Questionnaire

1 . Which age category do you belong to?

● 18-25 years
● 26-35 years
● 36-45 years
● Above 45 years

2. Gender
● Male
● Female
● Other

3. Where do you live?

● City
● Town
● Village

4. What is your occupation?

● Business/Self employed
● Homemaker
● Student
● Working Professionals
● Others

5. Which of the following hair products do you use?

● Hair cream
● Hair mask
● Hair serum
● Shampoo
● Conditioner
● Hair Oil

6. How often do you use your hair products?

Usage Frequency
products
never Once a twice a 3-6 daily Every monthl
week week times a 15 y
 week days
Hair cream
Hair mask
Hair serum
shampoo
conditioner
Hair oil

Page break for conditioner using twice or more than twice a week
7. When you think of shampoo, which shampoo brand comes to your mind first?
_______________

8. What is the reason for selecting your shampoo brand?

● Effective advertisement
● Word of mouth
● Retail influence
● Price
● Promotion offers
● Doctors advice
● Conditioners ingredients
● Packaging

10. Which volume do you prefer for the shampoo?

● Sachets
● Less than 100ml bottle
● 100-250ml bottle
● 300-500ml bottle
● Above 500ml bottle

11. From where do you purchase your shampoo brand more often?
● Brand outlets
● Online
● Salon
● Pharmacy
● Super markets
● Kirana stores
● Departmental stores
● Paan shop

12. How likely are you to try a new shampoo brand in the market?
● Definitely would try
 ● Probably would try
● May or may not try
● Probably would not buy
● Definitely would not try

13. At the time of promotional offers would you like to

● Buy more of your preferred shampoo brand
● Buy other shampoo brand with more offer
● No difference

14. Would you buy your conditioner of the same brand as the prefered shampoo?
● Yes
● No

15. When you think of conditioner, which conditioner brand comes to your mind first?
_______________

16. Which of the following conditioner brands are you aware of?
● L’Oreal paris
● Pantene
● Dove
● Sunsilk
● Tresemme
● Patanjali
● Others
______________

17.Which of the following brands have you tried?

● L’Oreal paris
● Pantene
● Dove
● Sunsilk
● Tresemme
● Patanjali
● Others
________________

18. Which of the following conditioner brands do you use more frequently?
● L’Oreal paris
● Pantene
● Dove
 ● Sunsilk
● Tresemme
● Patanjali
● Others
________________

19.Would you prefer to buy any other hair product if your conditioner is not available?
● No
● Yes

Page break que if no

Q20. What do you do when your conditioner brand is not available?
● Buy the same brand from different shop
● Buy a different brand from the same shop
● Buy a different brand from different shop
● Buy later when available

Page break que if yes

Q20(i). Which of the following hair product would you buy if your conditioner is not
available?
● Hair cream
● Hair mask
● Hair serum
● Natural products
● Others
___________________

Q20(ii).Would you buy your above selected hair product of the same brand as the
conditioner?
● Yes
● No

21. How likely are you to try a new conditioner brand in the market?
● Definitely would try
● Probably would try
● May or may not try
● Probably would not buy
● Definitely would not try

22. At the time of promotional offers would you like to

● Buy more of your preferred conditioner brand
 ● Buy other conditioner brand with more offer
● No difference

23. What is the reason for selecting your conditioner brand?

● Effective advertisement
● Word of mouth
● Retail influence
● Price
● Promotion offers
● Doctors advice
● Conditioners ingredients
● Packaging

24. Which volume do you prefer for the conditioner?

● Sachets
● Less than 100ml bottle
● 100-250ml bottle
● 300-500ml bottle
● Above 500ml bottle

25. From where do you purchase your conditioner brand more often?
● Brand outlets
● Online
● Salon
● Pharmacy
● Super markets
● Kirana stores
● Departmental stores
● Paan shop

26. How would you like to rate the following brands of conditioners based on the
following factors?(5-best, 4-good, 3-average, 2-bad, 1-worst)

Attributes L’Oreal Dove Pantene Sunsilk Patanjali Tresem

Paris me

Value for money

Availability

Suitability
Quality