Jetgala Magazine Issue 8

@
@
@
E

n
E
t

Z
n
A
U
D
1
5

B
N
D
1
0

R
M
B
1
0
0

H
K
D
8
0

IN
R
5
0
0

ID
R
8
0
,0
0
0

K
R
W
1
0
,0
0
0

K
W
D
3

M
Y
R
2
0

N
Z
D
2
0

P
E
S
O
S
3
0
0

Q
A
R
4
0

S
A
R
4
0

S
G
D
8

T
W
D
3
0
0

B
A
H
T
2
5
0

A
E
D
4
0

V
N
D
1
0
0
,0
0
0

EUROCOPTER MERCEDES-BENZ
HUGH HEFNERS HARE FORCE ONE
NEXTANT AEROSPACE 400XT | AERO SYSTEM
DASSAULT
FALCON 2000S
SIR RICHARD BRANSONS PRIVATE ISLAND
PATEK PHILIPPES THIERRY STERN | AUBERCY
CLARIDEN LEUS JIMMY LEE
TOP VEGAS SUITES
08
September October 2011
www.blancpain.com
BLANCPAIN BOUTIQUES ABU DHABI BEIJING CANNES DUBAI EKATERINBURG GENEVA HONG KONG MACAU MADRID MANAMA
MOSCOW MUMBAI MUNICH NEW YORK PARIS SHANGHAI SINGAPORE TAIPEI TOKYO ZURICH
Villeret Collection
Complete Calendar Half-Hunter
Patented under-lugs correctors
Secured calendar and moon-phases mechanism
Ref. 6664-3642-55B
CARBON
FINEPRINT
"LIKE IT OR NOT, CARBON EMISSION
COMPENSATION SCHEMES ARE HERE TO STAY"
NOTAM
JETGALA 4
he aviation industry, business aviation in particular, is no stranger to being a
target. While it strives to develop and deploy cutting-edge technology to get
people safely, comfortably and expediently from A to B, it finds itself in the
permanent cross-hairs of regulators, the tax man, monopolistic structures,
public opinion and cranky passengers as well as people with at times
bizarre political agendas or sinister purposes.
The latest assault on our industrys operations and wallets is the
EU-ETS, the European Union Emission Trading Scheme. Like most government-run things
in Europe, it is a hugely complex, expensive and bureaucratic programme, and the largest
multi-national emissions trading scheme in the world. Launched in 2005, it is a major
pillar of EU climate policy, which dictates that emitters of carbon dioxide within the EU
must monitor and annually report their CO2 emissions, as well as make good on their
CO2 emissions in any given year.
T
by Rainer Sigel

Aviation is its latest prey. Unless amended, from 2012 onwards EU-ETS may require
any aircraft flying into the European Union to pay a carbon tax even on the legs of a trip
flown outside the EU. Non-European aircraft operators are exempt only if they are already
part of an emission trading programme in their home country. Right on cue, NBAA, IATA,
major airlines and the governments of the US, Australia and China strongly opposed the
programme in its current form. But as always, Brussels is undeterred.
Yet here is the catch: like it or not, carbon emission compensation schemes in
whatever form or shape they may launch in future are here to stay. It may not be
convenient, or look good on a balance sheet, but it is a basic fact of life and one of the pillars
of all credible legal concepts that when someones action impacts on others, he or she has to
compensate for the damage this causes. Pollution in whatever form is a part of this, and the
earlier the aviation industry not only accepts the concept, but pro-actively embraces it with
the aim to take it out of the hands of regulators and formulate its own solutions, the better
for everyone.
Carbon taxes are not going away again ever.
Back to us the magazine issue you are holding in your hands now will be distributed
at the 2011 NBAA Show in Las Vegas. Come and see us at booth C11209 at the Las Vegas
Convention Center from 10-12 October. We look forward to seeing you.

Rainer Sigel
PUBLISHER
For people who would never,
ever wear a digital watch.
During the development of the LANGE ZEITWERK, we questioned
everything except the mechanical drive. The result is a watch with
digital indications that ranks among the most progressive timepieces
of our era. It boasts a jumping numerals mechanism that in a split-
second advances a grand total of 1440 times a day. Delivering that
kind of accuracy requires the equivalent of 5 kg of torque, a probably
unprecedented amount of force for such a precision timepiece. The final
result means that every 60 seconds you are witness to a remarkable
event. With its precisely jumping numerals, the LANGE ZEITWERK even
wins the hearts of people who would never, ever wear a digital watch.
2009 winner of arguably the most famous
award of the Swiss watch industry the
Golden Hand.
Sincere Fine Watches: |ar|ra 3a, Sards lc|: (6b} 6684 9782 |cc Arr C|t, lc|: (6b} 6788 O618 Surtcc C|t, lc|: (6b} 6887 b1bO
\|1o C|t, lc|: (6b} 6278 1698 Sincere Haute Horlogerie: The Shopping Gallery at Hilton Tel: (65) 6738 9971
The Hour Glass: |r||tsor|dc lc|: (6b} 6884 8484 Raff|cs |otc| Arcadc lc|: (6b} 6884 8241
LAtelier by The Hour Glass: Ion Orchard Tel: (65) 6509 9268
The LANGE ZEITWERK. Exclusively at:
38
JETGALA 6
4 NOTAM
Carbon Fineprint
10 CREW
12 LOUNGE
New & Exclusive
20 WINGS
22 EVER ELEGANT
Dassaults Falcon 2000S
28 NATURAL PROGRESSION
List Jet Interiors
32 HOT & HIGH
The Nextant 400XT
38 SIMPLEXITY ON BOARD
Aero System Goes Beyond The Box
42 SKY SEDAN
Eurocopter Mercedes-Benz
46 HARE FORCE ONE
Hugh Hefners Big Bunny Jet
50 UP UP & AWAY
Blast Off Into Outer Space
54 AN APPETITE FOR DANGER
Aerial Dogfights For Road Warriors
56 CIRCULAR ROUTE
60 Days, Round The World In A PC-12
60 CAPTAIN SPEAKING
The Best Place On Earth
CONTENT
46
54
08
ontents
32
75
JETGALA 8
CONTENT CONTENT
ontents
76
106
62 LUXE
64 CREATIVE TENACITY
Bulgari Spans Time And
Generations
68 FOURTH GENERATION
Patek Philippes CEO Thierry Stern
72 CHIME ON TIME
Repeaters & Striking Watches
75 HOT METAL
Franck Mullers Conquistador
Grand Prix
76 THE EXTRA OF ECSTASY
Rolls-Royce Bespoke Services
80 BALANCE OF BEAUTY
Gray Design From Roads
to Oceans
84 HYBRID PLEASURES
Frauscher 717 GT
86 SOLE CHOICE
Aubercy Bespoke Mens Shoes
90 SENSUAL SOUVENIR
Francis Kurkdjian Scents
92 INSPIRED ASSETS
The House of Borgezie
94 GERMAN CHINA
Precious Meissen Porcelain
96 LIFE
98 SUITE LAS VEGAS
High rolling in Vegas
104 A TASTE FOR OPULENCE
Sriwijaya Fine Dining, Jakarta
106 MAKEPEACE ISLAND
Sir Richard Bransons Island
110 PURE PLAY
Clariden Leu Private Banking
112 ONE & ONLY
Only Watch 2011 Charity
114 ROAD DREAMS
Kristian Schullers
90 Days One Dream
122 FADING GLORY
Werner Bartschs Desert Birds
129 AIRBORNE
130 BRIEFING
Business Aviation In Brief
136 BUYER BEWARE
Buying A Private Jet
138 PLANE SPEAK Aviation Glossary
142 AIR SHOW DIARY
144 TAILHOOK Voyage Trois
CONTENT
EDITOR-AT-LARGE Kim Lee
ONLINE EDITOR Rainer Sigel
ART DIRECTOR/DESIGNER Sylvia Weimer (Spacelab Design, Sydney)
EDITOR Cadence Loh
ASSISTANT EDITOR Katrina Balmaceda
EDITORIAL & MARKETING ASSISTANT Lynette Siew
CONTRIBUTORS
Alex Unruh, Audrey Lee, Alvin Wong, Allen Roche, Carol Lee,
Christine de Felice, Christie Leo, Jim Gregory, Jinesh Lalwani,
Liz Moscrop, Paul Ng, Rebecca Skinner
COMPANY
PUBLISHER Rainer Sigel
MANAGING DIRECTOR Michelle Tay
ASSISTANT DIRECTOR, BUSINESS DEVELOPMENT Susan Ng
OFFICE MANAGER Winnie Lim
CIRCULATION & PRODUCTION MANAGER Caroline Rayney
EVENTS MANAGER Lee May Ling
CONTACT
12 Prince Edward Road, #04-10B
Bestway Building, Podium B, Singapore 079212
T: +65 6222 1415 F: +65 6222 1465
EMAILS
ADVERTISING business@oriental-publishing.com
EDITORIAL subeditor@oriental-publishing.com
EVENTS events@oriental-exhibitions.com
MARKETING marketing@oriental-publishing.com
CIRCULATION circulation@oriental-publishing.com
ADMINISTRATION ofce@oriental-publishing.com
WEBSITES
MAGAZINE www.jetgala.com
GROUP www.orientalmediagroup.com
SINGAPORE www.oriental-publishing.com
VIETNAM www.oriental-ltd.com
EVENTS www.oriental-exhibitions.com
DIGITAL EDITIONS & DOWNLOADS www.digital.jetgala.com
FACEBOOK www.facebook.jetgala.com (Luxury News)
LINKEDIN www.linkedin.jetgala.com (Aviation News)
TWITTER www.twitter.jetgala.com (Aviation News)
RSS www.rss.jetgala.com (Aviation News)
JETGALA is published bi-monthly and circulated throughout
the Asia-Pacic. Opinions expressed are those of the contributors
and not necessarily endorsed by the Publisher.
COPYRIGHT NOTICE: All rights, including copyright, in the content of this publication are
owned or controlled by Oriental Publishing Pte Ltd, Singapore. You are not permitted
to copy, broadcast, download, store in any medium, transmit, show or play in public, adapt
or change in any way the content of this publication for any other purpose whatsoever
without the prior written permission of Oriental Publishing Pte Ltd, Singapore.
TRADEMARKS NOTICE: The masthead logo JETGALA is a Registered Trademark of
Oriental Publishing Pte Ltd, Singapore. All rights are cumulatively reserved by Oriental
Publishing Pte Ltd, Singapore. Their protection will be pursued to the full extent of the law.
Printed by KHL Printing Co, Singapore
MICA(P)075/03/2011 PPS 1775/10/2011 (028317)
PHOTO CREDITS
COVER Photographer: Kristian Schuller www.kristianschuller.com
Stylist: Peggy Schuller, Models (L-R): Victoria, Miriam, Neele
SECTION OPENER WINGS Image courtesy of Playboy Enterprises
SECTION OPENER LIFE Image courtesy of Bl ancpai n
SECTION OPENER LUXE Image courtesy of Rolls-Royce Motor Cars Ltd
SECTION OPENER AIRBORNE Image courtesy of Gulfstream Aerospace Corp
CREW
JETGALA 10
Werner Bartsch is based in Hamburg, Germany. He
has a masters degree in design with an emphasis on
photography. Werner is a member of the prestigious BFF
(German Association of Freelance Photographers) and
works on assignment for major German and international
publications and agencies. Besides this he realises free
photographic art projects like the series Desert Birds which
is published by Kehrer Verlag, Germany. His works are
exhibited in different galleries and museums like the Flo
Peters Gallery or the German Historic Museum in Berlin.
www.wernerbartsch.de
Paul Ng is global head of aviation and aerospace at
Stephenson Harwood, a leading transportation focused
international law rm, where he leads a team of over 30
aviation specialists across three continents. He dispenses
advice on some of the regions largest and most complex rst
in the industry transactions relating to acquisition, nancing
and leasing of commercial and business jets and helicopters.
Paul is also listed by Euromoneys Guide to the Worlds Leading
Aviation Lawyers and Chambers Global 2010 as one of the
worlds pre-eminent aviation specialists. www.shlegal.com
Liz Moscrop writes about private aviation,
specialising in interiors, for publications all over the
world, including Arabian Aerospace, Aircraft Interiors,
Prestige Magazine South Africa and BART International
Europe. She lived and worked in Hong Kong for
several years and is a regular visitor to South East
Asia. She is also co-author of The 100 Greatest Women
in Aviation along with partner Sanjay Rampal.
Carpenter, graphic designer, retoucher, art director,
interpreter, actor, presenter, photo producer
sometimes it takes a long way to nd your thing in life.
Tom Slo (Germany, 1973) explored many creative
elds before he eventually became a photo artist. The
multilingual globetrotter loves to travel the world facing
new challenges. When not shooting, he lives in a rural
hideaway near Frankfurt International Airport.
www.tomsolo.com
Paris-based, Romania-born photographer, Kristian Schuller
emigrated to Germany with his family at an early age. He
studied fashion design under Vivienne Westwood and
photography under fashion photographer FC Gundlach
at the University of Fine Arts Berlin. Introduced to Cond
Nast Publications in London by Isabella Blow, Kristian
continues his work with magazines and commercial projects
internationally. His rst book, 90 Days One Dream, published
in 2010 was awarded a Silver Medal in the Deutscher
Fotobuchpreis 2011 (German Photo Book Prize 2011). His
work was chosen by FC Gundlach as part of the More than
Fashion exhibit at the Moscow House of Photography in July
and August this year. www.kristianschuller.com
www.orientalmediagroup.com
FRANCK MULLER BOUTIQUE SINGAPORE ION ORCHARD (65) 6509 3380 MARINA BAY SANDS (65) 6634 8825 MELBOURNE COLLINS STREET (613) 9650 0288 JAKARTA PLAZA INDONESIA (6221) 310 7608
BANGKOK SIAM PARAGON (662) 610 9423 HONG KONG CENTRAL (852) 2522 8800 LEE THEATRE PLAZA (852) 3579 2525 KOWLOON PENINSULA (852) 2368 0250 OCEAN TERMINAL (852) 2314 1181
TAIWAN REGENT TAIPEI (8862) 2523 3600 MACAU VENETIAN (853) 2882 8262 SHANGHAI IFC (8621) 5012 0768 SHANGHAI PLAZA 66 (8621) 6288 6676 AUTHORISED RETAILERS SINGAPORE
SINCERE FINE WATCHES NGEE ANN CITY (65) 6733 0618 MARINA BAY SANDS (65) 6634 9782 SUNTEC CITY (65) 6337 5150 VIVOCITY (65) 6278 1698 SINCERE HAUTE HORLOGERIE HILTON SINGAPORE (65) 6738 9971
WATCHES OF SWITZERLAND PARAGON (65) 6732 9793 KUALA LUMPUR SINCERE FINE WATCHES SURIA KLCC (603) 2166 2181 PAVILION KL (603) 2141 8418 THE GARDENS MID VALLEY CITY (603) 2287 1133
The worlds most elite and coveted guitars hang
out together in The Guitar Collection, a limited
edition collectors book. Featuring high-denition,
contemporary original photography, the book
presents equal parts of music documentary and
photographic odyssey. It comes in a set of three.
Only 1,500 sets will be published, and they will
come with a printed signature of photographer
John Peden. www.theguitarcollection.com
LOUNGE
JETGALA 12
CURVED
REBIRTH
SURF
WHEELS
Author and surf legend Rod
Sumpter once wrote, A
surfboard is a surfers
best friend. So, it
needs to be treated
like one. Australian
motorcycle company
Deus Customs
has released Surf
Bike, a custom-made
motorcycle designed
specially for bike riders
who also ride waves. It
comes with a removable surf-
rack system that safely secures your
surfboard and makes it easy for you to
speed towards the beach. www.deus.com.au
The 1963 Jaguar E-Type, known for its classic looks,
high performance and lightness, is the inspiration
for the Lightweight Speedster, a new curvaceous
machine by E-Type restoration specialist Eagle. With
an aluminium body and aluminium engine, the car
weighs only 1,008 kg. It faithfully follows the original
E-Types twin exhaust pipes, but improves on it with
a 4.7-litre engine. The Eagle Speedster comes in
black cognac colour. www.jaguarspeedster.com
RHYTHM READ
Father and son custom bike designers Paul Teutuls Sr and Jr, rival
stars of reality TV show American Choppers, have once again gone
hammer and tongs to outdo each other with their own two-
wheeled versions of the Cadillac CTS-V supercar. Teutuls
Srs version focuses on the choppers make and comes
with a V-twin type engine. His son, on the other hand,
emphasises the choppers physical resemblance to the
CTS-V. The choppers will be auctioned off to raise
funds to ght Duchenne muscular dystrophy.
www.orangecountychoppers.com
CADDY
CHOPPER
ARM IN
ARMOUR
LOUNGE
JETGALA 14
A. Lange & Shne chose Hong Kong for their fth and
latest mono-brand boutique which opened in June. The
walls signature Lange shade of grey, which echoes the
theme of Lange Zeitwerk watches, contrasts with warm
acacia furniture used throughout the store. Nearly the
entire collection of Lange timepieces are on display at
the boutique. www.alange-soehne.com
To style icon Daphne Guinness, the
mantra Contra Mundum (Latin for against
the world) is best exemplied in a glove
inspired by chain mail armour worn by
ancient knights. Guided by Guinness
vision, jewellery designer Shaun Leane
handcrafted a glove using a delicate chain
mail accessorised by 5,000 tiny pav
diamonds. The one-of-a-kind creation
was moulded to t Guinness
arm and is displayed for
sale at the White Cube
gallery in London.
www.shaunleane.com
IN TIME
THREE ROCKETS
Danish sports car company Zenvo has unveiled
their latest limited edition exotic super car, the
ST-1 50S. Exclusivity is the key, with only three units
manufactured one each in Intense Red, Crystal White
and Mediterranean Blue. Tagged at USD1.8 million,
the car is studded with avant-garde features including
a 1,250 hp engine and a seven-speed transmission.
Monogrammed seats and a dedication plaque come as
part of the prized coup. www.zenvoautomotive.com
TIME TO RAISE YOUR EXPECTATIONS
Finally, a large-cabin aircraft with the aireld agility and efciency of a
smaller jet at a midsize price. This is the one youve been waiting for.
The new Falcon 2000S has it all. Unparalleled comfort.
Unrivalled performance. And unbeatable value.
Raise your expectations. Visit www.falcon2000S.com.
INTRODUCING THE NEW 3,350 NM FALCON 2000S
Beijing +86.10.57853117 +86.13521908257
LOUNGE
JETGALA 16
REASURE
T
SAR
Chanel head designer
Karl Lagerfeld lends pen
company S.T. Dupont his
fashion sense with Prestige
& Chic, a new limited edition
line of S.T. Dupont pens. It
is available in two colours
Prestige in red lacquer
with gold trim, and Chic in
black with a palladium nish.
The collection ranges from
fountain to rollerball and ballpoint pens. The pens take on an
asymmetrical triangular shape with rounded bevelled edges,
providing a good, comfortable grip. www.st-dupont.com
The House of Faberg has revived an old pendant that will excite collectors, historians
and lovers of haute couture the bejewelled egg, last created by Faberg in 1917 for
the Russian Romanovs. The Les Fameux de Faberg is an exclusive set of 12 one-off
egg pendants, each one an artistic interpretation of a Russian proverb. Clients can
also commission their own high jewellery egg pendant with a unique design through
Fabergs bespoke services. www.faberge.com
PEN FASHION
Padlocks are a thing of the past at least for Anders
Hagardzon, whose high tech savvy laptop and briefcases can
be unlocked in only three ways: by using an electronic key,
an electronic code or your ngerprint. Made out of carbon
bre over a Kevlar framework, a Hagardzon case shields
items from hard knocks. The exterior can be customised with
your family crest or company logo.. www.hagardzon.se
KEY SECRET
Bentleys Continental GT has
new carbon bre enhancements.
The new Mulliner Specications
Classic Styling Pack adds visual
improvements to the luxurious
coup: a side skirt, an all-gloss
carbon bre front splitter, a black
carbon bre wing, and a rear diffuser.
Optional extras include side mirror
caps, a rear spoiler, front grille and 53
cm alloy wheels. The Classic Pack can
now be ordered at Bentley European
showrooms. The optional features
will arrive in the fall of this year.
www.bentleymotors.com
CARBON LOOKS
LOUNGE
JETGALA 18
Zarro Iridium prides itself as the cream of the
crop where razors are concerned. Its solid white
sapphire blades are sharpened with high-energy
ionised particles to give an ultra-ne edge 5,000
times thinner than human hair. The handle
is made of iridium, the worlds strongest and
densest metal derived from meteorites, 10 times
more rare than platinum, and previously used
only in rocket technology. Just 99 of these razors
will be made. www.zafirro.com
Fashion designer Roberto Cavallis concept for Ciclottes
new stationary bicycle is sexy and daring. The Italian bike
is geared with four intensity levels to simulate real road
conditions for a good workout session. Six different styles
are offered in limited editions. Made of carbon bre, steel
and breglass, the machine is designed to endure no matter
how tough ones workout can be. www.ciclotte.com
LIGHT AND FASHION
Fourteen personalised Cygnet & colette cars will be
made to celebrate the collaboration between Parisian
fashion brand colette and Aston Martin. The car, with
its lightning silver body paint and dark brown interiors,
features diamond turned wheels and blue detailing
by colette. Blue leather quilted cushions and engraved
stainless steel door handles are among the bespoke
options that are offered by Aston Martin Works
Tailored. Orders can be made through the colette
store in Paris. www.colette.fr
GEARED FOR GOOD
fi ne
edge
Ferretti Groups yacht maker, CRN, has
launched its new Dislopen series of sleek and
spacious superyachts in varying lengths of 46, 52
and 62 metres. Each yacht in the collection will
have four to ve decks, including an exclusive
upper deck dedicated to the master suite and
ve VIP cabins on the main deck. Focused on
maximising space, exibility and functionality,
the new yachts are poised as oating palaces.
www.crn-yacht.com
SUPER
SPACE
WINGS
By Liz Moscrop
DASSAULT FALCON 2000S
JETGALA 2
A GREAT JET DEVELOPMENT RAISES
EXPECTATIONS AND BENCHMARKS
WINGS
LEGANT E
VER
2
JETGALA 2
Advanced design techniques
reduce the effect of shock waves
at the planes critical Mach number
All images courtesy of Dassault Falcon
3
L
eave it to the French to
understand and best express
the concept of style, be it in
fashion, food or jets. The
elegant Falcon 2000S, the latest
addition to Dassault Aviations
family of business jets, was the centre
of attention at the European Business
Aviation Conference and Exhibition this
May in Geneva, Switzerland.
The airframer has updated its
2000 jet once again to create what it
describes as a large cabin jet for the
super midsize market. The result
is a medium range aircraft capable
of flying about 3,500 nautical miles
enough to connect Singapore to
Mumbai, Seoul or Perth, or Beijing
to Delhi or Singapore with a cabin
large enough for passengers to relax in
comfort and stylish surroundings. John
Rosanvallon, Dassault Falcons CEO
explained, After speaking with our
customers and performing a thorough
market study, our research confirmed
that the ideal platform for a wide-body
business jet in this range segment was
JETGALA 2
WINGS
The 2000S is fitted with special
sound-dampening engine mounts and
advanced acoustic insulation for a quieter
environment to work, play and sleep in
Artfully conceived, the galley allows for on
board meal preparation, with an adjacent
closet for carry-on items
THE NEW
ROCKWELL
COLLINS CABIN
MANAGEMENT
SYSTEM
TRANSFORMS
THE AIRCRAFT
INTO AN OFFICE
IN THE SKY
4
JETGALA 25
indeed our very successful Falcon 2000.
He stated that Dassault has added a long
list of standard options, and cutting-
edge technology to design an aircraft
that he says burns 10 per cent less fuel
than aircraft 20 per cent smaller, while
offering a very competitive price.
The 2000S offers the same spacious
cabin as the Falcon 2000 with a maximum
width of 92 inches, and a height of over
six feet. It is available in a standard floor
plan with seating for up to 10 passengers.
The completely revamped interior
design springs from Dassaults
partnership with BMW Group
DesignworksUSA, which also created
the award-winning interior on the
companys flagship Falcon 7X. There
are three elegant colour and design
fusions from which to choose. Sedona
features a warm environment of earthy
beige colours. Havana is an extremely
masculine look with a palette of browns,
while Alpine offers mountain freshness
in a contrast between bright shades of
forest greens and snow whites, mixed
with darker colours of earth and rock. >>
The fully-equipped
cabin has 18 large
windows, club
seating for 10, and
an advanced cabin
management system
An app on an iPod Touch or
an iPhone lets passengers
control cabin comfort
>> On-board design elements
visually elongate the cabin, providing an
easy flow through the space. Up-wash
and down-wash ambient lighting,
as well as contrast between fabrics
and materials used for dcor, further
enhance the illusion of spaciousness.
Another standard option is the new
Rockwell Collins Cabin Management
System, which transforms the aircraft
into an office in the sky. Features
include high definition viewing via
Blu-ray media on widescreen monitors
of up to 19 inches. All functions can
be controlled throughout the cabin by
using an application (app) on an iPod
Touch or iPhone. The app allows control
of video playback, operation of the
optional electronic window shades, and
adjustments to lights and temperature.
Of course, a key factor for many
executives using business aviation
is the ability to stay in touch with
their offices on the ground. The
2000S enables them to make calls
and use the Internet thanks to the
AirCell Axxess II Satcom system
installed as a standard feature. The
system is modular in order to provide
connectivity for todays customers,
while offering the ability to upgrade
as new technologies become available.
STRONG LINEAGE
From the outside, the most noticeable
development on the 2000S are inboard
slats on the wing that improve takeoff
and landing speeds. This helps the
aircraft to land at challenging airports.
London City Airport, for example, is
literally in the heart of London and has
a short runway surrounded on three
JETGALA 2
WINGS
sides by water. Aircraft must be able to
navigate the extremely steep approach
and land quickly while adhering to
noise reduction rules. The Falcon
2000S can cope with such an approach
at the relatively low speed of 108 knots,
and is equipped with an autobrake that
reduces landing distances by as much
as 300 feet.
Another important feature in terms
of eco-friendliness is the two Pratt &
Whitney 308C engines, which already
power the aircrafts predecessor,
the Falcon 2000EX. The newest
generation of this engine is even more
environmentally friendly, thanks to
new technology that produces 20 per
cent less poisonous nitrous oxide
emissions than the previous generation,
without losing power. According to
Dassault, the 2000S will also be 40 per
cent greener than required by new
international Committee On Aviation
Environmental Protection regulations,
which are in the pipeline.
The aircraft rides on Dassaults
strong pedigree. Dassault Aviation also
produces the Rafale fighter jet as well
as the complete line of Falcon business
jets. This means that the technology
on the 2000S fuses the best of both
military and civil aviation. In order
to keep its customers aircraft flying,
the French manufacturer has service
facilities all over the world.
The first Falcon 2000S flew on
17 February 2011 in Mrignac, France.
The test campaign will encompass 500
flight hours before certification. It is
expected to be certified by the end of
2012 and arrive in style by early 2013.

