Business Strategy Simulations Do It . Learn It .

The best way to learn is to experience it. We make it possible for you to try out your business strategies in our simulated world. See what works and what doesn't.

Why Play ?
Playing is fun.. and it helps you see what bookish concepts ACTUALLY mean..

80% 75%

Teaching Others Practice Group Discussions Demonstrations Audio-Visual Lectures & Readings

Key Benefits
Students: -Practice Concepts -Discuss Outcomes -Develop Team Skills Colleges: -Encourage Learning -Increase Participation -Practical Understanding

Retention

50% 30% 20% 10%

Source: USA National Training Laboratories

About Ceteris Paribus

Your Chance to be the CEO!

You

Financial Statements Market Information Plant Size Production Quantity

Your Company

Marketing Training Research & Development Channel Development Plant Maintenance

Become the most Profitable Company

Concepts Practiced In the Game

Elasticity

Price Elasticity Demand-Price Equilibrium

Cross-Product Elasticity

Complimentary & Substitute Products

Monopolistic Competition Structure

Marginal Revenue

Marginal Cost

Profit Maximization

Economies & Diseconomies of Scale

Online Demo

Online Interface

All Students login with IDs provided by LearnBiz

Online Interface

Market Related Information provided at start of all Rounds

Students enter input using the Market Data

Online Interface

Player Ranking basis performance on selected parameters

Online Interface

Economic Data for application of concepts

Online Interface

Increasing Decision Variables in Each Round

Online Interface

Planning for the Future

Game Flow

How Does it Work?

A typical game would last 4-5 hrs, and is best scheduled close to the end of the course

Students form Groups

Login Online

Play multiple game rounds

Debriefing

Game Details -Every game is divided into multiple rounds, each indicating a FY - Market Information is provided to make informed decisions - Player Ranking is done basis performance on relevant parameters

Our Support -Game Manuals explaining the various result determining parameters - Notes to assist professors conducting games - Online support and troubleshooting

Sample Faculty Presentation

De-Mystify Concepts

Elasticity
Price Elasticity of Demand Complimentary & Substitute goods Cross-Product Elasticity

De-Mystify Concepts
Why are the malls crowded during Sales ? Lesser the Price More is the Demand

Which is more Elastic ?

P P1 e=0&1 Inelastic P e = 1 & Infinity Elastic

P2
D Q1 Q2 Q Q1 Q2 Q D

Elasticity

{ [ (Q2-Q1)/Q` ] * [ (P2-P1)/P` ] }

De-Mystify Concepts
How will you use the concept of elasticity ?

A necessary commodity e=0

A branded tooth-paste e = 1.25

A non-differentiated product e = 70

What affect will a reduction in price have on the Revenue ?

P P

Inelastic
P1 P2 D

Elastic

D Q Q1 Q2

Q1 Q2

De-Mystify Concepts Cross-Product Elasticity

Elasticity = %Q/ %P

What will be the effect on demand of Coils if Mats become cheaper ?

Will the demand of Aluminum increase if more people start using coils ?
Price of Bread
P1 P2 D Q1 Q2 Quantity of Butter Q1 Q2 Quantity of Mats Price of Coil D

-ve Elasticity

+ve Elasticity

De-Mystify Concepts

Marginal Revenue Marginal Cost

De-Mystify Concepts
If you need to increase demand by 1 more unit, you need to reduce Price. Would the overall revenue: a. b. c. Increase Decrease Depend on Elasticity

The change in revenue, by selling 1 extra unit of product, is termed as Marginal Revenue

MR = P(1 + 1/PED)

Profit Maximization @ MR = MC

Business Strategy Simulations Do It . Learn It .