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  • Mid Semester Paper2008

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    Digesh Shah
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    All questions carry marks as indicated b. Be brief in your answers Max marks: 30. Explain informal relationships between participants in industrial marketing system and why are these considered more important than formal relationships. Explain the requirements for a good channel supervision. How will you find a good distributor and keep him good.

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    All questions carry marks as indicated b. Be brief in your answers Max marks: 30. Explain informal relationships between participants in industrial marketing system and why are these considered more important than formal relationships. Explain the requirements for a good channel supervision. How will you find a good distributor and keep him good.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    11 views1 page

    Mid Semester Paper2008

    Uploaded by

    Digesh Shah
    All questions carry marks as indicated b. Be brief in your answers Max marks: 30. Explain informal relationships between participants in industrial marketing system and why are these considered more important than formal relationships. Explain the requirements for a good channel supervision. How will you find a good distributor and keep him good.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    M.

    S Patel Institute
    Faculty of management studies
    M.S University of Baroda, Baroda
    nd
    2 year ( Third semester ) Regular M B A Programme (2007-09)

    INDUSTRIAL MARKETING

    Date: 3 October 2008 Max marks: 30


    Time:

    a. All questions carry marks as indicated


    b. Be brief in your answers

    1. How characteristics of individual buyers differ in Industrial


    marketing as compared to consumer marketing. Explain
    informal relationships between participants in industrial
    marketing system and why are these considered more important
    than formal relationships. ( 10 )

    2. (a) Why are known suppliers preferred? (5)


    (b) A manufacturing company has an opening inventory of Rs
    100. Their annual production is Rs 10000 and they are advised
    to keep closing inventory of 45 days. Calculate the rupee value
    of closing inventory. (5)

    3. Explain the requirements for a good channel supervision. How


    will you find a good distributor and keep him good. (10)

    ***************

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