ASA UNIVERSITY BANGLADESH Faculty of Business Assignment on Private Limited company: A case study on:(ACME Group of Bangladesh)

Submitted To: REBEKA SULTANA LIZA SENIOR LECTURER Faculty of Business ASAUB Submitted by name: 1.Tasfia Tarannum 2.Jannatun noor 3.kazi rubaya 4.Mohibbullah 5.MD. Almahmud ID: 111.12.0020 111.12.0032 111.12.0018 111.12.0016 111.12.0017

DATE OF SUBMISSION:28.02.2011

Letter of transmittal
Date:28.02.2011 ASA University Bangladesh

Subject: Submission of report Dear Madam, We are the student of ASA University,12 A.In response to your instruction we would like to submit this report which has been made on Private limited company (ACME Group of Bangladesh).We have tried to give up our best effort to complete this report. It will be highly appreciated if you justify our effort.

Yours sincerely

Tasfia tarannum on behalf of Group-4

Acknowledgement
No work can be completed without facing any problem. First of all we must pay our thanks to our course teacher Rebeka Sultana liza who gave us opportunity of working on this important topic. Without her valuable class lectures this report was not possible. We were known of preparing an assignment but she tought us how to prepare an assignment. Again and again a special thanks to her. we also thanks to Nahid Nazneen (Executive officer of ACME group of Bangladesh) who supported us and help by giving information.

SL 1 2 3 4

Title Chapter one: introduction Chapter Two: Literature Review Chapter Three: Profile of the company Chapter Four: Policy and strategy

Page No. 6 10 12 16

Executive summary
Our aim was to make a case study on private limited company. We have to understand the organizational structure, decision making process ,controlling system ,strength and weakness. ACME group of Bangladesh is a well known and leading company in Bangladesh. There supplies are distributed through out the whole country .There management environment is also well. For understanding Private limited company practically ACME group could be one of the best example.

Chapter 1:Introduction
1.1.Statement of the research problem:
Statement of the research problem are: We face some problem when we are collecting data. We collect our data by the webside. 1.2.Objectives of the company: The objectives of the study are: 1.To study and analysis a private limited company overall

2.To have knowledge about the History , trend and challenges of ACME ltd company

3.To identify their market ,competitors , management and financial projection.

4.To identify their limitations.

5.To have theoretical and practical knowledge about the companies goal , objectives, targets and competitive advantages as well.

6.To identify their improvements.

1.3.Methodology of the study:

Our aim was to have a total concept about a private limited company so we have chosen ACME group of Bangladesh. Firstly we have planed what we are going to do and how to do .Then we gathered some knowledge about the company and we prepare some questions. we have planed the way to achieve that .we then went to the ACME group and collected the required data and gathered those data .we have collected both primary and secondary data. Primary data-we collected the primary data by practically going in the ACME office and talk with the Executive officer.

Primary Data that we collected are*Their secrets of success *strength *Major problems and * way of conducting business.

Secondary data we have collected are*Their establishment *Their products *dealers and Marketing division. we then made the report and reviewed.

Sources of Data: Primary Data: Personal discussion about the relevant issue with the executives of ACME Group is our way of collecting primary data

Secondary data:Data used to represent the report most of them are collected from secondary sources. So data collected through*Books and *Web search

1.4.Limitaion of the study:

1.Unability of information 2.Lack of relevant knowledge 3.we are completely new to assignment

Chapter: 2. Literature review

2.1. Limited company:
A limited company is a company in which the liability of the members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by shares or by guarantee. And the former of these, a limited company limited by shares, may be further divided into public companies and private companies. Who may become a member of a private limited company is restricted by law and by the company's rules. In contrast anyone may buy shares in a public limited company.

companies may be limited by shares or by guarantee. And the former of these, a limited company limited by shares, may be further divided into public companies and private companies. Who may become a member of a private limited company is restricted by law and by the company's rules. In contrast anyone may buy shares in a public limited company. Limited companies can be found in most countries, although the detailed rules governing them vary widely. It is also common for a distinction to be made between the publicly tradable companies of plc type and the "private" types of company

2.2. Kinds

Private company limited by guarantee

A company that does not have share capital, but is guaranteed by its members who agree to pay a fixed amount in the event of the company's liquidation.

