Component 1:

Section B
(INDUSTRY AND
Today’s BIG Question: How do Movie institutions in the
CONTEXTS) film industry maximise profitability?

COMPONENT 1, SECTION
B: FILM
‘STRAIGHT OUTTA
COMPTON’ AND ‘I,
TODAY’S MEDIA
DANIEL BLAKE’
TEASER: AS OF 2017,
CAN YOU RANK
THE TOP 5 MOVIE
INSTITUTIONS
FROM MOST
SUCCESSFUL TO
LEAST?
LESSON OBJECTIVES
AND OUTCOMES:

To learn and apply new

concepts surrounding
Media Industries.

To analyse the
commercial viability of
each movie.
 YOUR
ASSESSMENT
CRITERIA TO
RAG THIS
HALF TERM
 STARTER: INDUSTRY HEAD-HUNTER
Match the correct Industry term with its proper definition. They
have been mixed up to confuse matters. Take your best shot!

Responsible for the marketing of a film and is usually

different from the production company. (Blank) deals are an
important part of financing a film.

An industry/ movie institution that is worldwide.

A state in which two or more things work together in a particularly
fruitful way that produces an effect greater than the sum of their
individual effects.
Plan and coordinate various aspects of film production, such as
selecting script, coordinating writing, directing and editing, and
arranging financing.
SYNERGY
MULTI-NATIONAL DISTRIBUTOR PRODUCER
 IDENT

An ident is the term for an institutions

logo.

These help us to identify and relate a film/

programme/media text back to who made
it or distributed it.

Many audiences pick what texts they will

see simply based upon the institution who
made it.

The institutions to the right are the

institutions that made both ‘I, Daniel
Blake’ and Straight Outta Compton’.

Which idents belong to which text?

 FILM MARKETING
AND PROMOTION

The advertising of a film is

known as film promotion or
film marketing and the people
who are responsible for this are
the distribution company, so–
called because they distribute
(give out) the films to the
cinemas and distribute the
promotional material around
the country.
 TASK 1: A CRASH COURSE IN FILM PRODUCTION AND MARKETING
WE WILL NOW WATCH A SERIES OF VIDEOS ON THE VARIOUS ELEMENTS NEEDED TO MAKE A
FILM A BOX OFFICE HIT. ALL OF THE CLIPS ARE FULL OF SOCIO/CULTURAL, ECONOMIC AND
HISTORICAL CONTEXT, SO ENSURE YOUR NOTES ARE DETAILED.

TITLE 1: FILM PROMOTION AND MARKETING

 TASK 1: SO HOW ARE FILMS MARKETED? HERE IS SOME
SOCIO/CULTURAL, ECONOMIC AND HISTORICAL CONTEXT
FOR YOU. PLEASE TAKE NOTES.

TITLE 2: PRODUCERS
 A* KNOWLEDGE: FINANCING A
FILM, WHAT YOU NEED TO KNOW
• Every institution, within every media industry, has one important task above all others. MAKE A PROFIT! The more money
you make (B+ TERM= Revenue), the more you can invest in other movies.

• A films success is largely judged upon how much money it makes at the BOX OFFICE A.K.A bums on seats in cinemas.

• Bond is an established franchise which has backers (financiers) lining up to either advertise a product within the film via
product placement or finance part of the film.

• Films are very expensive to make. For instance, the budget for ‘Straight Outta Compton’ was $ 28,000,000

• Hollywood and movie institutions are very cautious about spending too much on movies and roughly want two times what it
cost to make the movie, back in profit. This is where it gets really cool, you’ll never look at a blockbuster the same
way again…
 EXAMPLE: G.I. JOE RETALIATION (2013)

• The more idents you see before a movie begins, the

more it says about the production. It can say two
very important things:

• The budget of the movie was so big, the main

institution making the film wanted to spread the
risk by pulling in other investors.

• The movie was a risk/ not necessarily commercially

viable.
HOW
MANY
IDENTS
CAN YOU
Commercial Viability= Means the quality of
COUNT? being able to happen or having a reasonable
chance of success.
TASK 2: ADVERTISE
YOUR KNOWLEDGE
The various
ways a film can
advertise and
market it’s
product

Media Term-inator= Assign a platform to each example you

Note down (E-Media, Print and Broadcast)
 TASK 2: THE LIFE-
CYCLE OF A MOVIE

Production
Distribution

Marketing

Exhibition

Consumption
Question: How many
companies did it take to
produce and distribute
‘Straight Outta Compton’
around the world?
http://www.imdb.com/title/tt1398426/companycredits?ref_=tt_dt_co
 WATCH AND TAKE NOTES UNDER THE HEADING
‘STRAIGHT OUTTA COMPTON’ ADVERTISING CAMPAIGN
 TYPES OF MEDIA ORGANISATION:
BRANCHING OUT AND GETTING TO
THE GROOT OF THINGS:
Monopolies – A single Media organisation which dominates
production/distribution of a particular industry, locally or
nationally.

