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The Holography Times
1
The Holography Times
April 2010 | Volume 4 | Issue 10
www.homai.org
TMThe Holography Times
is a quarterly newsletter published by Hologram Manufacturers Association of India (HoMAI).
High tech
HOLOGRAMS
can uproottobaccocounterfeiting
An endeavour to safeguard products and people
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The Holography Times
2
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The Holography Times
T
obacco counterfeiting and tax evasion are problems that haveexisted for legitimate manufacturers, government agencies andits users since long. Whenever a tobacco product is counterfeited, itposes serious risks to its users. Governments suffer as counterfeitproducts escape taxation. This is because such goods are either smuggled or come with forged documents. Manufacturers suffer due to lost revenues and hampered brand image. Workers suffer ascounterfeit products directly affect employment leading to fewer jobsin the legitimate manufacturing sector. Consumers suffer becausethey are duped into buying an inferior copy of the legitimate product,which may present serious and unforeseen health risks. Moreover,even societies suffer as counterfeiting, to an extent, is proven tosupport organized crime.So, the real question that arises is1. What are tobacco manufacturers doing to protect them fromsaving their products and profits?2. What are governments doing to fight this problem? The answer may be a hologram, which is used globally since thepast 15 years as an important authentication device for governmenttax stamps. In this issue of
THE HOLOGRAPHY TIMES
, wefeature views on how
“HIGH TECH HOLOGRAM CAN UPROOTTOBACCO COUNTERFEITING”.
Here we will give you a snapshoton the tobacco industry, the extent of tobacco counterfeiting bothin India and globally, the challenges that governments and brandsface in an era of globalization, and the solution in a Holographic taxstamp. We also aim to look at various holographic developments worldwidesuch as HOLOPRINT
TM
- the revolutionary machinery developed byStensborg and Bobst VISIONFOIL. Besides this, there are featureslike newsbytes, company profile and industry updates to keep youinformed. As always, we value your comments on this issue of The Holography Times.Please send them to info@homai.org.Best Wishes,Team HoMAI!
In this issue
Editorial
News Bytes 4-6
Editorial Board
Neha Gupta,
Editor in Chief
C S Jeena,
Editor
The Holography Times is published by
HOLOGRAM MANUFACTURERSASSOCIATION OF INDIA (HoMAI)
21-Ground Floor, Devika Tower 6, Nehru Place,New Delhi - 110019, INDIATelefax: +91-11-4161 7369,Email: cjhomai@gmail.comWeb: www.homai.orgDesigned and Printed by
EYEDEA Advertising
E-439/9, SDV, Charmwood Village,Faridabad, Haryana (INDIA)E-mail: eyedeaadvertising@gmail.comon behalf of HoMAI
Disclaimer: The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source datamay contain occasional errors. In such instances, HoMAIwould not be responsible for such errors.
High tech hologramcan uproottobaccocounterfeiting
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12
UV assistedcasting of microstructuresfor high-volumeproduction of diffractive opticalelements on foil
Industry Updates 19
13
Holostik security solutionsfor the tobacco market
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