ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 6 : SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

JENNIFER CAROLINA DIAZ ARRIETA

Aprendiz

INSTRUCTORA
YENNI PERDOMO

SERVICIO NACIONAL DE APRENDISAJE “SENA”

NEGOCIACION INTERNACIONAL
FICHA: 1881678
2019
 ACTIVIDAD DE APRENDIZAJE 3
EVIDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”
Resuelva en inglés las preguntas que se presentan a continuación:

 Where do you usually buy your cleaning products?

I usually buy my cleaning products in chain department stores or supermarkets.
Always I consider the prices and the quality of the products.

 Do you consider yourself as a neat person? Why?

Yes. I think I am a neat person because I try to keep my spaces in order and
clean. I think is better have everything in its place.

 Do you feel satisfied with the cleaning products you buy? Why?
Yes. I feel satisfied because the cleaning products that I use are excellent. The
quality is higher compared to other brands, so you only need a small quantity of
the product to get the desired results.

 What kind of cleaning product would you like it to be improved?

Why?
I like to improve the laundry products because I think they are composed of
chemicals harmful to health for animals and humans and the environment.

 Mention 5 cleaning product brands you consider as the best ones.

a. Clorox.
b. Vanish.
c. Ariel
d. Aromatel.
e. Mr. Músculo.

 Which are the most important aspects to be taken into account to c

hoosea cleaning product brand?
I think the most important aspects to consider choosing a cleaning product
brand is the trajectory, recognition, relation between quality and price, the
quantity that one needs to clean, the composition and the odor.
  Imagine you are promoting a new product. Describe it and write in
ten lines the reasons to convince your potential clients to buy your
product.

New product!

Rous of gold
Buy it now!

Rous of gold offers a selected brand with which you will have the perfect
composition and balance between a laundry soap and cloth softener in a single
product whit the top-quality. You will be able to enjoy exclusives fragrances
inspired in the best world fashion houses that last up to two weeks using less
than half a cup.
Luxury and haute-couture within reach of your clothes

Rous of gold is the only brand that respects workers, animals and
environment. We are against to slave labor; our brand is Made in a free world.
We do not do test on animals; we are cruelty free and our cleaning formulas are
totally naturals and hundred percent recyclables.
We believe in a clean an ethical world
If you love the best, you can buy online a great price: www. rousofgold.com.co

2. Describa en inglés el tipo de población a la que pretende proyectar el

producto o servicio, de acuerdo con el país ya seleccionado.
Norwegian population with an age range over 20 years and high economic
capacity. People with interest in top brands, exclusives products, and products
made whit ethical and the environmental care
3. En base a la población descrita con anterioridad elabore una encuesta
en inglés para ser aplicada a esta población.
MARKETING SURVEY
 Would you buy a new laundry soap and cloth softener brand? Why?
 What are the most important aspects in a laundry soap and cloth
softener?
 Why would you choose one laundry soap and cloth softener brand
and not another?
 Do you think that the way in which a product was manufactured is
important?
 What do you think is the most important: price or quality? Why?