Date Juice

F -X C h a n ge F -X C h a n ge
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c u -tr a c k c u -tr a c k
MARKETING PLAN ON DATE

JUICE
DATE OF SUBMISSION: 16 AUG “10”

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Marketing Plan on Date Juice

Prepared for
Abul Khair
Lecturer
Faculty of Business
University of Liberal Art’s Bangladesh
Prepared by
Asif Mahmud Onik………………. ID:091011147
Jubayar Hasan…………………. ID:091011053
Sibbir Ahmmed………………..…. ID:091011149
Afia Mahamuda………………… ID:091011115
Muktadin Hossain………..…… ID:091011052
University of
Liberal Arts Bangladesh
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LETTER OF TRANSMITTAL
August 16,2010
To
Abul Khair
Lecturer
Faculty of Business
University of Liberal Art’s Bangladesh
Sub: letter of Transmittal
Sir,
We the undersigned students were assigned to prepare a report on “Marketing plan of Date
Juice”, we have prepared this report. In preparing this report, we have followed your guidelines.
As per your direction, we have added a lot of information from the mentioned topic. From this
report we have achieved a lot of basic knowledge and we think ourselves that it will help us a lot
in our future career.
We sincerely hope this report will fulfill the requirements suggested by you under the course
Principles of Marketing .We truly appreciated this report. We hope it will be accepted by you.
If you have any question after reading this report, let us know.
Sincerely yours.
Asif Mahmud Onik
Jubayar Hasan
Sibbir Ahmmed
Afia Mahamuda
Muktadin Hossain
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ACKNOWLEDGEMENT
First we would like to great thank to our Allah who makes us and also gives us all capacity to do
something in every time.
We also thank our Honorable course teacher any time co-operation. He helped us by giving all
kinds of information regarding to our Report. We also thank other Teachers of our University
who helped us by some vital direction about our report.
Computer makes our works very easy and saves our time. In the Lab we could use easily the
computer and completed our report on group as a result some time we faced some problem about
operating the computer and this time the computer man of the lab helped us. So we are
expressing our great thanks to Mr.Suhan (UN employer) and also thanks to Mr. Mafizur
Rahaman (Medicine & Makinakal Engineering). They helped us to giving some information that
was vital for our report.
We are also very much grateful to the shopkeepers and the customers who helped us by giving
important information and gave us their valuable time.
At last, we express our sincere gratefulness to the class mates and group member of us who give
us important knowledge regarding to our report.
Thanks from
Asif Mahmud Onik………………. ID:091011147
Jubayar Hasan…………………. ID:091011053
Sibbir Ahmmed…………….…. ID:091011149
Afia Mahamuda……………… ID:091011115
Muktadin Hossain………..…… ID:09101105

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EXECUTIVE SUMMARY
We work as a group to prepare our report. Our recherché modified a product that is Juice and
later it also modified. When our recherché Modifies Juice into potential market, many people
purchase our product. But later, because of strong competition, our recherché modified its Juice.
Our Juice’s features are that it contain three features, it also work as shampoo, face wash, spot
vanishing cream. Our Juice’s quality is very much standard than other Juice. We analyzed what
are the strengths for our company. We see what the opportunities for our company’s features are.
Our Juice also faces some threats and we overcome these threats. We also analyzed what are the
weakness point and solve these weaknesses. We discussed what are the major barriers or
limitation for our Juice. We also discussed how process our goal. Our company segmented its
product and we believed that it will achieve its goal. At last we included some questions that the
people are asked. So we believe that our Juice will achieve customer satisfaction.
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CHAPTER – 1
INTRODUCTION
What is Juice.
Background of Date Juice.
Preservation Date Juice.

