Evidencia 6: Segmentation “Describing Potential Clients”

1. Resuelva en inglés las preguntas que se le presentan a continuación:

o Where do you usually buy your cleaning products?

Usually I buy cleaning products in the Chain store. Almost always I am searching economics
products.

o Do you consider yourself as a neat person? Why?

Of course, I am a neat person. The cleaning has been a flag in my family

o Do you feel satisfied with the cleaning products you buy? Why?

My bag feel satisfied because the salary increase is little. However, I think so it´s economic are
expensive .

o What kind of cleaning product would you like it to be improved? Why?

I would like it to be improved non-trademark products because I don't know that so good. The
products with trademark is very important. I think so we know of the quality then the products are
better and increase the sales.

o Mention 5 cleaning product brands you consider as the best ones

Trademark: Ariel, Fab, Puro, Lavomatic, Dersa.

o Which are the most important aspects to be taken into account to choose a cleaning product brand?

The most important aspects are the quality. Also, the products must be friendly with the environment.
We need a world better.

o Imagine you are promoting a new product. Describe it and write in ten lines the reasons to convince
your potential clients to buy your product.

Ladies and gentleman Dutch , I have a new product for yourself. The product has the registration
established for its commercialization.This has the standards set for consumption and it is a product of
excellent quality. I am talking about avocado.
Avocado is an organic product, it is rich in vitamins and vegetable oils that benefit our health.Its physical
characteristics facilitate its commercialization and time of maturation is long. Its flavor is similar to butter
and you can use it in various preparations such as salads, mashed avocado. It can be a companion to
other typical food of Colombia. Avocado can be used for face masks and hair treatments.
This is a natural product that helps us control saturated fats in our body. Although its seed is not
Colombian this is a flag product of our country

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio, de

acuerdo con el país ya seleccionado.

We select Holland and the population that we want to reach is the chain supermarkets and
intermediaries for the entrance of the product to the European Union

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser aplicada
a esta población.

1. Do you know the Hass Avocado?

Yes _X__

No ___

2. How often do you use it?

Everyday ___

Never _X___

3 times a week _____

3. What country do you buy it?

Colombia _X___

Mexico _____

Chile _____

Perú ______

4. How many units do you buy from avocado?

0 - 1.000 ______
 More than 1.000 _____

How many ? ______

5.Where do you dustribute it?

In the country _EEUU_______

Other countries, which? __Differents countries____