A

PROJECT REPORT
ON

TO CARRY OUT STUDY WHY SOME PEOPLE PRE

FER CONTACT LENS AND SOME PEOPLE PREFER
GLASSES.

SUBMITTED IN PARTIAL FULFILLMENT OF

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT

SUBMITTED TO: - RESPECTED V.S.SOLANKI SIR

FACULTY OF INSTITUTE OF PRODUCTIVITY AND

MANAGEMENT, MEERUT

1
 ACKNOWLEDGEMENT
This work bears imprint of hard work, Help, Counseling guidance
and constant support of many people, who enabled us to complete
my summer training report.

I am grateful to Mr. v.s.solanki (faculty member of institute of

productivity and management, Meerut) whose help, guidance and
active co-operation enables me to gain knowledge about practical
aspect of research and enable me to compile this report

Last but not the least I am greatly indebted to my parents, friends

and well- wishers for providing me the opportunity to come a long
way in my life.

Sunita kumari

I.P.M MEERUT
P.G.D.M

(2ND YEAR)

2
3
 PREFACE
The perception of people about any product or toward the use of a
new product changes day by day. Instead of hiding their beautiful
eyes behind a pair of specs, many people are now opting for contact
lenses.

Contact lenses tend to be more comfortable, although they need to

be handled with utmost care. Not only have they emerged as the
best solution for various types of eye disorders, contact lenses have
also become a fashion accessory for the eyes.

In this project I have tried to find out the reason behind the
customer use, the level of satisfaction and dissatisfaction felt by the
consumer and the factors influencing their purchase.

The objectives of my project are as follows

 To study the consumer profile of people using contact lens and

glasses.
 To study the level of satisfaction felt by customer.
 To study the awareness level of people towards the ill effect of
the use of contact lenses.
 To study the factor influencing the use of colored contact
lenses.

4
PRODUCT DESCRIPTION

5
 PRODUCT DESCRIPTION
Contact lenses are small, ultra-thin, optical lenses worn directly on
the eye to correct vision problems (like nearsightedness,
farsightedness, astigmatism or presbyopia). Contact lenses can be
hard or soft, can replace glasses or bifocal glasses and can also
enhance or change the color of your eyes.

Most contact lenses are soft, or “hydrophilic,” meaning they are

made of water. (This is how soft contact lenses stay soft.) Soft
contact lenses are extremely thin and are manufactured from
materials that allow oxygen to pass through them and reach the eye
surface.

Almost everyone can wear contact lenses – even some babies are
fitted with contact lenses when they have eye problems! Most
people start wearing contacts in their early teens, but even children
as young as 8 years old can learn to wear (and take care of) contact
lenses. A contact lens is a prescription device and it must only be fit
and prescribed by an Optometrist. Borrowing contact lenses, or
obtaining them without a prescription, could lead to serious vision
problems.

Although all eyes look pretty much the same, in reality everybody's
eyes are slightly different. Eyes come in a variety of shapes and
sizes. That's why it's important to have us fit your contact lenses
for your particular eye shape and size. Even if you've been wearing
contacts for years, it's a good idea to have your prescription
checked to make sure that your lenses offer the best possible fit for
your unique eyes.

In order to take good care of eyes, one should visit specialist once a
year. Yearly visits can detect vision changes as well as early signs of
some other related problems.

6
There is an extensive range of contact lenses that includes:

 Daily disposable contact lenses - wear them a day, then throw

them away! No cleaning, no solutions, no hassle. Great for
holidays, camping trips or occasional wear.
 Two weekly disposable contact lenses
 Monthly wear disposable contact lenses
 Bifocal contact lenses - no need to wear reading glasses or
bifocal spectacles!
 Multifocal contact lens - see at any distance, anywhere,
anytime!
 Disposable Coloured contact lenses to enhance or completely
change your eye colour.

However colored and without colored, weekly disposable contact

lens are mostly used by people.

