Report on the 10th Edition of Playtime Paris

The 10th edition of Playtime Paris was held from the 2nd-4th July 2011 at the Parc Floral in Paris.

360 international brands ,

dedicated to the universes of children, junior and maternity, came together: clothing, footwear, jewellery, accessories, childcare, gift and deco were all there.

Visitors

coming from 48 different countries

provided an exceptional increase of 45.3% over and above the equivalent show in July 2010 Playtime Paris thereby displaying a dynamic without equal in Europe.

numbering

5571,

Notable Points were:

The childrens fashion section has extended
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its range for the 10th consecutive time and offered one of the most extensive selections of the market.

The maternity fashion section also showed

strong growth. It has become the most important world meeting place in this field and the great majority of buyers responded by being present.

The deco/design section continues to pro3

gress from season to season with a growing number of participants.

The childcare section will from now on be

present twice a year at Playtime, but with a seasonal difference. In July the offer will, above all, concentrate on the fashion, deco and maternity wear sections while the winter session will focus attention on regrouping the brands together with a much enlarged offering.

Further Information:
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(+45,3% increase over and above July 2010) France: 68,08 % 24 % Europe: The Americas: 2,19 % Asia: 3,99 % Oceania: 0,14 % Middle East: 1,42 % Africa: 0,18 %
Visitor spread over the three days as a percentage of the total attendance was as follows:
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Total number of visitors: 5571

1st Day: 26,41% 2nd Day: 32,36% 3rd Day: 41,23%

the international trade show dedicated to the universes of children, junior and maternity.

the international trade show dedicated to the universes of children, junior and maternity.

A unique selection of todAys best collections!

August 23-25, 2011

tokyo, Japan
A unique selection of todAy's best collections!

2011823-25

A unique selection of todAy's best collections!

July 30 to August 1, 2011

82 Mercer in Soho, neW yoRk, ny

on www.playtimenewyork.com

PRe-ReGisteR noW

betWe its centeR And JAV

save some time and pre-register on www.playtimetokyo.com

Playtime New York, the latest

to join the team of Playtime fairs, will bring together 50 American and International brands in the heart of Soho, from the 30th July to the 1st August 2011. > www.playtimenewyork.com
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In spite of recent events in Japan, Playtime Tokyo forges ahead, together with its partners, and will be held in Tokyo from the 23rd to the 25th August 2011. To respond to the buyers demands, 100 Japanese and International brands will be present at the gathering. > www.playtimetokyo.com

The next edition of Playtime Paris will be held at the Parc Floral in Paris, from the 28th to the 30th January 2012, and will bring together 400 collections.
> www.playtimeparis.com

10 Playtime Loves Japan, in partnership with Hope and Love and Labo love Japon, realised the exceptional sum of 31 491,60 euros, from sales at the Pop up Shop during the three days of Playtime Paris. The total amount realised will be forwarded to the 3 charities Kids Saver, Bonyu Kensa Network and Save The Children Japan. The adventure carries on with Playtime New York then Playtime Tokyo! 11 Heartfelt thanks to all those brands that took part in the event.
Un partenariat :
SEPE Parc Floral de Paris, Camerus, A&E concept, Marin Beaux Arts.

LOVES JAPAN
POP UP SHOP
Une vente extraordinaire au profit dassociations japonaises

-70% sur les collections enfants, junior et future maman

de Antik Batik, Anas & i, Easy Peasy, Gucci, Talc Coq en pte ditions, Ketiketa, Max&lola, Pom dApi, Djeco, et bien dautres!...

Du samedi 2 au lundi 4 juillet

de 9h30 18h30
Nocturne le samedi 2 juillet jusqu 20h30!

Parc Floral de Paris

mtro Chteau de Vincennes

Pavillon des Chnes

Lintgralit des sommes rcoltes sera reverse 3 associations caritatives : Kids Saver, Bonyu Kensa Network, Save the Children Japon

Playtime Paris Organisation : Picaflor s.a.r.l.

11 rue Jean Mac, 75011 Paris, France E-mail hello@playtimeparis.com tel : +33 1 43 72 75 37 fax : +33 1 43 73 28 42 12 To obtain photographs, please contact our Press office, KIDDING presse tel : +33 1 53 34 68 10 E-mail contact@kidding.fr

illustration : Orli

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