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Table Of Contents

TABLE OF CONTENT
EXECUTIVE SUMMARY
OBJECTIVE OF THE STUDY
IMPORTANCE OF THE STUDY
OVERVIEW OF FMCG SECTOR IN INDIA
COMPANY OVERVIEW
PRODUCT LINE
Foods
Personal Care
Hair Care Oil
Hair Care Shampoo
Oral Care
Skin Care
SWOT ANALYSIS OF DABUR
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS
OVERVIEW OF THE HAIR OIL SEGMENT
OVERVIEW OF VATIKA:
SEGMENTATION
TARGETING
POSITIONING
‘Total hair Care’ brand:
Product Price Promotion Place
ODUCT:
Available in:
PRICE:
PRICE/QUALITY MATRIX
PLACE
Distribution Network
COMPETITOR ANALYSIS
CONSUMER QUESTIONAIRRE- DABUR VATIKA HAIR OIL
Personal Information:-
CUSTOMER SURVEY RESULTS DABUR VATIKA
AWARNESS LEVEL
PREFERRED BRAND
SATISFACTIONLEVEL
RETAILER QUESTIONNAIRE-DABUR VATIKA HAIR OIL
RETAIL SURVEY RESULTS
DABUR VATIKA
STP ANALYSIS OF DABUR CHYAWANPRASH
MARKETING MIX OF DABUR CHYAWANPRASH
PRODUCT
Ingredients of Dabur Chyawanprash
Packaging:
Advertisement showing Vivek Oberoi
CONSUMER QUESTIONAIRRE-DABUR CHYAWANPRASH
CUSTOMER SURVEY RESULTS
SATISFACTION LEVEL
REASONS FOR SELECTING A PARTICULAR BRAND
HOW DID YOU COME TO KNOW ABOUT THIS BRAND?
UNAVAILABILITY OF PREFERRED BRAND
RETAILER SURVEY RESULTS
DABUR CHYAWANPRASH
DISTRIBUTION
ANSOFF’S PRODUCT MARKET EXPANSION GRID
BOSTON CONSULTANCY GROUP’S GROWTH SHARE MATRIX
THE NEW DABUR ENTITY
REFERENCES
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50194973-34374662-Dabur

50194973-34374662-Dabur

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Published by lakhwaniyash

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Published by: lakhwaniyash on Apr 10, 2011
Copyright:Attribution Non-commercial

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04/15/2011

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