Bertrand Russell School is specialized in audiovisuals,currently it has made an agreement with the SENA (national learning service) with

a technical career thats called: audio visual media development. With the proposal the idea that emerged was a documentary to raise awareness in the community Chia. This project offers to the students of Bertrand Russell the pocibilidad to deepen the bases of audiovisual. Given them the benefits to define a work profile, and it also is a process that helps them see how college is when last school year ends.

Mission Bertrand Russell School is an educational institution dedicated to the knowledge formation that has the intention of developing the students as an autonomous, disciplined and responsible been. This aspect is shown in the activities of the curriculum and in the investigative intension though projects focused on the technology used in audiovisual communication that lets you go even deeper in the causes of society problems, with the intention of creating innovative solutions.

Vision Be on the top of innovative pedagogic structures in middle school, high school and for work, trough the application of new technologies of audiovisual communication in interdisciplinary investigation processes about cultural approaches, environmental of local character, regional and national applied through productive projects.

campaign time
-Expectation campaign: One month before the documentary is completed. -Launch Campaign: The 25th of November, when we have the documentary finished. -Maintenance campaign: Depending on the result of the documentary, we can start thinking about keeping the idea and even making second part.

Age 15-30: we chose this age range because it is found a youthful mind, more mature and capable of reasoning the themes treated in the documental, we also think that the language used in those ages are similar, making it easier to receive the message we want to sent to this audience. Potential Audience: people that life in Cha, Cundinamrca

Blue: Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue. Brown: Brown represents wholesomeness and earthiness. While it might be considered a little on the dull side, it also represents steadfastness, simplicity, friendliness, dependability, and health. Although blue is the typical corporate color, UPS (United Parcel Service) has built their business around the dependability associated with brown. Green: Green is life. Abundant in nature, green signifies growth, renewal, health, and environment. On the flip side, green is jealousy or envy (green-eyed monster) and inexperience.

-TPF Krikkel Krakkel

KissMeKissMeKissMe: Meiryo UI: Also we chose a more readable font,

and

we chose these fonts because they are funny and didactic easy to capture the attention of our target audience that is also a young pubic. to make the public understand

the messages that we are going to give them and so they dont get tired when theyre reading.

campaign products
Concientizarte as a group proposed the creation of some products: handles, promotional umbrellas, banners, stickers and a trade with the proposition of being creative and innovate, to generate expectative in the target audience before the viewing of the documentary.

1. Trade:
It has a duration of thirty seconds. *take 1 the display shows the the name of the documentary. *take 2 The table shows three images at the same time. one from the river of chia, one from the indigenous community of chia and the last one of the people that live in chia. Each with a message that shows at different times. *take 3 announcement, coming sooncampaign productsConcientizarte as a group proposed the creation of some products: handles, promotional umbrellas, banners, stickers and a trade with the proposition of being creative and innovate, to generate expectative in the target audience before the viewing of the documentary.

2. bracelets:
The bracelets are going to have our group name, with the campaign colors, which are blue and green, the blue color will be used around the bracelet as its main color and the green will be used in the letter of it. We chose the bracelet because it is a product easy to elaborate, it is also attractive to the eye and we think this will catch the attention of the population.

3.umbrella:
The umbrella has a relation with the water, since its visible to all of us when it rains, this umbrella will also have the name and logo of our group generating curiosity for those who see it, wanting them to know what it means. For this reason we chose the umbrella. The advertising billboards are going to have a really special design since the name is going to be elaborated with recycled bottles, egg cases, news paper, and bottle caps, with the purpose of showing the easiness of recycle and the meaning of it, the conservation of the environment and the water.

4.stickers:
the last products are stickers, we chose them because it is a product that anybody can have and understand and it also is a representation of our group and documental, these stickers will all have different things ones have the name and logo of our group and also the name of the documental, others words like soon, water, conscience, harmony, with their respective picture; themes that are included in our documental.