Learning activity 3

Evidence 6: Segmentation “Describing Potential Clients”

In market projection, segmentation allows identifying the needs and behavior of consumers to

satisfy their wishes, taking into account that the idea is to export the selected product to an

already established English-speaking country, so it is important to take into account the

vocabulary and structures necessary in English to prepare an adequate consultation and thus

achieve a better understanding of the needs and expectations of clients, and thereby obtain a

better vision of what is intended to offer to the international market.

Therefore, and in order to comply with this evidence, develop the following:

1. Solve the following questions in English:

Where do you usually buy your cleaning products?

I usually buy my cleaning products in supermarkets or in stores near my house

1
 Do you consider yourself as a neat person? Why?

Yes, I consider myself an orderly person. Every day I organize my house, my office and the

places I frequent. I always keep my personal presentation impeccable and I have a place for

everything.

Do you feel satisfied with the cleaning products you buy? Why?

Yes, so far I am satisfied with the cleaning products I buy. I always observe that they are friendly

to the environment, that they clean and disinfect my home and my office, and that they do not

produce any harmful effect on health.

What kind of cleaning product would you like it to be improved? Why?

It is a good question, I would like the manufacturers of Limpido to put another type of odor to

this disinfectant since it is too strong and I do not like how it leaves the surfaces smelling after

cleaning, having to use other flavoring products to to be able to remove that smell .

Mention 5 cleaning product brands you consider as the best ones

1. Fab
2. Bonaropa
3. Ajax

2
 4. Limpido JGB
5. Ariel

Which are the most important aspects to be taken into account to choose a cleaning
product brand?

The first thing that this type of products must have as its main characteristic is that it is not

harmful to health, that it effectively cleans all the places in the house or office for which it was

manufactured, as well as being friendly to the environment and that have a cheap price .

Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

This new product that we are launching on the market today guarantees all housewives:

cleanliness, safety, hygiene. In addition to this, it is friendly to the environment, it does not have

any type of accessory that affects the health of any member of the family, including pets. It has

the best price and quantity on the market. It is useful to be used in the kitchen, bathrooms,

bedrooms, and in general in every corner of your home. By purchasing this product, you are also

contributing to a foundation of children who study thanks to the contributions that our company

makes so that they can go to school. Its size and consistency make it perform much more and

save your money . Our entire production line is certified by ICONTEC under strict quality

standards that guarantee that you get the best product for your home.

3
 2. Describa en inglés el tipo de población a la que pretende proyectar el producto o
servicio, de acuerdo con el país ya seleccionado.

This type of product is ideal for any adult person who cleans their home since it is very harmless
and does not harm their health, and anyone can help to do household chores. Just as it is suitable
for any country, only with the precaution of moving it away from humid areas or temperatures
exceeding 50 ° C

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para
ser aplicada a esta población.

1 Where would you like to find this product?

 Mall ( )
 Shops ( )
 Home service ( )
 Other (Please specify) ____________________________________________

2 Considering the benefits of cleaning. Where would you use our product?
 Room( )
 Kitchen( )
 Bathrooms( )
 Floors( )
 Ceilings( )
 Walls( )

4
  Windows( )
 Doors( )
 Other (Please specify) _____________________________________________

3 Would you believe that it is a good cleaning product for the home?

 Yes ( )
 Not ( )
 Maybe ( )
 I dont know ( )

Why?
4 Would you use this product?
 Yes, as soon as it was on the market ( )
 Yes, but it would take a while ( )
 I may or may not use it ( )
 No i don't think i use it ( )
 No i wouldn't use it ( )

Why?
5 From this new product, select the aspects that most appeal to you.
 Cleaning benefits ( )
 It is innovative ( )
 What is necessary ( )
 None of the above ( )
 Other (Please specify) ____________________________________________

6 What is your opinion of the product?

 Very interesting ( )

5
  Interesting ( )
 Neutral ( )
 Uninteresting ( )
 Nothing interesting ( )

7 In which spaces would the product apply?

 Home ( )
 Local office ( )
 Company ( )
 Business (restaurant, bar) ( )
 Other (Please specify) ___________________

8 Do you have any comments or suggestions about the product?

thanks for your time and collaboration