7
 GLASSES
Glasses – also called eyeglasses, spectacles, or specs – are
frames bearing lenses worn in front of the eyes, normally for vision
correction or eye protection. Safety glasses are a kind of eye
protection against flying debris or against visible and near visible
light or radiation. Sunglasses allow better vision in bright daylight,
and may protect against damage from high levels of ultraviolet
light. Other types of glasses may be used for viewing visual
information or simply just for aesthetic or fashion values.

Modern glasses are typically supported by pads on the bridge of the

nose and by temple arms (sides) placed over the ears. Lenses

An unpopular aspect of glasses is their inconvenience. Even through

the creation of light frames such as those made of titanium, very
flexible frames, and new lens materials and optical coatings, glasses
can still cause problems during rigorous sports. Visibility can be
significantly reduced by becoming greasy, trapping vapour when
eating hot food, swimming, walking in rain or rapid temperature
changes (such as walking into a warm building from cold
temperatures outside). Scraping, fracturing, or breakage of the
lenses require time-consuming and costly professional repair,
though modern plastic lenses are almost indestructible and very
scratch-resistant.

8
 OBJECTIVES OF THE PROJECT

OBJECTIVES
 TO STUDY THE CONSUMER PROFILE OF PEOPLE USING
CONTACT LENS AND GLASSES.

9
 TO STUDY THE LEVEL OF SATISFACTION FELT BY CUSTOMER.

 TO STUDY THE AWARENESS LEVEL OF PEOPLE TOWARDS THE

ILL EFFECT OF THE USE OF CONTACT LENSES.

 TO STUDY THE FACTOR INFLUENCING THE USE OF COLORED

CONTACT LENSES.

10
 RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research
problems. When we talk about the research methodology we don’t
talk about the research method but also consider the logic behinds
the method use in the context of research results are capable of
beings evaluated either by the researcher himself or by others. Here
I used descriptive research design. In this type of research method
researchers are supposed to describe the research, it is done for
existing products. It helps segment and target markets, in some
cases describing the situation may provide information and
descriptive information is all that is needed to solve business
problems. Research design for such studies must be flexible enough
to provide opportunity for considering different aspects of the
problem under study. I collected data from following primary
sources. PRIMARY DATA For the purpose of collecting data I used
following two methods

a) Questionnaire Method b) Personal Interview Methods

11
 TYPES OF DATA
In my project I have classified the data into two specific types:

1. PRIMARY DATA

2. SECONDARY DATA

1) PRIMARY DATA: As it is known that primary data are Collected a

fresh and for the first time and thus happen to be original in
character. So, in order to collect this type of

Data various methods are being used, such as:

QUESTIONNAIRE

INTERVIEW

2) SECONDARY DATA: Secondary data are those which Already

exist and which have been collected for some purpose. In this
project the vital sources for collecting

Secondary data are:

LIBRARY BOOKS

NEWSPAPERS

INTERNET

12
 DATA SOURCES

SAMPLE SIZE:

NO OF RESPONDENTS- 50

TYPE OF RESPONDENTS:

NON PROBABLITY SAMPLING

SAMPLE RESEARCH AREA:

AREAS OF: shastrinagar, begumpul

TIME FRAME:

3rd week of December to 1st week of January

SAMPLE UNIT

As population of Meerut is very large and to cover each and every

one in this study and within a limited time is very difficult, so I
decided to go for sample study.

RESEARCH TYPE: - I have followed a descriptive research

methodology.

13
AnAlysis

14
GENERAL OVERVIEW

Looking good is an important part of people lives. They wear the

latest fashions. Get popular hairstyles. Even have cosmetic surgery.
And eyes are no exception. The verdict is in: People look better
without glasses. More than three times as many adults surveyed
thought that women looked better without glasses and more than
twice as many of the adults surveyed thought that men looked
better without glasses. Maybe that is why, increasingly, people
are wearing contact lenses Instead of using glasses
In this era of fashion many people are still using glasses and
are not using switching over to contact lenses because of less cost
and convenience felt by them.

