INSTITUTIONS AND AUDIENCES

FILM INDUSTRY
KEY TERMS
 AIMS
1. To consider key terms already covered in
this unit
2. To test your understanding of these terms
 Key terms
1. Production
In a random order, write in the
number of the terms you know best 2. Subsidiary
and explain what each term means 3. Distribution
4. Marketing
You have 15 mins starting now!!! 5. Exhibition
6. Horizontal Integration
7. Vertical Integration
8. Hollywood Film
9. Independent Film
10. Target Audience
11. Institution
12. Dialogue
13. Mise-en-Scene
14. Representation of Britishness
 Four key concepts
There are four other key concepts your exam response
should address.:

•SYNERGY
•CROSS-MEDIA CONVERGENCE
•NEW MEDIA TECHNOLOGY
•TECHNOLOGICAL CONVERGENCE

•You have 5 mins to explain what each of these terms

mean
 Answers
1 = The actual ‘making’ of a film
2 = A company that is controlled by a higher entity (Working Title)
3 = Everything that happens to a film between production & exhibition
4 = Promoting & advertising (Marketing) a film to the correct target audience
5 = The way we watch films
6 = The ability to produce all media content under one roof
7 = Owning all the different companies relating to the different stages of production
8 = Produced, funded and distributed by American companies (The big 5), big budget, staring
Hollywood stars, mass marketed, high production values
9 = Produced, funded and distributed by non major studio / companies, usually low budget,
can be distinguished by content/topics, not mass marketed
10 =The people identified as most likely to watch/like a particular film
11 = The companies responsible for producing films (also platforms they are shown on such as
sky etc and mediums they are marketed through facebook, you-tube all institutions)
12 = The words spoken in a text
13 = Everything you see on screen – Lighting, costume, movement, figure, set, props
14= How Britain is represented in British films – accent, social status, values, popular culture,
dress code,
 SYNERGY
A mutually beneficial relationship between two or
more institutions to promote their products in one
media text.

Business deals are created between institutions who

stand to benefit from reaching the same audience at
the same time.

Can you think of an example of synergy from your case

studies?
 CROSS MEDIA CONVERGENCE
The use of multiple media forms by a media company to
increase the awareness of or possible audience for a media
product.
Newscorp owns the following media companies (as well as many
others):
Newspaper – The Sun, News of The World, The Times & The London
Paper
Film – 20th Century Fox, Fox Searchlight
Music – MySpace Records
Books – Harper Collins Publishing
TV – BSkyB, ITV (17.5%),
Internet - MySpace, IGN
If Fox were releasing a new film, how would cross media
convergence be advantageous in marketing it?
When considering Fox’s home exhibition how would cross
media convergence be advantageous?
 NEW MEDIA TECHNOLOGY
The emergence of digital, computerised, or
networked information and communication
technologies in the later part of the 20th
century.

How do you use digital technology to produce

media?
How do you use digital technology to consume
media?
 TECHNOLOGICAL CONVERGENCE
The combination of a variety of different digital
technologies into one piece of hardware

How can these technologies be used to consume

media?

PC? I-Phone?