Efficient aircraft design ensures swift climbing above traffic and
turbulent weather, and access to airports with short runways
BMW Group DesignworksUSA helped to
conceptualise the Falcon 2000ss new interior
Tests show superb aerodynamics of the 2000S
for a capable, versatile and efficient aircraft
THE TECHNOLOGY
ON THE 2000S
FUSES THE
BEST OF BOTH
MILITARY AND
CIVIL AVIATION
6
JETGALA 2
TECHNOLOGY
RULES
Fully fuelled, the Falcon 2000S
will have the largest payload in
its class at 1,850 lbs; a maximum
takeoff weight of 41,000 lbs;
and a cruise speed of Mach 0.8.
The aircraft can climb directly to
41,000 feet in 19 minutes, reach
a mid-cruise altitude of 45,000
feet and offers a certified ceiling
of 47,000 feet.
Since the rollout of the first
Falcon 20 in 1963, over 2,100
Falcon jets have been delivered
to 67 countries worldwide. The
Falcon family of jets currently in
production includes the tri-jets,
the Falcon 900LX and the 7X, as
well as the twin-engine Falcon
2000LX and the new 2000S.
SPECIFICATION IMPERIAL METRIC
LENGTH (EXTERNAL) 66.33 FT 20.23 M
WINGSPAN 70.17 FT 21.38 M
HEIGHT (EXTERNAL) 23.17 FT 7.06 M
CABIN LENGTH 26.17 FT 7.98 M
CABIN WIDTH 92 IN 2.34 M
CABIN HEIGHT 74 IN 1.88 M
MAXIMUM RANGE (1)
WITH IFR RESERVES
3,470 NM
MAXIMUM (PASSENGER) SEATING 10
MAXIMUM CRUISE SPEED MACH 0.862
CERTIFIED CEILING 47,000 FT 14,325.6 M
TAKE-OFF DISTANCE 4,450 FT 1,356.36 M
MAXIMUM TAKE-OFF WEIGHT 41,000 LBS 18,597.29 KG
7
NATURAL
PROGRESSION
Liz Moscrop
LIST JET INTERIORS
LIGHT DESIGN CONCEPTS
FOR PRACTICAL LUXURY
WINGS
JETGALA 28
The Bombadier Global 5000 outfitted by List, exuding class and luxury with their innovative veneers
The pioneering company innovated ultra-thin, featherweight and flame-retardant materials
ASIDE FROM FUNCTION, FORM AND FINISH, THE SINGLE MOST
IMPORTANT REQUIREMENT FOR JET INTERIORS is that, once done,
everything has to pass some of the most stringent certification tests on the
planet. List components & furniture GmbH (List Group) of Austria, which traces
its carpentry roots back to the 1950s, aims to master all of the above. Its third-
generation family management has taken functionality to another level by merging
plush interiors with natural materials and a feel-good factor, while ensuring all
meet certification and flammability requirements.
List Groups focus on product innovation, such as flame-retardant wood and a
new type of carbon and metal-effect finishes, make new design accents certifiably
possible. Outstanding lightweight veneers are just one aspect of their expertise,
such as a 0.8 mm granite film, touted as stone as thin as skin. It can be applied to
virtually any surface, flat or curved, and for the first time in aviation history made
it possible for an aircraft cabin to be fitted with stone flooring. The innovation,
with its weight-saving capability and flexibility, opened new possibilities for the
decoration of counter tops in galleys, lavatories, installing wall and ceiling panels,
partitions and tables even seating handles. >>
JETGALA 29
The full-scale Legacy 500 mock-up allows
customers a true-to-life experience of the
unique interior of the aircraft
Images courtesy of List Group
OUTSTANDING
LIGHTWEIGHT
VENEERS ARE JUST
ONE ASPECT OF
THEIR EXPERTISE,
SUCH AS A 0.8 MM
GRANITE FILM
>> Such innovative elements have brought List several new clients in search
of a new look for the often plain vanilla jet interiors. Their client list now includes
names such as Bombardier, Embraer, Pilatus and Airbus. Embraer, for example,
commissioned the company to create and install granite stone flooring for its
Legacy 600 and 650 aircraft. The 2.5 mm thick floor features mainly in the entrance,
galley and lavatory areas, and the first stone flooring was installed in 2009 on a
Legacy 600 refurbishment project.
Franz List, List CEO and president, said, We invested in the research and
development of a new flooring design, based on the use of natural stone and weight
reduction, and we succeeded in bringing a worlds first into the market. The
manufacturing process is based on a stone slab, cut to 1.2 mm, which is mounted
to a backplate and then polished. In collaboration with the BMW Group subsidiary
Designworks, List also executed a spacious and inviting interior for the first full-
scale Embraer Legacy 500 mock-up, which made its debut last May at EBACE, the
European Business Aviation Convention and Exhibition in Geneva, Switzerland.
The mock-up uses a combination of actual and non-aircraft parts and has
been touring the world since. Helmut Wiesenberger, Lists director of business
development of components and furniture, states, We are very proud to have been
awarded for the construction and integration of the Legacy 500 sales mock-up. List
received the contract last December, and went on to develop and produce a true-to-
life model of a complete Legacy 500 fuselage in a record time of only four months.
The mock-up presents three sections cockpit, main cabin and aft fuselage
baggage compartment. The cream-coloured club configuration in the main cabin
reveals seats that can fully recline for in-flight napping. These can also become two
full-flat berths on longer trips. The large windows recessed into the cabin walls
show just how airy the cabin will be during flight.
With Lists eye on the future and a philosophy of perfection, we can expect
more from them in the near future.
List has more than 150 different types
of super-thin wood veneers that are
safety-approved for onboard use
WINGS
JETGALA 30
INSIDE
ALLIANCE

In the spirit of innovation and
improvement, List has teamed
up with three other leading
companies to design the next
generation aircraft interior
environments for top-level
business jets, VVIP aircraft
and first class airline cabins.
Lufthansa Technik, List,
DesignQ and Schott founded
the Inairvation alliance. Acting
under the brand Inairvation,
they will share their knowledge
and assist each other in gaining
access to new markets.
We trust in the pioneering
spirit of the involved companies,
said Helmut Wiesenberger,
Director Business Development
at LIST. We believe that the
Inairvation alliance will allow
us to bring cabin interior
innovations and complete cabin
solutions to the next level and
generation.
Lists research and development
team is already working on new
developments for new materials
and processes
ORDER YOUR NEW PIPERJET ALTAIRE
WITH OUR EXCLUSIVE OPTIONAL EQUIPMENT.
Get $100,000 off the price of the extraordinary new PiperJet Altaire by
placing your order within one year of purchasing a new Piper Meridian,
the most fuel-effcient turbine-engine aircraft in the world.*
AUTOMATIC TRANSITION.
+1.772.299.2403 | PIPER.COM
*From the feld of active production certifed aircraft.
2011 PIPER AIRCRAFT, INC.
WINGS
JETGALA 32
HOT &
HIGH
A COMPREHENSIVE UPGRADE
PACKAGE FOR A POPULAR
AND PROVEN DESIGN
by Jim Gregory
NEXTANT 400XT
JETGALA 33
The Nextant 402XT is
the first fully conforming
production of the 400XT
JETGALA 34
WINGS
HEIGHT (EXTERNAL) 13.11 FT 4.24 M
CABIN WIDTH 4.9 FT 1.49 M
CABIN HEIGHT 4.8 FT 1.46 M
MAXIMUM RANGE (1)
WITH IFR RESERVES
2,160 NM 4,000 KM
MAXIMUM CRUISE SPEED 460 KNOTS
CERTIFIED CEILING 45,000 FT 13,716 M
TAKE-OFF DISTANCE 3,906 FT 1,190.5 M
MAXIMUM TAKE-OFF WEIGHT 16,300 LB 7,394 KG
NEXTANTS NEW 400XT CLIMBS
TO 10,668 METRES (35,000 FEET)
IN A MERE 13 MINUTES, AND HITS A
TOP CRUISE SPEED OF 460 KNOTS
T
he Hawker 400 line of
twin jets is one of the
business jet industrys
most recognised designs.
Originally built in 1978
by Mitsubishi as their
MU-300 Diamond jet, its
production rights were
later acquired by Beechcraft, now part
of Hawker Beechcraft. The company
further improved the design and
introduced several variants over the
years, including a military version
called the T-1 Jayhawk. Over 700 of
the jets were built, the majority of
which still fly today.
Now, aviation technology group
Nextant Aerospace has developed a
package comprising several upgrades
and improvements, to allow the
aircraft to fly quieter, faster, and
further with less fuel than the standard
variants. The result is the Nextant
400XT, based on used Hawker 400 jets
with sufficient cycles left in their life,
and which the company expects to
bring to market shortly. International
interest, especially at the EBACE
air show in May held in Geneva,
Switzerland, was high, says Nextants
founder and Chairman Kenneth Ricci.
The attention that the airplane is
getting, from everywhere in Europe,
Africa and Asia, has been explosive.
The efficiency of the airplane is very
attractive in a lot of those markets, as is
the range capability and performance.
The redesign process started with
Nextants engineers identifying three
key areas for improvement on the
Hawker 400 avionics, aerodynamics
and engines. As a result, the Nextant
400XT now comes with an upgraded
crew flight deck, the Rockwell Collins
Pro Line 21, with Garmin Pro Line 21
avionics, next generation cockpit
and passenger cabin technology, and
thrifty engines. The benefits are an
approximately 50 per cent increased
range of 2,000 nautical miles, reduced
climb time to cruising altitude, a
stated 30-35 per cent decrease in
fuel consumption, and hopefully
30 per cent less greenhouse emissions.
Not only do these benefits reduce
pilot and crew workload, they are
also expected to translate into lower
operating costs. >>
OPPOSITE PAGE
A luxurious handcrafted interior and
customised paint work completes the
remanufacturing package
Launched in 2007, the remanufacturing
process pioneered by Nextant Aerospace
was conceived in response to evolving
market trends and customer needs

THIS PAGE
Expect exceptional passenger comfort in
the 400XT with its unique flat-floor design
and squared oval cabin configuration
JETGALA 35
THE EFFICIENCY OF THE AIRPLANE IS VERY
ATTRACTIVE IN A LOT OF THOSE MARKETS, AS IS
THE RANGE CAPABILITY AND PERFORMANCE
>> The Nextant 400XT was
designed to operate in mountainous
terrain. Its new Williams engines
exhibit a lower thrust lapse with
altitude, enabling the airplane to
maintain higher thrust when taking
off from elevated airports, which also
allows better performance on hot days.
Nextants new 400XT has the same
cabin size of the base aircraft, but can
fly more than 2,000 nautical miles with
four passengers and a crew of two. It
climbs to 10,668 metres (35,000 feet)
in a mere 13 minutes, and hits a top
cruise speed of 460 knots. Nextant also
offers optional winglets which further
enhance performance. The latest in
aerodynamics gives new life to the jet
that was designed over a generation
ago. Computational fluid dynamics
helped redevelop the engine pylons
and cowlings. The improved design
helped reduce aerodynamic drag for
better performance.
Inside, Nextant offers a number
of seating options. The most popular
is a three-place divan and a legroom-
friendly four-place club seating with
retractable work tables and individual
workstation amenities. Each custom
cabin is crafted to match the owners
preferences down to the paint scheme.
Passengers can also avail of
the latest in high-definition cabin
management systems that allow them
to control lighting and temperature.
Options include electronic window
shades, LED lighting and Internet
access.
Low development costs, with
savings passed on to customers, and
comparatively short delivery schedules
are key to the aircrafts future success.
It appears there is something worthy in
the old yet so much so that Hawker
Beechcraft announced it will offer its
own upgrade package as well. We will
be watching.
JETGALA 36
RIGHT
The Rockwell Collins Pro
Line 21 avionics system was
designed with an eye on
future NextGen airspace
requirements

BELOW
The Rockwell Collins Venue
Cabin Management System
gives passengers control
of cabin ambience and
entertainment choices
through an iPhone, iPod
Touch or iPad

Certified by the US Federal
Aviation Administration,
Nextants remanufacturing
procedure involves more than
6,000 labour hours for each
airplane. The Ohio-based
company strips the old paint
and dismantles the aircraft
down to the component
level to inspect for any
damage or corrosion, and
perform necessary repairs or
replacements. This includes
removing and replacing all
wiring to accommodate the
new electronic systems, and
installing new quieter, more
fuel-efficient engines from
Williams International, in place
of older Pratt & Whitney
Canada engines.
The interiors are gutted
and refitted with all-new
accommodation for passenger
comfort and the latest in cabin
technology. New cockpit
avionics are installed. Each
plane then gets a customised
paint job and is test-flown
before delivery to customers.
Nextant hopes to deliver up to
four aircraft a month.
A MAKEOVER
PRIMER
WINGS
SI M PL EXI T Y
ON B OA R D
by Jim Gregory
AERO SYSTEM
A NEW DESIGN APPROACH BREAKS WITH
TRADITIONAL VIP AIRCRAFT INTERIORS
WINGS
JETGALA 38
The Aero System introduces the aircraft design industry to a new level of luxury with its uncomplicated, clean lines
DESIGNING AIRCRAFT INTERIORS often boils down to making the most
out of an unglamorous pipe-like structure. How far can you push the envelope,
particularly for the more discerning of VIP aircraft users? Paris-based aircraft
maintenance company Sabena technics set out to explore this with Ora-to, the
French design house founded by iconoclastic designer Ito Morabito, also known as
Ora to. What they have come up with is like a breath of fresh air.
Together, Sabena and Ora-to introduced the Aero System at the Paris Air
Show at Le Bourget Airport last June. The Aero System brings inspired modern
design lean functional luxury to VIP aircraft design, in a clear break from
traditional interiors. The interior fit-out of an Airbus Corporate Jet 319 created the
most buzz as it revealed to the world the first interpretation of the Aero System.
The system is based on Morabitos philosophy of Simplexity, the art of clean,
fuss-free design in interiors with complex functions. As conceptualised by the
Ora-to team and implemented by Sabena, Simplexity goes beyond hiding the
complexities of an interior behind a minimalist faade. It aesthetically combines
design with complex systems into a simple appearance, using intelligent design to
lead the eye and body to specific and dedicated functions within the interior >>
JETGALA 39
Presented in an A319 CJ, the Simplexity
design principle may be adapted to all
aircraft types based on individual needs
The fluid design creates an atmosphere
of openness throughout the aircraft
THE OVERALL
EFFECT
IS OF AN
ELEGANTLY
LAYERED
LANDSCAPE
WITH
DYNAMIC
LINES
WINGS
JETGALA 40
FAKES &
FORTUNE

At barely 35 years of age, French
designer Ito Morabitos claim to
fame is a product of our dynamic
times, where images and ideas
can transverse the globe in an
instant. Thrown out of design
school, Morabito joined a now-
defunct magazine called Crash,
where he created virtual products
for internationally recognised
brands. The idea, he explained
later to the New York Times
Magazine, was to make fake
publicity for fake products that
looked real.
When these virtual products
were uploaded for launch on
the Internet, the website was
overwhelmed by people wanting
to buy the fake products. The
ensuing Internet fame brought the
then 21-year-old to the attention
of the international brands that
his virtual products were based
on. Impressed by his talent, he got
some real design commissions,
which he executed with several
award-winning successes.
Now working through
Ora-to, the Parisian design house
he founded under his career
name, his creative collaborations
run the gamut from fashion,
beauty and perfume to sports,
beer, hospitality, electronics,
residences, and now aviation with
the Aero System.
Visionary French designer Ito Morabito
>> environment in this case, the inside of a business jet. As the foundation
of the innovative Aero System, this first aircraft interior design stands out in a
market where many VIP conversions get lost in a sea of sameness because so many
of them use similar materials and often the same ideas. The overall effect is of an
elegantly layered landscape with dynamic lines.
The functional lines flow and unite seating areas, lights, windows and tables
throughout the aircrafts lounge, meeting and rest areas. They logically define
material choices and contrast. The cabin interior comes across as singularly fluid,
open space, timeless and universal. Ora-to developed the entire interior structure
with architectural flair by using monoblocks for design cohesion with leather-
upholstered furniture and harmonious integration. The monoblock approach
is also in line with what is being called third millennium aircraft design eco-
friendlier industrial style and methods.
Designer Morabito worked directly with Sabenas engineers to refine the fit of
the Aero System for an uncluttered, restful passenger environment, and ensure it
complied with aviations stringent safety requirements.
Given Sabena technics dynamics, an association with a bold and forward
looking designer like Ora to seemed natural, said Sabenas Chairman and CEO
Christophe Bernardini. The combination of our skills and his visionary approach
enabled us to present a unique design adaptable to all aircraft types in the
completion industry.
Sabena is looking to its relationship with Ora-to to increase its mark in the
VIP conversion business and become a larger player in the industry. Jet buyers
will surely be watching.
Design focuses on the principles of harmony, consisting of lines
and strips where the flow leads naturally to dedicated functions
WINGS
JETGALA 42
LUXURY AND AESTHETICS ELEVATE
AN ICONIC HELICOPTER
by Jinesh Lalwani
Eurocopters EC145 Mercedes-Benz cuts more than a dash with German automobile design
JETGALA 43
I
f you took German automobile
design and gave it wings, it would
probably turn out just like the
Eurocopters EC145 Mercedes-
Benz, a stylish helicopter that
marries the aerial expedience
of helicopters with Mercedes-Benzs
design intuition.
The original Eurocopter EC145 is
a twin engine utility helicopter used
for emergency rescue services and
passenger transport. The Mercedes-
Benz variant, on the other hand, is
aimed at corporate transportation
needs and boasts the same light frame,
adding a configurable cabin. First
unveiled in Geneva at the European
Business Aviation Convention &
Exhibition 2011, the aircraft sports
Mercedes-Benzs signature silver
exterior.
Mercedes-Benz has always set its
sights on taking to the skies. The three-
pointed star of its logo symbolises the
car companys ambition of universal
motorisation on land, on water
and in the air.
The executive style and aerial expedience of the EC145 Mercedes-Benz perfectly complements business travel needs.
All images courtesy of Eurocopter
THE MERCEDES-BENZ VARIANT
IS AIMED AT CORPORATE
TRANSPORTATION NEEDS AND
BOASTS THE SAME LIGHT FRAME,
ADDING A CONFIGURABLE CABIN
For this project, designers at
Mercedes Advanced Design Studio
in Como, Italy, translated the design
philosophy of the German automobile
maker into luxury on rotors.
Taking design cues from Mercedes
premium S- and E-Class sedan cars,
customers have the option to kit out the
EC145s upholstery in leather from a
selection of colours. A choice of woods
is available for the floors and ceiling
panels, and ambient lighting, adjustable
in intensity and colour, highlights the
sensuous curves of the interior.
The automakers touches go beyond
aesthetics. The helicopters body is a
study in attention to ergonomics and
transformability. The EC145 offers a
modular seating system with the ability
to seat up to eight passengers, which
has its genesis in Mercedes R-Class
range of spacious cars.
Seats are rail-mounted in these
modules, which can be easily
configured to host a board meeting or
to let busy corporate honchos catch 40
winks. >>
JETGALA 44
The turbine-powered aircraft features the companys latest developments
in cockpit design, avionics and a sophisticated electrical system
WINGS
OVERALL HEIGHT (EXTERNAL) 43 FT 13M
OVERALL LENGTH ROTORS
TURNING
36 FT 11M
ROTOR DIAMETER 36 FT 11M
FUSELAGE LENGTH 34 FT 10.2M
ENGINE TYPE/POWERPLANT 2 TURBOMECA
ARRIEL 1E2
TURBINE ENGINES
SHAFT HORSEPOWER 770 SHP
MAXIMUM RANGE 423 MILES 680 KM
MAXIMUM (PASSENGER) SEATING 4-8 PASSENGERS,
DEPENDING ON CONFIGURATION
MAXIMUM CRUISE AIRSPEED 153 MILES/H 246 KM/H
MAXIMUM TAKE-OFF WEIGHT 7904 3,585 KG
The arrangement also incorporates
multipurpose boxes with coolers, tables and
15-inch monitor screens, allowing occupants
compelling options for both business and
leisure travel.
The EC145 Mercedes-Benz Style helicopter
is a sky sedan with several customisation options
that takes into account the unique structure of a
helicopter. For instance, in the wall separating
the cockpit from the passengers, space-saving
storage drawers are possible.
Even the tail of the helicopter does double
duty fitted with multifunctional storage space.
It is capacious enough to store several luggage
trunks, and paraphernalia like a bag of golf
clubs, a bicycle and even surfboards for sporty
getaways. These items are secured with various
mounts to the structure of the helicopter. If
needed, seats can be removed to make room for
more storage space.
Eurocopter is recognised for its cutting-edge
contributions to avionics, such as noise reducing
rotor technology. With the Mercedes-Benz design
of the EC145, Eurocopter has given itself an
aesthetic advantage that may just be unrivalled in
the luxury helicopter market today.
Best of all, equipped with an infrared-
suppression system, it is literally impossible for
anyone with missiles to get a lock on you so you
can fully enjoy your helicopter.
WINGS
All seats are mounted
on rails and can be
quickly reconfigured
for different seating
configurations, or
removed to make
room for luggage
Discover features
such as a cool box,
cup holder, table,
monitor and DVD
player along with
extra storage space
Elegance and style
is complemented
by a luxurious
arrangement of wood
panels for the ceilings
JETGALA 45

