EVIDENCIA 6

SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

ANA MARIA LOPEZ CASTAÑO

CENTRO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN NEGOCIACION INTERNACIONAL

INSTRUCTOR

LAURA LOPEZ

FICHA: 2104859

AÑO (2020-2022)
 Contenido

1. Resuelva en inglés las preguntas que se le presentan a continuación:..........................................2

Where do you usually buy your cleaning products........................................................................2
Do you consider yourself as a neat person? Why?.........................................................................2
Do you feel satisfied with the cleaning products you buy? Why?..................................................2
What kind of cleaning product would you like it to be improved? Why?.......................................2
Mention 5 cleaning product brands you consider as the best ones...............................................3
Which are the most important aspects to be taken into account to choose a cleaning product
brand?............................................................................................................................................3
Imagine you are promoting a new product. Describe it and write in ten lines the reasons to
convince your potential clients to buy your product......................................................................3
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio, de
acuerdo con el país ya seleccionado..................................................................................................4
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población...................................................................................................................4
1. Resuelva en inglés las preguntas que se le presentan a
continuación:
- Solve the questions below in English:

Where do you usually buy your cleaning products ?

Normally I buy my cleaning products through the Merqueo app, I like to buy
through this means due to the issue of the pandemic but previously I bought
them in chain supermarkets such as el exito, olimpica and jumbo.

Do you consider yourself as a neat person? Why?

I do condition myself to be a tidy person both in personal habit and in my

hunger, washing from a very young age, my mother taught me the value of
a tidy person, so solving problems is easier and life is easier by saying it in
some way.

Do you feel satisfied with the cleaning products you buy? Why?

Yes. I am satisfied with the hygiene products that I buy since they are of
very good quality, good price, they smell delicious and they effectively fulfill
their function.

What kind of cleaning product would you like it to be improved? Why?

 I would like to improve the sampic for people like me who suffer from rhinitis,
this smell is very uncomfortable but it is an essential product for cleaning that
would change or improve that its smell is not so strong that it is softer but
that it continues to give that aroma clean that characterizes it.

Mention 5 cleaning product brands you consider as the best ones

My five favorite grooming brands are fabulous, arie, sampic, Rexona,

suavitel.

Which are the most important aspects to be taken into account to choose
a cleaning product brand?

To select a product you have to look at various aspects starting with the
price, the price must be accessible for any type of population, it could also be
said that the presentation must be a striking product that enters through the
eyes of the client, it also has to have a very rich aroma Special and therefore
the most important thing that it fulfills its functions correctly because if not, a
product that does not fulfill its main function would not have much
profitability.

Imagine you are promoting a new product. Describe it and write in ten
lines the reasons to convince your potential clients to buy your product.

This new product is called airback, it is a variable odor eliminator sprinkler,

which I mean by this, it manages an odor rotation system, you can select the
one you want from very strong odors to very mild odors, its price is very
accessible, well the presentation of 150ml apart from everything edsto
comes in two presentations: spray and sprinkler, its price is very accessible,
it is suitable for any public, it brings anti-child insurance, it has all its quality
certificates, you can use it in any space, any environment, you can easily
carry it in your bag, it is a unique product. and innovative is a product with a
very striking packaging you have to try it.
2. Describa en inglés el tipo de población a la que pretende
proyectar el producto o servicio, de acuerdo con el país ya
seleccionado.

This product is intended to be implemented in the older adult population since it is

a product for the home and, most of all, it is the housewives who will acquire the
product.

3. En base a la población descrita con anterioridad elabore una

encuesta en inglés para ser aplicada a esta población .

1. Gender.

A) woman

b) Man

2. Age

A) 15-20

B) 21-25

C) 26-30

D) 31-60

3. Which presentation would you like the most for the product?

A) 120ml
B) 150ml

C) 200ml

D) 240ml

E) Más grande.

4. What smells are more pleasant to you?

A) Powerful

B) Soft

5. How would you like the product more?

A) Spray

B) Sprinkler