FRAZI GROUP OF COMPANIES

Our Information
Company Name: FRAZI Group of companies. Serving Since 2001 Out Moto: To produce best quality for our Customers.

Company Executives
Mr. M.Farooq Mr. H.M. Ikram Mr. Zeeshan Rafique Mr. Fraz Ali Mr. Awais Farooq Mr. Riasat Ali (Product Manager) (Area Manager) (Finance Manager) (Brand Manager) (Distribution Manager) (Promotion Manager)

Mr M.Farooq Roll No. 931

Our Product

Major Types of Product

Tangible
Tangible products are those products which can be seen, touch and feel like cell phone, apple computer etc

Intangible
Intangible products are those products which dont have physical existence like sellers services, medical services etc.

Further Types of Product

Consumer Product
Convenience products

Shopping products
Specialty Product Unsought

Business Products
Material and Parts Capital Items

Production Process

Plant

Mr.H.M.Ikram Roll No. 991

Steps for Target Market

Market Segmentation Market Targeting Market Positioning

Our Target Market

Our target market is LAHORE. Our main office is in upper mall. The main areas which we are focusing: Gulberg Defence JohaModel Townr Town Allama Iqbal Town Lahore cantt

Our Target Market

Population (lahore)
6,000,000 4,000,000 2,000,000 0 1
Both Gender s

Both Genders Males Females Average Household Size 1981 Population

Higher Class/Upper Class

Defence Gulberg

Defense road
Model town

Upper Middle Class

Wapda town Cavalery ground Gor Johar town

Iqbal town

Middle Class
Faisal town Poch road Green town Muslim town Wahdat colony Wafaqi colony Town ship Awan town

Middle Class
Faisal town Poch road Green town Muslim town Wahdat colony Wafaqi colony Town ship Awan town

Shopping Malls

Shopping Malls

Shopping Malls

Hospital

Hospital

Universities

Universities

Mr.Zeeshan Rafique Roll No. 994

Objectives of Pricing
Maximize long-run profit Maximize short-run profit Increase sales volume (quantity) Increase market share Obtain a target rate of return on investment (ROI) Obtain a target rate of return on sales

Pricing Approach
COST-PLUS METHOD OF PRICE DETERMINATION: ADDING THE STANDARD MARK UP TO THE COST OF PRODUCT

Comparison
COMPARISON WITH OTHER BREAD PRICES: COMPANIES 500ML 1.5L Nestle 13 24 Aquafina 12 22 Sufi 12 22 Ocean Blue 11 20

Mr.Fraz Ali Roll No. 995

Branding
Consumers view a brand as an important part of a product, and branding can add value to a product. A brano identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Design
The style and design of our product is extraordinary impressive. It is according to the international standard. We have a special highly skilled team for designing.

Packaging
Most packaging marketers, however, treat packaging as an element of product strategy. The activities of Packaging include the activities of designing and producing the container or designing and wrapper for a product. Packaging performs a vital function for most products.

Purpose of Packaging and Labeling

Physical protection Barrier protection Information transmission Containment or agglomeration Marketing Convenience Security Portion control

Mr.Awais Farooq Roll No. 997

Distribution Channels
Producer Ware Houses Retailer Consumer

Warehouse of Ocean Blue

Retailers Classified by Ownership

Cooperate chains Independent stores Franchise system

Retailers Classified by Marketing Stategies

Departmental stores Discount stores Limited-line stores Off-prices retailers Category-killer stores Supermarkets Convenience stores Warehouse clubs

Warehouse of Ocean Blue

Mr.Riasat Ali Roll No. 1002

Promotion Mathods
Personal Selling Advertisement Sales Promotion

Advertising Channels
Video ad News paper ad Magazine ad Bill board Website Delivery vans

Promotion Plan
35% 30% 25% 20% 15% 10% 5% 0% TV RADIO NEWSPAPER BILLBOARDS FLEX POSTERS

Promotion Starategy
Our Mineral water will give you more health than other mineral waters because our water is rich with essentials minerals.

Hope you will be enjoying our new Product