STUDY ON CUSTOMER SAFTISFACTION WITH REFERENCE TO GILLETTE RAZORS IN CHENNAI

1. Name: 2. Age: Less Than 18 18-23 years 23-28 years 28-45 years Greater Than 45

1. Gender: Male Female

1. Educational Qualification:
SSLC SSC UG PG Others(pls Specify) __________________

1. Occupation: Government Service Private Service Business Self-Employed Student Homemaker Others (please specify) ______________

1. How often do you shave? Daily Alternate Days Twice a week Once a week At irregular intervals

1. What type of shaving product do you prefer to buy?

Super Max

Gillette
Wilkinson Sword Lynx Others (pls specify) ____________________

1. Where do you generally buy the shaving razor? Grocery shop Super market/ Departmental stores Specialty Stores Chemist shop Any shop near by 1. What type of razor product do you prefer to buy? Disposal Razor Manual Refillable Razor Rechargeable Razor 1. Which of the following shaving Gillette razors you use? Gillette Mach3 Gillette Venus Gillette Fusion Gillette Sensor Excel Others (pls specify) _________________

1. How do you know about Gillette razors?

Friends Family Advertisement(TV) Newspapers Others (pls specify) __________________

1. How satisfied are you with Gillette shaving razor? Highly Satisfied Moderately Satisfied Neutral Moderately Dissatisfied Highly dissatisfied 1. If your FIRST preference is not available then what do you do?

 Purchase some other brand from the same shop/ store. Purchase the same brand from some other store. 1. If the price of your most preferred brand increases what would you do? Shift to another brand Still buy the same brand 1. Please rate the factors given below on scale 1-5 based on the importance they hold for you in purchase decision of a Shaving Razor? (1 least important to 5 most important) No. Attributes/Benefits Rating 1 Price 2 Availability in stores 3 Fragrance 4 Stylish package design 5 Brand name 6 Color of the shaving razor 7 Antiseptic attributes 8 Ease to use 9 It keeps my skin soft 10 Offers and discounts 2. Do you have any allergic problem by using Razor? Yes No If yes pls specify _______________________