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Evidencia 6: Segmentation “Describing Potential Clients”

Karen Liset Castro Vásquez, Leidy Tatiana Martínez Martínez, Jorge Niño Sánchez

Tecnólogo En Negociación Internacional, SENA Servicios Financieros

FICHA: 2104841

30/08/2020
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TABLA DE CONTENIDO

INTRODUCTION.............................................................................................3
1. Please answer the following questions in English.......................................4
2. Describe in English the type of population to which you intend to project
the product or service, according to the country already selected.....................6
3. Based on the population described above, prepare a survey in English to
be applied to this population..............................................................................6
CONCLUSION..................................................................................................9
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INTRODUCTION

The present work speaks to us of the possibilities offered by the markets in terms of

the variety of their products and services, since at the moment of choosing one of these you

can prioritize the needs that you have and thus be able to supply them, and satisfy them in

all their dimensions, therefore it shows us the segmentation of the market to be conquered.
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1. Please answer the following questions in English

- Where do you usually buy your cleaning products?

I usually buy them in supermarkets

- Do you consider yourself as a neat person? Why?

I consider myself an orderly person because I keep everything in its place

- Do you feel satisfied with the cleaning products you buy? Why?

I feel satisfied because they perform their function perfectly

- What kind of cleaning product would you like it to be improved? Why?

I would like to improve the freshener, which has a longer duration

- Mention 5 cleaning product brands you consider as the best ones

Colgate

Pantene

Gillete

Pro

Rindex
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- Which are the most important aspects to be taken into account to choose a cleaning

product brand?

The price, the quality, the duration of the product

- Imagine you are promoting a new product. Describe it and write in ten lines the

reasons to convince your potential clients to buy your product.

a. Luxury and haute-couture within reach of your clothes

b. We believe in a clean an ethical world

Liquid Soap fresh

Offers a selected brand with which you will have the perfect composition and balance

between a laundry soap and cloth softener in a single product whit the top-quality. You will

be able to enjoy exclusives fragrances inspired in the best world fashion houses that last up

to two weeks using less than half a cup.

Is the only brand that respects workers, animals and environment. We are against to slave

labor; our brand is Made in a free world. We do not do test on animals, we are cruelty free

and our cleaning formulas are totally naturals and hundred percent recyclables.
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2. Describe in English the type of population to which you intend to project the

product or service, according to the country already selected.

The selected product is coffee, the type of population is varied among adults, adults,

children and children in the levels below the level of coffee, the country was selected in

Switzerland and Zurich attention in which we see a great potential to exhibit our product

3. Based on the population described above, prepare a survey in English to be

applied to this population.

1. Are you a habitual consumer of coffee?

a. Yes

b. no

2. What type of coffee do you prefer?

a. Granulated

b. Instant

b. Cappuccino

d. Others

3. How many cups of coffee do you drink per day?

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a. 0 - 2

b. 3 - 6

c. More than 6 times

4. What benefits do you expect to have coffee?

a. For taste, I like its flavor

b. Keep alert

c. To share a time with another person

d. Routinely

e. To relax myself

5. Have you used coffee-based products?

a. Yes

b. Do not

6. Would you buy some type of Colombian coffee?

a. Yes

b. Do not

7. How much would you be willing to pay for a coffee?

a. € 3 - € 6

b. € 10 - € 20

c. € 20 - € 25
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8. When you consume coffee, do you drink it alone or accompanied by some kind of bread

or biscuit?

a. alone

b. accompanied

9. In which situations do you drink coffee (you can select more than one):

a. In the morning to wake up

b. Before sleep

c. During office hours and / or school

d. When I am with my friends

10. What is your favorite place to drink coffee?

a. A cafe

b. Home

c. The office

d. In the path

e. Other (specify)
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CONCLUSION

It can be concluded that the tools provided by the commercialization mode within an

export project, such as surveys of inquiry and satisfaction, provide us with an accurate

knowledge of the consumer and his human-social behavior, that is, within the economic

market of a population it is important to know what their needs are in order to supply them

with our product.