U- University

of
L- Liberal
A- Arts
B- Bangladesh

(BUS 205) Principle of Marketing

 The Presenters…….

Asif Mahmud Onik………..…..…. ID:091011147

Jubayar Hasan…………….………. ID:091011053

Afia Mahamuda……………………ID:091011115

Sibbir Ahmmed………….…….…. ID:091011143

Muktadin Hossain…………..…… ID:091011052

Presentation of Date Juice
 What is Juice?
 Juice is one kind of liquid
food which make by the
pure fruit’s.

 juice are made using a

variety of different fruit
both Un-reap and Reap

 The Juice is the fluid of

fruit or vegetable.
Why Date Juice
Background of Date
 Preservation Date Juice
Material Total Percentage
Water 37.6%
Total solids 6.34%
Nitrate 1.3%
Sugar, invert 12.35%
Cadmium 1.14%
Protein 10.11%
Acidity as citric acid 0.76%
Fructose 7.9%
Total Fat 10.00%
Glucose 12.5%
 One Sample Test

Date Juice
Black
Grape Flavors
 Marketing strategy

 Marketing research
 Target market
 Positioning

 Pricing

 Distribution
 Marketing Communication
TV Advertise

Internet Information
Home Delivery
Bill Board
Concert Programs
Banner,Festoon,Placard
 Swot Analysis
Strength
 The image of our Date juice will good all over the

country.
 Our liquidity is fine.

Weakness
 Cost of production is high.

 Lack of importing raw materials.

Opportunity
 To decrease the product price

 To provide more qualities in our Date juice.

Threat
 Huge competitors.

 Customers may switch.

 Thank you
 All.

asif_all_1991@yahoo.com