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What is Juice?
Juice is one kind of liquid food which make by the pure fruit’s. Different kinds of juice are made
using a variety of different fruit both Un-reap and Reap can be used in the juice making process
and they all add different qualities to the flavors. Since there are people who for personal reasons
will not drink direct fruit because of limiting time so those people can drink packet juice. Some
of fruit are not available in every season, so people can get this fruit very easily to the market.
Background of Date modifying
With regard to home or village level production, which mainly occurs on special occasions, such
as the birthday of the Prophet or the birth of a child, the following data from a field experiment
are a demonstration of such a rural process .
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Production of Date Syrup at the Village Level
Dates (25 kgs) are mixed with water (ratio 1:1) and left to boil on a wood fire for about 1½
hours. The boiled pulp is coarsely filtered in a basket of woven halfa grass or palm leaflets; the
juice is collected and water is again added to the presscake and the mixture is boiled again. This
extraction is repeated 4 times in total after which the presscake is discarded or fed to the animals.
The combined collected juice is now filtered through a cloth and boiled down. During boiling a
piece of fruitstalk of the date palm is put in the pan "to avoid burning" according to the makers of
the syrup. The only technological explanation for this measure is that it avoids boiling
retardation and thus overheating, like the use of pumice stones in the chemical laboratory.
Boiling down time depends on the intensity and efficiency of the fire.
Preservation Date Juice
Dates are different from other fruits from which juices are obtained by pressing (e.g. citrus,
berries, grapes) in that their soluble solids are too concentrated to be pressed out. A minor
exception was described earlier where syrup (dibs) is produced as an incidental by-product when
bagged humid dates are heaped and over a period of months some syrup oozes out by the force
of their own weight (Fig. 42). To make date juice, water has therefore to be added to dissolve
and dilute the soluble solids of the date, after which the non-soluble solids are separated out.
To create the best conditions for an optimum extraction (least cost commensurate with best
quality and highest yield) at an industrial level several factors have to be taken into account. A
whole date put in cold water will take a long time to be extracted, the latter which,
technologically speaking, means that the soluble solids in the surrounding liquid reaches
equilibrium with the liquid in the date itself. Stirring and raising the temperature will shorten this
time, but not that much. "Time is money" is an appropriate saying in this respect because the
more time is involved the higher capacity of containers and other machinery is needed to
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produce the same amount of juice/day. The next step to reduce time is to increase the contact
area between water and date flesh to facilitate a quicker exchange of soluble solids. This can be
done by pre-treatment such as crushing the dates or cutting them into pieces. The extreme
situation of increasing surface contact is to thoroughly mix dates and water, like in a household
mixer, when equilibrium is reached almost instantaneously. However, this method puts a much
heavier burden on subsequently removing the non-soluble solids, because these become finely
divided, and colloidal and pectinous material may be released which hampers separation from
the juice. Nevertheless, at least one proposed date juice process is based on this principle (108).
Before discussing the percentage of soluble solids (the Brix level) at which the date juice will be
produced, and which obviously is a function of the date composition and the amount of water
added, first an easy tool (the material balance) to visualize and calculate an extraction system, is
given. In its simplest form a calculation will be made if date (flesh) is extracted with water in one
step. For this purpose the composition of the date as far as moisture, soluble solids and non-
soluble solids, should be known. Also, the moisture content of the remaining cake after
separation of the juice. This percentage is related to the type of separation used and has to be