Private company limited by shares

Has shareholders with limited liability and its shares may not be offered to the general public. Shareholders of private companies limited by shares are often bound to offer the shares to their fellow shareholders prior to selling them to a third party.

2.3 Advantages of private ltd company*Limitation of liability *Lower taxes *Limited Company accounts and Sole Trader basic accounts

*Additional financial considerations *Administration, management and business standing

2.4 Disadvantages of Private ltd company*Tere maximum share are 50 *They pays taxes *Can not sell their share to general public *it is very expensive to create *Lack of privacy

Chapter: 3 Company Profile

3.1Establishment of the company:

Late Hamidur Rahman The history of The ACME Laboratories Ltd. dates back to 1954 when a proprietorship firm was founded to manufacture ethical drugs. It started with the modest introduction of a few oral liquid products. The late Hamidur Rahman Sinha was the founder of the firm and was the main visionary of the organization until his sad demise in 1994. The firm was converted into a private Limited company in the year 1976. Commercial operation at the modernized plant equipped with sophisticated and advanced facilities began toward the end of 1983. Many challenges were overcome successfully to transform the company from a small unit to what it is today.

3.2 vision , Mission:

VISION:
The ACME's vision to achieve significant business in prescription products by 2011 with a strong presence in domestic and international market. Considering the above vision, under the umbrella of ACME group, The ACME Specialized Pharmaceuticals Ltd. is an innovative and vision driven company designed to conform global standards like WHO cGMP, UK-MHRA and USFDA. The finest and largest solid dosage forms manufacturing facility is l Facilities and processes are of the highest quality which has been designed to achieve quality products with vision to export in global market. A safe Injection for Every One, under the umbrella of ACME Group, ACMUNIO International Pvt. Ltd., a Joint Venture project with Danish company Emunio Aps, specialized in safe injection technology have teamed up to make local production of safety syringes available in Bangladesh

MISSION:
ACMI Mission is to contribute to reduce the spread of HIV in the healthcare system in Bangladesh by offering high quality safety syringes at affordable prices, delivered in a timely manner and with suitable training of the users. We do this by attracting and developing the best and brightest people in combination with state-of-art technology. We keep our promises to customers, to our employees and other stakeholders, and do our utmost to develop a financially healthy and sustainable business, while strictly observing good corporate governance.

3.3.Function of the company:

ACME Group is one of the leading and diversified global conglomerates in Bangladesh. Their function is to produce various kinds of products and distribute those products. They produce Laboratories product,Agrovet and BeveRages product. They have interests in Pharmaceuticals, FMCG, Information Technology Services, Aviation Services, Printing & Packaging Services, Trading Services, C & F Services, Apparels and more. The ACME Laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group, is a Manufacturer and Global exporter of Human, Herbal and Veterinary Pharmaceutical products. Their Laboratories products areCinazin Plus, Defaz, Edimind , Leo , neotrecine and setorib Their Agrovet and Beverages product areMango juice,Orange juice,Mineral water, ACMI spices,ACMI Tomato ketchup,ACMI mustered oil,ACMI tea and ACMI Furoot Lychee.

Production Capacity : The production will have a capacity of 150 million syringes per year, divided with 50 million AD syringes for immunization use and each 50 million 3 and 5 ml syringes for the curative market.

The ACME IT Ltd.: An Information Technology Services company offering Software

Development, Web Development, Multimedia Presentation, IT Consulting, Software Export, Software Marketing, Network Solutions, Training & Education, Joint Venture IT Business, Data Entry and more.

MARS Group:

An Aviation Services company offering Computer Reservation Systems, Travel Agent Services and a Ticketing Tour Operator.

Sinha Printers Ltd.: A Printing and Packaging company offering medicine carton
printing, label printing and a host of quality printing jobs.

AMBE Clearing Limited: A service-oriented business organization offering efficient

Customs Clearing and Forwarding services.

ACME Overseas Trading Ltd.: Providing International products to the customer

*They provide Sophisticated manufacturing facilities in a state-of-the-art factory. *They provide quality medicine at affordable price. *The give Strict adherence to WHO cGMP regulations *They have Perpetual quest for excellence in quality products & services *They are serving health care awareness since 1954. *They opened offices in Pakistan *They are Exporting successfully to 11 countries World-Wide .

