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Sponsored Stories Guide

Sponsored Stories Guide

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Published by Facebook

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Published by: Facebook on Apr 28, 2011
Copyright:Attribution Non-commercial

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08/24/2011

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© 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
Page 2
How Sponsored Stories work:
A person engages with your Page, App, Place or Domain.Normally, a story about this activity can be generated on their riends’News Feeds, which their riends may or may not see due to the dynamicnature o News Feed.By including Sponsored Stories with your Facebook Ads campaign,this person’s riends can also see the story appear in the right-hand.
People are naturally interested in things their friends care about. That’s why the NewsFeed is such a central part of Facebook: News Feed stories give friends an easy way to show each other what they like.
Now with Sponsored Stories, you can increase the visibility of thesepowerful News Feed stories when they relate to your organization orbusiness. No matter how many fans you have, they are only a portion of the people you can reachon Facebook. Sponsored Stories broadens your reach by allowing your fans to help their friendsdiscover your brand and connect with your campaign objectives. Like Facebook Ads, SponsoredStories are non-disruptive and respect people’s privacy settings. There are seven types of SponsoredStories that each surface different types of content.
What are Sponsored Stories?
Sponsored Stories also support the content that your Facebook Page publishes to its ans. The dynamic natureand unique algorithm behind each person’s News Feed means that each person’s experience is dierent onFacebook. For Page owners, this means that some o your ans do not see your valuable Page posts (statusupdates, videos, photos) in their News Feed. Sponsored Stories or Page Posts allows Page owners to ensureyour ans see the content that your Page publishes.
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© 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
Page 3
Friend’s Photo & Name
Takes you to this riend’s prole 
Page Image Thumbnail
50px wide, 50px high (same asthumbnail managed by Page;aspect ratio is preserved). Takesyou to Page
Sponsored Stories Types
All Sponsored Stories are 240 px wide and have variable height. Since they’re generated from theactions people take with your business, you do not need to add a creative to their Sponsored Storiescampaign.
1. Page Like Story
What happens:
Someone liked your Page directly rom Facebook or rom the LikeBox on your website at any point in time.
What you can do
: You can use the Page Like Story to make sure his riends knowabout this action.
Mike Fretto
 and 
Mary-Jane
 Faullike 
Southwest Airlines
.
Like
Southwest Airlines
Page Name
Full nameo Page is preserved (up to70 characters)
Like
Makes you a an othe Page, inline

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