found experimentally in the laboratory. Obviously, moisture content will differ according to
whether separation is achieved by simple draining, sieving, pressing or centrifuging.
Furthermore, it is assumed that during contact equilibrium in the slurry is reached, non-solubles
remain in the presscake and no evaporation of water takes place.
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CHAPTER – 2
Industry Analysis of Juice and Brand
Industry Analysis of Soft Drinks and Juice.
Brand.
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Industry Analysis of Soft Drink or Juice
The soft Drink markets of Bangladesh are developing rapidly now a day. In our country we can
see the three different segment of Drink in the market which are “Energy Drink”, ‘Soft Drink”
and “Juice”. Soft Drinks markets are covering huge markets ground for business. Soft Drinks are
divided in to Lemon and Digestive category. Under Soft Drinks the marketer can produce orange
and Grape flavor . Again, under Soft Drinks the marketer can produce juice with Strawberry or
water-melon flavor. In Juice market, there is nothing more which can differentiate uniquely or
where more value can added to juice. Mango juice are communicating only to Health Conscious
. It can be Pran Mango Juice, Frooto , Frotica etc. Though it is a very short arena for business but
in reality most of the companies are doing business utilizing this field. But in Energy Drink
Market , there are a huge Share cover in young generation . Some Energy Drinks brand are
Tiger, Big boss, Shark etc. Here, many variables can be added to a juice and can differentiate its
position in a unique area. Under Juice segment in existing situation, there are two prominent
brands in Bangladeshi Juice market which are Pran and Frotika. In the case of Juice Frooto has
gain the maximum market share and then Pran. Again, under Soft Drinks segment 7up is the
market leader in existing situation in the Bangladeshi Soft Drinks market and then R C, URO
Cola, Sprite etc. has come under consideration. The major competitors in Soft Drinks industry
are Coca Cola, Royal Crown, Pepsico, Akiz, Aromatic though the market leader is 7up.
According to our analysis 7up, a brand from PEPSICO Bangladesh Ltd. is current market leader
with a market share of 37%. Coca Cola of The Coca Cola Company is the challenger brand with
a market share of 20%., Sprite of The Coca Cola Company is on 3rd with a market share of 10%.
Rest of the market with a share of 7% is booked by the other local manufacturing companies and
imported foreign brands. 7up is market leader. Coca Cola is the follower. Every Company
mainly focus on health care. So they need to focus on healthcare rather customer can switch.
The competitor’s activities and reaction become more visible through understanding various
consumer behavior patterns. Moreover understanding consumer behavior properly will help the
marketers to react according to their demand and choice criteria. With this, prepare
communication strategy become more easy and effective in long terms. It also helps to decide
what to offer and when, with what attributes and benefits. It also describes the price sensitivity to
take appropriate price strategies.
The usage of Drinks started to climb up in Bangladesh as people became aware about the
usefulness of the product. At the primary level the usage rate was high within the top social
classes as the awareness was high in to that particular segment of the market. Later, as different
brands were introduced in the market and the awareness gradually increased. Later, different
brands offering different benefits and attributes were introduced in the market to provide health
care service according to the different demand of the potential buyers. Now a day’s Juice is not a
regarded as one of the demanded consumer good within the perspective of Bangladesh. But it is
so much important to young generation to be smart . The usage rate have increased, the
consumption also increased as a result. This has established Juice as a profitable industry in
Bangladesh. We went to the market with a questionnaire to justify the needs and wants of the
customers about our Juice. We wanted to know the customers’ expectations about our Juice. We
talked several types of people, several stages of people to know that who are our current
customers and who are our probable customers. We also knew that what the customers’ attitudes