Mr Renaud Lambert, the man
behind the EC145 Mercedes-Benz
Style project, shares insights into
Eurocopters collaboration with
Mercedes-Benz.
The creation of designer
helicopters such as this
EC145 Mercedes-Benz Style
and the EC135 Hermes, is a
natural progression in aviation
design. A large number of
Eurocopter customers use
luxury cars everyday, with
Mercedes-Benz being one of the
preferred brands, particularly
for discerning customers who
appreciate the finer things
in life. The EC145 Mercedes-
Benz Style is a winner among
automotive fans, while the
EC135 Hermes will appeal to the
fashion-conscious.
As for plans in Asia,
Mr Lambert reveals that
Eurocopter will be supplying a
Chinese company engaged in
automobile manufacturing, sales
and real estate. The helicopters
will be assembled in Europe,
while the VIP cabin interior
equipment will be installed in
China according to customers
requirements. Eurocopter will
provide technical support
and assist in obtaining related
approvals whenever feasible.
FLYING
IN STYLE
Eurocopter and Mercedes-Benz show
off their collaboration at EBACE 2011,
Geneva, Switzerland
THE HELICOPTERS BODY
IS A STUDY IN ATTENTION
TO ERGONOMICS AND
TRANSFORMABILITY WITH
THE ABILITY TO SEAT UP TO
EIGHT PASSENGERS
JETGALA 32 JETGALA 46
HARDCORE HEDONISM WAS THE HALLMARK OF
HUGH HEFNERS SOFTCORE WORLD. WHAT MORE SO
THAN ON HIS LEGENDARY PRIVATE JET, THE BIG BUNNY?
by Rainer Sigel
HUGH HEFNERS BIG BUNNY JET
WINGS
FORCE ONE
HA RE
MEN IDOLISED HIM, AND SO DID LEGIONS
OF BUSTY YOUNG WOMEN. Others despised him
passionately, along with his raunchy magazine and bunny-
eared, bushy-tailed coterie. Whatever everyone thought of
him, one thing was never in dispute for millions of male
adolescents during the age of Rock n Roll, Hugh Hefner
was a cult figure.
At its peak, a quarter of all American college-age men
bought Playboy Magazine every month. It was a must-have
part of their lives. They were glued to its pages even those
without the naughty pictures. The magazine kept a whole
generation abreast of the basics of the female anatomy; it
kept them sane in the jungles of Vietnam, and heralded the
sexual revolution of the flower-power era.
Like it or not, Hefner seemed to have the Midas touch.
In 1972, he became the best-selling publisher in the United
States when Playboys November issue sold 7.2 million
copies. The magazine was read in 37 countries, and strict
circulation bans in a long list of countries only served to fuel
his carefully crafted public image the maverick who knew
what he wanted, knew how to get it, and didnt care what
others thought.
For Hefner though, it was not enough. In February
1969, he took delivery of a brand new McDonnell Douglas
DC-9-32 twin jet airliner, to be used as his bedroom-in-
the-sky. Nicknamed The Big Bunny, the aircraft came at a
cost of USD9 million, which was a staggering extravagance
at that time. Yet, it was simply understood by everyone as a
seamless extension of his trademark lifestyle, which in turn
fed his formidable marketing machine.
This was no off-the-line aircraft; it was pure Hefner.
Painted black with a white Playboy logo and the number
N950PB on its tail, its rear folding staircase provided direct
access to Hefners airborne bedroom. True to expectations,
it was decked out with a king-size elliptical water bed, >>
HEFNERS ICONIC LIFE
AND STYLE INSPIRED
EQUAL MEASURES
OF ADORATION
AND RIDICULE
Flamboyant publisher Hugh Hefner
bought the Big Bunny, his very
personal bedroom-in-the-sky, in 1969
Watch the Big Bunny
video on YouTube.
WINGS
>> complete with seat belts, and covered in Tasmanian
possum fur. It even had an en suite shower.
Further up front, there were 12 seats which folded into
sleepers, a conference area, a bar and a projection screen for
watching movies. Dinner was served on a crystal dinner set
for 32. Once everyone got in the mood by whatever means
used in those days, guests could dance in the discotheque,
thumping to the beat from an 8-track deck complete with
psychedelic disco lights. Those who remember who played
the closing song at Woodstock will know what that was.
The only thing missing was a swimming pool and
bowling alley. Indeed, the Big Bunny really was a bit of
Playboy in the skies. Not surprisingly, the cabin crew of four
was selected for their looks and called Jet Bunnies. Instead
of wearing bunny ears, they wore black leather mini-dresses,
and a white Playboy aviator scarf. Few appreciated that these
were true professionals, trained at Continental Airlines
in Los Angeles. The flight deck crew was initially fielded
by the flight department of Purdue University, which also
maintained the jet, before that role went to the now-defunct
Ozark Airlines.
Alas, as with most things of excess, the Big Bunny didnt
last. Despite all publicity stunts, Hefners antics and the
famous guests on board which included the likes of Elvis
and Sonny & Cher on tour, Playboy Magazine suffered at the
hands of more raunchy competitors and a generally more
liberal attitude towards all things sexual. In 1976, Hefner
had to sell his beloved plane, which he did to Venezuelas
CLOCKWISE
Jet Bunnies were true professionals
trained at Continental Airlines at
Los Angeles
Hugh Hefner arriving at Heathrow,
London in 1970
The Big Bunny comes complete with
bar, lounge, disco, king-size water
bed, and a full staff of Jet Bunnies
THE JET BUNNIES WORE BLACK
LEATHER MINI-DRESSES, AND A
WHITE PLAYBOY AVIATOR SCARF
THE
DREAMWEAVER
Hugh Marston Hefner was born on
9 April 1926 in Chicago. He served
as a writer for a military newspaper
in the US Army from 1944 to 1946,
and later graduated from the
University of Illinois with a BA in
psychology and a minor in creative
writing and art. First working as
a copywriter for Esquire in 1953,
he mortgaged his furniture and
took small loans from 45 investors
including his mother to
launch Playboy. The first issue was
published in December 1953 with
a scantily clad Marilyn Monroe on
the cover, and sold over 50,000
copies. The rest is media history.
In 2011, Playboy Enterprises was
acquired by a private equity firm
associated with textile magnate
Suhail R Rizvi. Hefner continues
to serve as its Editor-in-Chief and
Chief Creative Officer.
Aeropostal Airlines. The plane was re-equipped for regular
airline use and registered as YV-19C.
When the Venezuelans re-fleeted and retired the plane, it
went into storage. In 1989, Aeromexico bought it, repainted
it, and used it for domestic Mexican routes under the name
Ciudad Juarez with tail number XA-JEB. The Big Bunny
served faithfully until 2004 when it was finally retired
in Guadalajara, Mexico. Aviation lore has it that it was
originally meant to be cut up for scrap. Instead, Aeromexico
donated the fuselage to the city of Cadereyta, Queretaro,
which decided to remove its wings, set it on blocks and use
it as a childrens classroom.
Its a good thing that old planes cant talk.
Special permission from the federal government
had to be obtained to paint the Big Bunny black
Photos courtesy of Playboy Enterprises
The Big Bunny came more than fully
equipped, including an elliptical bed
with Tasmanian possum fur
Hugh Hefner never made a secret
about his love of beautiful women
or his mile high club endeavours
The Jet Bunny uniform was a
leather mini dress and a Playboy
aviator scarf, sans bunny ears
Spaceflight participant Charles Simonyi (left) with crew fully geared in Sokol space suits
by Cadence Loh
ORBITAL SPACEFLIGHT
WINGS
IN SPACE, NOBODY CAN HEAR YOU DREAM
UP UP & AWAY
JETGALA 50
S
oviet cosmonaut Yuri
Gagarin took mans first trip
into outer space on
12 April 1961, unleashing a
race unlike any other
a race for the stars. Ever
since, more than 500 cosmonauts
and astronauts have left the Earths
atmosphere on a wide range of missions.
Until the early 2000s however, space
travel was strictly the domain of
government agencies, and the civilian
world had to satisfy themselves by
watching the action on TV screens.
In 2004, that all changed. The
privately funded suborbital spaceplane
SpaceShipOne offered the first manned
space flights taking civilians into
sub-orbit, 100 kilometres above the
Earth. Developed and flown by Mojave
Aerospace Ventures, it did not yet
go the last miles to take travellers
into outer space, but it did mark the
advent of commercial space tourism.
The venture made history, so much
so that when SpaceShipOne was
decommissioned in 2005, it earned a
permanent place in the National Air
and Space Museum in Washington DC.
Fast forward to the year 2010:
Civilians who want to be space
travellers have even more options
for a real taste of outer space, in full
cosmonaut tradition. Space Adventures
Ltd aims to open spaceflight and the
space frontier to private citizens by
building a series of successful, privately
funded spaceflight missions, says
Eric C Anderson, Space Adventures
president and CEO.
The US-based space tourism
company claims to be the only outfit
in the world to offer private space
flights. It conducts the ventures with
the Russian Soyuz TMA, a spacecraft
originally designed to transport crew
to space stations in support of lunar
landings. Participants who manage
to earn a cosmonaut certification
actually get to spend time in orbit
322 kilometres above the Earth.
Programmes offered include zero-
gravity atmospheric flights, orbital
space flights with an option to >>
JETGALA 51
CLOCKWISE FROM TOP LEFT
All training is conducted with the
Soyuz simulator
The Soyuz spacecraft is seven
metres long, with a maximum
diameter of 2.7 metres and weighs
7,100 kg
A close look at the Soyuzs rockets
Rocketing off into outer space to
spend 12 days in orbit, circling the
Earth at an estimated speed of
27,000 km/h
All photos courtesy of Space Adventures
JETGALA 52
WINGS
>> space walk, and other space flight
related activities.
These trips though are no
whimsical joyrides, and are available
only to those who can afford the
USD15 million or more for the cost of
passage. These would-be cosmonauts
have to be medically fit and also
commit to almost seven months of
rigorous training, which includes
learning basic Russian. Training is a
rigorous schedule at the Yuri Gagarin
Cosmonaut Training Centre in Star
City, Russia, involving a full set of
facilities, simulators and methodology.
The intensity and duration of the
training is tailored to individual needs
and availability, and based on ones
health, prior knowledge and how
quickly one learns. Each training level
programme must be completed before
progressing to the next. The two-week
Orbital Pre-qualification training
includes zero-gravity flights, centrifuge
runs, neutral buoyancy sessions and a
series of medical examinations.
Next, participants are familiarised
in-depth with the Soyuz TMA. They
learn to carry out mock launches and
re-entry simulations. Other skills like
Inside Soyuz simulator
A section of the International Space Station, with a view of Earth in the background
FIRST SPACE
What does it take to have a date
named after you? For Yuri Gagarin,
it was to be the first man in space
in 1961. 12 April 2011 marked the
50th anniversary of Gagarins
historic first flight. For this, 12 April
is known as Yuris Night. Gagarins
monumental success made him
so famous that his face was
immortalised on posters, coins,
statues and even tattoos.
However, unknown to many,
he was relegated to earth-bound
tasks because his country would
not risk losing a national hero in
a second mission, should it go
wrong. The man was denied what
he loved best, and died seven
years after his space flight at
the age of 34, during a routine
training mission.
On Yuris Night, people in
34 countries come together
to celebrate the milestones of
space exploration. Its objective
is to increase public awareness
and inspire a new generations
interest in space exploration.
Events are created to develop
responsible innovators with a global
perspective and platforms for youth
to commit to space exploration.
Yuri Gagarin, a Russian, became the
first man to successfully venture into
outer space at only 27 years of age
JETGALA 53
Participants are subject to a series of medical checks on top of their
rigorous training at the Yuri Gagarin Cosmonaut Training Centre
Participants accustom themselves to a
zero-gravity environment in the simulator
SUCH SPACE TRAVEL USUALLY GOES
BEYOND PURE PERSONAL PLEASURE,
AS COSMONAUTS CARRY OUT SPECIFIC
MISSIONS ON THEIR FLIGHTS
learning to live and operate aboard a
gravity-free environment are taught,
well before certified participants get to
fly to the International Space Station
(ISS) from the Baikonur Cosmodrome
in Kazakhstan. No less than the
Federal Space Agency of the Russian
Federation certifies that a participant is
ready for space flight. Participants who
make the grade go on to live aboard
the space station that orbits the Earth
at approximately 27,000 km/h.
Such space travel usually goes
beyond pure personal pleasure,
as cosmonauts carry out specific
missions on their flights. In 2002,
the First African in Space, Mark
Shuttleworth, used his 10-day journey
to encourage students in South
Africa to embrace mathematics,
science and technology. In 2005,
Gregory Olsen from Princeton, New
Jersey, joined a research programme
with the European Space Agency to
study the human bodys response to
the microgravity environment.
The next year saw the first female
space tourist, Iranian-American
Anousheh Ansari. She conducted
experiments during her eight-day
space flight, such as the mechanics of
anaemia, how muscle changes affect
lower back pain and the consequences
of space radiation on ISS crew
members. As an ambassadress, Ansari
aim to create public awareness and
inspire youth to do more than dream
about space exploration.
Other more recent space travellers
include Hungarian-American Charles
Simonyi whose goals centred around
advancing civilian space flight,
assisting space station research and
getting young people involved in the
science of space travel. Meanwhile,
British-American entrepreneur
Richard Garriott firmly believes
there is huge commercial potential in
private space exploration and strives
to further understand space.
On 9 October 2009, Canadian
Guy Lalibert, CEO of Cirque du
Soleil, took to space in the Soyuz TMA
to spread the message in a two-hour
online broadcast about water-related
issues in 14 cities, including Montreal,
Rio de Janeiro, New York, Mumbai,
Tokyo, Paris, London and Moscow.
The mission, called Moving Stars and
Earth for Water, fused art and science,
and rallied the support of former
Vice President of the United States
Al Gore, Man Booker Prize winner
Yann Martel and celebrities like
Salma Hayek, Shakira and Bono,
among others.
If you have a dream to take
flight into outer space, there is one
thing you should be aware of
once you have tasted flight in space,
earth-bound flights will never be
the same again.

JETGALA 54
WINGS
OUTWIT. OUTPLAY. OUTLIVE. This is no back-biting
survival game show, it is a high-speed game of an aerial
dogfight, trying to get an enemy into the crosshairs of
your onboard weapons system. And live to tell about it.
This is the mission of Air Combat USA, with a promise to
get you home safely at the end of it to share details of every
hair-raising thrill. You as a fighter pilot. For a day with no
prior experience required, not even a pilots licence.
Established in 1988, Air Combat USA is the original
civilian dogfighting school that has given close to 50,000
guest pilots their Top Gun dream.
Basic air combat manoeuvres, as taught in the air force,
are introduced at Phase I, along with an understanding
of the physiological effects of G-force and overall safety
regulations. More complex manoeuvres come in at PhaseII,
like high side attacks and defensive moves. Phase III
teaches high-speed fighter tactics, and Phase IV reviews
all lessons with six combat engagements that put the rules
of engagement into actual aerial practice.
It is one thing to learn basic fighter manoeuvres, but
quite another to use them to gain a gun angle on the enemy.
The man behind Air Combat is Captain Mike
Maverick Blackstone, its founder and president. Armed
with an aerospace engineering degree and 46 years of
aviation experience, including 30,000 hours of flight time,
Blackstone set out to offer a complete, once-in-a-lifetime
experience. This commitment led him to develop and
patent the electronic tracking system and recording devices
that verify each kill in the sky. The three high-end digital
cameras in the cockpit not only record the action but also
deliver sound effects. The recorded air combat is reviewed
after each flying session and given to participants as a
memento of their adventure.
The best part about Air Combats fighter pilot
experience is spending time in the air with experienced
instructor pilots with military fighter and aerobatic
experience. The aircraft of choice is the Italian SIAI
Marchetti SF260. There are good reasons for this.
by Cadence Loh
AIR COMBAT USA
AN APPETITE
THE DOGFIGHT SCHOOL FOR
EVERYDAY TOP GUNS
FOR DANGER
JETGALA 55
Flying magazine once dubbed it
an aerial Ferrari with an on-board
intercept capability for acquiring
targets beyond visual range. Still
in production, the aircraft is built
as a high-performance combat-
ready fighter aircraft, capable of
withstanding high Gs and three-
dimensional aerobatics, with a full
fuel tank and two people equipped
with parachutes. More importantly,
its unique side-by-side cockpit allows
for close guidance by Air Combat
instructors, yet yields control easily
to participants when required.
The other aircraft used at Air
Combat is the Extra 300L. This 300
horsepower, six-cylinder acrobatic air-
craft has been the choice of champion
aerobatic performer Patty Wagstaff for
its structural integrity and handling
predictability. It has an extremely high
roll-rate and cockpit characteristics
somewhat similar to the F-16.
AS REAL AS IT
GETS WITHOUT
THE BULLETS
You will get to fly 90 per cent of the time, having the assurance of
an instructor with actual combat experience beside you
Learn to perform aerial stunts and engage in
dogfights no prior experience required
Aerial kills are recorded on three
high-end digital cameras for debrief
and a take-home memento
All photos courtesy of Air Combat USA
Air Combat USAs success has
encouraged a proliferation of similar
adventure aviation set-ups. How is the
pioneering company keeping its edge
on the competition? By exceeding the
customers expectations every time with
an experience that is as real as it gets
without the bullets, says Blackstone.
We want you to walk away with
overwhelming satisfaction and saying
I cant believe what I just did!
We say bring it on.
CIRCULAR
ROUTE
by Cadence Loh
ROUND THE WORLD IN PC-12
THE TRIP OF A LIFETIME - AROUND
THE WORLD IN 60 DAYS
WINGS
JETGALA 56
Flying over one of French Polynesias numerous atolls
All images courtesy of Tom Slo
TOM SLO, A GERMAN PHOTOGRAPHER known for his work in portraiture
and reportage, was given an opportunity every aviation enthusiast would grab in
a heartbeat. In 2007/8, a group of friends invited him to come along on a 60-day
flying adventure through 18 countries across the Pacific and Atlantic oceans.
The group clocked a total of 145 hours on a Pilatus PC-12 named Smiling Flyer
by owner Morten Sondergaard, while Slo documented the trip with over 30,000
photographs.
There were no hard and fast rules. According to Slo, there was no plan just
to get the plane around the globe, and the only reason for the trip was to show
that it can be done. The crew traversed the globe, visiting Spain, Egypt, Dubai, the
Maldives, Thailand, Cambodia, Indonesia, Papua New Guinea, Australia and New
Caledonia, followed by the Cook Islands, French Polynesia, Easter Island, Chile,
Argentina, Uruguay, Brazil, Cape Verde and Morocco.
To master such a schedule, a sturdy and reliable aircraft is needed, and their
Pilatus stood up to the test. The group flew the executive version of the PC-12,
complete with leather seats, making the ride relatively comfortable, smooth and
efficient. Within hours on his first private flight, Slo observed that he was sure
that this Swiss aircraft is the perfect single engine plane to get around the world
with. The Pilatus is really fun, it is a comfortable plane with enough space for
eight passengers there were six of us and everybody was comfortable. Noise
within the plane is low, so we could chat easily, discussing what to do, as our
route was not fixed. >>
JETGALA 57
The Smiling Flyer Team lining up at Faaa International Airport, Tahiti
THE ONLY
REASON FOR
THE TRIP
WAS "TO
SHOW THAT
IT COULD BE
DONE"
A SPECIAL HIGHLIGHT WAS
THEIR LANDING AT THE TINY
TOTEGEGIE AIRSTRIP ON
MANGAREVA ISLAND
>> For Slo, the trip soon became a race against time. Treating
the trip as more work than play, he became anxious of losing
daylight, as they flew continuously eastward. In between flights, the
group would rest, discuss the next destination, listen to music or play
backgammon. For Slo, rest became elusive as he saw himself always
on duty, taking photographs, backing up files, selecting the best
images and blogging about them in between.
Taking in new impressions every day cultural differences,
new countries, different languages, new people was a learning
experience for the whole group. The thrills and joys of meeting new
people and having exciting experiences in different environments
every day were counterbalanced by unexpected difficulties. Brushes
with local authorities were commonplace, so the group had to learn
quickly how to deal with officers from vastly different cultural and
political backgrounds.
One such incidence was a stop in Kalimantan, Indonesia, where
they were denied permission to land, but for operational reasons had
to do so anyway. Predictably, local authorities were not amused and
it took hours of negotiations and satellite calls until the aircraft was
allowed to continue to Jakarta. Accommodation ranged from five-star
Departing from Cairo with the view on the Nile
An unforgettable moment and shot of adrenaline: Approaching
Totegegie Airport on the Mangareva atoll, French Polynesia
View from one of Bangkoks skyscrapers towards the river
WINGS
Flying over Fogo Island, Cape Verde
Preparing for take-off at Son Bonet
Airport, Palma de Mallorca
The comfortable executive version
of the PC-12 with six seats
spacious enough for relaxing during
long flights
LOG BOOK

Kilometres flown: 60,000
Photos taken: 30,496
Internet connections: 1,392
Flight hours: 140
Satellite phone calls: 82
Days of travelling: 60
Landings: 39
The Pilatus on the airstrip of Santos
Dumont Airport, Rio de Janeiro,
with Sugar Loaf in the background
luxury resorts with private pools to wooden cottages on small Pacific islands, which
the group had to share with each other, as well as many small animals.
Another brush with the law came when they found themselves stranded on an
airstrip in Papua New Guinea, sitting in complete darkness next to their aircraft.
Their passports were confiscated and they were surrounded by curious civilians,
policemen in shorts and armed military, waiting for the unknown. Eventually, they
were cleared of any charges and released.
Slo encountered many firsts during his trip, such as long flights between remote
islands with panoramic views of oceans, atolls and islands. A special highlight was
their landing at the tiny Totegegie airstrip on Mangareva Island, French Polynesia.
Built right on top of the atoll, with the vast ocean on the left and the right, this
particular stop was utterly unforgettable. We all knew that landing there was a risk,
and so was getting away again, Slo states.
When the time came to head home, Slo found it difficult to resume what used
to be his normal life. He refers to his time with the Smiling Flyer as mind changing.
Slo is now a multilingual globetrotter and private aviation enthusiast, having
discovered the perfect way to live his dream. Plans are in the works for another
record breaking trip on a private aircraft, as well as an international photo exhibition
and an illustrated book on the Smiling Flyer.
But then, who needs plans anyway? www.tomsolo.com
HEIGHT (EXTERNAL) 14 FT 4.26 M
CABIN WIDTH 5 FT 1.53 M
CABIN HEIGHT 4.1 FT 1.47 M
MAXIMUM RANGE (1)
WITH IFR RESERVES
1,573 NM 2,915 KM
MAXIMUM CRUISE SPEED 280 KTAS 519 KM TAS
CERTIFIED CEILING 30,000 FT 9,144 M
TAKE-OFF DISTANCE 2,650 FT 808 M
MAXIMUM TAKE-OFF WEIGHT 10,450 LBS 4,740 KG
JETGALA 60
WINGS
CAPTAIN SPEAKING...
by Alex Unruh
THE BEST PLACE ON EARTH
P
eople unfamiliar with private aviation often ask pilots like me: Which is
your favourite place on earth?
I am always a bit lost for a good answer. While I do love to travel, there
is a large disparity between travelling for leisure and doing so for business,
especially for pilots. I realised the difference on one of my first international
expeditions as a private pilot. A colleague and I picked up an aircraft in New Zealand
and spent 23 days flying it around the Asia-Pacific, before we finally left it in Thailand.
Only three days out of those 23 we had to ourselves to play tourist.
While the people we met were engaged in idyllic leisure activities, museum-hopping
and putting a tick to every item in their guide book, we were busy going through the
three-page checklist we use to prepare for an international trip. Like Is the aircraft safe
to fly? Is there enough fuel for the mission? Is the handling for departure and arrival
confirmed? And so on.
Over the past six months, I have been to five of the seven continents on our planet,
taking off from and touching down in 20 countries. Many people only dream of seeing
the places I have been fortunate enough to visit. I used to be one of them. When I began
my journey as a pilot, I assumed my career would consist of flying around the United
States. Never had I imagined that one day I would be criss-crossing the world.
Many of my peers have a hard time understanding the distances I travel within
such a short time, and to cope, I have evolved a different perspective of time and
JETGALA 61
distance. Few can relate to this, unless they themselves also travel extensively.
So when I find myself in moments of contemplation on where I am or where I am
going next, I focus on what it takes to operate my aircraft in so many diverse countries.
Regulations, customs, immigration, slots and permit requirements to name just a
few vary from country to country. Regardless, the crews duty is to ensure a positive
and productive experience for their passengers. A successful mission is when all of this
is transparent and easy for the people in the back. After all, if they wanted to be hassled,
they would fly commercial.
Every place has something unique to offer a traveller, be it for leisure or business.
My idea of the best place on earth is one where Im able to give my passengers a smooth
experience, easiest done in countries with a long history of private aviation. Australia,
New Zealand, the United States, Canada and Europe stand out, whereas countries such
as China, India and Russia are less flexible when dealing with people like us. Handling
and resolving issues there is always challenging, yet strangely rewarding.
Aside from sitting at the controls of an aircraft going somewhere new and exciting,
my idea of the best place on earth is the raw wilderness of a game drive in the African
bush. It is one of the few places left on our planet where one can feel the power, beauty
and danger of nature. It is an experience hard to beat when viewing it from a panoramic
perspective of 41,000 feet, with a cup of good coffee at hand.
So, where is the best place on earth for you?