15
QUALIFICATIONS
a. up to matriculation b. senior secondary c. graduation
d. post graduation e. professional degree

RESPONSES (a) (a) (c) (d) (e)

NO OF __ 8 18 16 8

RESPONDENT

PERCENTAGE 16 36 32 16

upto
matriculation
upto se.secondry,
matriculation, 16%
professional
0%
se.secondry
degree, 16%

graduation, 36% graduation

post
graduation, post
32%
graduation
professional
degree

ANALYSIS AND INTERPRETION: - out of 50 people surveyed, most of the

people were graduate and post graduated, while 16% were having professional
degree and 16% were having secondary education

16
Occupation
a. agriculture b. service

c. business d. other(student)

RESPONSES (a) (b) (c) (d)

NO OF 1 21 15 13

RESPONDENT

percentage 2 42 30 26

Respondents percentage

60
b 42
40 c 30
d 26
b 21
20 c 15 d 13
a2
a1
0 Respondents
a b c d

Analysis and interpretation: - most of the respondent were servicemen then followed
by businessmen and then students.

17
AGE GROUPS OF THE RESPONDENTS
a. below 24 b. 24-31

c. 32-41 c. 41-50

RESPONSES (a) (B) (c) (d)

NO OF 9 20 17 4

RESPONDENT

percentage 18 40 34 8

45
40
40
34
35
30
25 respondent
20
20 18 17 percentage
15
10 9 8
4
5
0
a b c d

Analysis and interpretations: - most of the people using contact lenses were below the
age of 24 and between the age group of 24-31 years then followed by people of age
groups 32-40 years.

18
 Annual family income
a. Up to 1.5lakhs b.1.5Lakhs – 3lakhs

c. 3Lakhs – 5lakhs d. more than 5lakhs

RESPONSES (a) (b) (c) (d)

NO.OF 8 25 17 0
RESPONDENTS

Percentage 16 50 34 0

percentage
0
more than 5 lakh
0 no.of
respondent
34
3 lakh -5 lakh
17

50
1.5lakhs -3 lakhs
25

16
upto 1.5lakhs
8

0 20 40 60

Analysis and interpretations:- most of the respondent were having the annual
monthly income between 1.5-3lakhs followed by income group of 3-5lakhs.

19
 GENDER
a. male

b. Female

RESPONSES (a) (b)

NO OF 34 16

RESPONDENT

percentage 68 32

16, 32%
34, 68% a
b

20
Whether people use contact lenses or glasse
a. Contact lenses b. glasses

responses (a) (B)

NO OF 33 17

RESPONDENT

percentage 66 34

contact
lenses,
17, 34%

contact lenses
Glasses
Glasses
, 33,
66%

ANALYSIS AND INTERPRETATION:- most of the people surveyed,66% were

using glasses , only 34% were using contact lenses.

21
 Different ages groups using lenses

percentage

50
40
30
20
10
0
below 24-31 yrs 32-40yrs 41-50 yrs
2yrs4
Responses

ANALYSIS AND INTERPRETATION:- the people under the age group of 24-31years
were the largest user of lenses, followed by the age group of below 24 years.

22
Percentage of male and female surveyed using lens.

male,
47.6, male
female, 48% female
52.38,
52%

ANALYSIS AND INTERPRETATIONS: - 52.38% of the people surveyed were using

lenses while 47.68% of the male surveyed were using lenses.

23
What is the level of satisfaction felt by people
a. Highly satisfied b. satisfied

c. dissatisfied c. highly dissatisfied

respondent a) b) c) d)

No of 21 29 __ __

Respondents

percentage 42 58 0 0

Respondents percentage

b 58
60
a 42
40
b 29
a 21
20
c0 d0 Respondents
0
a b c d

ANALYSIS AND INTERPRETATIONS: - 42% of the people surveyed were highly satisfied
by the use of lenses while 58% of the people were satisfied.

24
Discomfort felt by people
a) Yes

b) No

Responses Yes No

No of 18 32

Respondents

Percentage 36 64

Yes
36% Yes
No No
64%

ANALYSIS AND INTERPRETATIONS:- most of the people surveyed, 64% were not having
any type of discomfort while 36% of the people said that they felt some discomfort while
the use of lenses.