towards our Juice are. The shopkeepers also informed us about the attitudes of the customers
towards the price of our product.
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We found that there are different types of customers. They have different types of demands.
Moreover there are lots of giant competitors in the market. We defined that people use soap for
different purposes. The young generation consume juice for smart ness mainly who are
maximum consumer of juice. Some people bye it for digester, when there meal. Some people
consume it for health Conscious. Some people also drink when they have no energy to do
something . Different people prefer different flavor. Maximum want to color of juice be
attractive like as mango, orange, or apple. Ten ager group want mini Juice pac, which level
attractive, smart and carry easily. To maintain young generation so tuff, because there hobbit
change day by day. Usually they drink Soft drink
Brand
A brand is a product, service, or concept that is publicly distinguished from other products,
services, or concepts so that it can be easily communicated and frequently marketed. Moreover, a
brand name is the name of the distinctive product, service, or concept. Branding is the process of
creating and disseminating the brand name. Branding can be applied to the entire corporate
identity as well as to individual product and service names. Brands are usually protected from
use by others by securing a trademark or service mark from an authorized agency, usually a
government agency. Before applying for a trademark or service mark, people need to establish
that someone else has not already obtained one for the name the company has proposed. Once
the company found that no one else is using it, the company can begin to use this brand name as
a trademark simply by stating that, it is a trademark using the "TM" symbol where it first appears
in a publication or Web site. After the company receives the trademark then it can use the
registered symbol after the trademark, and indeed become the organization's most valuable
assets. Brands are often expressed in the form of logos, graphic representations of the brand. In
computers, a recent example of widespread brand application was the "Intel Inside" label
provided to manufacturers that use Intel's microchips. A company's brands and the public's
awareness of them are often used as a factor in evaluating a company. Corporations sometimes
appoint market research firms to study public recognition of brand names as well as attitudes
toward the brands. However, today brand is what they do for people that matters much more,
how they reflect and engage them, how they define their aspiration and enable them to do more.
Powerful brands can drive success in competitive and financial markets.
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CHAPTER – 3
Current market situation
Competitive situation
Distribution situation
Macro environment
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Competitive situation
The major competitors of DATE JUICE are Pepsi, Coca-Cola, Pepsi, 7UP though the market
leader is 7PU. According to our analysis 7PU, a brand from PEPSICO Bangladesh Ltd. is current
market leader with a market share of 37%. The Coca-Cola Coca-Cola Bangladesh Ltd. is the
challenger brand with a market share of 20%., Sprite of The Coca Cola Company is on 3rd with a
market share of 10%. Rest of the market with a share of 7% is booked by the other local
manufacturing companies and imported foreign brands. PEPSICO is market leader here they
focus on different strategy. They produce different kind of soft drinks that is vast difference
from other competitor’s soft drinks. Their quality also good from others. 7UP is the follower and
they are the main competitor of Coca-Cola. The competitor’s activities and reaction become
more visible through understanding various consumer behavior patterns. Moreover
understanding consumer behavior properly will help the marketers to react according to their
demand and choice criteria. With this, prepare communication strategy become more easy and
effective in long terms. It also helps to decide what to offer and when, with what attributes and
benefits. It also describes the price sensitivity to take appropriate price strategies.
40%
35%
30% 7up
25%
Coca-Cola
20%
15% Sprite
10%
Others
5%
0%
2007
(Figure: Market Share of each Drinks)