NEVER HAD I IMAGINED
THAT ONE DAY I WOULD BE
CRISS-CROSSING THE WORLD
Photo courtesy
of Tom Slo
www.tomsolo.com
LUXE
LUXE
by Alvin Wong
THE HOUSE OF BULGARI
CONSTANT REINVENTION AND ARTISTIC CONSISTENCY,
THE KEYS TO BULGARIS LONGEVITY

TENACITY
The characteristic magnificence of
Bulgari jewellery comes through bold
designs with coloured gemstones
E
very young man hopes to make
his mark in the world, as did
a young silversmith named
Sotirio Bulgari from the
village of Epirus, Greece. And
so started a ripple that now surges strong
amongst the most exclusive names in the
international luxury world.
Sophisticated celebrities love
Bulgari, and their dalliances with it
are well-documented Sophia Loren,
Andy Warhol and the late Elizabeth
Taylor were noted fans. Taylors most
frequent love interest a young,
working-class Richard Burton
acknowledged his initiation into the
elite circle of wealth and beauty with
amusement: I introduced Liz to beer
and she introduced me to Bulgari.
But behind the glitz is a story of
humble, creative tenacity.
In the 1880s, Sotirio left Greece
for Italy and eventually settled in
Rome, where he displayed his goods
in the corner of a Greek merchants
shop window. His original designs
caught eyes. Within five years, Sotirio
discovered he had the means to open
his own store, which he did, with savvy.
In 1905, wanting to draw Americans
and Britons touring Rome, he moved
his store to Via dei Condotti 10, where
it stands to this day, and dubbed it the
Old Curiosity Shop after a Charles
Dickens novel. In the lull summer days,
he followed wealthy tourists to the Swiss
resort town of St Moritz, where he set up
another shop. He eventually focused his
efforts on Rome and jewellery making
and this became the nucleus of the
companys legendary success.
After his death, Sotirios sons Giorgio
and Constantino, who appeared to have
inherited his creativity and acumen,
took over the shop and enlarged it.
The jewellery creations that the Bulgari
name is now synonymous with is owed
to the brothers foresight: in 1915, they
diversified the companys craft from
silver to jewellery with precious stones.
As a creative force, the duo developed
the brands signature classical Greco-
Roman aesthetic and made sure it
adapted well to the design trends of the
ensuing eras, from the geometrically
pleasing Art Deco styles of the 1930s to
the extravagant floral motifs of the 1950s.
Beyond bold designs, Bulgaris
evolution as a global modern luxury
force is also the result of creative and
production control, an impetus driven
by Sotirios great-grandson, Bulgaris
current CEO Francesco Trapani. Under
Trapani since 1984, Bulgari has proven
its business savvy again and again. There
was the companys 2004 acquisition of
Crova, a luxury jewellery making facility
in Piedmont. In the same year, Bulgari
entered a partnership with a
subsidiary of the Leviev Group,
the worlds largest supplier of
cut diamonds, thus ensuring a
continuous supply of the
precious stones Bulgari
is famous for. >>
ns
ved
here
t the
es
days,
Swiss
set up
ed his
king
the
Giorgio
have
n,
.
ulgari
owed
they
m
s of
cally
1930s to
the 1950s.
aris
luxury
tive and
us driven
Bulgaris
pani. Under
has proven
d again. There
cquisition of
making facility
year, Bulgari
ith a
Group,
lier of
uring a
he
ri
Bulgari has a reputation for clever
use of rare and precious stones
All images courtesy of Bulgari SpA
I IINNTTRROOODDUUCCEEDD
LIZZ TO BBBEEEERR AANND
SHHEE INTTTROODDUUCCEEDD
MEE TOO BBBUULLGGAARRI
RICHHA ARRRDD B BUURTOONN
LUXE
TTHHHE CCOOMMPAANNYY COOMMMMITTTEEDD
ITTSEELLFF FFUULLL-STTEEAAM TTOO
HHIGGHH-ENNDD TIMEPPIEECCEE
PPRODUUCCTTIOONN BBYY FOORRMMINNGG TTHHEE
BBULLGGAARRI TTIME SUUBBSSIDDIAARRYY
>> The companys drive for autonomy has since
filtered to its watchmaking arm, which today counts
for almost 29 per cent of its business. Acclaimed for
its iconic Bulgari-Bulgari and Tubogas watches in the
1960s and 1970s, the company committed itself full-
steam to high-end timepiece production by forming
the Bulgari Time subsidiary in the early 1980s. Watch
factory buy-outs and brand mergers followed. Two
important acquisitions took place at the turn of the
millennium, when Bulgari took over notable Swiss
watch brands Daniel Roth and Gerald Genta. Both
had production plants capable of producing high-end
complication movements. Last year, the two brands
were co-opted as part of Bulgaris main collection.
Over the last decade, Bulgari Time also bought over
dial, case and bracelet making factories.
Drawing parallels to its jewellery division, Trapani
is convinced that production autonomy will bring
credibility and prestige to Bulgari watches. At this
years Baselworld, Bulgari unveiled several watches
emblematic of its horological ascent. There was a
reprise of the Serpenti watch, which dbuted last year
featuring the signature coiled bracelets inspired by
the Tubogas watch of the 1970s. Last year, the brand
proved its technical abilities when it unveiled its first
proprietary movement the automatic Calibre 168,
designed and produced entirely in-house.
As with our jewellery, we needed to acquire the
necessary watchmaking savoir faire because it was
important for us to offer products with credibility,
says Guido Terreni, managing director of Bulgaris
watch business unit. He hopes the acquisitions and
internal adjustments will make Bulgari watches as
lauded as the brands jewellery creations, which have
evolved into a style distinctly Bulgari.
The iconic Tubogas Snake watch
in yellow gold, produced in 1972
Silversmith Sotirio Bulgari (1857-1932),
founder of the Bulgari empire
LUXE
Bulgari shows off its style in its timepieces, like this
2011 Endurer Chronosprint All Blacks, which uses
Daniel Roths signature double-ellipse case
BULGARI IN NUMBERS
USD15.7 million: The Bulgari
Blue diamond ring, which was made
in the 1970s, set a world-record price
per carat for a blue diamond at last
years Christies auction, fetching
USD15.7 million (or USD1.4 million
per carat). It features a triangular-
shaped 9.87-carat colourless diamond
and a triangular-shaped Fancy Vivid
10.95-carat blue diamond.
174: The Bulgari Group currently
operates through 41 companies in
24 countries, among which 174 global
stores are under its direct management.
168: The number of components
that make up Buglaris first proprietary
automatic watch movement, the BVL168.
The movement is a breakthrough for
Bulgari as it represents the brands
capacity for full in-house watch
production.
18.61: The carat count of Bulgaris
famous emerald-and-diamond platinum
pendant, which Richard Burton gave
Elizabeth Taylor as an engagement
present in 1964.
IN 19905, WWWAANNTTINNGG TTOO DDRRAAWW
AMMERIICANSS ANNDD BRRITOONNSS
TOURRINGG ROME, HHE MMOOVVED HISS
STOORREE AANNNDD DUUBBBBEED ITT TTHHEE
OLLDD CCUURRRIOOSSITTYY SSHOP AAFTEERR
A CCHHAARLEEESS DDICCKKEENNS NNOOVVELL
The Bulgari flagship store in Romes fashionable
Via dei Condotti has been open for 105 years
The Diagono Calibro 303, an
automatic chronograph sports
watch released in Baselworld 2011
Through the decades, Bulgari jewellery has
become distinguished for its combination of coloured
gemstones and precious metals with rounded shapes
and symmetrical lines. The brands contemporary
offerings carry on this aesthetic exuberance. The
Sapphire Flower and Elisia collections feature
sapphire-set floral motifs and elliptical shapes,
respectively; while the B.Zero 1 range is famed for
matching gold with strong, contrasting colours.
Terreni adds, To Bulgari, a product can be well-
designed, but it isnt considered to be a luxury item if
it is not produced with integrity. Such integrity the
company can be proud of. This year, Bulgari marks
125 years since Sotirio first set out for Italy. It will
celebrate this milestone with a retrospective exhibit to
be held in Beijing, China.
What better proof that the mark and vision of the
Greek silversmith in Via dei Condotti 10 has, indeed,
gone around the world.
FOURTH
GENERATION
THIERRY STERN
JETGALA 68
Q: You !ccanc pvcsIdcnt In 2009, In t!c nIdst oI g!o!a! ccononIc tuvnoI!. W!at wcvc
youv top t!vcc pvIovItIcs at t!c tInc, and !ow dId you nanagc t!cn"
1Ic gIoIaI ccononIc uvnoII was a cIaIIcngIng cvIou fov !acI !IIIIc Iu fovunacIy, wc
wcvc Icss affcccu conavcu o oIcv conanIcs. VII Ic socI navIc In Ic uuns, casI-
vIcI coIc uIun` Inow wIcvc o gvow IcIv noncy In Ia yc of unsaIIc cnvIvonncn.
Onc of Ic sIuc cffccs of Ic sIuaIon was Ia ucnanu fov IIgI vaIuc conIIcacu
IncIcccs gvcw cvcn svongcv. !acI !IIIIc IncIcccs vcvcscn a safc Invcsncn
oovunIy offcvIng IasIng vaIuc.
My o Ivcc vIovIIcs Icn wcvc, anu sIII avc, Iong-cvn vcIacu: Inuccnucncc,
vouucs anu vcaIIcvs Ia Is, vcscvvIng Ic Inuccnucncc of Ic conany fInancIaIIy
anu ccInIcaIIy; vcInfovcIng Ic quaIIy of ouv vouucs anu cxcnuIng Ic vouuc offcv wII
InnovaIon, ncw noucIs, ncw nccIanIsns; anu o conInuc vcInfovcIng ouv vcIaIonsII wII
ouv vcaIIcvs. uvIng uIffIcuI cvIous, I Is caIaI fov us o gIvc fuII suov o ouv vuscu
vcaII avncvs.
FOLLOWING HIS GREAT GRANDFATHERS PATH AND FILLING IN
HIS FATHERS SHOES, ITS PATEK PHILIPPE CEO THIERRY STERNS
TURN TO KEEP TRADITION ALIVE AND VIBRANT
LUXE
JETGALA 69
OPPOSITE PAGE
Patek Philippes Ref
5208P shows its
ability to work with
complications. It has
a minute repeater,
monopusher
chronograph,
perpetual calendar,
and moon phases
ALL PHOTOS COURTESY
OF PATEK PHILIPPE SA
Thierry Stern studied
in the Watchmaking
School of Geneva
and gained the
respect of Patek
Philippe employees
when he began his
career as a blue
collar worker in
his familys own
company
Q: !atck Is onc oI t!c IconIc !vands
In !autc !ov!ogcvIc wIt! cnduvIng
c!avIsna and a !oya! Io!!owIng. W!at
do you scc as t!c t!vcc naIn vcasons
Iov t!Is"
Ouv cIIcns avccIac Ic cvfcc anu
IncIcss acsIcIcs of !acI !IIIIc
IncIcccs. !ov nc, In wacI ucsIgn,
cvcvy sIngIc ucaII Is Inovan
no convonIsc! Ouv IIIosoIy Is
o ucsIgn wacIcs Ia avc IncIcss
wIIIc IcIng concnovavy. 1IIs Is
Ic cIaIIcngIng IaIancc wc vcscc In
cacI ncw ucsIgn wc cvcac. Vc aIso
gIvc Inovancc o cIcgancc, IInncss,
confov of wcav anu vcauaIIIIy. Onc
Inovan ascc Is aIso Ic fac Ia
wc naInaIn a Iavgc vouuc offcv
wII a coIIccIon of aIou 200 noucIs,
of wIIcI avc aIou D0 noucIs wII
conIIcaIons, IcvcIy naInaInIng Ic
IIgI Incvcs of ouv cIIcns o aIways
IooI fov soncIIng ncw. Anu of couvsc,
Ic quaIIy anu wovInansII of ouv
wacIcs. Ouv IncIcccs avc cvcacu
anu ucsIgncu o Ic wovn fov uccaucs
anu Iy gcncvaIons.
Q: !n kccpIng t!c !usIncss wIt!In t!c
IanI!y, w!at advantagcs !as t!at gIvcn
to !atck !!I!Ippc, and w!at docs t!at
ncan Iov t!c !atck !!I!Ippc custoncv"
1Ic gvcacs auvanagc of IcIng
a fanIIy-owncu IusIncss Is Ic
Inuccnucncc, as I gIvcs us convoI
of ouv ucsIny, ouv IIIosoIy,
ouv quaIIy sanuavus anu, nos
InovanIy, cvcaIvc fvccuon In
cvcvyIIng wc uo. 1Icvc avc no sIov
cvn-Icu uccIsIons anu no vcssuvc
Since 1941, Patek Philippe has been creating
chronographs with perpetual calendars, one of
the latest models being the Ref 5270
fvon any sIavcIoIucvs. As a fanIIy-
owncu wacI conany fov fouv
gcncvaIons, !acI !IIIIc Ias Iccn
In Ic Ianus of ny fanIIy sIncc 1D2.
1Ic scnsc of fanIIy Is a vaIuc wc IIvc
uaIIy In Ic conany, IccIng aIIvc
vauIIonaI Ianucvafs, cvcaIng IncIcss
ucsIgns, nuvuvIng vcIaIonsIIs wII
Iong-cvn vcaIIcvs anu wII ouv cIIcns
wIo sIavc IIs vaIuc anu IIs cnoIonaI
aacIncn o Ic Ivanu.
Q: WIt! vcgavds to tvansItIon oI
!usIncss vcsponsI!I!ItIcs Ivon a Iat!cv
to !Is c!I!dvcn, w!at advIcc wou!d you
gIvc to ouv vcadcvs, sonc oI w!on
own IanI!y !usIncsscs"
Vc can onIy scaI fov ouvscIvcs as wc
avc onIy cxcvs In ouv own uonaIn.
!oIIowIng ny fanIIy vauIIon, ! was
cxoscu o vIvuaIIy aII asccs of
Ic IusIncss, fvon Ic wacInaIIng
wovIsIos o Ic aunInIsvaIvc offIccs.
! nauc I a oIn o sav fvon Ic
Q: How pcvsona!!y Invo!vcd do you
gct In t!c cvcatIon oI a tIncpIccc
ov conp!IcatIon"
! savcu wovIIng a !acI !IIIIc`s
VacI vcaIon ucavncn In 1DD8
anu ooI ovcv Ic vcsonsIIIIIy of
vouuc ucvcIoncn anu cvcaIon
unII 200, ogcIcv wII ny faIcv anu
unucv IIs ucIagc. 1ouay, ny wIfc Is
IcauIng IIs ucavncn anu ! an fuIIy
InvoIvcu In aII asccs anu scs of Ic
cvcaIon of ouv IncIcccs. 1IIs Is a
vcaI assIon fov nc.
Q: As pvcsIdcnt, youv Iat!cv Is
sccn as an Innovatov. How wou!d
you !Ikc to !c vcncn!cvcd w!cn
t!c tInc concs to !and t!c vcIns
ovcv to youv son"
! Is oo soon fov nc o Icuvc nyscIf
In IIs sIuaIon as ny sons avc oo
young fov nc o Inow If onc ov IoI
of Icn wIII cIoosc o wovI fov !acI
!IIIIc. Mos Inovan fov nc Is
Ia Icy cIoosc. ! wIII no fovcc Icn.
Q: !I you wcvc to !avc a cavccv outsIdc
t!c watc! Industvy, w!at wou!d It !c"
!vanIIy, ! Iavc ncvcv asIcu nyscIf
IIs qucsIon as sIncc cIIIuIoou I was
aIways cIcav o nc Ia !acI !IIIIc
was ny onc anu onIy cIoIcc, Ic cIoIcc
of assIon.
JETGALA 70
LUXE
Ioon Iccausc, wII a conany IIIc
!acI !IIIIc, Ic nos Inovan Is
Ic vouuc anu o Iavc an In-ucI
InowIcugc of ouv wacIcs. Vc avc no
a navIcIng ovIcncu conany Iu a
vouuc uvIvcn conany. onInuIy
of Iong-cvn svacgy Is csscnIaI o
succcss, as wcII as vcsccfuI cvsonaI
vcIaIons wII Ic cans InsIuc anu
ousIuc Ic conany, anu wII cIIcns.
onccnvac on wIa you avc goou a,
aIways InvovIng, anu no novIng oo
fas vcvy sInIc, IasIc vuIcs.
Q: W!cvc do you scc nost pvonIsc Iov
!atck !!I!Ippc In AsIa, and w!y" And
w!at can !uycvs and co!!cctovs cxpcct
Ivon !atck !!I!Ippc In 2012"
1ouay, I Is ucfInIcIy IIna. AIIougI
Icvc Is an IncvcasIng ucnanu fov
us o cxanu ouv ncwovI In IIna,
wc cIoosc o vcnaIn cauIous as
ouv suIIcs avc no aIIc o ncc
IIs ucnanu anu wc vcfcv o avoIu
ovcv-vcIIancc on any onc cconony.
Ouv cuvvcn annuaI vouucIon Is
avoxInacIy 12,000 wacIcs, wII
2,000 nccIanIcaI wacIcs anu 10,000
UP CLOSE

What was your
childhood ambition?
Live my passion for
Patek Philippe
What is the best gift
youve received?
My two sons and the gift of
passion for the company my
grandfather and father gave me
What belonging would
you never throw away?
My family photo albums
Your favourite home
cooked meal?
Peking duck (although this
is not home cooked)
Your favourite method
of relaxing?
Spending time with my
children, my friends
ONE OF THE SIDE
EFFECTS OF THE
(RECESSION) WAS
THAT DEMAND
FOR HIGH VALUE
COMPLICATED
TIMEPIECES GREW
EVEN STRONGER
quavz wacIcs. Ouv vouucIon
canno Incvcasc vaIuIy o Ic IcvcI
Ic ucnanu Is cuvvcnIy gvowIng,
consIucvIng Ic IIgIcs IcvcI of quaIIy
wc cxcc of ouv wacIcs. Ouv naIn
focus Is o vouucc wacIcs Ia
wIII Ias In Ic Iong cvn, In cvns
of acsIcIcs, quaIIy, vcIIaIIIIy anu
IasIng vaIuc.
Vc uo no conncn on vouucs
Ia wc avc In Ic voccss of
ucvcIoIng. Howcvcv, as Icaucvs In
Ic Hauc HovoIogy scgncn, wc Iavc
o conInuousIy vcscn InnovaIvc
cvcaIons In cvns of ucsIgn anu
ccInoIogy as wc Iavc o svIvc o say
aIcau of ouv cIIcns` wIsIcs. Vc Iavc
o cnsuvc Ia Ic Ivanu Is Ic fvcsI
Iy aIways fInuIng ncw Iucas on a Ivoau
sccvun of noucIs, Icvcfovc wc
aIways ay acnIon o cvcaIng ncw
noucIs In uIffcvcn coIIccIons, Ia Is,
on sInIc, cIassIc noucIs, conIIcacu
noucIs, |cwcIIcvy noucIs, cc. ! Is
aIso Inovan fov nc o wovI vcvy
cIoscIy wII ouv vcaIIcvs anu cIIcns Iy
IIscnIng anu InowIng wIa Icy wan.
Q: Youv advcvtIsIng spcaks oI
passIng !atck !!I!Ippc watc!cs Ivon
gcncvatIon to gcncvatIon. !s t!cvc a
watc! In youv IanI!y t!at !as !ccn
!andcd down t!c tcvn gcncvatIons"
1Icvc avc nany wacIcs In ouv fanIIy
Ia Iavc Iccn Ianucu uown Ic
gcncvaIons anu Icy avc aII In Ic
!acI !IIIIc nuscun. 1IIs Is Ic
nos Inovan vcasuvc o vansnI o
fuuvc gcncvaIons.
Patek Philippe is also popular with females, with
grand complication watches like the Ladies First
Split-Seconds Chronograph Ref 7059
ZZZ]\GRLW
JETGALA 72
by Katrina Balmaceda
REPEATERS & STRIKING WATCHES
LUXE
CHIME ON
TIME
WATCH MAKERS HIT HIGH NOTES WITH
HOROLOGYS OLDEST COMPLICATION
A. Lange & Shne Lange Zeitwerk
Striking Time
A. Lange & Shnes first watch with
an acoustic mechanism capitalises on
the trademark ZEITWERK design,
which tells time with numeral discs.
When time advances, the movement of
the discs unleashes a force vector that
produces energy reserves for the striking
mechanism. The gongs are seen on the
dial a low-pitched one chimes the hours
and another high-pitched one strikes the
quarter-hours. The pushpiece at 4 oclock
mutes the watch. To adjust the time,
pull back the crown, which retracts the
gongs to avoid activating and jamming the
chiming mechanism.
BEFORE THERE WAS LIGHT, there was sound. In the old days, when darkness
prevented men from reading clocks and watches at night, clock makers created gongs.
The number of times a clock or pocket watch chimed corresponded to the number of
hours, half-hours, quarter-hours, five-minute periods and minutes. With the advent of
electricity, two kinds of chiming timepieces developed: repeaters and striking clocks.
The latter was widely used to announce time in public squares. Repeaters, on the other
hand, could chime time on demand using a push button or slide. Today, electricity
and artificially illuminated watches negate the need for striking mechanisms, and only
the visually impaired rely on them. Yet these chiming timepieces are valued as one of
watchmakings most fascinating complications. Here are some contemporary examples
from the worlds top manufacturers.
JETGALA 73
Audemars Piguet Millenary
Hand-wound Minute Repeater
Audemars Piguet excited connoisseurs
earlier this year when it unveiled this
watch, which sports a double balance-
spring to enhance time-telling precision.
Power is packed into the thin watch,
with two movement barrels giving it a
seven-day power reserve, and a large
third barrel powering the striking
mechanism. To prevent damage to the
delicate complication, a mechanism
forbids time from being adjusted while
the minute repeater is chiming.
Breguet Classique Grande Complication,
Minute Repeater
An 18-karat rose gold case houses this hand-
wound minute repeater with an entirely hand-
engraved movement. The 18-karat silvered gold
dial, with open-tipped Breguet hands in blued
steel, features running seconds at 9 oclock in
addition to the function of hours and minutes.
The movement can be admired through the
dials skeletonised centre and sapphire crystal
caseback.
THESE CHIMING
TIMEPIECES
ARE VALUED AS
ONE OF WATCH-
MAKINGS MOST
FASCINATING
COMPLICATIONS
Blancpain Carrousel Rptition
Minutes Le Brassus
Blancpains original Le Brassus watch
broke new ground with its one-minute
flying carrousel when it first came out
in 2008. Last year, Blancpain added to
it a cathedral gong minute repeater,
increasing the wristwatchs complexity
as seen through the open dial centre
and sapphire caseback. A red gold
case houses the timepiece, which has
65 hours of power reserve.
JETGALA 74
LUXE
Patek Philippe Ref. 5216
The Ref. 5216, an updated version of the 18-year-old
Ref. 5016, ranks fourth among Patek Philippes most
complicated wristwatches. It contains a minute repeater,
tourbillon, perpetual calendar and moon phases. The new
watch boasts increased sonority thanks to its 39.5 mm case
nearly 3 mm larger than that of its predecessor. It uses
a low pitch for sounding hours, double high-low notes for
quarter-hours and a high pitch for minutes. Each Patek
Philippe minute repeater has to be heard and assessed by
its president before being approved.
Franck Muller Aeternitas Mega 4
A minute repeater is one among 36 complications
packed into the Mega, the pinnacle of the
Aeternitas line. It uses the Westminster Chimes,
the melody played by the Big Ben bells on quarter-
hours. Aside from the minute repeater for hours,
quarter-hours and minutes, the Mega also strikes
Grand Sonnerie (hours and quarter-hours) and
Petite Sonnerie (quarter-hours only). Some
functions seen on the dial are a chime power
reserve indicator, tourbillon, perpetual calendar,
chronograph, equation of time and two time zones.
Bulgari Octo Rptition Minutes Retro
Both acoustics and aesthetics figure in this
timepieces technical merits. The minute repeater
strikes the hours in a low pitch, quarter-hours in
two low-/high-pitched notes and minutes in a high
pitch. Bulgari chooses a medium succession speed,
with the watch taking 15 seconds to strike 11:59,
the time that requires nearly the most number
of chimes. The dial displays retrograde minutes
at the right side while a jumping hours display is
positioned at 9 oclock.
SINGAPORE IS GEARING UP FOR ITS ANNUAL GRAND PRIX EXTRAVAGANZA, and
so is watchmaker Franck Muller. As hotels, transport providers, security officers and retailers
welcome an ever growing influx of racing fans who come to watch the worlds only Formula 1
night race, Franck Muller unveils its corresponding Conquistador Grand Prix collection.
Masculine and sporty, the watches in this special collection make use of a material
commonly found in F1 cars and in specialised aeronautics Ergal, an ultra-light aluminium
alloy treated to decisively resist corrosion and abrasion. The watch cases come in the brands
signature Cintre Curvex shape. This years range is an update of the Conquistador Singapore
Grand Prix 2009 Racing Chronograph and now includes Central Seconds, Chronograph and
Tourbillon versions.
The self-winding, mechanical Conquistador Grand Prix Central Seconds displays seconds
in the centre of the dial, minutes and hours, plus a date window at 6 oclock. It packs 42
hours of power and a frequency of 28,800 vibrations per hour.
The Conquistador Grand Prix Chronograph also uses a self-winding mechanical
movement. It displays hours, minutes and small seconds at 9 oclock, as well as a 30-minute
counter at 3 oclock and the date at 6 oclock. Three push-pieces serve to start and stop
the chronograph; to bring back the chronograph to zero; and to adjust the date. At 28,800
vibrations per hour, power reserve is 48 hours.
A flying tourbillon on ceramic ball bearings is seen on the dial of the Conquistador
Grand Prix Tourbillon. The watch, with a manually wound mechanical movement, displays
hours, minutes and seconds. It boasts a 60-hour power reserve with a frequency of 18,000
vibrations per hour.
All three watches come with choices for cases in Ergal and titanium, and rose gold and
titanium. The central seconds and tourbillon watches add a titanium only case option.
FRANCK MULLER
LUXE
JETGALA 75
The
Conquistador
Grand Prix
Tourbillon in
rose gold and
titanium
ON THE COUNTDOWN TO THE SINGAPORE GRAND PRIX
HOT METAL
WHEN SIR HENRY ROYCE BEGAN MAKING CARS, well over a hundred years ago,
his most remembered marketing quote was: Strive for perfection in everything you
do. Take the best that exists and make it better. When it does not exist, design it. This
kind of direct, can-do confidence is still seen today in the Rolls-Royce bespoke team.
Personalising a Rolls-Royce can be as subtle as applying a darker shade to a dial or as
visible as an exposed exhaust. The Spirit of Ecstasy emblem on the hood can be gold-
plated or jewelled, and illuminated. One can have hidden humidors, storage space for
wine, and even beverage holders measured to snugly fit a favourite drink.
The Ghost Extended Wheelbase model had its world dbut in Shanghai in April this year
All images courtesy of Rolls-Royce Motor Cars Ltd
LUXE
by Christie Leo
ROLLS-ROYCE BESPOKE SERVICES
BESPOKE SERVICES FROM SUBTLE TO
SENSATIONAL, FOR A WORLD CLASS MARQUE
COLOUR IS NO ISSUE
THE ROLLS-ROYCE TEAM WORKS WITH
A PALETTE OF 44,000 SHADES
CLOCKWISE FROM TOP RIGHT
A bespoke Phantom Drophead Coup, with
picnic set, champagne service set and fridge
The built-to-order four-seat Ghost Extended
wheelbase is available only in limited numbers
for 2011 until full production begins next year
A mother-of-pearl instrument dial, or a
bejewelled Spirit of Ecstacy hood ornament
(above) are small details that Rolls-Royce
Bespoke can customise
Colour is no issue the Rolls-Royce team works with a palette of 44,000 shades, so
one can be sure the designers can show the difference between royal blue and midnight
blue. Clients can match the cars body paint and interiors to their favourite tie or suit.
One can even create a colour and give it a specific name. There is no lack of material
choices either. Instrument and control dials can have mother-of-pearl accents. Leather
finishes include a natural grain hide for seating and textured tipped leather for door
panniers and centre consoles. Lambswool rugs cover deep-pile carpets. Metal surfaces can
be finished in satin or high-polish sterling. Woodwork veneers can be done in Figured
Mahogany, Burr Walnut, Birdseye Maple, Black Tulip, Oak Burr and Elm Cluster.
Quirkier Rolls-Royce designs have thrilled the market. Last year, the company
launched the four-person picnic set, a fold-out kit hidden in the boot. It came in
polished aluminium, teak veneer and leather but clients can use other materials, of
course. Specially designed hand-blown and cut stemware, David Mellor cutlery, and
design touches like magnets inside the chopping boards for holding knives in place
are presented on fold-out Indian rosewood tables. Another car presented in 2010 in
a one-off shade of blue included a refrigerated cabinet hidden beneath the luggage
compartment floor. >>
>> If asked, the Rolls-Royce team has many suggestions to offer, but it welcomes
customers ideas. One client had his Rolls-Royce Phantoms veneer made with wood
from a tree grown in his estate, engraved with his initials. Another wanted the car
painted in lilac, with interiors to match. Even daring, bright colours are accepted if a
client wishes to use them.
From being just a small part of the company, the Rolls-Royce bespoke team has
grown to a significant size, propelled by an increasing number of buyers opting for
bespoke features. The Phantom and Ghost are the two models highly personalised by
Rolls-Royce owners. Three-fourths of all Phantoms sold in 2009 contained bespoke
A four-person
picnic set is one of
Rolls-Royces most
impressive bespoke
concepts
Behind innovative
original concepts
and details are
a small team of
design, engineering
and manufacturing
personnel
LUXE
LAST YEAR, IT LAUNCHED THE
FOUR-PERSON PICNIC SET, A FOLD-OUT
KIT HIDDEN IN THE BOOT

