Professional Documents
Culture Documents
Rob Marston
Regional Director - Pacific
Mar 8, 2011
1
Mobile…It’s Just Like the
Desktop!
Interest is generally dispersed and
linked to the increasingly broad
usage of the device itself.
Leverage Analytics to
Drive Reach &
Efficiency.
4
CONSUMERS ARE NOT
READY.
75% of Australians are already
embracing the value of mobile
advertising.
10 pts. Vs. U.S.
4 pts. vs. Asia
Are You?
5
I PREFER TO WAIT
MOBILE INTERNET CASE STUDY: JAPAN
MONTHLY PAGE VIEWS (MM)
Mobile is NOT the Future; It
is Now.
Rob Marston
Regional Director - Pacific
rob.marston@inmobi.com
www.inmobi.com