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Size Price
Price
Brand Name Mini Mediu Large Satisfied
Dissatisfied
m
7up
Coca-Cola
Sprite
Pran
Energy Drink
Other domestic
brand
Foreign Soft Drink
(Figure: Existing packet size of brands with price satisfactory level)
Distribution situation
Average every company set their sold by different channel. Such as RC cola gives about a 50%
margin to its dealers, which is similar to what other competitor’s give.7% through for stores.15%
for trade show.23% for retailers, 5% for other channel. If their distribution channel becomes
weaker then competitors then competitors can take the chance. So they need faster-growing
channels.
Macro environment
About 45% of Bangladeshi people, especially young women are serious about beauty soup. They
spend most of the time about their beauty trips. The economic situation of beauty soup in
Bangladesh has god position. But some political affect work besides this. Some time some
political issues are cause to harmful for soup industry, and there have also some technological
problem.
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CHAPTER – 4
SOWT & ISSUE ANALYSIS
Strength
Weakness
Opportunity
Threat
Asif_all_1991@yahoo.com
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Strength
i) Our financial position is good.
ii) The image of our Date juice will good all over the country.
iii) Our liquidity is fine.
Weakness
i) Lack of huge advertisement.

ii) Cost of production is high.
iii) Lack of importing raw materials.
iv) Less number of flavors.
v) Inefficient distribution channel.
Opportunity
i) To get new customers after modification.
ii) To provide more qualities in our Date juice.
iii) Providing more flavors in our Date juice can increase more customer
satisfaction.
iv) To increase the advertising.
v) To decrease the product price.
vi) To decrease cost of production.
vii) To increase of importing raw materials.
viii) To increase the distribution channel.
Threat
i) New entrants.
ii) Huge competitors.
iii) Customers may switch.
iv) Unethical competition.
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CHAPTER – 5
Objectives
Marketing objectives
Financial Objectives
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Financial Objectives other Juice
Earn an annual rate of return on investment over the next one year of 19
percent after tax. Over the year.
Produce net profits of TK 400,000 in 2009.
Achieve next year total sales revenue of TK 2,380,000 based on an average
price of 14 per unit.
Marketing objectives other juice Brand our and foreign country impact
Expand consumer awareness of the Juice brand from 18% to 40 % over the
next year.
Achieve yearly other juice brand unit sales volume of 170,000.
Expand the market share juice like foreign country impact people .
Expand the number of dealers by 15 %.
Average price of TK20 for 250 ml.
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CHAPTER – 6
Marketing strategy
Date Juice.
Marketing research
Target market
Positioning
A brand that keeps to its clinically proven promises
Beauty at every age
It’s to know-Fresh juice help mind fresh and health
The process of making our juice
Kinds of products after Modification
Marketing communication
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Date Juice.
There are many kinds of soft drink in the world. Our company name Date juice (Branding any
thing on time).It’s a Bangladeshi company. Soft drink developed many years ago .Date juice is
one of new Juice Drink.
The Juice name is “DATE JUICE”
Marketing research
The usage of juice started to climb up in Bangladesh as people became aware about the
usefulness of the product. At the primary level the usage rate was high within the top social
classes as the awareness was high in to that particular segment of the market. Later, as different
brands were introduced in the market and the awareness gradually increased, the usage of
juice/Soft Drinks in different classes also started to increase. Later, different brands offering
different benefits and attributes were introduced in the market to provide health care service
according to the different demand of the potential buyers.
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Now a day’s juice is regarded as one of the demanded consumer good within the perspective of
Bangladesh. The usage rate have increased, the consumption also increased as a result. This has
established juice as a profitable industry in Bangladesh.
We went to the market with a questionnaire to justify the needs and wants of the customers about
our juice. We wanted to know the customers’ expectations about our juice. We talked several
types of people, several stages of people to know that who are our current customers and who are
our probable customers. We also sent some questions over internet to the people. Over the
telephone we asked some people. We wanted to know that, customers are satisfied with our
product or not. We also talked with the shopkeepers. By talking with the shopkeepers, we
became know that which brand is very much preferable to customers and why they like that
soap. We also knew that what the customers’ attitudes towards our juice are. The shopkeepers
also informed us about the attitudes of the customers towards the price of our product.
We found that there are different types of customers. They have different types of demands.
Moreover there are lots of giant competitors in the market. We defined that people use juice for
different purposes. The young use juice for smartness mainly who are maximum users of
juice/cold drinks. Some people use it as digester, mainly the men. Some people use it for health
conscious. Some use it for get energy. Different people prefer different choice and flavor. But as
lye is more in most of the soap, so it makes different poison in human body. For that reason,
many people drink fresh water with sugar & lemon. Many women or man do not drink soft drink
because it becomes rough. They usually drink juice.
Now, we are going to modify of our juice in the market which will cover big portion of the
market share and which will reach all the requirements of the all stages of people. Considering
the demands of the people and the competitors in the market, the density, the climate, gender, the
income level, education, religion etc we are going to deduct some ingredients from our existing
juice and we also are going to add some ingredients as well. In the following points the
ingredients are shown which we are going to add or remove.
Target market
On the consumer side, the target market is middle-to upper middle income people who are
serious about their Health and Don’t fear Breeze hunger. Especially it is design for the Young
people who are more serious about their Mind. They always prefer good quality low price. We
also focus for the worker group who has the little income. We assure the quick and best service
at lower priced.
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Positioning
“Date juice” provides a refreshingly real alternative for people who recognize that beauty comes
in all shapes and sizes and isn’t simply about how you look - it's about how you feel. It has some
different quality and feature from others.
A brand that keeps to its clinically proven promises

