck title 11

 OUR COMPETITION GRAPHIC

CONTOS
A CONVENIENT O

EXPENSIVE AFFORDABLE

D C

E INCONVENIENT B

20XX Pitch deck title 12

 GROWTH STRATEGY
How we’ll scale in the future

PHASE 1: FEB 20XX

Roll out product to high profile or top-level participants to help establish the product

PHASE 2: MAY 20XX

Release of the product to the general public and monitor press release and social
media accounts

PHASE 3: OCT 20XX

Gather feedback and adjust product design as necessary

20XX Pitch deck title 13

 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40,000
Gross Net
Clients Orders
revenue revenue

$30,000
20XX 10 1100 $10,000 $7,000

20XX 20 200 $20,000 $16,000 $20,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

20XX Pitch deck title 14

 TWO YEAR ACTION PLAN

Draft blueprints run focus group Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test design Launch design Deliver to client

Feb 20XX July 20XX Dec 20XX

20XX Pitch deck title 15

 FINANCIALS
Year 1 Year 2 Year 3
INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
Pitch deck title 20XX 16
 MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

20XX Pitch deck title 17

 MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

20XX Pitch deck title 18

 FUNDING
$12,000

$14,000 Property
Revenue obtained from
Angel Investments
property rentals
Amount obtained through
other investors

$32,000

Cash
Liquid cash we have on hand
$82,000
Shares
Number of shares
converted into USD

20XX Pitch deck title 19

 SUMMARY

At Contoso, we believe in giving 110%. By using our next-

generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we do
business."

20XX Pitch deck title 20

THANK YOU
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com