Oligopolies- A small number of Media organisations dominate and

industry.

Conglomerates- A collection of companies which all conduct in

varying businesses, owned by a single institution ( Think of the
tree and branch analogy)

Subsidiaries- When smaller companies are owned by a parent

company.
Multinationals- An organisation across the world

A*
Synergy- When institutions are not owned but work together for
beneficial reasons TERMS
 NBC COMCAST IS A
MULTINATIONAL
CONGLOMERATE THAT
OWNS A VARIETY OF
SUBSIDARIES COMPETING
IN VARIOUS INDUSTRIES.
THESE ALL WORK
TOGETHER IN SYNERGY,
TO MAINTAIN THE
PROFITABILITY OF NBC
COMCAST.
A* EXEMPLAR PARAGRAPH: USING THE TERMS
FROM THE PREVIOUS SLIDE, CAN YOU FILL IN
THE BLANKS?
 EXPRESS
YOURSELF:

SOME KILLER
FACTS ON NBC
COMCAST FOR
THE EXAM
NOW THIS IS VERY
IMPORTANT...
All institutions, especially movie institutions, must do
a number of things:

 Appeal to their demographic and other audiences

 Make a profit

 Keep in line with their institutions ethos or ideology

 Ensure that their representations are positive e.g.

The sexualisation debate etc. Are these images
positive?
 TASK 3: STRAIGHT OUTTA THE TEXBOOK

Take notes and condense pages 94-97 from the EDUQAS Revision guide
 HORIZONTAL

V PRODUCTION PRODUCTION PRODUCTION

E
R
T DISTRIBUTION
VERTICAL HORIZONTAL
INTEGRATION INTEGRATION
I Vertical Integration is when Horizontal Integration is where an
C a Media Company owns different businesses
in the same chain of production and
organisation develops by buying up
competitors in the same section of the
distribution. When a company expands its
A business into areas that are at different points
on the same production path, such as when a
market e.g. one music publisher buys out
other smaller music publishers.
EXHIBITION
L manufacturer owns its supplier and/or
distributor.
CASE STUDY:
UNIVERSAL
IMPORTANT: The film was produced by
Legendary Pictures in Partnership with
Universal Pictures, who distributed the
movie via vertical integration. Universal
is owned by NBC Universal, a Comcast
Company.

Universal even make reference to

Legendary on their site.

What are the benefits of making a film

like this?
 MEDIA
FLAT-PACK
QUESTION: BUILDING UP THE CLUES INTO ONE STORY,
HOW DO YOU BELIEVE ‘I, DANIEL BLAKE’ WAS FUNDED?

PBS
 What are the
advantages
Commercial institutions: Have to make money
to run e.g. Through adverts (ITV, Channel Five, of making a
SKY).
film like
Do not want Niche audiences
this?
They make generic programming which ensures
a profit e.g. Soaps/ Game shows. People usually
can associate with such programming as it
portrays ordinary people. We will look
kore at this
PSB institutions (Public Service Broadcaster):
Funded by the taxpayer. Therefore, it must next lesson
provide the public with a service.
e.g.
It must cater for all society regardless of age,
ethnicity, gender. regulation
BBC have a great platform in the UK for etc.
distributing their programming. WHY?
.
 GROUP 1: WHAT ARE GROUP 2: WHAT ARE GROUP 3: CREATE AN GROUP 4: CREATE AN
THE PRO’S AND CON’S THE PRO’S AND CON’S A4 FACTSHEET ON A4 FACTSHEET ON ‘I,
OF VERTICAL OF HORIZONTAL ‘STRAIGHT OUTTA DANIEL BLAKE’
INTEGRATION INTEGRATION COMPTON’

This should take the form of either a
table or a split brainstorm.
Specific examples to that of the two
films we are studying.
Consider Curran and Seaton’s
theories on Media Power in your
response.
This should take the form of either a To Include: To Include:
table or a split brainstorm.
 Budget of the film/ how it was  Budget of the film/ how it was
Specific examples to that of the two funded funded
films we are studying.
 How much it made at the Box  How much it made at the Box
Consider Curran and Seaton’s Office Office
theories on Media Power in your
response.  What institutions made it  What institutions made it

One side of A4 One side of A4  Any facts or about the movies  Any facts or about the movies
success success

 How it was distributed and  How it was distributed and

exhibited? Any interesting film exhibited? Any interesting film
marketing/ was it exhibited at marketing/ was it exhibited at
Film Festivals? Film Festivals?

You will be split into 4 groups. Each group will design one of the above resources. Each member of the class will receive a
copy of each A4 sheet. Use the factsheets to aid you in your research.
 HOMEWORK: DUE
NEXT LESSON
READ AND HIGHLIGHT
BOTH FACTSHEETS
FOR NEXT LESSON.
 THE BIG
QUESTION
REVISTED: HOW
DO MOVIE
INSTITUTIONS IN
THE FILM
INDUSTRY
MAXIMISE
PROFITABILITY?