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  • ACT3nEV6 976286e553503e4

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    Isabella Romero
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    The document discusses segmentation to identify consumer needs and behaviors in order to satisfy their desires when exporting a selected product to an English-speaking country. It notes that it is important to use proper English vocabulary and structures when conducting inquiries to gain a better understanding of customer needs and expectations, and to obtain a better vision of what is intended to offer the international market. It then provides questions in English about cleaning products and describes the target population in the United States for the projected control clothing product as both men and women between 20 and 65 years old, noting that the US gives preferential market access in areas like design/innovation, quality, competitiveness, and is their biggest customer.

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    The document discusses segmentation to identify consumer needs and behaviors in order to satisfy their desires when exporting a selected product to an English-speaking country. It notes that it is important to use proper English vocabulary and structures when conducting inquiries to gain a better understanding of customer needs and expectations, and to obtain a better vision of what is intended to offer the international market. It then provides questions in English about cleaning products and describes the target population in the United States for the projected control clothing product as both men and women between 20 and 65 years old, noting that the US gives preferential market access in areas like design/innovation, quality, competitiveness, and is their biggest customer.

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    © All Rights Reserved
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    14 views4 pages

    ACT3nEV6 976286e553503e4

    Uploaded by

    Isabella Romero
    The document discusses segmentation to identify consumer needs and behaviors in order to satisfy their desires when exporting a selected product to an English-speaking country. It notes that it is important to use proper English vocabulary and structures when conducting inquiries to gain a better understanding of customer needs and expectations, and to obtain a better vision of what is intended to offer the international market. It then provides questions in English about cleaning products and describes the target population in the United States for the projected control clothing product as both men and women between 20 and 65 years old, noting that the US gives preferential market access in areas like design/innovation, quality, competitiveness, and is their biggest customer.

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    © All Rights Reserved
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    of 4

    Evidencia 6: Segmentation “Describing Potential Clients”

    ISABELLA ROMERO TOBÍAS

    PROGRAMA DE NEGOCIACIÓN INTERNACIONAL

    FICHA 2374861
    SENA
    Evidencia 6: Segmentation “Describing Potential Clients”

    En la proyección de mercados, la segmentación permite identificar las necesidades

    y el comportamiento de los consumidores para satisfacer sus deseos, teniendo en

    cuenta que la idea es exportar el producto seleccionado a un país de habla inglesa

    ya establecido, entonces es importante tener en cuenta el vocabulario y las

    estructuras necesarias en inglés para elaborar una adecuada consulta y así lograr

    un mayor conocimiento de las necesidades y expectativas de los clientes, y con ello

    obtener una mejor visión de lo que se pretende ofrecer al mercado internacional.

    Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo

    siguiente:

    1. Resuelva en inglés las preguntas que se le presentan a continuación:

    I usually buy the cleaning products from the chain stores because there are

    several offers.

    Of course, I consider myself a clean and tidy person, and all the more so at

    home because a clean house will give us positive energies and a healthy

    mind and body.

    If I am satisfied with the cleaning products I buy because in addition to being

    good quality products, they are economical products within reach of my

    family budget.
    Ariel P&G
    Axion Colgate Palmolive

    Clorox Clorox de Colombia

    Fabuloso Colgate Palmolive

    Suavitel Colgate Palmolive

    For me the most important aspects are:

    Label indications.

    Product usefulness.

    Dosage.

    Price.

    Mode of use.

    2. Describa en inglés el tipo de población a la que pretende proyectar el producto


    o servicio, de acuerdo con el país ya seleccionado.

    Projected product: Control clothing

    Country selected: United States

    Currently the cosmetic surgeries and everything related to having a toned and

    harmonious body, is in fury, in addition the girdles and control clothing, not only serve

    as clothing for postoperative, but also to use them daily, simply to shape the body

    with the pressure exerted by the garment or to perform exercises. This product is
    projected to the American population both men and women between 20 and 65

    years, also taking into account that the United States gives preferential access to the

    market in topics such as the variety of designs and innovation, quality,

    competitiveness, they don’t skimp on prices as long as they feel really benefited by

    the products, for these reasons America is our biggest customer.

    References:

    https://www.dinero.com/Buscador?query=el%20mercado%20fajas%20colombiano

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