VIRTUAL FACTORY
Earlier this year, Rolls-Royce
launched the Phantom App for
iPad, iPhone and iPod, which lets
customers virtually design their
Rolls-Royce. One can play around
with interior trim combinations
and exterior finishes, and
combine different shades for
two-toned paint. He can also
use the iPad to take a photo of
his favourite suitcase or tie and,
using the App, extract the colour
and apply it to the car. An image
gallery lets the user add extras
like special veneer, humidors or
picnic sets.
Clients can virtually add bespoke
elements to their cars with the Phantom
App, such as picking a personal colour
elements, compared to just half in 2005. Middle East patrons make up the largest
percentage of clients who choose to customise this car model. Dubais Burj Al Arab, the
worlds most luxurious hotel, uses 18 Phantoms, two of which are special editions they
match the hotels design and colour. For this, a designer from the Rolls-Royce bespoke
department studied the hotels interior design and architectural elements.
Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of
customer to the brand, says CEO Torsten Mller-tvs. We are also demonstrating how
we continue to strengthen our position as the pinnacle luxury brand, thanks to the enduring
appeal of the Phantom family and the depth of our bespoke personalisation service.
Superlatives in Rolls-Royce are found in the details. Each car is hand-built and
hand-finished, taking approximately 260 hours of labour to produce. This should be
enough to satisfy most motorists. Yet, time and again, the discerning client chooses a
bespoke Rolls-Royce because he knows that literally and figuratively he deserves
that extra mile.
A Phantom Extended
Wheelbase at the
Paris Motor Show in
2010 boasted bespoke
elements such as
custom Sunrise leather
interior, mother-of-
pearl centres for
instrument dials and
unique Gunmetal
metallic paint
THREE-FOURTHS OF ALL PHANTOMS SOLD
IN 2009 CONTAINED BESPOKE ELEMENTS
JETGALA 80
DESIGN IDEAS MOVE SEAMLESSLY
FROM OPEN ROADS TO OPEN OCEANS
by Christine de Felice
GRAY DESIGN
OF B EAUTY
B A LAN CE
LUXE
WHAT DOES IT REALLY TAKE TO CREATE A
VEHICLE THAT BOTH TURNS HEADS YET LEAVES
A LASTING IMPRESSION? Eduard Gray, the man behind
Sweden-based Gray Design, is very clear. It is not by
doing crazy or vanguard designs. You just have to get the
proportions, surfaces and graphics right to create a beautiful
object and that balance will make a design stand out from
the rest and get noticed.
Uniqueness through beauty is a philosophy central
to Grays wide repertoire of projects and concepts
superyachts, sports cars, motorcycles, helicopters and even
a magnetic levitation machine (see sidebar). The University
of Coventry graduate in industrial design travelled along
many avenues to prove his vision. He has animated films,
visualised concept cars for Volvo, and engineered vehicles
for Mercedes, BMW and Ford. Car design was Grays first
job after graduation. It was something he excelled at, and
after joining several online design contests, he won the
Michelin Challenge Design competition.
That exposure expanded his drawing board from cars to
superyachts. Kurt Strand (of Strand Design) saw some of
my designs online and asked me if I would like to design a
yacht. He gave me a free hand to create something amazing.
The result was the 38-metre Strand Craft 122 superyacht
with a supercar styled specifically to match the lines of the
boat, something that the Strand Craft company claims is a
first in automotive design history.
The project led to the birth of the SC 122s bigger
sister, the Strand Craft 166. This daring 50-metre vessel can
streak across oceans at speeds of up to 40 knots. Whether
docked at a marina or speeding over open seas, it commands
attention with its length, low stance, clean lines and curled
haunches, much like a sleek sports car.
The automotive theme is carried through from the >>
THIS PAGE
The Stand Craft 166s interior features chrome highlights, rich red
leather and walls treated with polished gunmetal automotive lacquer
OPPOSITE PAGE
The high-performance Strand Craft 122 yacht can speed through
open seas at over 50 knots
The Stand Craft Limousine Beach Cruiser designed by Gray Design
is optimised for maximum visibility in sun-soaked regions
All images courtesy of Gray Design AB
CRUISERS CAN ROLL OUT OF THE
YACHT GARAGE ONTO THE PORT
IN A MUSCULAR VEHICLE
LUXE
MAGNETIC RACER
Marty McFly better watch out
a new dimension in speed
could open up one day with
the Gray-designed Peugeot
Maglev Racer. For manual
driving, a steering wheel
emerges from the dashboard
logo. On super highways, the
car retracts its wheels and is
propelled to speeds of up to
350 km/h by magnetic levitation
tracks. A 3D monitor acts as
a lookout for heavy traffic
around the Racer. In convoy
mode, vehicles are connected
by electromagnetic strips at
the front and rear. Passengers
in different cars in the convoy
can then share media and
destination coordinates or hold
a holographic conference. The
Maglev Racer is still a concept
for now, but Gray Design is
ready to manufacture it should
an interested party come forth.
A racer from the future, Grays Maglev
is inspired by Peugeots low forward
stance and flowing feline lines
WHAT IF YOU NEED A CAR TO
PULL YACHTS OF UP TO FIVE
TONNES AND 15 METRES?
>> cockpit-like glasshouse on the upper deck to the rich
red leather upholstery or bullet-proof Japanese Samurai
tread leather, if you wish replete with sparkling chrome
finishes. Guests may throw parties at any time of the day
on the sun deck, which has a Jacuzzi and a built-in bar.
Accommodation is found in five double staterooms equipped
with top-of-the-line entertainment systems, mood lighting
and an iPad information and control centre. The SC 166 also
has a supercar tender made to match the boat. With this,
cruisers can roll out of the yacht garage and into port in a
matching muscular vehicle with a 620 hp V8 engine under
its hood, and a top speed of 305 km/h.
What if you need a car to pull yachts of up to five tonnes
and 15 metres? Superyacht owners will soon find the
answer in the 2012 Dartz Prombron Nagel, the worlds first
armoured Sportback designed for pulling yachts. Gray made
the car to commemorate the 100th anniversary of racers
Andrey Nagel and Vadim Mikhailoffs 1912 Monte Carlo
Rally feat, in which they drove the C24/55 Monaco RussoBalt
sportscar to achieve the longest distance. The RussoBalt
brand is the ancestor of the Dartz Prombron company.
Although a heavyweight, the commemorative car pushes a
top speed of 250 km/h with a 2,000 hp engine.
Our cars are built by a small team of engineers here
in Trolhttan and certain models are based on the worlds
fastest production car, the Ultima GTR, explains Gray. On
the other hand, he usually designs yachts in collaboration
with Strand Craft, though each clients preferences are
always considered.
One of Gray Designs projects with Strand Craft, the
Empress Crest yacht range, is now in Asia. This gives clients
in the region the chance to join others across the globe who
have been seduced by the unique designs of Gray clients
who know that the key to uniqueness is beauty.
The powerful Dartz Prombron Nagel is an
armoured sportback capable of towing a yacht
GLAJZ Collection Prive exclusively at 7KH+RXU*ODVV0DOPDLVRQ.QLJKWVEULGJH2UFKDUG5RDG6LQJDSRUH
Rar and desirabe
... sealed with a kis
by Audrey Lee
FRAUSCHER 717 GT
LUXE
A GENTLEMANS WATERCRAFT FIT FOR
SERIOUS RACING AND LEISURE OUTINGS
JETGALA 84
JETGALA 85
THERE WAS A TIME IN THE EARLY 1900s when
gentlemens runabouts small, fast boats made of
varnished wood were the craft of choice for powerboat
racers and pleasure seekers. Austrias Frauscher Boats pays
homage to these good old days with its newest hybrid yacht,
the 717 GT. It was named 2010 European Powerboat of the
Year, an award given by an international jury led by German
powerboat magazine Boote.
Adhering closely to the traditional runabout design, the
717 GTs framework is stylishly minimalist. A stand-out
feature of the series is its intricately designed mahogany
and chrome-plated deck. Stretching to slightly over seven
metres in length, its elongated bow offers a spacious
storage room and a long lounge deck. There are two
choices for upper deck design classic and elegant teak,
or a personalised sportive graphic design complemented
by the series signature bathing platform and inner teak
floors. The interior comes with deep leather seats, while
the frameless tinted windshield provides just enough
protection for pilots in the cockpit.
Although designed for pleasure, the 717 GT gets down to
business with an impressive power package, emulating the
essence of the gentlemens racers of the 1920s. While the
central motorisation brings out a proportionate composition,
its classic shaft propulsion lets the vessel glide efficiently
or cut through waves when the going gets a bit rough. Like
other Frauscher watercraft, the 717 GT can be fitted with a
petrol, electric or hybrid engine to produce 250-500 hp. This
power is complemented by a runabout hull with a hydrofoil-
like design, which creates forces that lift the boat as it gains
speed. The boat then skims the water, minimising drag and
increasing overall speed.
As a hybrid yacht, the 717 GT can speed silently through
inland waters and nature reserves. Its electric engine allows
the driver to manoeuvre it through shallow waters and navigate
tricky harbours. It also powers other equipment on board the
vessel, removing the need for additional power generators. The
environmentally-friendly boat produces zero emission.
Such environmental vigilance proves that it is not only
serious racers who can derive pleasure from powerboats.
Leisure boaters who believe in marine preservation can too.
FRAUSCHER BOATS
PAY HOMAGE TO THE GOOD OLD
DAYS OF BOAT RACING
OPPOSITE PAGE
The 717 GTs vintage form and style
is reminiscent of 1920s powerboats

