Toyota

JERRY JOHN
ACHARYA
Vision and Mission

Vision
Vision is to be the most respected and successful enterprise, delighting customers
with a wide range of products and solutions in the automobile industry with the best
people and the best technology".
 The most respected.
 The most successful.
 Delighting customers.
 Wide range of products.
 The best people.
 The best technology.

Mission
Mission of Toyota is to provide safe & sound journey. Toyota is developing various
new technologies from the perspective of energy saving and diversifying energy
sources. Environment has been first and most important issue in priorities of Toyota
and working toward creating a prosperous society and clean world.
History of Toyota
History of Toyota
 Toyota and abbreviated as TMC, is a multinational corporation
 headquartered in Japan.

 The company was founded by Kiichiro Toyoda in 1937 as a spinoff

from his father's company Toyota Industries to create automobiles.

 In 2009, Toyota Motor Corporation employed 71,116 people worldwide

 Three years earlier, in 1934, its first product, the Type A engine, and,
in 1936, its first passenger car, the Toyota AA. Toyota Motor
Corporation group companies are Toyota (including

 In addition to manufacturing automobiles, Toyota provides 

financial services through its Toyota Financial Services division and
also builds robots.
History…. Of Toyota
 The Toyota Motor Company received its first Japanese Quality Control
Award at the start of the 1980s and began participating in a wide variety
of motorsports. 

 With the major presence in Europe, the success of Toyota Team Europe
, the corporation decided to set up TMME, Toyota Motor Europe
Marketing & Engineering, to help market vehicles in the continent.

 Two years later, Toyota set up a base in the United Kingdom, TMUK, as

the company's cars had become very popular among British drivers.
Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the
company decided to list itself on the New York and 
London Stock Exchanges.
History of Toyota
 Father of Kiichiro Toyoda, Sakichi Toyoda
1918: Sakichi Toyoda establishes Toyota Spinning & Weaving Co., Ltd.
1933: Automobile Department is created within Toyoda Automatic Loom
Works.
1935: First Model A1 passenger car prototype is completed.
1937: Toyota Motor Co., Ltd. is formed.
1950: Toyota Motor Sales Co., Ltd. is established.
1956: Toyota creates the Toyopet dealer network.
1957: Toyota Motor Sales, U.S.A., Inc. is formed.
1962: Toyota Motor Thailand Co., Ltd. begins operations.
1982: Toyota Motor Company and Toyota Motor Sales merge to form Toyota
Motor Corporation.
1995: Hiroshi Okuda becomes company president.
1997: The Prius, Toyota’s first ‘eco-car,’ is launched.
1998: Toyota acquires majority share in Daihatsu Motor Co., Ltd.
History… of Toyota
 Toyota Motor Corporation was Japan’s largest car company and the
world’s third largest by the year 2000.
 The company was producing almost five million units annually in the
late 1990s and controlled 9.8 percent of the global market for automobiles.
 Although its profits declined substantially during the global economic
downturn of the early 1990s, Toyota responded by cutting costs and
moving production to overseas markets.
 The company represented one of the true success stories in the history
of manufacturing, its growth and success reflective of Japan’s astonishing
resurgence following World War II.
Founder
The Founder…
 The AA Sedan

Toyota Start up….

The AA Sedan Koromo Plant .

Present Honsha plant

Older Toyota
Head office
Toyota Philosophy
Toyota’s Philosophy

The "Toyota Way 2001," an expression of values and conduct guidelines that all
Toyota employees should embrace. Under the two headings of Respect for
People and Continuous Improvement,
  Toyota summarizes its values and conduct guidelines with the following five
principles
Challenge
Kaizen (improvement)
Genchi Genbutsu (go and see)
Respect
Teamwork

According to external observers, the Toyota’s way has four components:

Long-term thinking as a basis for management decisions.
A process for problem-solving.
Adding value to the organization by developing its people.
Recognizing that continuously solving root problems drives organizational
learning.
Global Business
Toyota Global Business
 Toyota has factories in most parts of the world, manufacturing or assembling
vehicles for local markets. Toyota has manufacturing or assembly plants
around 30 factories in
 Japan,  Australia,Pakistan, India, SriLanka, Canada, Indonesia, Poland, 
South Africa, Turkey, Colombia, the United Kingdom, the United States, 
France,Brazil, Portugal,recently, Argentina, Czech,Republic, Mexico, 
Malaysia, Thailand, Pakistan, Egypt, China, Vietnam, Venezuela, the 
Philippines, and Russia.
 Toyota's Net Revenue by Geographical Regions for the Year Ended 31
March 2007
Geographic RegionTotal Sales ( Yen in millions)
 Japan 8,152,884
 NorthAmerica 8,771,495
 Europe 3,346,013
 Asia 1,969,957
 Others 1,707,742
 Current Global Business
 In 2008, Toyota achieved its long-held goal of becoming the No.
1 carmaker in the world, passing General Motors.
 As Toyota returned to the black in late 2009, its reputation for
safety and quality were battered by a series of recalls that would
eventually total more than eight millions cars worldwide.
 In January 2010, responding to mounting pressures, the company
announced it would temporarily stop building and selling eight
models in the North American market. A month later, Japanese
authorities told Toyota to investigate reports of faulty brakes on
the Prius, a centerpiece of the nation's cutting-edge technology.
 Toyota returned to a profit in the April-to-June quarter of 2010,
because of strong sales in emerging markets and aggressive cost-
cutting.
Market Product And
Sales
Product Line
Electric technology
 Toyota is one of the largest companies to push hybrid vehicles in the market
and the first to commercially mass-produce and sell such vehicles, an
example being the Toyota Prius.
 Worldwide sales of hybrid vehicles produced by Toyota reached 1.0 million
vehicles by May 31, 2007, and the 2.0 million mark was reached by August
31, 2009

Plug-in hybrids
 Toyota is currently testing its "Toyota Plug-in HV" in Japan, the United
States, and Europe. Like GM's Volt, it uses a lithium-ion battery pack. The
PHEV (plug-in hybrid electric vehicle) could have a lower environmental
impact than existing hybrids.
  Toyota officially lists approximately 70 different models sold under its
namesake brand, including sedans, coupes, vans, trucks, hybrids, and
crossovers.
Produts List …
 Toyota Prado Diesel  Innova V 2.5L Diesel
 SUV  SUV
 Toyota Camry  Toyota Prado
 2.4 L (A/T)  SUV
 2.4 L (M/T)  Toyota Qualis
 Premium  SUV
 Toyota Corolla  Toyota Fortuner
 Corolla 1.8 E  SUV
 Corolla 1.8 G  Toyota Prius Hybrid
 Corolla 1.8 J  Sedan Cars
 Corolla Altis
 Premium
 Toyota Innova AWAITED MODELS OF TOYOTA
 Innova E KIRLOSKAR MOTORS
 
 Innova E 2.0L Petrol MODEL TYPE
 Innova E 2.5L Diesel  Toyota Etios
 Innova G  Luxury Cars
 Innova G1 2.0L Petrol  Corolla Cng
 Premium Car
 Innova G2 2.5L Diesel  Toyota Lexus LS 460
 Innova V
 Innova V 2.0L Petrol
Consolidated Vehicle Production
and Sales
2007 2008 2009
Vehicle Production by Region:
Japan .................................................................................. 5,100 5,160 4,255
Overseas Total ................................................................... 3,080 3,387 2,796
North America ................................................................ 1,205 1,268 919
Europe ............................................................................ 709 711 482
Asia ................................................................................. 755 961 947
Central and South America ........................................... 147 150 151
Oceania .......................................................................... 117 149 130
Africa ............................................................................... 147 148 167
Consolidated Total ............................................................ 8,180 8,547 7,051
Vehicle Sales by Region:
Japan .................................................................................. 2,273 2,188 1,945
Overseas Total ................................................................... 6,251 6,725 5,622
North America ................................................................ 2,942 2,958 2,212
Europe ............................................................................ 1,224 1,284 1,062
Asia ................................................................................. 789 956 905
Central and South America ........................................... 284 320 279
Oceania .......................................................................... 268 289 261
Africa ............................................................................... 304 314 289
Middle East .................................................................... 433 597 606
Others ............................................................................. 7 7 8
Consolidated Total ............................................................ 8,524 8,913 7,567
Market - Sales and
Production
Graphical Representation of some country
Toyota Production System
• Toyota Motor Corporation's vehicle production system is a way of
"making things" that is sometimes referred to as a "lean manufacturing
system" or a "Just-in-Time (JIT) system," and has come to be well
known and studied worldwide.

