1

LEARNING ACTIVITY 3

EVIDENCE 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

PLANNING PHASE

IVETT NATALI MUÑOZ PERALTA

INTERNATIONAL BUSINESS TECHNOLOGY

2374660

28/FEB/22
 2

LEARNING ACTIVITY 3

EVIDENCE 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

 Solve the following questions in English……………………..…………………….…..4

 Where do you usually buy your cleaning products? o Do you consider yourself as a
neat person? Why? ………………………………………………………………………4
 Do you feel satisfied with the cleaning products you buy? Why? …………………...4
 What kind of cleaning product would you like it to be improved? Why?.................. 4
 Mention 5 cleaning product brands you consider as the best ones………………....4
 Which are the most important aspects to be taken into account to choose a
cleaning product brand? …………………………………………………………………4
 Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product. ……………….…….5
 Describe in English the type of population to which you intend to project the
product or service, according to the country already selected……………..….5
 Based on the population described above, prepare a survey in English to be
applied to this population…………………………………………………..……………5
 3

LEARNING ACTIVITY 3

EVIDENCE 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

In market projection, segmentation allows identifying the needs and behavior of

consumers to satisfy their desires, taking into account that the idea is to export the

selected product to an already established English-speaking country, so it is important to

take into account the vocabulary and the necessary structures in English to prepare an

adequate query and thus achieve a better understanding of the needs and expectations of

customers, and thus obtain a better vision of what is intended to be offered to the

international market.

Based on the foregoing and in order to comply with this evidence, develop the following:
 4

1. Solve the following questions in English:

Where do you usually buy your cleaning products?

 I buy toiletries in supermarkets, since they are cheaper there

Do you consider yourself as a neat person? Why?

 yes, i'm tidy since everything remains in order

Do you feel satisfied with the cleaning products you buy? Why?
 if I feel satisfied with the products I buy since when I use them they are very
effective

What kind of cleaning product would you like it to be improved? Why?

 -Would enhance the fabulous lavender
I wish the smell would last longer

Mention 5 cleaning product brands you consider as the best ones

 Fabulous
 Ariel
 Chlorox
 Dove soap
 King soap

Which are the most important aspects to be taken into account to choose a cleaning
product brand?

 The price and quality of the product

 5

Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.
 Ladies and gentlemen!!!
Boys and girls!!!
I arrive at your tables the product most desired by each of you!!
Avocado contains magnesium and potassium, minerals that favor the proper
functioning of the nervous and muscular systems and are of great importance for
the immune system, and for the health of the small intestine and to avoid fluid
retention.
Thanks to all these benefits, it is highly recommended and satisfactory for each of
you.
You can consume this product at any time and accompany it with any meal you
want. and in addition to this they can make sauces, salads, among others...

2. Describe in English the type of population to which you intend to project the
product or service, according to the country already selected.
 Where I want to project my product is the United States since its population
demands my product a lot and according to the variables of my previous activity

3. Based on the population described above, prepare a survey in English to be

applied to this population

https://docs.google.com/forms/d/1FHOa_h-NsNMQ_0edzy0_-UEjCLbvbvv3u-
4skH5FXYs/edit