THIS PAGE
A boat made for both racing
thrills and leisure
Elegant teak and plush leather make
for elegance in this powerboat
All images courtesy of Frauscher Boats
LUXE
IF YOU FIND YOURSELF thinking that
a shoe looks rather like a squashed car as
you walk past a shoe shop in Paris rue
Vivienne, it may not be a trick of your
imagination. Aubercy, a shoemaking
house since 1935, is accustomed to
designing shoes according to clients
requests even if it means imitating a
compacted Bugatti Atlantic 57, as one
client requested.
The family-run company did not
always offer bespoke shoe design, but
it was recognised for its quality and
elegance even in its early days. The store
began during a lull between wars in
post-Industrial Revolution Paris, when
Frenchman Andr Aubercy married
Rene, who had been tutored in the art
of making handcrafted shoes for men. It
was, for Andr, the best of times the
previous centurys craze for machine-
made items had led to a longing for the
bygone days of handmade couture. Among
the Parisian elite, who loved extravagant
balls and dressing up in elaborate costumes,
the Aubercys found a demand for elegant,
high quality French shoes that no one was
supplying. A trip to London to observe
English attention to quality and materials,
a study of Italian passion for detail, and a
suffusion of Parisian style made Aubercy
shoes the choice of the day.
The companys independence from outside
investors gives it freedom to experiment with
different colour and material combinations
AUBERCY
HANDMADE SHOES MIX PARISIAN ELEGANCE,
ENGLISH QUALITY STANDARDS AND ITALIAN PASSION
SO L E
H I E
Each shoe is finished and polished
to a fine lustre by hand
All images courtesy of Aubercy
These qualities live on in modern
day Aubercy shoes. The company is
now run by its third generation of
shoemakers, led by Andrs grandson
Xavier. It was Xavier who introduced
Aubercys bespoke services in 1995.
While many clients ask the company
to help design a shoe, others come
knowing exactly the look they want.
Xavier welcomes this.
Aside from shape and form, clients
also request specific materials. There
is the widely used calfskin leather, as
well as exotic materials like crocodile,
shark, lizard, ostrich and stingray skins.
Colour can also be adjusted the
atelier has 50 hues in its range but
can modify shades to match a clients
preference. Xavier shares that a client
once had a special shade of red he
dreamed of, to be perfectly coordinated
with a Ferrari he had received. The
client even helped pick the crocodile
skins he wanted for the shoes.
Other customers simply want to
personalise an existing Aubercy shoe
design. One can choose from the
Classical range, which has several
models based on the companys earliest
designs. This proves the classics
timelessness, remaining stylish despite
changing fashion trends. Members of
the Aubercy family also create new
styles from time to time, with a recent
result being the Weekend range. The
Weekend shoes come with rubber soles
for a more casual approach to elegance
and for all-weather wear. Velvet veal
skin is widely used throughout the line.
Styles range from low, laced shoes to
high-laced ankle boots, knee boots and
derby boots. Classical and Weekend
shoes can be adjusted for personal
preferences according to shape, lining
colour, stitching pattern, pinhole
placement and more. >>
IT TAKES AT
LEAST 390
PROCESSES
CARRIED OUT
OVER A MONTH
TO CREATE
ONE PAIR OF
SHOES
Some models in the Classical
collection are based on shoe
designs by the pioneering Aubercys
LUXE
The atelier has a wide range of
colours to choose from, but can
also match a clients desired shade
Today, the company still
uses the same handcrafting
processes it used in the 1930s
Each shoe is assessed for
approval by Aubercy family
members, led by Xavier Aubercy
>> Beyond French flair, the company prides itself in
its products excellence, which is inspired by English and
Italian craftsmanship. The atelier has eight to 10 craftsmen
who stick to the processes used by the pioneering Aubercys.
It takes at least 390 processes carried out over a month to
create one pair of shoes more if it is a commissioned
order. Aubercy shoemakers have been with the company for
decades, which means that the firm is familiar with regular
customers shoe sizes, foot shapes, personal tastes and
special needs.
Xavier says this quality and creativity has come through
independence. We have always refused shareholders,
he says, and this gives the family freedom to experiment.
Family members get personally involved, from shoe design
to selection of top grade skins, and see the footwear through
from idea conception to the last step of creation. They give
their mark of approval by signing the shoes.
A more appreciated sign of approval, though, is when
clients return and bring their sons, who eventually bring
their own children. They come to add to their collection, not
to replace old shoes. Xavier shares that a client who recently
visited the shop brought along a pair of Aubercy shoes he
had bought 25 years ago which he still wears. Perhaps the
French product that gets better with age lies not only in
Bordeaux. It may also lie in a small family-run shoe shop in
Paris rue Vivienne.
CLIENTS RETURN AND
BRING THEIR SONS,
WHO EVENTUALLY BRING
THEIR OWN CHILDREN
WALK OF FAME
There is no lack of lustre to the list of
Aubercy fans this includes former
French president Vincent Auriol,
World War II French General Charles
de Gaulle, actor and playwright Sacha
Guitry and novelist Paul Meurice, a
close friend of Victor Hugo. As for
today: We never talk of our current
customers. They give us their confidence
and we try to be worthy, says third-
generation shoemaker, Xavier Aubercy.
We have customers worldwide, on
every continent, in many countries...
presidents of republics, politicians,
business leaders, prominent doctors and
lawyers, famous actors. Many Parisian
auctioneers and antique collectors walk
in Aubercy shoes, as do patrons of art
and entertainment. Xavier explains,
There is no typical customer, just lovers
of beautiful objects.
Aubercy can design a shoe based
on a clients specific requests
JETGALA 90
LUXE
FOR THE PERSON WHO HAS EVERYTHING, HERES SOMETHING NO OTHER
CAN HAVE AN EXCLUSIVE SCENT, created just for ones skin, with the formula
locked away to keep the fragrance unique.
Doing just that has made heads turn in Paris for bespoke perfumer Francis Kurkdjian.
He began to make a name as a fragrance artist when he was 25, after he created Jean Paul
Gaultiers famous Le Mle fragrance. The buzz over this drove the spicy scent into pubs,
clubs, gyms and conference rooms across the globe. The French-Armenian went on to create
Diors Eau Noire, Elizabeth Ardens Green Tea, Guerlains Rose Barbare and Armanis Mania,
and gained recognition in 2001 with the Prix Franois Coty award for perfume artistry.
Eight years later, Kurkdjian was named Chevalier of the Order of Arts and Letters by the
French Ministry of Culture.
In that same year, he opened his own boutique in Paris, Maison Francis Kurkdjian.
This avant-garde artist has so far made around 50 bespoke fragrances for people I shall not
name, says he. Some of them are famous, others arent, and all of them are not necessarily
wealthy. But they are all passionate about perfume.
WHEN FRAGRANCE BECOMES THE MUSIC
OF A PASSIONATE MIND
SENSUAL
SOUVENIR
by Rebecca Skinner
FRANCIS KURKDJIAN
JETGALA 91
OPPOSITE PAGE
The buyer will create a name
for this unlabelled limited
edition perfume, created by
Kurkdjian to celebrate 10 years
of bespoke perfumery
Photo by Nathalie Baetens
THIS PAGE LEFT TO RIGHT
Kurkdjian has created over
50 bespoke scents for various
clients, with each perfume
taking six months to develop
Photo by Nathalie Baetens
This travelling chest is essential
to the bespoke perfume
making process, which involves
several visitations and tests
with clients
Photo by Jacques Boulay
KURKDJIAN VISITS
THE CLIENT WITH A
TRAVELLING CHEST
THAT CAN HOLD 200
BOTTLES OF SCENTS
EVERY FRAGRANCE
CREATED IS A
CHARACTER ROLE
Kurkdjians personal passion for
scents is contagious. I love being able
to fulfil certain requests with things as
impalpable as perfumes. Every fragrance
created is a character role. It is like
acting or endorsing a role onstage.
Kurkdjian oversees every possible
element himself, from typography to
flacon design.
Each bespoke creation starts
with a phone call to discuss olfactory
preferences. Then Kurkdjian visits the
client wherever he or she may be in
the world. Kurkdjian takes with him a
travelling chest that can hold 200 bottles
of scents, created for him by French
trunk maker Pinel et Pinel. Then
starts a long process of trials, says the
perfumer. Just like an haute couture
gown, you have to alter it until you
reach perfection. The trials are worn
by my customer and the alterations
done once he or she has lived with it. It
usually takes at least six months for this
kind of creation.
Despite his apparent immersion in
the world of perfume, Kurkdjian does
not come from a line of perfumers.
My father was kind of a pioneer in
computing. My mother raised us and
happens to be an amazing seamstress.
Her father was a mens tailor; she
inherited a love for beautiful things.
Nothing from their activities ever
prompted me to become a perfumer.
Kurkdjian initially vied for the haute
couture world. But drawing was not
his strong point and this blocked his
way to fashion school. His interest in
perfume was sparked by the discovery
of his sisters perfume collection, and
magazines that ultimately showed me
that there was a trade between luxury
and creation, and it was perfumery.
It gave his dreams new direction,
and the impetus to seek training at
the ISIPCA perfumery school and
Quest, a leading edge flavour and
fragrance company. He added to these
achievements a Masters in Luxury
Marketing.
Perfume sits well with the other
pleasures in Kurkdjians life love
for literature and the power of words,
and enjoyment of music, theatre and
dance. His penchant for wordplay
apparently resulted in the fragrances
Lumire Noire (Black Light) for men and
women, and APOM (an acronym for A
Piece of Me, inspired by the colours and
flavours of the Middle East). As a boy,
he played the piano, and it shows in his
last creation, the unisex eau de toilette,
Aqua Universalis forte, inspired from the
nuances in music.
Today, Kurkdjian celebrates
10 years of custom-making perfumes
and collaborations in many artistic
genres and olfactory performances
with dancers, artists and even chefs.
His influence goes past perfumery,
and his scents waft beyond Europe to
perfume the world with, as he hopes,
a little moment of happiness every
day, and great souvenirs in your mind.
by Carol Lee
HOUSE OF BORGEZIE
JETGALA 92
LUXE
IS JEWELLERY JUST FOR SHOW? Not according to Christopher Michael Shellis,
founder of the House of Borgezie, who says, I firmly believe that jewellery should be
things of great beauty but designed to be used, not shown.
There is another reason to call Borgezie jewellery practical not every man is
endowed with the ability to guess exactly what a woman wants for her birthday. So
Shellis, whose designs hint that he possesses this elusive skill, offers choices. Borgezies
latest set, the Treasures collection, covers all bases. In it are four unapologetically
glittering accessories the Stamen Lipstick Holder, Eternal Diamond Stiletto, Crown Clutch
Bag and the Oyster Compact Mirror. All have practical uses, and it does not hurt that they
can be flaunted as well.
Shellis draws on more than 30 years of experience in jewellery design and
manufacture with Treasures. Each item in the collection is handcrafted by in-house
goldsmiths and stone setters. The entire set took more than four years of intense
development.
On the inspiration behind Treasures, Shellis says, My designs for this elegant
collection have been heavily influenced by forms found in nature, including the delicate
lily and the mysterious oyster. The lily is mimicked in the 18-karat lipstick holder,
which features diamond-set star-burst stamens, and is secured by a diamond encrusted
lid. The lipstick holder is sized to hold any brand of lipstick. The lily inspiration
continues in the 18-karat Eternal Diamond Stiletto shoes, whose patented fluted heels
TODAYS ACCESSORIES,
TOMORROWS INVESTMENTS
ASSETS
INSPIRED
Generously
studded with
diamonds,
the House
of Borgezie
accessories are
valuable assets
JETGALA 93
look like the stamens of a lily and lend an elegant balance and symmetry to the entire
stiletto. The golden base of each pair of heels is customised to match the wearers foot,
while the sole comes with a patented removable heart-shaped sole and heel. Topped
with 30 carats (about 2,200 pieces) of brilliant-cut diamonds, these are the worlds
most expensive shoes. Enquiries have been plenty although there have been no takers
as of writing.
Whilst the stilettos instantly jazz up an otherwise simple outfit, some ladies consider
bags their favourite accessory. The Crown Clutch Bag, sculpted in 18-karat gold and
iced with 86.16 carats of diamonds, fills this role. It has enough room to hold a few of a
well-dressed womans essentials, such as the Oyster Compact Mirror. The round mirror
is framed in 18-karat gold and set with up to 1.92 carats of diamonds. On one side is a
magnifying mirror. On the other, a normal mirror. These are protected by golden palm
leaf sculptures that come together in a Brazilian blue butterfly clasp.
For its quality and individuality, Borgezie has an enthusiastic clientle willing to
wait up to three months for delivery. It all begins with a meeting to discuss design and
measurements for customisation.
All items are sold with a 1,000-year guarantee, making them precious beyond their
owners years. Described as genuine fashion investments that last a lifetime, the items
are destined to be heirlooms passed down through many generations. Among all the
arguments for the practical use of jewellery, this is the clincher.
CLOCKWISE
FROM TOP LEFT
Gold and diamonds
abound in the
Stamen Lipstick
Holder, Oyster
Compact Mirror and
Eternal Diamond
Stiletto shoes
All images by Simon Winnall
SHELLIS DRAWS ON
MORE THAN 30 YEARS
OF EXPERIENCE IN
JEWELLERY DESIGN
by Alvin Wong
MEISSEN PORCELAIN
JETGALA 94
LUXE
AT A RECENT BONHAMS AUCTION IN LONDON IN JULY, tensions ran high when
a few aficionados of antique porcelain tussled in a bidding war over a tiny snuff box.
When the hammer fell, the item sold for USD1.38 million, setting a world record price.
The collectible in question a gold-mounted royal snuff box from 1755, embellished
with an intricate miniature painting of a Dresden landscape hails from the 301-year-
old house of Meissen, Europes first and oldest porcelain factory. Bonhams calls the
auction price a deserved outcome, as investors once again justified Meissen porcelain
as among the worlds most valued art curios.
The record-price snuff box was made for Augustus III, the son of Augustus the
Strong, legendary elector of Saxony and the man behind the founding of the Meissen
porcelain factory. An 18th century royal with a self-professed porcelain malady,
Augustus the Strong had pushed for the production of European porcelain and patented
its process after years of importing Chinese and Japanese porcelain at inflated prices.
A EUROPEAN PORCELAIN POWERHOUSE
REIGNS IN INVESTMENT VALUE
CLOCKWISE
FROM TOP RIGHT
A finely-detailed Snowball
Flowers Teapot; a Red
Rose Tea Set; and a Limited
Edition Semper Vase painted
with a Dresden scene. The
vase is a reconstruction its
original, created for Meissen
by architect Gottfried
Semper over 200 years ago,
was lost during the war
GERMAN CHINA
JETGALA 95
Meissen products gradually proved more popular among the European
elite than imports from the Far East, even though the companys early designs
imitated Chinese and Japanese pieces. But Meissen soon found its own artistic
niche, evolving from Baroque and Rococo to Art Deco and Art Nouveau.
While adaptable in style, Meissen held fast to its centuries-old
manufacturing traditions of handcrafting each piece. Today, its porcelain
continues to be made in its namesake town, and the material required is
unearthed from a nearby cavern, the oldest kaolin mine in Europe. Workers
still mix raw materials in precise proportions and fire them in high-temperature
kilns that produce Meissens signature hard and pristine porcelain, just as their
predecessors did centuries ago.
Figurine painters hand-decorate sculptures and dinnerware with a colour
palette comprising over 10,000 secret formulas honed throughout Meissens
history. The finishing touch, as has been since 1722, is a swish of blue strokes
the companys trademark depicting a pair of crossed swords from August
IIIs coat of arms.
Most objects created over the companys three-century history are still in
production, from miniature animals and life-sized sculptures to cutlery and
chandeliers. Amongst the myriad styles and embellishments, Meissens most
recognisable pattern is the Blue Onion. The cobalt-on-white floral motif
originated in 1740, when Meissen successfully duplicated the Asian technique
of painting on absorbent porcelain rather than on top of glaze to achieve the
distinctive blue hue.
Investors increasingly note that original Meissen porcelain has shown greater
appreciation than gold, equities or real estate over the past 20 years. Auction
results include a life-sized pair of herons from 1730 which sold for USD7.8
million in 2005; and a tom turkey sculpture for which the Getty Museum paid
nearly USD1.8 million in 2002.
Even as Meissen continues to add new products to its repertoire each year,
such as minimalist cutlery from its Black & White range, to contemporary Asian
dinnerware judiciously embellished with dragon motifs, the company also offers
made-to-order creations and one-off pieces that purport to appreciate in value.
Meissens annual Artworks limited edition collections, introduced in 2005, is
another area where collectors can seek out potential investment pieces.
This years range comprises 42 new items including falcon figurines and
folded-form vases in vivid colours. The choices for Meissens Artworks 2011
collection may seem varied and abundant now, but if past records are anything to
go by, serious collectors can do no worse than put their choice item on reserve if
circumstances permit. If they dont, well, theres always the next auction.
INVESTORS INCREASINGLY NOTE THAT ORIGINAL
MEISSEN PORCELAIN HAS SHOWN GREATER
APPRECIATION THAN GOLD, EQUITIES OR REAL
ESTATE OVER THE PAST 20 YEARS
The Zen Tea Set is
one of Meissens more
minimalist pieces
All images courtesy
of Meissen
PRIME PICKINGS
New investment-worthy limited
edition Meissen porcelain:
Collector (Peter Strang Edition)
A commemorative 50-piece
figurine celebrating Meissens
erstwhile head sculptors 75th
birthday, the Collector was
originally inspired by the film
Utz, which premiered at the
1992 Berlin Film Festival. Strang
modelled the figurine after the
films lead actor Armin Mller-
Stahl, and the miniature models
in the Collectors hands are
replica figurines designed by
artist Johann Kaendler in 1772.
Comedian with Lute
(Artworks 2011)
Expressing lifelike caprice, this
25-piece edition is based on
the work of ceramic modeller
Alexander Struck, who was born
in 1902 and spent 88 years of
his life with the company. The
Comedian with Lute highlights
Strucks dexterity at the Baroque
porcelain sculptural style.
Bolognese Terrier
(Artworks 2011)
Perhaps no Meissen artist is as
celebrated as Johann Joachim
Kaendler (1706 1775), who is
credited with Meissens most
evocative creations in the
companys early years. The
Bolognese Terrier is among
Kaendlers pet motifs and this
50-piece limited edition was
originally made in the Baroque
style between 1740 1750.
The finely painted
Comedian With
Lute is a Meissen
classic, and one
of the most
acclaimed works
of modeller
Alexander Struck
LIFE
JETGALA 98
LIFE
The world-famous Las Vegas Strip,
said to be the brightest place on Earth
Photo courtesy of Las Vegas News Bureau
JETGALA JETGALA 99
ROLLING HIGH ON DESIGNER SUITES
by Jinesh Lalwani
VEGAS SUITES
SUITE
LAS VEGAS
LIFE
JETGALA JETGALA 100
LIFE
This isnt to say that Vegas has become a minimalist commune
overnight. The extravagance at the Baccarat table still carries
over into sumptuous rooms, out-there furnishings and majestic
views. But contemporary Vegas design manages to be grand by
eschewing gimmicks, a new look welcomed by the most kitsch
averse traveller. Sin Citys rebirth is most evident in hotel suites
so elegant that they can give top hoteliers around the world a
run for their designer money. Here are our top five picks.
The Venetian Las Vegas Chairman Suite is a bountiful, alternate
universe where the credit crisis seems to never have happened. The
10,000 sq ft hideaway, accessible only via private elevator, is perched
36 floors above the Las Vegas Boulevard and comes with antique and
contemporary Asian dcor. Hand-woven Tibetan tapestries and carpets,
rich wood floors inlaid with brass chrysanthemums, and rice paper
wall panelling hark to the Orient, while Western desi gn is expressed
in Italian Anichini linens, imported Italian marble and zebrawood. The
suite has a private fitness room, steam room, en suite massage parlour
and karaoke rooms. A chauffeured Rolls-Royce or Maybach is part of the
entitlement of a guest at the suite, as are packing and unpacking services
possibly all to ensure that guests always have their fingers free to roll
the dice at the private gaming parlours of the Paiza Club.
RISING ABOVE THE SCORCHED
NEVADA LANDSCAPE IS LAS VEGAS,
AMERICAS GAMBLING HAVEN AND
BILLIONAIRE PLAYGROUND. IT IS
NOT THAT LONG AGO SINCE THE
CITYS BOOM PERIOD IN THE LATE
1980S WHEN VEGAS WAS AN EASY
BYWORD FOR ALL THINGS TACKY
KITSCH HOTEL LOBBIES, DRIVE
IN WEDDING CHAPELS AND GOLD-
PLATED EVERYTHING. BUT TODAYS
VEGAS IS A DIFFERENT KIND OF
CITY, HAVING PULLED BACK ON
THE OUTR GAMBLING HALLS AND
BRASH NEON FAADES.
SKY LOFT
The three-bedroom Skylofts at
MGM Grand Las Vegas shoot for
the stratosphere when it comes to
luxe living. A Maybach whisks you
from the airport to a private check-
in facility leading to the rooms,
which open up to a large foyer and
an extended dining area. The lofts
award-winning designer Tony Chi,
who worked on Alan Ducasses
Spoon restaurant in Hong Kong
and top hotels worldwide,
brings much of his restaurant
design repertoire into the space,
evident in minimalist black coffee
tables, timber chairs and walk-in
wardrobe/storage spaces. Guests
get benefits like preferred seating
at Jol Robuchon fine dining
restaurant and MGM Grands Crazy
Horse Paris cabaret, personalised
stationary, in-loft massages, and a
fog-resistant TV that masquerades
as the bathroom mirror.
The Skylofts designer Tony Chi
describes the suite as a piece of
New York, Tokyo, Hong Kong, or London,
re-created to fit the dynamism and
energy of Las Vegas
East meets West in The Venetian
Chairman Suites design theme
ALMOST EVERYTHING THAT
CAN BE AUTOMATED IS
AUTOMATED MIRRORS TURN
INTO WALL-MOUNTED TVS
AND THE PIANO PLAYS ITSELF
Made to look and feel like a mansion, the Constantine
Villa is the largest the Caesars Palace Las Vegas
Hotel & Casino has to offer. The 9,930 sq ft space
is robed in Grecian grandeur, with a marble foyer,
marble-like columns and decorative amphoras. The
living room spills out onto the patio that comes with a
dining table, fire pit, private Jacuzzi and views of the
hotels famed Garden of the Gods pool. Silk-draped
walls and gold-plated fixtures decorate the master
bedroom. Almost everything that can be automated is
automated the toilet is remote-controlled, mirrors
turn into wall-mounted TVs and the piano plays itself.
The guest can control these through an integrated
system, but with a butler on hand around the clock,
that wont be necessary. >>
A self-playing piano is the focal point of the Caesars Palace Constantine Villas grand living room
Caesars Palace reportedly spent USD15 million to
create the opulent ambiance of its Constantine Villa
The Oriental meets Art Deco in the Mandarin Oriental, Las Vegas
Mandarin Suite. At 3,100 sq ft, the intimate two-bedroom space offers
views of The Strip from 22 floors up. A bubble-ringed, metallic screen
separates the bedroom from the Jacuzzi. The Mandarin gives exercise buffs
their endorphin fix in the suites personal fitness amenities, which include
a Technogym Kinesis Wall and an exercise bike. Guests can get themselves
in the mood with the Bang & Olufsen sound system before heading out
to the hotels Tao nightclub. Sean Combs or Will Smith, both previous
occupants of the suite, may have done likewise.
LIFE
JETGALA 102
A PERSONAL
PATIO OFFERS
GUESTS A CHOICE
OF A JACUZZI,
POOL OR OUTDOOR
RAINFALL SHOWER
>> Of similar theme and perks is the
Chairman Suite of The Palazzo Las
Vegas, The Venetians sister hotel.
The same mix of European and Eastern
tastes handmade tapestries, antique
artwork and precious sculptures runs
throughout this 8,000 sq ft suite. Its
unique feature is its personal patio that
offers guests a choice of a Jacuzzi, pool
or outdoor rainfall shower. There is no
lack of pleasant distractions with its four
bedrooms, fitness room, steam room and
massage room, and an entertainment
system that includes 25 flat-screen
TVs, Bose stereos, video game media, a
Steinway & Sons grand piano, karaoke and
disco lights.
The Palazzo Chairman Suite looks stately, but its complete entertainment
system can transform it into the best venue for after-casino fun
There are plenty
of pleasures to be
had at the Mandarin
Oriental Mandarin
Suite, be it a gym,
Jacuzzi or a grand
view of The Strip
CONTACTS
Caesars Palace Las Vegas
Hotel & Casino
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
T: +1 702 731 7110
F: +1 702 731 7172
The Venetian Las Vegas
3355 Las Vegas Blvd. South
Las Vegas, NV 89109
T: +1 702 414 1000
F: +1 702 414 1100
E: reservations@venetian.com
The Palazzo Las Vegas
Las Vegas, NV 89109
T: +1 702 414 4100
F: +1 702 414 3636
E: reservations@
palazzolasvegas.com
The Mandarin Oriental
Las Vegas, NV 89158
T: +1 702 590 8888
F: +1 702 590 8880
E: molas-reservations@
mohg.com
Bellagio Las Vegas
3600 Las Vegas Blvd South
Las Vegas, NV 89109
T: +1 888 987 6667
F: +1 702 693 8585
E: roomres@bellagioresort.com
Four Seasons Hotel Las Vegas
Las Vegas, NV 89119
T: +1 877 632 5000
F: +1 702 632 5195
SKYLOFTS at MGM Grand
Las Vegas, NV 89109 USA
T: +1 702 891 3832
F: +1 702 891 3822
E: skyloftsinquiries@
lv.mgmgrand.com
With views of the
Red Rock Canyon,
the Four Seasons
Presidential Suite
is an oasis of calm
in the midst of
buzzing Las Vegas
While many hotel suites boast a view of The Strip, the Four
Seasons Hotel Las Vegas has two Presidential Suites
that look out to Nevadas natural wonder, the Red Rock
Canyon. Guests can choose a suite on the 38th or 39th floor,
expandable in size from 3,400 sq ft to 4,400 sq ft. If travelling
alone or with a partner, the suite can be configured as a one-
bedroom enclave. Those with visitors can have the space
turned into a three-bedroom suite, and entertain in the media
and dining rooms. If one must attend to business, there is an
executive study plus a sense of calm to work in, owing to
the absence of gambling facilities in the hotel. When ready
to dally with Lady Luck, one can head out to the adjacent
Mandalay Bay Resort & Casino, to which Four Seasons guests
get free access.
The Bellagio Resort and Casino Chairman Suite seems to have been the work
of wood nymphs and druids with its nature-themed design. Guests enter through a
suspended walkway and come to an indoor garden and fountain that invite them to
venture further in to a private world with an outdoor solarium, therapeutic bath and
rainforest steam showers. While these natural touches are a welcome break from
the sleek lines of modern design, the suite also has an impressive array of electronic
luxuries. These include a 50-inch plasma television and home theatre entertainment
system with surround sound, automatic drapery and sheet controls, and a sunken
full-service bar with seating for six. The suite is also prepared for business needs,
with a conference room, workstation amenities, a formal dining room and round-
the-clock butler service.
The Bellagios famous fountain show is a
grand play of water, music and lights
The Bellagio Chairman Suite combines a
nature-themed design with state-of-the-art
electronics
Sriwijayas succulent
Wagyu beef dish is
one of the special
items on the menu
All images courtesy of
The Dharmawangsa
JETGALA 104
LIFE
A SEA EMPIRE WHOSE GLORY was forgotten until the 1920s, the Sriwijaya kingdom is
said to have been Indonesian Sumatras dominant power in the 8th century. It was also the
seat of royalty, long before Dutch colonial rule.
This ancient kingdom is the inspiration for the modern-day Sriwijaya fine dining
restaurant, located in The Dharmawangsa hotel in Jakarta, Indonesia. As befits its theme,
Sriwijaya has an opulent room reserved for guests who prefer privacy. Private diners receive
special treatment in the form of individual attention from head chef Vindex Valentino
Tengker. Tengker meets guests as they enter the private dining room and explains each
gastronomic creation throughout the different courses of the menu, which is personalised
to suit private diners tastes and preferences.
FRENCH FINE DINING BLENDS WITH
TRADITIONAL SUMATRAN AMBIANCE
A TASTE
OPULENCE
by Allen Roche
SRIWIJAYA
for
JETGALA 105
Chef Vindex Tengker has gained fame in
Indonesia for his culinary talent and his role
as judge in cooking competitions, including
the TV show Master Chef
Fresh Turbot a la Pancha, one of Sriwijayas
seafood specialities
Sriwijayas private dining room comfortably
accommodates nine guests
PRIVATE DINERS
RECEIVE
INDIVIDUAL
ATTENTION FROM
HEAD CHEF VINDEX
VALENTINO
TENGKER
The private dining room, with an ambiance recalling ancient royalty, seats
only nine diners. It is accentuated with traditional Sumatran artefacts such as
an extravagantly gilded octagonal lacquered box and a gold-plated water vessel.
The rest of the restaurant mimics this theme the walls are a shade of red
reminiscent of the ikat fabric woven by the ladies of Palembang, a city once part
of the Sriwijaya kingdom. Just as the ikat was embroidered with gold thread, the
walls feature gilt stencilling of a pattern found on an old 19th century Palembang
lacquered box. An ornamental collection of blue and white plates brings
refreshing contrast.
Sriwijaya restaurant may be Sumatran themed, yet the hotel that houses it
takes a Javanese structure. The Dharmawangsa, a five-star hotel in Jakartas
prestigious Kebayoran Baru residential district, is a contemporary interpretation
of the area. With these two Indonesian design themes and top French cuisine,
Sriwijaya takes diners on a trip through different eras and regions; while a
menu presented in traditional silence, with impeccable service amid a romantic
ambiance, offers a culinary journey through all five senses with taste being the
all important destination.
Tengker joined Sriwijaya in July after a long stint as Executive Chef at Four
Seasons Hotels and Resorts in various locations. His talents have led him to fame
as a judge on the Indonesian version of Master Chef, a TV show in which chefs
compete in culinary creation. Sriwijaya patrons have access to the specialities that
Tengker introduces into the menu. The restaurant is already famed in Jakarta for
signature dishes such as pan-fried foie gras with blood orange reduction sauce,
caramelised Thai mango and gingerbread crumbs. Another dinner favourite
is the lobster ravioli with braised wagyu beef cheek, black truffles and seared
langoustine. The Welsh salt marsh lamb is another highlight, featuring a confit
fillet with eggplant caviar and baby vegetables, pan-fried chops with crispy
potatoes, parmesan and anchovy dressing. Harking back to the sea empire that
inspired its name, the restaurant also prides itself in its Fresh Turbot a la Plancha,
a grilled fish dish.
M AV ER I CK
R ETR E A T
JETGALA 106 JETGALA
The island was named
after Hannah Makepeace, a
housekeeper who arrived in
1924 to take care of the 1911
Queenslander residence there
LIFE
by Audrey Lee
MAKEPEACE ISLAND
A HEART-SHAPED ISLAND
WINS VISITORS FOR ITS
FORESTS, WATERS AND
OWNERS
,
FAME
JETGALA 107 JETGALA
FROM TOP
Villa balconies are a tempting spot to dine in
Business maverick Sir Richard Branson, one
of the islands owners, opened Makepeace to
guests in July this year
Accommodation comes in Balinese-style villas
LAZY RIVERS AND THICK FORESTS,
A CALM PACE AND PRIVATE SPACE
Makepeace Island is all you could expect of
an Australian retreat. Yet, however beautiful
and serene, perhaps its biggest attraction is
the fact that its owner is none other than
Sir Richard Branson.
Nestled in the Noosa region in Australias
Sunshine Coast, Makepeace Island was
previously reserved for family and friends of
owners Branson and Brett Godfrey, business
magnates and Virgin Australia founders. Only
recently did the duo decide to share their
10-hectare heart-shaped hideaway with the
rest of the world. When neither Brett nor
myself are visiting Makepeace, we will make
the island and its facilities available for others
to enjoy the tranquillity of what is a very
special place, Branson announced in July
this year.
The island features Balinese architecture
and interior design, with teak, granite
and natural stone meticulously sourced
from Bali, Java and elsewhere throughout
Indonesia. The interiors of the villas boast
giant sculptures, while bold and striking
works of art are scattered throughout the
rooms. Authentic volcanic boulder bathtubs,
ornamental lighting and wooden furniture
complete the look.
Up to 22 guests can stay in the islands
four-bedroom Bali House and three distinct,
individually decorated bures. Bransons
personal villa is the riverfront Bali House,
which can host a maximum of eight guests.
Each bedroom in this house has an en suite
bathroom and a private deck that overlooks
the Noosa River that the island sits in, and
the rainforest. Two of the bedrooms have
queen-sized beds, while the other two rooms
are furnished with twin king singles. Air-
conditioning and heating units help ensure
comfort all year round. >>
GETTING THERE
Whether for one or 22 people, booking for Makepeace Island is for the
entire isle, not individual villas.
To get to Makepeace, international guests can fly to Brisbane Airport.
Local flights can land at Sunshine Coast Airport (also called Maroochydore
Airport). Guests are then chauffeured to Noosa Marina where a boat will
take them to Makepeace Island.
LIFE
OFFICIAL AIRPORT NAME:
Brisbane Airport
TIME: UTC+10
CIQ FACILITIES: Yes
IATA CODE: BNE
ICAO CODE: YBBN
LATITUDE: 27 23 03.00 S
LONGITUDE: 153 07 03.00 E
ELEVATION: 13 feet (4 metres)
RUNWAY: 01/19, length 11,680 feet (3560
metres ) x 148 feet (45 metres)
14/32, length 5577 feet (1700 metres) x
98 feet (30 metres)
RUNWAY PCN: Asphalt, 108FDWT
(Runway 01/19), 015FAYT (Runway 14/32)
TOWER FREQUENCY: 120.5
LIGHTING SYSTEM: T-VASI
NAVAIDS:
TYPE: VOR-DME / NDB
ID: BN / BN
NAME: BRISBANE
CHANNEL: 079X / -
FREQUENCY: 113.2 / 302
DISTANCE
FROM FIELD: 1.6 NM / 1.7 NM
BEARING
FROM NAVAID: 215.4 / 26.8
JET A-1: Yes

