Evidencia 6: Segmentation “Describing

Potential Clients”

Yureicy yolany vitar Martínez

2282500

Bogotá D.C
Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo
siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

Where do you usually buy your cleaning products?

 I usually buy them in a supermarket or in small neighborhood stores.

¿Do you consider yourself as a neat person? Why?

 I consider myself a very orderly person, since I do not tolerate

disorder and I like to have the complete order of things.

¿Do you feel satisfied with the cleaning products you buy? Why?

 Yes, they are good, they smell good, and they don't hurt my skin or
irritate my eyes like some products tend to do.

What kind of cleaning product would you like it to be improved?

Why?

 I would like to see non-branded products improved because I don't

like it. Trademarked products are very important. I think it is not
good. I think the quality of the products is better and increase sales.

Mention 5 cleaning product brands you consider as the best ones

 Axion - Fabuloso – Suavitel - Top terra - Familia.

Which are the most important aspects to be taken into account to choose a
cleaning product brand?

 For me the most important aspects are: Label indications, Usefulness

of the product, Price, Mode of use.

Imagine you are promoting a new product. Describe it and write in ten lines
the reasons to convince your potential clients to buy your product.

Ladies and gentlemen, I have a new product for you. The product has the
established registration for its commercialization. It has the established standards
for consumption, and it is a product of excellent quality. I am talking about
avocado. The avocado is an organic product is an organic product is rich is rich
in vitamins in vitamins and vegetable oils that benefit our health. its physical
characteristics facilitate its commercialization and time of our health maturation
time is long. Its flavor is similar to butter and can be used in various preparations
such as mashed avocado salads. It can be an accompaniment to other foods.

2. Describa en inglés el tipo de población a la que pretende proyectar el

producto o servicio, de acuerdo con el país ya seleccionado.

Target Product: Panela

Country selected: EE. UU

Panela is a type of sugar considered to be the purest, most natural and artisan, unbleached
and unrefined, made directly from the juice extracted from sugar cane. Panela comes from
Colombia and is generally widely consumed throughout Latin America. As for its flavor, it
is caramelized and has a much greater sweetening power than refined sugar, having the same
uses as the latter.

It is highly beneficial because it undergoes a unique production process so that, unlike

normal refined sugars, panela retains its natural flavor and all its nutrients, among which we
find many essential vitamins and minerals.

One of the best ways to introduce our product in EE. UU is through fairs. It is a good way to
get to know the american market and see if the merchandise you want to send will be well
accepted by the american population.

In EE. UU a large number of trade fairs are held throughout the year. Some of them are large
and have an international presence, others are regional and have less impact. However, one
of the most important is undoubtedly the ANUGA food fair, which takes place in November
and focuses on gourmet or value-added products.

One of the objectives of attending these events should be to create a network of contacts.

The best way to enter the americano market is through entrepreneurs who are already in it.
EE. UU has a great diversity of consumers, so it is difficult to enter, but once you are in, the
relationship is long-lasting.

It is not easy to establish a new commodity in a foreign country, so it is essential to build

trusting relationships with the right people.
3. En base a la población descrita con anterioridad elabore una encuesta
en inglés para ser aplicada a esta población.

1) Have you ever consumed food from Colombia?

2) What do you think about Colombian products?

3) What changes would you make to improve our new product?

4) How regularly do you consume Colombian products?

5) Do you know of any products like ours?

6) If our product had already been launched, would you use it instead of
other similar products manufactured by competing companies?

7) If you do not plan to use our new product, please indicate why.

8) What would increase your potential interest in our new product?

9) To what extent is it important for you to feel comfortable choosing

between similar products?

10) ¿In general, how has your experience using our product been?