Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
12Activity
0 of .
Results for:
No results containing your search query
P. 1
Positioning of indian airline operators

Positioning of indian airline operators

Ratings:

4.5

(1)
|Views: 1,608|Likes:
Published by Raghav

More info:

Published by: Raghav on Sep 07, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC or read online from Scribd
See more
See less

11/25/2012

 
Market positioning study on Airline companiesR SRaghav 07BS3146
 Sector: AviationCompany chosen: a) Jet Airwaysb) Indianc) Air DeccanMarket share:Segmentation/Target/Positioning Jet Airways
(The joy of flying)
 Jet airways has positioned itself as a premium brand airline thatwould compete with the best in the world. It has positioned itself as afull service carrier airline with strong domestic & internationaloperations with unparallel & unique in flight entertainment options.With its international operations, Jet Airways has tapped the largenon-resident Indians (NRIs) segment that resides in the USA andEurope. The company’s advantage of being an early entrant hashelped it in tapping this segment.
Indian
(NewHorizons)(enduringvalues)
 The carrier was a monopoly provider of scheduled domestic airservice until 1994, when deregulation took place. The nationalcarrier has been positioned as a reliable, economic brand whichreaches out to all destinations including those not covered by theprivate airlines. After years of neglect the carrier also rebranded in2006 with a new livery and logo, which emphasizes the name“Indian” rather than “Indian Airlines”.
 
Air Deccan
(Simplify)
Positioned as India’s low cost
no-frill airline
carrier, Air Deccan targetsthe low income and under-served segments of India
.
Deccan's vision:" to empower every Indian to fly & to demystify air travel in India, byproviding reliable, low cost and safe air travel to the common manby constantly driving down the air fares as an ongoing mission".
POD & POP
POPPOD Jet Airways
High quality of service,comfortable and efficientoperations.Good frequent flier programReliabilityOnline Booking facilityglobally,Flights on Time, excellent staff Unparallel entertainmentsystemsmodern aircraft fleet with anaverage life of 4 years,NetworkComfort of Travelling
Indian
Competitive priceGood in flight foodGround serviceCoverageonline bookingsReliableFrequent flier programState-owned carrierStrong national & internationalNetworkCost effective service
Air Deccan
Modern fleetNew sectorsInstant online bookingFrequent flier programEfficient & prompt operations
Low cost prices Tickets through a mobile phoneSMS texting systemlargest e-commerce websiteGreat Discounts
For the common man
Breakdown of the principle reasons why passengerschoose each airline Jet airwaysIndianAirlinesAir Deccan
Flight Schedule
17.018.5
10.1
Reliability
18.115.2
-
Quality
18.715.0
2.4
Connections
10.414.8
-
Fare
13.211.2
87.5

Activity (12)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Vicky Bidaria liked this
Saaribh Sinha liked this
priyankajain44 liked this
Mahendra Pratap liked this
hetal89 liked this
bharatpuriya liked this
Mridula Acharya liked this
Ganga Murthy liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->