Varilux® Discovery

Better than words,

just make them try!

customers live a memorable experience, trying for

#1

real VARILUX® COMFORT MAX progressive lenses in store.

With VARILUX® DISCOVERY demonstration tool make your
WORLDWIDE*
PROGRESSIVE LENS BRAND

* Euromonitor, 2019 data; Retail value amongst spectacle lenses category, brands representing progressive lenses.
© ESSILOR INTERNATIONAL – SEPTEMBER 2020 – ESSILOR®, VARILUX®, VARILUX® DISCOVERY AND VARILUX® COMFORT MAX ARE TRADEMARKS OF ESSILOR INTERNATIONAL
 Introduction
More than 80% of people over 40 y.o. facing
challenges for close up vision worldwide are not
wearing progressive lenses1. 60% of presbyopes
have never tried progressive lenses2.

Essilor reveals Varilux® Discovery, a sales support

tool to introduce progressive lenses to consumers
with a memorable experience. It allows them
to perceive the benefits of progressive lenses
by comparing Varilux® Comfort Max lenses to single
vision lenses and try before buying. Easy and
quick to use, it de-dramatizes progressive lenses
in a simple and entertaining way.

80 are not wearing

progressive
lenses 60 Never tried
progressive
lenses

Learn more in this brochure:

1 How young presbyopes feel?

2 What is Varilux® Discovery demonstration tool?

3 Approved by eye care professionals and consumers

4 How to use Varilux® Discovery demonstration tool?

+ Satisfied or exchanged offer for your clients

1. Essilor estimates.
2. Study conducted by an independent 3rd party, 2018, among 8641 consumers (including: 2400 midlifers & 840 seniors)
in France, USA, China.
1 How young
presbyopes feel?
As presbyopia is related to age, people over
40 can feel anxious when facing first visual
challenges seing up-close:
They do not know
what progressive
They are hesitating to lenses are3
invest in progressive
lenses as they cannot
try before buying5

They are afraid of not

getting used to them4

“It’s even riskier to pay such “I couldn’t imagine these

a high price if I might not adapt glasses do exist”
to them”
Amalia - 42 y.o.6 Lilla - 50 y.o.6

3. Study conducted by an
independent 3rd party, 2018,
among 8641 consumers
(including: 2400 midlifers & 840
seniors) in France, USA, China.

4. S
 tudy conducted
by an independent 3rd party,
2018 & 2019, among 10947
wearers & non wearers, 40-65
yo, in France, USA, Brazil,
China, India.

5. S
 tudy conducted by an
independent 3rd party, 2018,
among 4462 presbyopes,
40-65 yo, in France, USA,
Brazil, China.

6. Varilux® Discovery’s

qualitative Study –2019/20 –
IT - 5 ECPs & 40 consumers
2 What is Varilux® Discovery
demonstration tool?
Varilux® Discovery demonstration tool aims at experiencing
Varilux® Comfort Max lenses and their benefits compared to
single vision lenses. It has been conceived by Essilor R&D
experts ; tested and approved by consumers and eye care
professionals.

Varilux® Comfort Max lenses are the latest innovative generation

7
Varilux(r) Comfort Max – Among
new progressive lenses wearers –
Eurosyn – FR – 2019 – N=53
of Varilux® Comfort iconic design. Even people who never tried
progressive lenses beforehand adopted Varilux® Comfort Max
lenses.7

Handling
Magnetic clips to
switch them quickly

1 Frame

Adjustable fittings
6 Clips x6 (PD & height)

6 clips in the box - Orma® Crizal®

SapphireTM 360°  :

3 single vision
lenses clips:

+2.00 +1.50 +1.00

3 Varilux® Comfort Max

lenses* clips :
Right and left lenses
Plano Add
attached and with the same
addition
+2.00 +1.50 +1.00

* The Varilux® Discovery demonstrator is equipped with Varilux® Comfort Max lenses in Orma® material
with a Crizal® SapphireTM 360° coating.
3 Approved by eye care
professionals and
consumers
Varilux® Discovery is a strong sales support tool
for the eye care professionals to recommend progressive
lenses and prepare consumers through a modern,
fancy and entertaining experience.

With Varilux® Discovery demonstration tool you

have 4 opportunities for your practice:
1
Differentiate your Differentiate from other practices through a memorable
practice and entertaining brand in store experience.

2
Strenghten your Develop your progressive lenses recommendation,
pitch leveraging an attractive and modern new salestool.

3
Increase your Increase your progressive lenses conversion rate,
by convincing easier single wearers to get equipped
conversion rate with progressive lenses.
4
Enhance your Amplify your consumer satisfaction and reduce
consumer satisfaction their anxiety by making them try before buying.

Consumers overcome their negative

preconceptions by trying.
«I’ve removed all the doubts about what «It’s going to be a positive experience, it’s simple, a
I’ve heard from friends.» revolution to approach progressive lenses. The advantages
of this tool are the quickness to understand how
— Daniela – 54 y.o. 6
progressive lenses work…»

«The experience with the tool has been

inspiring. I couldn‘t believe I could have Alessandro - ECP in Milano 6
this shattering effect in my perception
of reality!» «I could immediatly feel «It’s really a mandatory
how it works» tool»
Diana – 45 y.o. 6 Valeria – 55 y.o. 6 Guidita – 47 y.o. 6
4 How to use
Varilux® Discovery
demonstration tool
Varilux® Discovery sales support tool is suitable for people
who have a prescription with addition range from +0.75
to +2.00*, whether ametropic or emmetropic.

1 Explore your consumer’s

activities, visual needs
and check if your con-
2 Then choose the correct addition
clips with the concordance table: 3 Apply hygienic measures
before any use of
Varilux® Discovery
sumer’s farsightedness consumer’s adds Adds in demonstration tool,
is adequatly corrected. Varilux® Discovery disinfect the frame
demonstrator and clips with basic
+0.75 +1.00 hydroalcoholic wipes**
+1.00 +1.00 between each use.
Place the frame directly
+1.25 +1.50 on your customer’s nose
+1.50 +1.50 for emmetropics and
on top of the customer’s
+1.75 +2.00
existing frame
+2.00 +2.00 for ametropics.

4 Adjust the height and the pupillary

distance with the settings 5 Begin the experience with the
single vision clip and make
your customer look at the
three vision distances. Then
use the Varilux® Comfort Max
lenses clip and test again the
3 visions.
21mm <
Side b < The consumer will
45mm understand the difference
in vision offered by both
equipments and the benefits
54mm < PD < 76mm
of progressive lenses.

* 
Beyond addition 2.00D, the consumer is considered as an experimented presbyope
and not eligible for the Varilux® Discovery demonstration tool
**  
Use alcohol-based wipes or sprays containing at least 70% alcohol.

Varilux® Discovery, the quick and easy

sales support tool to de-dramatize SATISFIED
progressive lenses and try Varilux® PROGRESSIVE OR
lenses in an entertaining way before LENSES
EXCHANGED
living a superior experience with
custom-made Varilux® lenses
 #1WORLDWIDE*
PROGRESSIVE LENS BRAND

* Euromonitor, 2019 data; Retail value amongst spectacle lenses category, brands representing progressive lenses. © Essilor International - September 2020 - Essilor ®, Varilux®, Varilux® Discovery, Varilux® Comfort Max, Crizal® SapphireTM 360 and Orma® are trademarks of Essilor International.