P +61 7 3406 3000
F +61 7 3406 3111
E info@bne.com.au
www.bne.com.au
COORDINATES
>> For recreation, there is a full-sized tennis
court, games room, two-storey wantilan (Balinese
pavilion), 500,000-litre lagoon pool, indoor bar
and spa facilities, to name a few. The island also
has a Hobie Cat sailboat, kayaks, canoes and
fishing equipment for active guests who enjoy
being out on the water. With Makepeaces location
near the mouth of the Noosa River, it takes only
a few minutes to reach the vibrant and bustling
Noosa Heads precinct, where chic restaurants and
shopping places abound. From there, it is easy
to get to the 4,000-hectare Noosa National Park,
where curious hikers can find rare and endangered
animals like koala bears, and adventurers can fish,
surf, snorkel or climb rock walls.
Makepeace staff can arrange a private flight to
Lady Elliot island as well. Just an hour away, Lady
Elliot sits on the Great Barrier Reef, and boasts year
round visibility in its 15 dive sites rich with turtles,
manta rays, moray eels, coral gardens and even a
sunken sailboat. Guests of Makepeace can request a
helicopter tour of the region, or arrange for a round
of golf on any of the various courses in the area.
Branson called Noosa his favourite place in
Australia. After a stay at his house, you might just
agree with him.
WITH MAKEPEACES LOCATION NEAR
THE MOUTH OF THE NOOSA RIVER,
IT TAKES ONLY A FEW MINUTES TO
REACH THE VIBRANT AND BUSTLING
NOOSA HEADS PRECINCT
Take a dip in the
islands 500,000-
litre lagoon pool or a
helicopter tour of Noosa
COME FLY WI TH US AT:
www.twitter.jetgala.com
www.facebook.jetgala.com
www.linkedin.jetgala.com
www.rss.jetgala.com

CLARIDEN LEU
Photo courtesy of stock.xchng
JETGALA 110
LIFE
EACH CENTURY BRINGS WITH IT A
NEW CENTRE OF GLOBAL ECONOMIC
AND CULTURAL ACTIVITY. The 21st
century will be dominated by Asia, with
countries like China and India leading the
way. By 2013, according to the most recent
Merrill Lynch Capgemini World Wealth
Report, the Asia-Pacific region is set to
surpass the US, currently home to the
biggest population of wealthy individuals
with combined worth of about USD13.5
trillion. The report expects that Asia will
continue to enjoy strong wealth creation
underpinned by solid economic growth,
outstripping other regions.
Today, broadly speaking, the Asian
private banking client is much more
educated, experienced, perceptive and
demanding. Many of our HNWI (High
Net-Worth Individual) clients in Asia
have built their wealth over the past two
to three decades through risk taking
and entrepreneurial spirit. Asian clients
generally have higher risk profiles than
their Western counterparts. To add to this,
we are seeing the next generation of Asian
HNWIs becoming more conservative with
their investments, in order to protect this
wealth. They want to be more involved in
selecting the right investment portfolio to
not only protect but grow their assets in an
orderly fashion.
We see the issue of succession
planning and intergenerational wealth
IN CONVERSATION WITH JIMMY LEE,
CEO FOR ASIA, CLARIDEN LEU
PURE
PLAY
transfer gaining traction, facilitated
by personalised and value-creating
solutions. This includes how clients
prefer to hold their assets and how
they want them transferred to future
generations. We need to listen intently
to clients, as its often the smaller
details they offer us sometimes
unknowingly which become key to
our planning. It takes time, patience
and tact and after having worked with
a number of first generation clients,
we are now working with the second
generation on their needs for today and
tomorrow.
All private banking clients
everywhere demand that their private
bankers place their best interests
and not the banks sales targets at
the centre of any investment strategy.
And we agree; they are absolutely
right to do so. Clients also expect and
deserve discretion, reliability, security,
privacy and confidence in the long-
term stability of their bank because
they are looking for sustainable
performance. They want intelligent
insights and effective solutions tailored
to their needs not off-the-shelf
advice which they can get anywhere.
In these respects, Western and
Asian clients are no different. In terms
of investment preferences however,
no two clients are alike. There never
is and never can be a one-size-fits-all
approach, so our focus needs to stay
on identifying and meeting specific
needs through a highly collaborative
approach. Regular communication and
feedback is a core part of this for us, as
it has always been.
Clariden Leu established its
presence in Asia over 25 years
JETGALA 111
With more than 20 years experience in private wealth
management, Jimmy Lee, CEO for Asia at Clariden
Leu, oversees the banks Singapore and Hong Kong
operations, and implementation of its business
strategy across the region
Photo courtesy of Clariden Leu
Photo courtesy of Google
Clariden Leu, one of Switzerlands leading private banks, is further expanding its
position in the Asia market through its offices in Hong Kong and Singapore
WE SEE THE ISSUE OF
SUCCESSION PLANNING AND
INTERGENERATIONAL WEALTH
TRANSFER GAINING TRACTION
ago. We have developed a deep
understanding of the market and
culture, insightful industry knowledge
and close relationships with Asias
HNW and UHNW individuals. And
we work hard to stay relevant to all
of them. This includes the planning
of intergenerational wealth transfer
and hands-on advice on structuring
family trusts. These are key issues most
clients in Asia face, yet quality advice
can only be given if there is a solid
understanding of the issues impacting
the client.
Our policy of a sustainable client-to-
banker ratio ensures that our bankers
have deep relationships with the clients
and are better able to understand
their long-term needs. Investment and
product specialists at Clariden Leu
work with relationship managers on
a daily basis, to analyse specific client
requirements through a precisely
defined advisory process to build tailor-
made and risk-adjusted portfolios.
Today, we have a fast expanding private
banking platform out of Singapore,
home of our Asian booking centre, as
well as an asset management company
in Hong Kong to give full access to
our international network of services.
As a pure play private bank, the
concerns of our clients is the only
ball we juggle and the reason
for Clariden Leus success for over
250 years.
ONLY WATCH 2011
JETGALA 112
LIFE
FOR WATCH COLLECTORS, RARITY IS A BLESSING. But for sufferers of Duchenne
muscular dystrophy (DMD), it is not. DMD a genetic illness that weakens muscles, makes
walking and breathing difficult, and kills victims in their teens or early 20s afflicts one
in 3,500 boys. This relatively low number places DMD outside the priority of many medical
research groups, which toil to prevent and cure more widespread diseases. This makes the
hunt for a DMD cure more specialised and expensive.
This year, 40 of the worlds top watchmakers are rallying to the cause. Each watch brand
has created a timepiece for the Only Watch charity auction on 22 September at Hotel
Hermitage, Monaco. All pieces are either one-of-a-kind or the first of a series. Organised
by the Monaco Association Against Muscular Duchenne Dystrophy, the auctions proceeds
are channelled into DMD research. Bids will be accepted from the floor as well as from online
and telephone bidders. To get connoisseurs acquainted with the timepieces, the auction
collection tours nine countries including Shanghai, Tokyo and Singapore from
30 August to 17 September, and will be exhibited during the Monaco Yacht Show on
20-21 September. Here is a preview of some of these fine timepieces.
ONE & ONLY
ONE-OF-A-KIND TIMEPIECES TO HELP
COMBAT A RARE DISEASE
AUDEMARS PIGUETS
JULES AUDEMARS
GSTAAD CLASSIC
The one-of-a-kind Jules
Audemars Gstaad Classic
is a self-winding 18-karat
pink gold chronograph with
a vintage-looking 1920s
dial. Two subdials contain
a 90-minute counter and
a small seconds counter.
The label Audemars Piguet
Only Watch Gstaad
Classic 2011 is engraved
on the caseback.
BLANCPAIN VILLERET
GRANDE DCORATION
Blancpains offering is an exclusive
edition of the Villeret Grande
Dcoration. The red gold watch
runs on the ultra-thin, hand-wound,
117-part Calibre 15B. The movements
bridges, seen through the caseback,
are engraved by Blancpains
renowned master engraver Marie-
Laure Tarbouriech and depict the
famous Rock of Monaco scene.
JETGALA 113
BREGUET CLASSIQUE
GRANDE COMPLICATION, RVEIL MUSICAL
The unique 18-karat white gold Rveil Musical
watch by Breguet plays Castle in the Sky
on-demand or at a pre-set time, like an alarm.
As it plays, the dial engraved with a child
reaching out rotates in a complete revolution.
The beginning and end of the melody positions
the dial with the childs outstretched hand
meeting an adult hand sculpted on the flange.
VACHERON CONSTANTIN
MTIERS DART
PERSPECTIVES DART
DOVE
Reflecting the red and white
motif of the Only Watch
event, Vacheron Constantin
created an 18-karat white
gold watch with red and
white enamelled doves taking
flight on the dial. One bird
is set with 40 brilliant-cut
diamonds. The watch uses
the mechanical self-winding
Calibre 2460 SC.
PATEK PHILIPPE REF 3939A
In 2009, a rare Patek Philippe
broke the record for the highest
price paid for a stainless steel
watch CHF1.24 million (USD1.13
million). This feat has collectors
buzzing about Patek Philippes
2011 Only Watch creation an
understated one-off steel version
of the Ref 3939. The mechanical
33.3 mm case diameter watch has
a hidden tourbillon and a minute
repeater activated by a slide
piece in the case.
FRANCK MULLER
TOTALLY SWITZERLAND
Franck Muller honours
Monacos large Swiss
community with its Totally
Switzerland watch, which
has a red dial and strap
to symbolise Helvetica,
Switzerland and Monte
Carlo, Monaco. A white cross
in the middle of the dial
mimics the Swiss flag. The
Totally Switzerland watch
features Franck Mullers
Crazy Hours display, in which
hour numerals are arranged
unconventionally. It comes in
an 18-karat white gold Long
Island case.
JETGALA 114
Photography by Kristian Schuller
Text by Katrina Balmaceda
RACING AGAINST THE CLOCK FOR 90 DAYS, photographer Kristian
Schuller embarked on his dream project. It was to colour landscapes from
one of Africas Big Five countries to the biggest and brashest US cities with
bright, loud fashion (created by his wife Peggy) and whimsical sets (designed by
his brother Hannes). The team worked night and day to make it a visual fashion
road movie. But, like a circus, the shoot took on a life of its own. We started
in a general direction and the shoots developed along the way, Schuller says.
It was the strongest experience that I have ever had.
The result is the award winning book 90 Days One Dream, published in 2010 and now
available electronically through the iBookstore. The book is a candy-coloured peek into the
playful imagination of the Schuller couple, who met while studying fashion design under
Vivienne Westwood at the University of Fine Arts Berlin. Schuller started taking pictures of his
own fashion projects when he got his first sewing machine at 12 years old. He has since produced
work for Harpers Bazaar, Tatler, Vogue Hellas and rock band Duran Duran. Former Victorias
Secret Angels Heidi Klum and Gisele Bndchen have modelled in front of his lens. Now that
90 Days One Dream is out, Schuller is fired with new desire to produce another book. What
drives him? Says Schuller: The crazy life surrounding us. www.kristianschuller.com
RR
S
o
b
h
r
i
It was the stron
JETGALA 115
Models (L-R): Leyla, Victoria, Miriam, Neele
JETGALA 116
JETGALA 117
"IT WAS A TOUR DE FORCE
OF
FASHION"
Model: Alisar
JETGALA 118
Model: Neele
JETGALA 119
"I HAD A DEADLI NE
OF
90 DAYS"
Model: Lara
JETGALA 120
JETGALA 121
"THE CRAZY LIFE
SURROUNDI NG
US"
INSPIRATION?
Model: Neele
JETGALA 122
JETGALA 123
Photography by Werner Bartsch
Text by Cadence Loh
LED BY INTUITION AND AN ENDURING FASCINATION FOR
THINGS UNCONVENTIONAL, German photographer Werner
Bartsch developed an eye for art even in forlorn and discarded
objects. When Bartsch chanced upon an aircraft storage field in the
desert of south-west USA a few years ago en route from Las Vegas to
Los Angeles, he was struck by the fading splendour of the old aircraft
ruins gleaming in the desert light.
Preparation for this shoot took seven months. Bartsch covered a wall with Google Earth
maps to help him get acquainted with the terrain. The on-location work to bring his vision
to fruition covered another month. He had to become familiar with desert wildlife like
rattlesnakes and spiders, and listened to howling coyotes during a full moon shoot.
The trials of heat and dust vanished into the background with the success of his images.
Desert Birds was recently exhibited at the Flo Peters Gallery in Hamburg and the Gallery
Schuster in Berlin. The works of the series Desert Birds printed on baryt paper in two sizes
(40x55 inch / 24x31.5 inch) are available upon request. www.wernerbartsch.com
L
T
B
o
d
L
r
Werner Bartschs subsequent photographic book, Desert Birds, published by Kehrer Verlag
(German/English, ISBN 978-3-86828-179-8), sold out within six months of its release.
The second edition will launch in Europe, the US and Canada in September.
Werner Bartsch www.facebook.com/WernerBartsch.Photography mail@wernerbartsch.com
JETGALA 124
I LOVE TO BE INSPIRED BY
FASCINATING THINGS
UNTAMED, HILARIOUS, UNBELIEVABLE,
ALL KINDS OF OUTSTANDING, UNCONVENTIONAL,
JETGALA 125
NORMALLY THESE PLACES ARE
STRICTLY SECLUDED
AND PHOTO SHOOTS
ARE ABSOLUTELY PROHIBITED
FROM THE OUTSIDE WORLD
JETGALA 126
JETGALA 127
BUT RATHER THE AESTHETIC THAT RESULTS
IT IS NO LONGER THEIR FUNCTION THAT COUNTS
FROM THE INTERPLAY OF SHAPES,
STRUCTURES AND LIGHT
SUBSCRIBE
TO JETGALA
TODAY
It is simple enough, log on to
www.jetgala.com/subscribe.php
and fill out a brief and confidential
request form.
Once received, we will email you
a simple subscription form
with several payment options.
Subscription rates are:
SINGAPORE SGD 50
MALAYSIA/THAILAND SGD 60
BRUNEI/INDONESIA SGD 70
VIETNAM/PHILIPPINES SGD 150
HONGKONG SGD 130
CHINA/TAIWAN/KOREA SGD 150
AUSTRALIA/NEW ZEALAND SGD 150
REST OF THE WORLD SGD 190
Please note:
Subscription rates cover 6 consecutive
issues (i.e. one year) and are inclusive
of shipping charges. Please allow
4 to 6 weeks for processing.
For further enquiries, bulk orders,
etc, please contact us at:
T: +65 6222 1415
F: +65 6222 1465
E: circulation@oriental-publishing.com
GET ASIA-PACIFICS
PREMIER PRIVATE
JET MAGAZINE
DELIVERED STRAIGHT
TO YOUR DESK
EVERY 2 MONTHS
@
@
@
E

n
E
t

Z
n
D
A
S
S
A
U
L
T

F
A
L
C
O
N

2
0
0
0
S

|

L
I
S
T

J
E
T

I
N
T
E
R
I
O
R
S

|

O
N
L
Y

W
A
T
C
H

A
U
C
T
I
O
N

|

R
O
L
L
S
-
R
O
Y
C
E

B
E
S
P
O
K
E

A U D 1 5 B N D 1 0 R M
B 1 0 0 H K D 8 0 I N R 5 0 0 I D R 8 0 , 0 0 0
K R W
1 0 , 0 0 0 K W
D 3 M
Y R 2 0 N Z D 2 0 P E S O S 3 0 0 Q A R 4 0
S A R 4 0 S G D 8 T W
D 3 0 0 B A H T 2 5 0 A E D 4 0 V N D 1 0 0 , 0 0 0
E
U
R
H
U
G
H
N
E
X
T
A
N
T

A
E
R
F
A
S
I
R
R
P
A
T
E
K
T
0
8
0
8
Septem
ber O
ctober 2011
S
e
t
p
e
m
b
e
r

O
c
t
o
b
e
r

2
0
1
1
K
Schuller.indd 1
AIRBORNE
BUSINESS AVIATION IN BRIEF
AIRBORNEBRIEFING
JETGALA 130
Gulfstream Aerospace Corp. received
type certificate validation for its G150
aircraft on 2 August from the Civil Aviation
Administration of China, allowing the
company to register the wide-cabin,
high-speed business jet in the country.
Larry Flynn, senior vice president,
Marketing and Sales, Gulfstream, said: It
demonstrates our commitment to ensuring
that Gulfstream ownership continues to be
a smooth and simple process, regardless
of where the aircraft is registered. The
G150 has also received type certification
validation from the Ukraine, Israel, United
States, Chile, the European Union,
Philippines, Canada and Brazil.
Effective 1 August, Changi Airport
Group extended Jet Quay Pte Ltds
tenancy for another three years to
operate the JetQuay Commercial
Important Persons Terminal at Changi
Airport. Personalised services include
limousine transfers from private jets
to the terminal, buggy services to gate
holdrooms, baggage pickup and delivery,
and personal shopping. Jet Quay expects
a growing number of customers in the
next few years, with more than 40,000
passengers having used the facility in the
first six months just this year.
Aerostar Aircraft Corp debuted its
newly converted Aerostar 601P at the
EAA AirVenture 2011 held from 25-31
July. It features two Pratt & Whitney
PW615F engines of 1,460 lbst mounted
under the Aerostars wings. Performance
goals include a maximum cruise speed of
400 knots and a range of 1,000 nautical
miles. If market interest is sustained, it
will be manufactured as a new aircraft
with the PW615s, at a conversion price
tag estimated at USD1.2 million.
Bombardier Aerospace announced on
29 July that it has selected EMS Aviation
to provide new increased high-speed
Internet connectivity for Global 5000
and Global 6000 business jets. The
new setup features a ViaSat Ku-band
communication system and EMS router
equipment, allowing time-strapped
passengers to make the most of their
on-flight time. With Yonder high-speed
Internet service, the Global 5000 and
Global 6000 business jets will feature full
Internet connectivity, Virtual Private
Network, e-mail with attachments via
laptops, voice-over IP and will allow the
use of other Wi-Fi devices.
On 28 July, Dassault Aviation reported
an encouraging first-half performance
that points to a tentative recovery of the
large-cabin business jet market. From
January to June, Dassault received a
net order for 22 Falcon jets, compared
to just two orders in the first half of
2010, but still less than the 56 orders it
received in the first half of 2009. China
is the largest market for Falcon jets.
Group chairman Charles Edelstenne
shares that the American and European
markets remain cautious, while the
Middle East has seen positive signals,
but recent unrest clearly affects short-
term international trade adversely.
Bye Energy, previously known as
Beyond Aviation, completed the
initial taxi tests on its electric-powered
Cessna 172, conducted on 22 July at
Centennial Airport in Englewood,
Colorado, USA. We will be announcing
our first flight date soon, said Charlie
Johnson, president of the company. The
companys goal is to develop practical,
cost-effective electric and hybrid
propulsion systems that can easily work
as a replacement for internal combustion
engines in the 150 to 200 horsepower
range. Beyond Aviation will continue
the former companys relationships with
key sponsors such as Cessna, Jeppesen,
Garmin and others.
On 27 July, Hawker Beechcraft (HBC)
awarded the ExecuJet Aviation Group
(EAG) an Authorised Service Centre
status at six of its worldwide MRO
facilities Lanseria and Cape Town,
South Africa; Dubai, UAE; Melbourne
and Sydney, Australia; and Lagos,
Nigeria. EAG increased its engineering
staff to fulfil its duties for the HBC
contract, which includes line and base
maintenance on Hawker series aircraft
such as the Hawker 4000, Hawker
900XP, Hawker 750 and Hawker 400XP.
Piper Aircraft announced on 26 July
that it has started fabrication of the first
conforming flight test article of the new
single engine PiperJet Altaire business
jet. Assembly will commence in August.
The inaugural flight of the Altaire is
targetted at 2012 with certification
and deliveries in 2014. The Altaire is
an average 25 per cent less expensive
to operate per hour compared to very
light jets. According to Piper president
and CEO Geoffrey Berger, Pipers
advantage lies in a solid commitment
by Imprimis to appropriately fund the
programme and see it through. >>
58 2010|2011
HANOI
OCTOBER 20-22, 2011
SAIGON
DECEMBER 1-3, 2011
ORIENTAL EXHIBITIONS PTE LTD
VIETNAM: info@oriental-ltd.com I Tel: +84.8 3844 1612
SINGAPORE: events@oriental-exhibitions.com I Tel: +65 6222 1415
www.salondeluxe.asia/vietnam
JETGALA 132
AIRBORNEBRIEFING
>>
A key contributor to the safety of pilots
and passengers is a highly functional
and well-designed pilot headset.
BMW Group DesignworksUSA teamed
up with audio specialist Sennheiser to
develop the S1 Digital general aviation
headset, launched at AirVenture 2011 in
Oshkosh, Wisconsin, USA on 25 July.
Safety, excellent speech intelligibility
and comfort for fatigue-free listening
were our top priorities, explained
Jrg Buchberger, Sennheiser Business
Segment Manager, Aviation.
Updated in 2011, the National Business
Aviation Association publication
is a must read for those in the
private aviation industry. It includes
information for charter uses; updates
on procedures for selecting a charter
operator and broker; information on
audit contractors; sample pre-screening
questions for consumers; and proposal
templates used to obtain and evaluate
quotes for charter flights.
Embraer signed a Memorandum of
Understanding (MoU) on 20 July with
Minsheng Financial Leasing Co. Ltd.
(MFL) for the latter to purchase up to 20
Embraer executive jets. Deliveries are
scheduled to commence in 2011.This
MoU laid a solid foundation for
Minsheng Financial Leasing to be the
top executive aviation leasing institution
in Asia, and for Embraer to strengthen
its penetration of Chinas executive
aviation market, said Kong Linshan,
Chairman, MFL.
Gulfstream Aerospace Corp
announced on 18 July that its super
midsized Gulfstream G250 aircraft has
been renamed as the Gulfstream G280,
citing sensitivity to some Asian cultures
where certain number sequences can
be interpreted in various ways. The
business jet offers the largest cabin,
longest range, and fastest speed in its
class. It is capable of travelling 3,400
nautical miles at Mach 0.80, and has a
maximum operating speed of Mach 0.85.
Jet Aviation announced new leadership
in EMEA and Asia on 14 July. Johannes
Turzer, Former VP and general manager
at Jet Aviation Dsseldorf, is now vice
president of maintenance at Jet Aviation
Basel. Taking over Turzers former post
is Sebastian Groeger, previously vice
president and general manager at Jet
Aviation Singapore. Filling Groegers
former role is Philippe Crevier, a 30-year
aviation industry veteran who once
served as VP of marketing for business
aircraft in Montreal, Canada.
Paulo Penido Pinto Marques is
Embraers new CFO, effective 18 July.
Penido replaces Cynthia Marcondes
Ferreira Benedetto and brings to the
company his broad experience and
market recognition in the financial
system, with previous involvement in
organisations such as Citibank and
J.P. Morgan; and in large Brazilian
industries such as Usiminas and CSN.
Paulo is a significant hire for Embraer.
His experience and professional
capabilities will be of great value to
the Companys growth process, stated
Embraer President and CEO Frederico
Fleury Curado.
On 13 July, President Barack Obama
called for a tax increase on companies
with private jets, hitting a manufacturing
industry that is just coming up for air
after years of slumping sales and job
losses. Obamas proposal would scale
back a tax break on private jet owners
and consequently raise USD3 billion
over the next decade. However, the
amount remains a tiny fraction of the
USD4 trillion in deficit reductions that
economists reckon the US needs to get
its economy back on sound footing.
Falcon Aviation Services (FAS) is
adding its Abu Dhabi-based helicopter
charter service partner to the Premium
Connect travel service of Etihad
Airways, the national airline of the
United Arab Emirates. FAS operates
from Al Bateen Executive Airport,
ideally located for quick transfers from
the Etihad terminal at Abu Dhabi
International Airport to a wide range of
destinations within the UAE. FAS offers
corporate jet charter, helicopter tourism,
aerial photography and filming, aerial
banner advertising, offshore/onshore oil
and gas support, aircraft maintenance
and aircraft management.
Cessna Aircraft
launched a new
mobile version
of its Citation
Customer Service
website on 27 June.
Customers can go to
Cessna.mobi on their
smartphone, iPad or
tablet to access
contact points for technical information,
Cessna Service Parts & Programmes,
Citation Service Centers, field service
reps, customer care, authorised service
facilities and Customer Service. This
enables a Citation pilot anywhere in the
world to quickly and easily access the
full range of Cessna Customer Support
services through a mobile Internet
device, said Brad Thress, Cessnas
senior vice president of Customer
Service.
JETGALA MAGAZINE'S
FULL PRINT EDITION CAN
NOW BE READ, PRINTED &
DOWNLOADED ONLINE.
VISIT US TODAY AT
WWW.DIGITAL.JETGALA.COM
@
@
@
E