To help you enjoy your own brand of beauty, “Date juice” provides a wide range of health and
personal care products that make a genuine difference to the condition and feel of your Health
and don’t fear, Breeze hunger.
Beauty at every age

“Date juice” believes beauty comes in all shapes, sizes and ages. Why can’t wrinkles be
wonderful? Who says lines aren’t alluring? Follow these skin care tips to help you live life to the
full, however old you are.
.
It’s to know-Fresh juice help mind fresh and healthy.
Just 12 % of people are very satisfied with their physical attractiveness.

Only 2 % of people describe themselves as beautiful.
68 % strongly agree that the media sets an unrealistic standard of beauty.
75 % wish the media did a better job in portraying the diversity of people's physical
attractiveness, including size and shape, across all ages.
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The process of making our juice (Before Development)
The Ingredients of Date juice ( 270 ml )
Calories 40,Calories from Fat5,Total Fat 0.5 g, 1%,Sodium 10mg, 0%,Potassium55 mg,
2%,Total Carbohydrate 8 g, 3%,Dietary Fiber1g, 4%,Sugars 5 g,Vitamin A300 IU, 6%,Vitamin
C 36 mg, 60%,Iron 3.6 mg, 2%,Vitamin K9.6 µg, 12%.
Kinds of products after Modification
Date juice is juice brand name. Date juice has now different kinds of flavor in the market.
SUCH AS:
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Date Juice
Black
Grape Flavors
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Date Juice
Black
Grape Flavors
Date Juice Ingredients

Date Juice is a combination of Serving Size 1 fl.oz.(30 ml),Calories 40,Calories from Fat5,Total Fat 0.5 g,
1%,Sodium 10mg, 0%,Potassium55 mg, 2%,Total Carbohydrate 8 g, 3%,Dietary Fiber1g, 4%,Sugars 5
g,Vitamin A300 IU, 6%,Vitamin C 36 mg, 60%,Iron 3.6 mg, 2%,Vitamin K9.6 µg, 12%.When dissolved in
water, it breaks dirt away from surfaces
Another Information
Beautiful and Health people around the world soften their
Good Health with the delicate touch of rate Orchid and precious Jojoba Juices.
Now discover the exotic secret beauty ritual with the new alluring “Date Juice” Orchid touch…
Pricing
First year average product price of Tk.20 at the mid range of the market, offering unusually high
value for advanced features. In the current market its competitors like Mango juice and Frut ies
Juice Family healt h an o ffering same price. But its main co mpet itor Mona-vie o ffering high price
like TK. 50 for only 250 gm.
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Distribution
Date juice set their sold by different channel. Date juice gives about a 47% margin to its dealers,
which is similar to what other competitors give. 20% through for stores.12% for trade show. 13%
for retailers. 5% for personnel sales. 3% for others sells. For provide best distribution Juice
Name wants to start with a large market share.
Marketing communication
TV Advertise
After modificat ion of our soap, we will make a huge and attractive TV advertises to attract the
customers, as most of the people o f our country buy Juice after watching the TV ads. We want to
inform the mass people about our Date juice by TV ads.
Internet Information
We are go ing to open a web address o f us. All the informat ion of us will be given on that site and
people can easily know about us and the qualit y o f our products.
Home Delivery
It’s a unique thing, we are going to do. We will deliver our products home to home. We are ver y
much committed about our service. We will not take the money first. We will first deliver our
products from ho me to home. After seven days we will go for the money. If the people are
satisfied they will pay, otherwise they need not to pay. By this program the time cost, energy cost
and the phys ic cost of the customers will decrease.
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Bill Board
We will provide attractive bill boards in different popular roads and stoppages both in towns and
villages.
Ticket Advertises
We will advert ise about our Date juice on different types of t ickets such as cinema t ickets, bus
tickets, launch tickets, train t ickets, plane tickets etc.
Concert Programs
We will arrange concert programs in different types of schools, colleges, universit ies and other
places to make the people aware about our Date juice.
Banner, Festoon, Placard
We will also advertise by banner, festoon and placards.
Joining Fair
By jo ining different types of fairs held in our country, we want to advertise and accelerate our
sales.
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CHAPTER –7
FINDINGS
Demographic
Questionnaire
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Demographic
Gender ratio
From our survey among 250 respondents we find that 195 are male & 55 are female. Here male
are the majority percent of respondents.
22%
Male
Female
78%
Age group
From our survey among 250 respondents we find that 15 respondents are in 10 – 20 years, 160
respondents are in 21 – 30 years, 57 respondents are in 31 – 40 years, & 18 respondents are in
above 40 years.
7% 6% 10 - 20 year
23% 21 - 30 year
31 - 40 year
64%
Above 40 year
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Income level
From our survey among 250 respondents we find that 70 respondents are in the income level of
Tk.0 - 5000, 45 respondents are in the income level of Tk.5000 - 10000, 75 respondents are in
the income level of Tk.10000 – 15000, 40 respondents are in the income level of Tk.15000 –
20000, & 20 respondents are in the income level of above Tk.20000.
8% Tk.0 - 5000
29% Tk.5000 - 10000

