CONSUMER DECISION MAKING PROCESS

Gender: ________________

Age : _________

1. For the question below, 1 = Very Often, 2 = Often, 3 = Sometimes, 4 = Never. Now use these numbers varying from 1 to 4, to indicate your answers in accordance of FMCG products : a. How often do you buy Soap b. How often do you buy Shampoo c. How often do you buy hand wash products d. How often do you buy Soft Drinks e. How often do you buy Deodorants / Perfumes ____ ____ ____ ____ ____

2. Now answer in accordance of Shampoo (as you answered 1) a. ) [ 1=Very High ; 2 = High ; 3 = Moderate ; 4 = Low ; 5 = Very Low ] i. ii. iii. iv. v. How does Brand effect my buying decision How consistent am I about my Brand How often do I switch Brands How conscious am I about my Brand How consistent are you about your product, if there is a price hike _____ _____ _____ _____ _____

Please tick any one:-

1. Which brand of Shampoo you purchase most? Sunsilk Clinic Plus Head and Shoulder Dove Others 2. What are the reasons for your preference of the mentioned brand? Quality Essence Price Brand Value 3. Which type of shampoo you buy the most? Sachet

Small Medium Large 4. Do you like to try new brands of shampoo? Yes No 5. Did you buy the product because it is visually attractive? Yes No 6. Did you examine all the qualities of the product before buying? Yes No 7. Do you think that the product you bought is living up to its charged price? Yes No

8. Did you have specific expectations from the product before buying the product? Yes No 9. If other brands of shampoo offer better quality at the same price will you switch to that brand? Yes No

10. If other brands of shampoo offer free conditions will you prefer to buy products of that brand? Yes No

11. If you find that your preferred brand of shampoo is not available in the shop what will be your next course of action? Buy shampoo of different brand Wait for the preferred brands product in the same shop Move to another shop to enquire about the availability of your preferred brand

12. If the price of your preferred product increases will you switch to some other brand? Yes No