3.4.SWOC Analysis.
1.Strength 1.1They have strong reputation in the market. 1.2 Financial condition. 1.3 The marketing channels and distribution resources.

1.4 They have experience, office premises , management and manufacturing facilities. 1.5 The quality of the production is better than most of the other comparies.

2. Weakness:
2.1 ACME group has experience in pharmaceuticals which is completely different from FMCG. They have to understand the dimensions of FMCG in order to provide the standard of FMCG that it needs. 2.2 High employee turnover rate. . 2.3 No strong Research and Development department. 2.4 FMCG is new in the market and it needs a lot of promotional activities. It is an expense for the management. 2.5 The Agro vet is fully dependent on the import buying of raw materials depending on the. We do not have any production facilities in our country. 2.6 In order to maintain the product quality, Agro vet lacks competitive pricing.

3. Opportunities:
People are becoming very conscious about what they are consuming. This is a good prospect for beverage industry. 3.1Our country is rich with natural fruits and productive land. This can be used as a source of our raw materials needed for the manufacturing of ACME products. 3.2 Thay can build ways to production in our own country.
.

4.Challenge.

4.1 Making new product. 4.2 Maintaining their quality. 4.3 Satisfying the customers. 4.4 Adjust with recent price hick.

Chapter 4 Policy and Strategy:

ACMEs strategy is to focus on customers, to believe in teamwork, to have the positive attitude, to anticipate future, to be responsible and to focus on personal excellence. 1. Customer Focus: They always focus on their customers. They listen to and connect with their customers so that they can anticipate their customers needs. They offer the customers value and quality services to enrich and enhance business success. 2. Team Spirit: ACME believes in teamwork. They know that by working together as a team with common goals they can achieve greatness They recognize value and respect diversity in a team so that they can develop and maintain culture of sharing, accepting and rewarding better ideas. Teamwork is the secret of ACMEs success. 3. Positive Attitude: ACME has the desire to win. They know how to make things happen and how to win the battlefield called the market place. They believe that everything is possible and that gives them the edge over their rivals. 4. Pro-activity: ACME anticipates future changes in the industry and they take proactive moves to seize the future opportunities and take measures to resolve possible problems.

5. Integrity: The confidence of ACMEs stakeholders, customers, employees and the community on ACME drives them to become more responsible about their commitments. 6. Personal Excellence: ACME seeks continuous improvement and takes pride in what they do. They maintain their highest possible standards. They acknowledge potential of the individual and create opportunities for all to grow and excel.

Conclusion:
Our course instructor gave us the opportunity to do a group assignment on Private limited company. And we chose ACME Group. and visited there. The authority of the ACME welcomed us cordially and had a chance to tell us about the whole group they could. After visiting there we gathered a lot of information about ACME Group which accelerated us experience in this profession. For this reason we would like to thank the whole staffs of the ACME Group who gave us the support to carry on our assignment by providing information and also a very special thanks to our course instructor for giving us the chance to do this kind of

Recommendation:
*As a largest manufacturing company ACME Group should have a solid plan. *Products quality & variety should be increased
*Role of the Governing Body should be maximizing the market equity not profit*

*Decision Making Process should be more flexible. *Organizational structure should be more flatter then now *Always should publishing annual report

* Human Resource Development should be done by providing more training to their

employee. For example fire safety, emergency training like earth quack emergency training.

Appendix: ASA UNIVERSITY BANGLADESH Faculty of business

1.when the company established? 2.when the company converted into a private limited company? 3.who are the entrepreneur of the company? 4.please tell us about your agro vet and beverages Ltd povt. folio. 5.what is the secret of success of the company? 6.How do you manage your financing to run manufacturing? 7.Tell something about are your core competencies which make your organization different from other? 8. What are your major internal strengths, which are actually helping your organization to accomplish mission of your company? 9.How does your organization see the term leadership? 10.Which one do your companys preference? Goodwill or maximum profit? or both?

Bibliography: *understanding business

By William G. nickels James M.Mchugh
Susan M.Mchugh

Reference:
y y y http://www.findoutinfo.com/direct/CD001?stylesheet=USE307.xsl http://www.legalclarity.co.uk/types-of-company.htm http://en.wikipedia.org/wiki/Company