16%
Tk.10000 - 15000
Tk.15000 - 20000
29% 18%
above Tk.20000
Occupation
From our survey among 250 respondents we find that 70 respondents are student, 60
respondents are Business man & 120 respondents are service holder.
24% Business man

28%
Service holder
48% Student
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Location
From our survey among 250 respondents we find that 120 respondents live in Dhanmondi, 50
respondents live in Mohammadpur, 38 respondents live in Jattrabari and 42 respondents live in
other area of Dhaka.
Dhanmondi
17%
Mohammadpur
48%
15%
Jattrabari
Other area
20%
Questionnaire
Price: From our survey among 250 respondents we find the comment about price
Very Low 0 0%
Low 15 6%
Moderate 150 60%
High 60 24%
Very High 25 10%

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Feature: From our survey among 250 respondents we find the following comments about the
feature of soft drink and juice.
Very Poor 0 0%
Poor 38 15.2%
Moderate 122 48.8%
Good 72 28.8%
Very Good 18 7.2%
Advertising: From our survey among 250 respondents we find the following comments about the
Advertisement of date juice.
Very Poor 18 7.2%
Poor 76 30.4%
Moderate 85 34%
Good 50 20%
Very Good 21 8.4%
Outlet: From our survey among 250 respondents we find the following percentage from where
they purchase juice.
Super mall 52 20.8%
Retailer 198 79.2%

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Target customer: From our survey among 250 respondents we find that all people such as lower
income level, middle income level & upper income level are target customer of juice consumer.
Influencing Factors in New Juice Purchase Decision:
4% Shopkeeper's opinion
6%
17% Advertisements
10% Pack size
Availability
13% Packeging
12%
Price
Ingrediant
8% Health care quality

15%
attractive
13%
Brand
2%
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CHAPTER –8
RECOMMENDATION & CONCLUSION

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Recommendation
Price: Both male and female respondents are preferred a price range of 20tk – 50tk for a 250-
350ml, 14tk-15tk for a 150 ml of juice which has both antiseptic quality and beauty care quality.
Basically, consumers are preferred this price range because the existing juice they purchase are
priced within the range of 12tk – 50tk. As this juice will deliver two quality at a time so that they
can expense some extra amount for having it. So, the new date juice’s price should be within the
range of 12tk- 50tk for satisfying the need of the middle class to upper class people.
Feature: Feature is the most influential factors when new soaps are usually purchased and the
marketers have to create a clear and strong image on the consumers mind before
Launching or promoting any product. Moreover, at the time of purchasing new Date juice most
of the people initially look for feature then antiseptic quality, Healthy and Breeze hunger care
quality and so on. Furthermore, in the case of physical attributes most of the people given first
priority for ingredients while Drink any soft drink. Then, it has been prioritized as foaming,
fragrance etc. Again, in the case of functional attributes most of the people given first priority on
Fresh mind , flavor ,Health and mind walk speed. Then, it has been prioritized as moisturizing
capability, antibacterial capability; beauty care capability etc. In short, now it is visible that,
while choosing any physical attributes of date juice people are concern for ingredients which is
also reflecting when they choose functional attributes i.e After that, we can synchronize like that,
there is a huge prospect of such a new kind of juice which containing both antiseptic quality and
High testing flavor and color’s because it will deliver benefit. Monitoring the effectiveness of
positive reciprocal effects on vertical brand extension of parent brand.
Quality: Organization needs to ensure the best quality of their product than other competitors. If
they fail to ensure the quality then customer can switch to other brand. So it is more important
for the organization. They need to give more attention to the product quality.
Above some issues are equally important for all organization. So they have to give more
attention to Price as well as feature and quality.
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CONCLUSION
We prepare a report on “DATE JUICE” that the product is modified. We learn many things after
preparing our report. We modify the different type of product that is Date Juice Black Grape
Flavors, we believe these products achieve its customer’s satisfaction. In the above we discuss
the strengths of our company that will help in future because without strengths a company cannot
exit. The opportunities will help our company what kinds of facility will get the future. Our
company solves its weakness and overcomes its threats. Our company adds different kinds of
smell in its JUICE. Our Date Juice contains four advantage or features that will achieve its
customer satisfaction. Our company survey different area for its product quality and then it get
different kinds of question. And it wants to give best quality that the customers want. The
questionnaires will help what kinds of question may be arising in the future. So we can say that
our juice must achieve its goal because our Date juice gives the best quality than other juice and
soft drink in the market. And we believe that our product’s life cycle will be longer.
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CHAPTER –9
APPENDED PART
Appendix
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APPENDIX
SURVEY PAPER:
Name: Gender: Male Female
Age:
Occupation:
Income level: Bellow 5000 Bellow 10000 Bellow15000 Bellow20000

Above 20000
1) What type of Juice do you usually buy?