25
REASON FOR NOT OPTING FOR CONTACT LENSES
a) High price
b) Inconvenience
c) Both

60
48.27
50
40 34.48
30 percentage
20 17.24
10
0

ANALYSIS AND INTERPRETATIONS: - most of the people were not contact lens
because of inconvenience and then some people were not opting for it because
of high prices. Some people were not using it because of both high prices and
inconvenience.

26
Factors influencing people to use colored lenses

a) Friends b) family members

c) Looks d) fashion

male female

c 72.72
80

60 a 50

40
d 18.18
a 9.09 b 20
b 9.09 d 20
20 c 10

0 male
a b c d

ANALYSIS AND INTERPRETATIONS: - most of the female were using contact

lens because it gives them goods looks while most of the male were using
colored lens after influencing from their friends.

27
28
 Finding and conclusions

Following major findings emerged from the survey of resident of

Meerut.

 Most of the people were using glasses as compared to contact

lenses. They were giving preference to glasses over contact
lenses.

 It was found that most of the people were using contact lens to
look attractive.

 People using contact lens have to take a lot of care of their

lens.

 Most of the people were not using contact lenses because of

high prices and inconvenience.

 Those People who were using colored lens were influence by

fashion and their friends to use colored lens.

 Most people using colored lens find more clear vision & comfort
as compared to glasses.

 Some of the people using contact lens find some difficulties

while using them.

29
 SUGGETIONS
 Contact lenses with good quality must be provided, which
should be safer to use.

 Proper guidance should be given to the people for the safe use
of lenses.

 Promotion of the contact lenses should be done to increase

sales.

30
 LIMITATIONS
Though every effort is made to make the report as accurate and
appropriate but, yet it has some limitations because situation and
environment are not in control. Moreover human error is somewhat
said to be inevitable.

Study is limited in terms of number of respondents that has been

covered, which is just 50 in numbers. As most of the time people
were busy in some way or other so, only verbal interaction and that
to for few seconds could be possible. Respondents may not always
follow what they have stated in their response and that cannot be
always taken as accurate and sound

31
 Bibliography
BOOKS:
Marketing Management: Philip Kotler

Research Methodology: C. R. Kothari

Websites:
www.hul.com
www.google.co.in
www.wikipedia.

32
 QUESTIONNAIRE
I am a student of 1st year at institute of productivity & management. I am conducting this study as
part of my curriculum. You are requested to take out a few minutes and help me in getting the survey done

Thanking you…….

Sunita kumari

QUESTIONAIRE

Q1. What is your educational qualification?

Up to matriculation senior secondary graduation

Post-graduate professional degree

Q2. What is your occupation?

Agriculture service business others

Q3. Your age ?

24-32 33-41 42-50 50-60

Q4.- Annual family income?

Up to 1.5lakhs 1.5 -3lakhs 3-5lakhs above 6lakhs

Q5. Gender

Male female

Q6.whether you use contact lens or glasses?

Contact lenses glasses

Q7.What is the level of satisfaction felt by you?

Highly satisfied Satisfied dissatisfied Highly dissatisfied

33
Q8.Is there any discomfort is felt by you?

Yes No

Q9.why don’t you go for contact lenses?

High price inconvenience

Q10. In future would you go for lens?

Yes No

Q11. How do you rate the following for using contact lens on a scale of 1 to 10?

a) Beauty( ) b) convenience( ) c) looks( ) d) comfort( )

Q12. What influence you to use colored lens?

Friend’s Family member attractive looks Fashion

Q13. Earlier were you using contact lens?

Yes no

Q14. Good thing about it (if any)

__________________________________________________________________________________
__________________________________________________________________________

Q15. Bad thing about it(if any)

________________________________________________________________________________________
__________________________________________________________________________________

Name _____________ contact no________________________

Address___________________________

__________________________________

34
35