PENUGASAN 2

Kelompok 2:
1. Drh. Feny Bili
6.53
2. Drh. Savio
3. Pak Errys
4. Ibu Umi
5. Ibu Maria
ABOUT US
At Contoso, we’re an architectural firm specializing in
commercial architecture. Our aim is to foster
collaborative thinking to further drive workplace
innovation. By closing the loop and leveraging
greener commercial buildings, we help businesses
grow and nurture a consumer first mindset.

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PROBLEM
MARKET GAP
Natural building materials continue to be
consumer driven, but we're seeing a lapse of
availability in the market for these products
COSTS
Loss of sales by not offering greener
alternatives to building materials

CUSTOMERS USABILITY
25% increase of buildings that are energy Customers want their spaces to be stylish, but
efficient proves that there's consumer interest also energy efficient
for more green building design

FINANCIALS
Commercial architecture sales were up by $10
million in 2020

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 SOLUTION
CLOSE THE GAP
Our product offers the style and function of traditional commercial spaces,
but with a plan for energy efficiency

TARGET AUDIENCE
Gen Z (18-25 years old)

COST SAVINGS
Reduce expenses for building electricity and air conditioning

EASY TO USE
A simple building that gives customers the space they need without the high
cost of building maintenance

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 PRODUCT OVERVIEW
UNIQUE TESTED
Only product specifically dedicated to the commercial Conducted testing with young business owners in the
market area

FIRST TO MARKET AUTHENTIC

First beautifully designed building that's both stylish Designed with the help and input of architecture
and functional experts in the field
 PRODUCT BENEFITS

Simple and quick to Creates spaces for Reduces carbon

build community footprint
interactions

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COMPANY OVERVIEW
 BUSINESS MODEL

RESEARCH DESIGN ABSTRACT

We based our research on We believe people need Minimalist design and

market trends and energy efficient buildings easy to build
commercial sales

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 MARKET OVERVIEW

$3B $2B $1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS

Addressable market Serviceable market Obtainable market

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OUR COMPETITION
CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the competitors Product is expensive and inconvenient to use

• Affordability is the main draw for our consumers • Companies D & E

to our product Product is affordable, but inconvenient to use

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 OUR COMPETITION
CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out drafts to local companies in Release the drafts to the public and Gather feedback from architectural
the region to help establish the monitor press and regional market firms and commercial business
product trends owners to expand availability of
the product
TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
YEAR 1 YEAR 2 YEAR 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

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MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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SUMMARY
At Contoso, we believe in giving 110%. By using
energy efficient building methods, we help
commercial businesses grow and foster a
consumer first mindset. We thrive because
of our market knowledge and a great team
behind our product. As our CEO says,
"Efficiencies will come from proactively
transforming how we do business."

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THANK YOU
6.53
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com