Fudge Liquid soap ……………………………………….
2) Which brand do you like most?

Coca cola Pepsi RC Vergin Fruit juice
3) Do you think you are loyal to your current brand?

Yes No
4) From where do you purchase it?

Super mall Retailer
5) Do you go to Juice with a pre-decided mind about which brand to buy?

Yes No
6) From how long time you are buying this brand?

Last 1 month Last 3 month Last 6 month More
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7) How many Juice do you purchase at a time?

1 2 3 4 5 more
8) Which size do you prefer while purchasing?

Family Medium Min
9) How do you fell about the pricing of the Juice brand that you buy?
Pack size Price Comments
250ml ……. ………………………..
270ml ……. ………………………..
350ml ……. ………………………..
Above ……. ………………………..
10) Which color do you prefer while purchasing?
………………………………………….
11) For what special purpose you use your regular soap?
Beauty ness Deo-freshness Germ fighter Baby care
12) What were the brands you used to buy before this?
1. …………............ 2. ……………………
3………………….. 4…………………….
13) From which aspect have you evaluated to choose your current Soft Drink?
…………………………………………………………………….
Thank you ( Dedicated my parents)

Date Juice

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F -X C h a n ge F -X C h a n ge

MARKETING PLAN ON DATE

DATE OF SUBMISSION: 16 AUG “10”

Marketing Plan on Date Juice

Asif Mahmud Onik………………. ID:091011147

Jubayar Hasan…………………. ID:091011053

Sibbir Ahmmed………………..…. ID:091011149

Afia Mahamuda………………… ID:091011115

Muktadin Hossain………..…… ID:091011052

Sub: letter of Transmittal

Asif Mahmud Onik………………. ID:091011147

Jubayar Hasan…………………. ID:091011053

Sibbir Ahmmed…………….…. ID:091011149

Afia Mahamuda……………… ID:091011115

Muktadin Hossain………..…… ID:09101105

Background of Date Juice.

Preservation Date Juice.

Background of Date modifying

Production of Date Syrup at the Village Level

Preservation Date Juice

Industry Analysis of Juice and Brand

Industry Analysis of Soft Drinks and Juice.

Industry Analysis of Soft Drink or Juice

Current market situation

(Figure: Market Share of each Drinks)

Foreign Soft Drink

(Figure: Existing packet size of brands with price satisfactory level)

SOWT & ISSUE ANALYSIS

i) Lack of huge advertisement.

Financial Objectives other Juice

A brand that keeps to its clinically proven promises

Beauty at every age

It’s to know-Fresh juice help mind fresh and health

The process of making our juice

Kinds of products after Modification

The Juice name is “DATE JUICE”

A brand that keeps to its clinically proven promises

Beauty at every age

It’s to know-Fresh juice help mind fresh and healthy.

Just 12 % of people are very satisfied with their physical attractiveness.

The process of making our juice (Before Development)

The Ingredients of Date juice ( 270 ml )

Kinds of products after Modification

Date Juice Ingredients

Beautiful and Health people around the world soften their

Banner, Festoon, Placard

We will also advertise by banner, festoon and placards.

29% Tk.5000 - 10000

24% Business man

Moderate 150 60%

Very High 25 10%

Moderate 122 48.8%

Very Good 18 7.2%

Very Poor 18 7.2%

Very Good 21 8.4%

Super mall 52 20.8%

Retailer 198 79.2%

Influencing Factors in New Juice Purchase Decision:

10% Pack size

8% Health care quality

RECOMMENDATION & CONCLUSION

Name: Gender: Male Female

Income level: Bellow 5000 Bellow 10000 Bellow15000 Bellow20000