Chinju s vijayan

Deva kumar
Dony Xavier
HUL

▰ Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a
heritage of over 80 years in India and touches the lives of two out of three Indians.

▰ With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care,
toothpastes, deodorants etc..

▰ The Company is a part of the everyday life of millions of consumers across India.  The Company
has over 16,000 employees and has an annual turnover of around Rs.25,206 crores (financial year
2012 - 2013).

▰ HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods
with strong local roots in more than 100 countries across the globe with annual sales of €51 billion in2
HUL

▰ HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving
consumer goods with strong local roots in more than 100 countries across the globe with
annual sales of €51 billion in 2012.

▰ Unilever has about 67% shareholding in HUL.

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VISSION

▰ The four pillars of HUL’s vision set out the long term direction for the company – “where we want
to go and how we are going to get there”:

▰ We work to create a better future every day

▰ We help people feel good, look good and get more out of life with brands and services that are
good for them and good for others.

▰ We will inspire people to take small everyday actions that can add up to a big difference for the
world.

▰ We will develop new ways of doing business with the aim of doubling the size of our company
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while reducing our environmental impact.
MISSION

▰ HUL’s MISSION STATES THAT:

▰ Our corporate purpose states that to succeed requires "the highest standards of corporate behaviour
towards everyone we work with, the communities we touch, and the environment on which we
have an impact.“

▰ Always working with integrity

▰ Positive impact

▰ Continuous commitment

▰ Setting out our aspirations

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▰ Working with others
PURPOSE

▰ The drive to serve consumers in a unique and effective way is at

the heart of our corporate purpose.

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HISTORY AND MILESTONES
▰ 1888- Lever brothers came to India Sunlight soap introduced in India

▰ 1895-Lifebuoy soap launched

▰ 1902-Pears soap introduced in India

▰ 1905-Lux soap and Lux flakes introduced

▰ 1913-Vim scouring powder introduced

▰ 1930-Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie

▰ 1931-Company registered on November 27th; Sewri factory site bought

▰ 1932-Hindustan Vanaspati Manufacturing starts at Sewri

▰ 1947-Pond's Cold Cream launched Vanaspati manufacture 7

HISTORY AND MILESTONES
▰ 1959-Surf launched  1969-Rin bar launched; Bru coffee launched

▰ 1971- Clinic shampoo launched

▰ 1978-Fair & Lovely skin cream launched

▰ 1993-The erstwhile Brooke Bond India acquires the Kissan brand from the United Breweries Group, giving HLL
an entry into the foods business

▰ 1994-Tata Oil Mills Company merges with HLL, the largest merger in Indian corporate history then

▰ 1994-Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited

▰ 1994-Wall's frozen desserts launched, name changed to Kwality Wall's

▰ 1995- Kissan Annapurna salt is launched

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HISTORY AND MILESTONES
▰ 1996-Brooke Bond Lipton India Limited merges with HLL

▰ 1996-Lakmé Lever Limited, a joint venture with Lakmé Limited is formed

▰ 1998-Pond's India Limited merges with HLL

▰ 1998-HLL acquires 100% shareholding of Lakmé in Lakmé Lever Limited

▰ 2001-HLL identifies 35 ‘Power’ brands, from a total of 110 brands, to be pushed for higher growth

▰ 2002-Modern becomes a wholly owned subsidiary of HLL

▰ 2007-Name formally changed to Hindustan Unilever Limited

▰ 17th October 2008-HUL completed 75 years of corporate existence in India.

▰ October 17th – HUL Completed 80 years

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HISTORY AND MILESTONES
▰ . October 2013-Mr. Sanjiv Mehta (53) joined the Board of the Company

▰ October 17th – HUL Completed 80 years

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PRODUCT PORTFOLIO
▰ HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products
The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands
include:

▰ Food and Drink brand

▰ Personal Care brand

▰ Home Care brand

▰ Water Purifier brand

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FOOD AND DRINK BRAND

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 PERSONAL CARE BRAND

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HOMECARE BRANDS

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WATER PURIFIER BRAND

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REGIONS OF OPERATION

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SWOT

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CORE COMPETANCY

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THANK YOU

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