1. EXECUTIVE SUMMARY
The main objective of the project is to get the full knowledge of the products of the HUL and how they are using the distribution network as a key differentiatingfactor from its competitors. This is also to find the preferences of customer andthere market knowledge and product information, information about the presenceof the rivals of HUL and all the other options they have in the market. HUL arealso looking to tap the market in rural sector, so they also taking intoconsideration the needs and wants of the people there.