ANOVA Cosmetic line

BUSINESS PROPOSAL

Ma. Novelyn D. Aquino

Owner

Caloocan City Phillipines

 Letter to the Readers

Dear Reader,

I made this portfolio so you can learn about who i am as an entrepreneur and
read what i learn in it. I want this portfolio to show not only my work but how i
learned to work with other people and just do my work. i can say one of the most
important things i learned while doing all of these projects is to grow up. When i
became a freshman, the teachers stopped treating us like fifth graders and we finally
had to be on our own teach ourselves and learn that we have to be independent but
also steered in the right direction once in a while. While reading my portfolio you can
see my progress, grow as a writer, and also grows as a new tech student.

To me this year is the year when I figured out what I want to do and be when I
graduate. Even though I'm still deciding, I am happy that I narrowed it down.
Looking 20 years from now I can't tell if I'm going to be happy being an
anesthesiologist even though I couldn't imagine anything better than helping people.
Listening to people wake up and say that they hate their job makes me ask questions.
But knowing that you helped someone through one of the toughest, scariest moments
in their life has to be rewarding feeling that I know what to experience. I hope by
reading this portfolio, it clarifies a big part of my life along with my long and short
term goals, strength, flaws, weaknesses, what I've perfected, and I've accomplished
that i couldn't with my other previous projects.

Truly yours,

Ma. Novelyn D. Aquino

 Acknowledgement

First and foremost, I as the owner of the ANOVA COSMETICS

Line , I would like to express my sincere gratitude to several individuals
who helped me to achieve this business. The people who supported me,
the people who contributed and Guided me all through out in succeeding
my Business. My Cosmetics Business wouldn't have been possible
without them.

I would like to thank Mr. Charlie Dakila, my partner, for his

continuous support to me and my business. He encourage me to pursue
my Business career. Without him its imposibble for me to fulfill my
dream Business. I am also very grateful for having my very supportive
and loving parents for the love, prayers, and Sacrifices they give for me.
They educate and prepare me for everything. And also to my friends who
pushed me to give my very best , and also for their Love and support.

Last but not the Least, I'm very thankful to God Almighty, for
showering me, my family, and my Business a blessings. giving me
enough strength and knowledge every single day to run my own business.
 Table of Contents

A. Preliminary Pages

I . Title Page

II . Letter to the Readers

III . Acknowledgement

IV . Table of Contents

B. The Body

I. Executive Summary

II. Company Name

III. Company Logo

IV. SWOT Analysis

-Strength

-Weaknesses
-Opportunities
-Threats

V. Maketing Strategy

-Product
-Price
-Place
-Promotion
 I-EXECUTIVE SUMMARY

ANOVA Cosmetic Line offers a good quality of cosmetics which targets

not just women but also to any gender. Our Cosmetic Line consist a set of beauty
products that are all organic. No chemicals added to avoid inflamation and allergic
reaction on skin to anyone who's going to buy our very own products.

Our products cost depends on what you are going to purchase, because
you can buy it as a set or per piece. It doesn't cost that much because we've decided
that we're going to focus to a cheaper price but still going to be a good quality which
makes it more worth to buy and buyers friendly. Our products are good for all types of
skin.

II-COMPANY NAME
 I've come up with my Business name "ANOVA COSMETICS" which is
originally came from my nickname "NOVA" and "A" stands for my Initial
surname "AQUINO".
And the business that I've chosen to build, which is having my very own
"Cosmetic Line".

III - COMPANY LOGO

I've come up with the

color of my business's Logo, Gray
and PinkyPeach to achieve a cool color to easily catch the eye of a customer. With the
touch of a blings and hands, to make it more classy.

IV - S. W. O. T. ANALYSIS
Strengths

1. High Quality of materials

2. Iconic Trademarks

3. Very well trained employees

4. Products are open for any gender

Weaknesses

1. Limited product availability

2. Limited supply of ingredients in Making the product

3. High costs of Raw materials

Opportunities

1. Expanding market overseas

2. Having Sales every End of the Month

3. Emerging Market Growth for new Customer Types

4. Create Discount Stores

Threats

1. Rising Cost of raw materials

2. Material shortage

3. Market demand dries up

4. Competition for the same product

V- MARKETING STRATEGY
 The 4 P's

1. 1 PRODUCT

ANOVA Cosmetic Line offers a good quality of cosmetics which targets

not just women but also to any gender. Our Cosmetic Line consist a set of
beauty products that are all organic. No chemicals added to avoid inflamation
and allergic reaction on skin to anyone who's going to buy our very own
products. Our products cost depends on what you are going to purchase,
because you can buy it as a set or per piece. It doesn't cost that much because
we've decided that we're going to focus to a cheaper price but still going to be a
good quality which makes it more worth to buy and buyers friendly. Our
products are good for all types of skin.

1.2 PRICES

The set of our beauty products consist of 1 primer, 1 Liptint , 1 Lipgloss,

1 Blush on, 1 face foundation, 1 Concealer, 1 Eyebrow pencil, 1 Eyeliner, and 1
Eyeshadow Palette which costs 1,500 Pesos. You can save 100 pesos if this set
of package is the one you purchase.
Costs of Our Products Per Piece

Primer Face Conceale Liptint Lipgloss Blush Eyebrows Eyeliner Eyeshadow

Fundation r on Pencil Palette

P239.0 P259.00 P249.00 P89.00 P99.00 P99.00 P79.00 P88.00 P399.00

0

2 Types 5 shades 3 shades 7 4 5 3 Shades 2 20 Shades

shades shades shades differen of palettes
t pattern
1.3 PLACES

ANOVA Cosmetics will be readily distributed first here in Caloocan in

different department stores. We'll be having a distributers and resellers through
their online platforms and online stores.
Filipino citizens are going to be the first local buyers to purchased
ANOVA Cosmetics. Our products will soon to be sell overseas, as we expect
more sales that we are going to have.

1.4 PROMOTION

The following promotional strategies, plus others are described in more

details
Online Platforms and Markets - this is the most common place where we can
promote our products. There are so many platforms where you can make your
product more attractive such as Facebook, Instagram, Twitter and etc. There are
also so many Online stores where we can sell our products such as Shopee,
Lazada, Alibaba and so many more.
Advertisements - this will be the eye catcher in different platforms. It might be
that pricey but still worth to catch more buyers.
 OVERALL REFLECTION & SELF APPRAISAL

As I am doing my Business Proposal Output, making decision in

Business turns out a little bit difficult. It's not that easy to think what you're
going to pursue on having your own business. There are so many things I have
to put in my mind. Experiencing this made me realize that decision making
affects everything you plan to that business. But always think first before doing
anything because it might ruin everything in your plan once your decisions are
wrong, as they always says "action is always better than words".
Making this, you really need to gather some Informations and you need
to widen your wisdom and knowledge to strengthen your business to avoid a
big loss. Decision making is a challenge for those who are going to enter the
business world, so you need to condition your self first and think wisely before
making your own business.

DOCUMENTATION