The Toyota Production System (TPS) was based on two concepts:

• The first is called "jidoka"(which can be loosely translated as
"automation with a human touch") which means that when a problem
occurs, the equipment stops immediately, preventing defective
products from being produced;
• The second is the concept of "Just-in-Time," in which each process
produces only what is needed by the next process in a continuous flow.
 Indian –Toyota cars
High QDR Features at an Affordable Price
High QDR features at an affordable price are indispensable in India. Toyota
began developing its first B-segment car for the Indian market by placing the
highest priority on developing an affordably priced vehicle that is within reach
of middle-class (family users).
Global Safety Standards
Toyota conducted thorough safety research with regard to the Indian Etios.
Customers in India often use vehicles to transport family members to and from
different locations and on trips. Therefore, a sense of security when transporting
precious family members is an essential requirement.
Local Climate Counter measures
In addition, when creating measures to counter the rusting and flooding that are
possible in India’s diverse climate, we began by determining the areas on the
body where rusting most easily occurs.
Guiding Principles of Toyota
The Guiding Principles at Toyota
Toyota seeks to be in light of the unique management philosophy,
values, and methods that it has embraced since its foundation.

 Honor the language and spirit of the law of every nation and undertake open
and fair corporate activities to be a good corporate citizen of the world.
 Respect the culture and customs of every nation and contribute to economic and
social development through corporate activities in the communities.
 Dedicate ourselves to providing clean and safe products and to enhancing the
quality of life everywhere through all our activities.
 Create and develop advanced technologies and provide outstanding
products and services that fulfill the needs of customers worldwide.
The Guiding Principles at Toyota

 Foster a corporate culture that enhances individual creativity and

teamwork value, while honoring mutual trust and respect between
labor and management.
 Pursue growth in harmony with the global community through
innovative management.
 Work with business partners in research and creation to achieve
stable, longterm growth and mutual benefits, while keeping
ourselves open to new partnerships.
Strategies and Economy of
Toyota
Toyota Strategy
Increase competitive strength through advanced
technology
 Environmental technology
fuel consumption, emission, recoverability
 Hybrid vehicles and next generation fuel cells
 Cost-reduction efforts
discontinuation, integration of older models
 Increased emphasis on financial services and information
communication system
Toyota’s Economy
 The automobile industry has a huge impact on the U.S. economy. The
University of Michigan and the Center for Automotive Research stated that
this industry is the major user of computer chips, textiles, aluminum, copper,
steel, iron, lead, plastics, vinyl, and rubber.
 The study also showed that for every autoworker there are seven other jobs
created in other industries .
 In 2001, the total sales of automobiles were 3.7% of the nation's gross
domestic product. This percentage works out to be $375 billion dollars in
sales.

 Revenue:- ¥18.9 trillion (FY2010)

 Operating income:- ¥147.5 billion (FY2010)
 Net income:- ¥209.4 billion (FY2010)
 Total assets:- ¥30.3 trillion (FY2010)
 Total equity:- ¥10.3 trillion (FY2010)
Its Peculiar Feature…..
Luxury and Comfort….