n
E
t

Z
n
AUD15 BND10 RM
B100 HKD80 INR500 IDR80,000
KRW
10,000 KW
D3 M
YR20 NZD20 PESOS300 QAR40
SAR40 SGD8 TW
D300 BAHT250 AED40 VND100,000
HUGH HEFNERS HARE FORCE ONE
NEXTANT AEROSPACE 400XT | AERO SYSTEM
DASSAULT
FALCON 2000S
SIR RICHARD BRANSONS PRIVATE ISLAND
PATEK PHILIPPES THIERRY STERN | AUBERCY
CLARIDEN LEUS JIMMY LEE
TOP VEGAS SUITES
08
September October 2011
JETGALA 134
AIRBORNEBRIEFING
On its 50th birthday on 18 July 2011, Air
Partner relocated its UK headquarters to
larger modern offices alongside London
Gatwick Airport. Said Mark Briffa,
Air Partner CEO: It gives us a much
more contemporary home, befitting our
image and brand as a leading aviation
company, a Royal Warrant holder and a
public listed company that is fully listed
on the London Stock Exchange. The
headquarters also house Air Partners
international in-house training academy
that trains its 200-strong team.
Gulfstream
Aerospace
Corp. announced
on 27 June its
appointment of
30-year aviation
veteran Paul
Lu as director,
Product Support
Asia. Lu speaks
Cantonese and some Mandarin. Based
in Hong Kong and reporting to Barry
Russell, vice president, Customer
Support, Lus duties include all aspects
of Product Support, helping operators
within and transitioning through
Asia. He supports new aircraft sales,
materials, certifications and Gulfstreams
relationship with the Civil Aviation
Administration of China.
The all-electric Cri-Cri, jointly developed
by EADS Innovation Works, Aero
Composites Saintonge and the Green
Cri-Cri Association, made its official
maiden flight at Le Bourget airport
near Paris on 23 June. The pioneering
four-engine all-electric aerobatic planes
take-off and climb were smooth; no
vibrations were felt and manoeuvrability
was deemed excellent. All systems
performed well and the plane returned
safely after seven minutes. The event
was supported by the French Muse
de lAir et de lEspace (French Air and
Space Museum).
Developed by European Aeronautic
Defence and Space Company, the
EADS VoltAir concept plane is a
zero-emission passenger aircraft that
uses lithium-air batteries, which will
be powered by an ultra-high density
superconducting electric engine that
promises to be nearly silent and super
efficient. As a lightweight craft, the
EADS VoltAir commuter jet is designed
to only make short trips carrying just
50 to 70 passengers.
A Gulfstream G450 became the first
business jet to cross the Atlantic using
biofuels on 22 June. The aircraft flew
from North America to Europe using
a 50/50 blend of Honeywell Green
Jet Fuel and petroleum-based jet fuel
powering one of its Rolls-Royce Tay
Mk 611-8C engines. The G450 is also
the worlds first business jet to be
powered by a biofuel, derived from
camelina, an inedible crop.
Leading organisations representing
general aviation (GA) operators
challenged the US Department of
Transportations (DOTs) decision on
22 June to dismantle the Block Aircraft
Registration Request programme,
which blocks public dissemination of
aircraft movement information upon
request, and established a fund to
support the legal fight. A formal notice
of appeal has been filed with the US
Court of Appeals for the District of
Columbia Circuit, followed by a motion
to prevent the DOT from making any
changes to the current practice pending
the courts consideration of the appeal.
Unprecedented travel times linking
New York to Paris in under two hours
and New York to Sydney in five hours
could become reality within the next
decade, says supersonic business jet
developer Hypermach Europe. At
the recent Paris Air Show, the UK-
headquartered company unveiled its
20-seat SonicStar concept, designed
to fly at Mach 3.5 with no sonic boom
overland. We will fly at twice the
speed of Concorde, so that the other
side of the world feels like its just
down the road, said Richard Lugg,
Hypermach chief executive and chief
scientist.
YOUR PERFECT GATEWAY
TO THE ASI A-PACI FI C
THE WORLD'S MOST DYNAMIC

LUXURY PROPERTY MARKET
Oriental Publishing Pte Ltd
12 Prince Edward Road, #04-10B,
Bestway Building, Podium B, Singapore 079212
T: +65 6222 1415 F: +65 6222 1465
E: palace@oriental-publishing.com
WWW.PALACEMAGAZINE.ASIA
DELIVERED STRAIGHT TO THE HOMES AND
DESKS OF ASIA-PACIFICS TOP EARNERS
JETGALA 136
BUYER
BEWARE
BUYING A PRIVATE JET
by Paul Ng
WHAT IS THE NATURE OF AIRCRAFT OWNERSHIP
AND WHAT SHOULD FIRST-TIME BUYERS
LOOK OUT FOR BEFORE SIGNING THE DEAL?
AIRBORNEJETOPTIONS
JETGALA 137
Who has title to the aircraft?
A buyer should make sure that the seller has a
good and marketable title, transferable to the
buyer free and clear of encumbrances and third
party claims. However, the task of establishing
a sellers title to a movable asset like an aircraft
is not straightforward. There is presently no
international register that tracks people holding
absolute ownership rights to aircraft.
The best a buyer can do is ask for evidence
of a continuous and unbroken chain of titles of
sale, starting with the airframe and/or engine
manufacturer and ending with the current
seller. This would have to show the seller at
the end of a chain of purportedly valid title
transfers, as evidenced by the bills of sale. Note
that it is not uncommon to have an incomplete
set of original bills for older aircraft.
Therefore, it is important for buyers to
ensure that their purchase agreement carries a
provision requiring the seller to transfer title
with full title guarantee. These magic words,
under English law, imply that:
s the aircraft is free from any third party
encumbrances (like a mortgagee,
which could interfere with a buyers
ownership rights);
s the seller has the power to sell the aircraft;
s the seller agrees to take any required
further action to ensure the above,
including defending against any claims
to title by third parties.
Transferring aircraft title
There are three ways of passing an aircrafts
title to the buyer:
1. Delivering a bill of sale This is the most
common method which involves handing over
a document signed by the seller that evidences
conveyance of title to the buyer;
2. Physical delivery This method is
commonly used to avoid paying stamp duty
on the bill of sale. Due to the nature of the
market, a special practice has developed for
such delivery, akin to taking marriage vows.
Both parties stand either inside or outside the
aircraft, physically touch some parts of the
plane and recite to each other at the requisite
time, in the presence of witnesses, a prescribed
script where buyer and seller declare their
desire to pass the title and actually speak
certain words to confirm the passing of title
and acceptance. This physical delivery is then
evidenced in writing with an acknowledgement
of a delivery note or bill of sale.
3. Attornment Under English law, title
transfer can happen where the person in
physical possession of the aircraft acknow-
ledges (usually) in writing that he holds the
aircraft for and on behalf of the buyer. This
method is used when both buyer and seller
are unable to come together to pass the title
or when possession lies with a third party,
for instance, the manager of the aircraft.
Depending on the laws of the country in
which the aircraft is located (lex situs) at the
time of title transfer and where the aircraft is
registered (lex registri), the law may require
additional steps for the title transfer to the
buyer to be recognised in that country.
If the steps required under the lex situs or
lex registri are onerous, too costly or attract
hefty taxes, one solution is to complete the
title transfer while the aircraft is flying over
international waters (no lex situs). Unfortunately,
rules imposed by the lex registri dictate that
aircraft require a national registration to operate
and, without such registration, an aircraft should
be grounded. The sole exception would be if
you were transferring the title in an unregistered
seaplane that can be floated in international
waters, as this would avoid the rules and taxes of
any lex registri and there would be no lex situs.
When it comes to title transfers, a buyer
should clearly agree with the seller on the
method, location and terms upfront. If not,
the buyer risks being exposed to costs and
avoidable taxes, or paying for an asset with a
defective or non-marketable title.
THERE IS PRESENTLY NO INTERNATIONAL
REGISTER THAT TRACKS PEOPLE HOLDING
ABSOLUTE OWNERSHIP RIGHTS IN AIRCRAFT
PLANE SPEAK
JETGALA 138
ABSOLUTE ALTITUDE Measurable height
of an aircraft above the actual terrain.
ABSOLUTE CEILING The maximum
altitude above sea level at which an
aircraft can maintain level flight under
Standard Air conditions.
AGL (Above Ground Level) Altitude
expressed as feet above terrain or airport
elevation (see MSL).
AILERONS An aircraft control surface
hinged to the rear, outer section of each
wing for banking (tilting) the aircraft.
AIRCRAFT MANAGEMENT Comprehensive
services provided by a management
company for an aircraft owner. Details vary.
AIRFOIL The shape of any flying surface,
but principally a wing, as seen in side-view
(cross section).
AIRWORTHINESS DIRECTIVE Official
notification to aircraft owners/operators
of a known safety issue with a particular
model of aircraft.
ALTIMETER A highly sensitive barometer
that shows an aircrafts altitude above
mean sea level by measuring atmospheric
pressure.
ANGLE OF ATTACK The angle between
the airfoils chord line and the direction in
which the aircraft is currently moving.
AOG (Aircraft on Ground) Aircraft
unfit to fly, in need of repair. Owners
worst nightmare.
APPROACH (DEPARTURE) CONTROL
Radar-based air traffic control, usually
at an airport tower, providing traffic
separation up to 40 miles.
APRON Hard-surfaced or paved area
around a hangar. Also, ramp.
ATC (Air Traffic Control) Service providing
separation services to participating
airborne traffic and clearances to land,
take off or taxi at airports.
AVIONICS The electronic control
systems airplanes use for flight such as
communications, autopilots, and navigation.
BLOCK RATES Pre-paid hours for air
charter at a contracted price.
CARBON OFFSET Monetary contributions
to renewable energy research and
production projects to offset carbon
emissions of an airplane.
CHARTER The renting of an aircraft with
crew for a personal, business, or cargo
flight from one point to another.
CHARTER CARD Pre-paid air charter
plan, either for a block of charter hours
at a pre-defined fee, or a set debit
balance in dollars.
CLASS I NAVIGATION Operation of
aircraft under visual meteorological
conditions (VFR) primarily based on see
and avoid procedures.
CLASS II NAVIGATION Any en route flight
operation that is not Class I, i.e. instrument-
based navigation (IFR).
CLEARANCE Formal instructions from
air traffic control authorising a specific
action (climb or descend, entry into
controlled airspace).
CONTRAILS Streaks of condensed water
vapour created in the air by aircraft flying
at high altitudes; a.k.a. vapour trails.
CONTROLLED AIRSPACE An airspace of
defined dimensions within which air traffic
control service is provided.
CRUISE SPEED The normal speed attained
at altitude once the aircraft is no longer
climbing and is en route.
CRUISING ALTITUDE A level altitude
maintained by an aircraft while in flight.
DEADHEAD To fly the return leg of a trip
without cargo or passengers.
DRAG Resisting force exerted on an
aircraft in its line of flight opposite in
direction to its motion. Opposite of thrust.
DUTY TIME That portion of the day when
a crewmember is on duty in any capacity
(not just in the air), limited by regulations.
EFIS (Electronic Flight Information
Systems) Glass cockpit avionics that
integrate all flight parameters into one
optimised instrument.
ELEVATOR An aircraft control surface
hinged to both rear horizontal stabilisers,
changing the aircraft pitch attitude
nose-up or nose-down.
EMPTY LEG Also known as one-way
availability. Usually posted as available
for travel between two airports during
a certain time period.
FAA (Federal Aviation Administration)
The Department of Transportations
agency for aviation.
FBO (Fixed Base Operator) A business
operating an airport terminal for
non-airline, general aviation aircraft.
FERRY FLIGHT A flight for the purpose of
returning an aircraft to base or delivering
an aircraft from one location to another.
FLAPS Hinged surfaces on the inboard
rear of wings, deployed to increase wing
curvature (and thus, lift).
FLIGHT PLAN Filed by radio, telephone,
computer, or in person with Flight
Service Stations.
FLIGHT TIME Portion of the trip actually
spent in the air.
FRACTIONAL OWNERSHIP The purchase
of a share of an aircraft.
FUSELAGE An aircrafts main body
structure housing the flight crew,
passengers, and cargo.
GENERAL AVIATION Part of civil aviation
comprising all facets of aviation except
scheduled air carriers.
GLASS COCKPIT See FIS.
GPS (Global Positioning System) Satellite-
based navigation system operated by
Department of Defence.
GPWS (Ground Proximity Warning
System) System designed to alert pilots
if their aircraft is in immediate danger of
flying into the ground.
GROUND SPEED Actual speed that an
aircraft travels over the ground also called
shadow speed.
HANGAR An enclosed structure for
housing aircraft. Originated with lake-
based floating homes of the original
German Zeppelin airships.
HEAVY JETS See Large-Cabin Jets.
HORSEPOWER The motive energy
required to raise 550 lbs. one foot in one
second, friction disregarded.
HUD (Head-Up Display) A transparent
display that presents data without
requiring the user to look away from
his or her usual viewpoint.
IATA CODE International aviation code for
international airports.
ICAO CODE Civil aviation codes for airports.
AIRBORNEGLOSSARY
JETGALA 140
AIRBORNEGLOSSARY
IFR (Instrument Flight Rules) Rules
for flights into clouds and low visibility,
by reference to cockpit instruments and
radio navigation.
ILS (Instrument Landing System) A
precision instrument approach system
permitting aircraft to land with low ceilings
or poor visibility.
JOINT OWNERSHIP Purchase or lease of
an aircraft by a number of owners, often
through a partnership or limited company.
KNOT (Nautical Mile per Hour) Common
measure of aircraft speed equalling 6,080
feet or about 1.15 miles. (For mph, multiply
knots by 1.15.)
KTAS True airspeed, in knots.
LARGE-CABIN JETS The largest size
aircraft that doesnt require a major airport
runway. Typical capacity 9-15 passengers.
LAYOVER A night spent in the middle of
the trip in a city other than home base for
the aircraft and crew.
LEG Describes one direction of travel
between two points. Commonly used in
referring to a planned itinerary.
LIGHT JETS See Small-Cabin Jets.
MACH SPEED A number representing the
ratio of the speed of an airplane to the
speed of sound in the surrounding air.
MAYDAY An international distress signal
to indicate an imminent and grave danger
that requires assistance.
MID-CABIN JETS Typical capacity
7-9 passengers.
MRO (Maintenance, Repair & Overhaul)
Company licensed to provide services for
the upkeep and airworthiness of airplanes.
NAUTICAL MILE Defined internationally
as equivalent to 1,852 metres or 1.15
statute miles.
NDB (Non-Directional Beacon) A radio
transmitter at a known location, used as an
aviation or marine navigational aid.
PAN PAN International call signal for
urgency, indicating uncertainty and usually
followed by the nature of the alert.
PART 91 The parts of Federal Aviation
Regulations on non-commercial operations
covering corporate flight departments.
Regulations on scheduled airline operations,
including the publication of a schedule.
Regulations on non-commercial operations
covering charter carriers.
PART 145 Certificate allowing an
organisation to perform maintenance and
alterations on US-registered aircraft.
PATTERN The path of aircraft traffic
around an airfield, at an established height
and direction.
PAYLOAD Anything that an aircraft carries
beyond what is required for its operation
during flight.
POSITIONING Ferrying aircraft for departure
from other than originating airport.
RADAR System that uses electromagnetic
waves to identify the range, altitude,
direction, or speed of moving and fixed
objects.
RAMP The apron or open tarmac in front
of an FBO or terminal facility. This space
is busy, used for deplaning, parking of
aircraft, etc.
ROLL One of three axes in flight, specifying
the action around a central point.
ROTATE In flight, any aircraft will rotate
about its centre of gravity, a point which is the
average location of the mass of the aircraft.
RUDDER Aircraft control surface attached
to the rear of the vertical stabiliser (fin) of
the aircraft tail. Forces the plane to veer
left or right.
RUNWAY HEADING Magnetic direction
corresponding to the centre line of the
runway.
SLATS Small, aerodynamic surfaces on the
leading edge of the wings of fixed aircraft
which allow the wing to operate at a
higher angle of attack.
SLIPSTREAM The flow of air driven backward
by a propeller or downward by a rotor.
SMALL-CABIN JETS Typical capacity
5-8 passengers.
SQUAWK A four-digit number that a pilot
dials into his transponder to identify his
aircraft to air traffic controllers.
STATUTE MILE A unit of length equal
to 5,280 feet.
SVS (Synthetic Vision System)
A technology that uses 3D to provide
pilots with intuitive means of under-
standing their flying environment.
TAIL NUMBER An airplanes
registration number.
TARMAC A paved airport surface,
especially a runway or an apron at a hangar.
TAXI TIME Portion of the trip spent
rolling between the gate, terminal,
or ramp and runway.
THRUST The forward force produced in
reaction to the gases expelled rearward
from a jet engine. Opposite of drag.
TRAILING EDGE The rearmost edge
of an airfoil.
TRANSPONDER An airborne transmitter
that responds to automated air traffic
control interrogation with accurate
position information.
TURBINE Engine that uses compressed
air to generate thrust to spin a metal shaft
inside the motor, used in jet engines and
turboprop aircraft.
TURBOPROP An aircraft in which the
propeller is driven by a jet-style turbine
rather than a piston.
VERY LIGHT JETS (VLJ) Small jet aircraft
approved for single-pilot operation,
maximum take-off weight of less than
10,000 lb (4,540 kg).
VFR (Visual Flight Rules) A defined set
of FAA regulations covering operation
of aircraft flying by visual reference to
the horizon.
VOR (VHF Omnidirectional Range)
Ground-based radio navigation aid.
VORTICES Regions of high velocity that
develop at the tip of a wing as it flies
through the air.
WIND SHEAR Large changes in either
wind speed or direction at different
altitudes that can cause sudden gain or
loss of airspeed.
WINGLET A small, stabilising, rudder-like
addition to the tips of a wing to control or
employ air movement, thereby increasing
fuel economy.
YAW One of the three axes in flight,
specifying the side-to-side movement of
an aircraft on its vertical axis.
YOKE The control wheel of an aircraft, akin
to an automobile steering wheel.
PLANE SPEAK
JETGALA 142
SEPTEMBER 2011
14-15 SEP BAE 2011 (Business Aircraft Europe) London Biggin Hill Airport, UK www.miuevents.com/bae2011
14-16 SEP JET EXPO 2011 (Russian International
Business Aviation Exhibition)
Vnukovo-3 Business Aviation Centre, Moscow, Russia 2011.jetexpo.ru
OCTOBER 2011
10-12 OCT NBAA 2011 (National Business
Aviation Association)
Las Vegas Convention Center and Henderson
Executive Airport, Las Vegas, NV, USA
www.nbaa.org/events/amc/2011
NOVEMBER 2011
13-17 NOV DUBAI AIRSHOW 2011 Airport Expo, Dubai, UAE www.dubaiairshow.aero
DECEMBER 2011
06-10 DEC LIMA 2011 (Langkawi International
Maritime & Aerospace Exhibition)
Mahsuri International Exhibition Centre,
Langkawi, Malaysia
www.lima.com.my
JANUARY 2012
19-21 JAN BIAS 2012 (Bahrain International
Airshow)
Sakhir Airbase, Kingdom Of Bahrain www.bahraininternationalairshow.com
FEBRUARY 2012
14-19 FEB SINGAPORE AIRSHOW 2012 Changi Exhibition Centre, Singapore www.singaporeairshow.com.sg
22-23 FEB BUSINESS AIRPORT WORLD EXPO 2012 Palais Des Festivals, Cannes, Cote dAzur, France www.businessairportworldexpo.com
MARCH 2012
27-29 MAR ABACE 2012 (Asian Business Aviation
Conference & Exhibition)
Shanghai Hawker Pacific Business Aviation
Service Centre, Shanghai, China
www.abace.aero/2012
APRIL 2012
11-13 APR SIBAS 2012 (Shanghai International
Business Aviation Show)
Shanghai Hongqiao International Airport,
Shanghai, China
www.shanghaiairshow.com
MAY 2012
14-16 MAY EBACE 2012 (European Business
Aviation Convention & Exhibition)
Palexpo, Geneva, Switzerland www.ebace.aero
24-25 MAY ABA 2012 (Asian Business Aviation) Macau Business Aviation Centre, Macau www.asianbusinessav.com
25-27 MAY AEROEXPO UK 2012 Sywell Aerodome, UK www.expo.aero/uk
JUNE 2012
30 JUN 1 JUL WADDINGTON INTERNATIONAL
AIRSHOW
Royal Air Force Waddington, UK www.waddingtonairshow.co.uk
JULY 2012
9-15 JUL FARNBOROUGH INTERNATIONAL
AIRSHOW
Farnborough Airport, UK www.farnborough.com
AUGUST 2012
16-18 AUG LABACE 2012 So Paulo, Brazil www.abag.org.br/labace2011/
schedule.htm
SEPTEMBER 2012
11-16 SEP ILA BERLIN AIR SHOW 2012 Brandenburg Airport, Berlin, Germany www.ila-berlin.com
EBACE 2011 Geneva
AIRBORNESHOWDIARY
MAKE YOUR PLANS & BE THERE WHEN
THE WORLD OF BUSINESS AVIATION
RETURNS TO THE WEST COAST!
LAS VEGAS CONVENTION CENTER
WITH STATIC DISPLAY RIGHT OUTSIDE IN THE PARKING LOT
AND
HENDERSON EXECUTIVE AIRPORT
LAS VEGAS, NV
FOR MORE INFORMATION, VISIT
www.nbaa.org
This modified Boeing
757-225 flies tail
number N757HW and
is the worlds only
aircraft of its type
configured as such
a testbed
Photo courtesy of
Peter van Dyke
JETGALA 144
VOYAGE
TROIS
AIRBORNETAILHOOK
by Rainer Sigel
HERE IS SOMETHING YOU DONT SEE EVERY DAY. It is not a case of two aircraft
engines having been very naughty, with unexpected consequences. Instead, this is how
aviation technology companies like Honeywell test new engine designs and control
systems, both for commercial and business aircraft. This modified Boeing 757-225 flies tail
number N757HW and is the worlds only aircraft of its type configured as such a testbed.
It was first delivered to Eastern Airlines as N504EA, which flew it from February
1983 until 1991, when the airline retired the plane at McCarren Airport in Las Vegas.
In February 1995, Airtours International Airways bought and flew it as G-JALC, until
Honeywell took over in late 2005. It was flown to Pinal Airpark for repainting and
structural modifications and made its first flight with three engines on 20 December 2008.
The idea itself is not new. Honeywell previously flew a Boeing 720-051B in a similar
configuration, which it had bought from Allied Signal in 2002. When it was finally retired
in December 2007, it was the oldest Boeing 720 still flying. In 2008, it was broken up for
scrap at Sky Harbor Airport in Arizona.
Know More.
800.553.8638

+1.315.797.4420 JETNET.COM
Worldwide leader in aviation market intelligence.
Above The Clouds: Aviation Business Index
Know more about aircraft ownership at your single best source: aviationbusinessindex.com
VISIT THE JETNET EXHIBIT AT THE NBAA CONVENTION, OCTOBER 10-12 IN LAS VEGAS, NEVADA, BOOTH #3335

Jetgala Magazine Issue 8

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Jetgala Magazine Issue 8

Uploaded by

Copyright:

Available Formats

@

THE WORLD'S MOST DYNAMIC

You might also like