c





 

1. Strong brand name, image and 1. Unhealthy food image.
reputation. 2. High Staff Turnover including
2. Large market share. Top management.
3. Strong global presence. 3. Customer losses due to fierce
4. Specialized training for managers competition.
(Hamburger University). 4. Legal actions related to health
5. McDonalds Plan to Win focuses on issues; use of trans fat & beef
people, products, place, price and oil.
promotion.
6. Strong financial performance and 5. Uses HCFC-22 to make
position. polystyrene that is
7. Introduction of new products. contributing to ozone
8. Customer focus (centric). depletion.
9. Strong performance in the global 6. G



 
marketplace. 

10. Diverse Menu 7. D 

 

  c
c 
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1. rrowing health trends 1. Focus on Plan to attract new customers 1. Minimize customers losses by
among consumers. and retain the existing ones (S5, O2, O6). provide low cost menu and
discounts (W3, O6, O7).
2. Expansion in other small 2. Expansion in market share by more ’ 

cities of the countries investments around Country side (S2, O2). 
 
 

3. Diversification and 
acquisition of other quick- 3. MacDonald can further increase the
service restaurants. market share and customer base by using
4. rrowth of the fast-food their brand equity, image & the diverse
industry. menu (S2 , S10, O3, O4)
5. rovt. Support & minimum
intervention.
6. Low cost menu that will
attract the customers.
7. Freebies and discounts

 cc c

1. Health professionals and 1. MacDonald Inc. USA should 1. Applying 0 grams Trans fat in
consumer activists accuse provide more control to all worldwide McDonald's
McDonald's of contributing MacDonald Pakistan¶s franchise (W1, W4, O1).
to the country¶s health issue dealers to maintain McDonald's 2. Transfer from HCFC-22 to
such as cholesterol, heart reputation and quality (S1, T2). HFC (hydrofluorocarbon)-free
attacks, diabetes, and 2. Provide new product and keep (W5, T6)
obesity. innovation (S7, T3).
2. The relationship between 3. MacDonald may overcome the
McDonald Inc and health related & the changing
MacDonald Pakistan testes issue by using successful
3. McDonald¶s competitors advertising, marketing tool along
threatened market share of with products &
the company innovations.(S7,S5,T1)
4. Anti-American sentiments. 4. Should involve & invest in more
5. Current country recession social responsibility (S6,T4,T5)
 and fluctuating Pakistani
upee.
6. Fast-food chain industry is
expected to struggle to meet
the expectations of the
customers towards health
and environmental issues.
7. Terrorism in the country



c 

ÿ

 

 


 

   


eturn on investment 4 ate of inflation -3
Leverage 4 Demand Changes -3
Net Income 6 Price Elasticity of demand -1
EPS 5 Competitive pressure -3
OE 5 Barriers to entry new markets -3
Cash Flow 4 isk involved in business -2
Average 4.67 Average -2.5
Y-axis ’


     c   
Market share -1.00 rrowth potential 5
Product Quality -1.00 Financial stability 5
Customer Loyalty -1.00 Ease of entry new markets 4
Control over other parties -2.00 esources utilization 4
Profit potential 5
Demand variability 3

Average -1.25 Average 4.33

X-axis  


  
 !" ’

 FS
Conservative Aggressive

C IS

Defensive Competitive

ES