CENTRO AGROINDUSTRIAL DE CHÍA

NEGOCIACIÓN INTERNACIONAL

SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

JACQUELINNE GÓMEZ BUSTOS

APRENDIZ

TRABAJO FASE DE PLANEACIÓN

ACTIVIDAD DE APRENDIZAJE 3
DESARROLLO DE EVIDENCIA No. 6

JAZMÍN DÍAZ CHACÓN

INSTRUCTORA
1. En la proyección de mercados, la segmentación permite identificar las
necesidades y el comportamiento de los consumidores para satisfacer sus deseos,
teniendo en cuenta que la idea es exportar el producto seleccionado a un país de
habla inglesa ya establecido, entonces es importante tener en cuenta el vocabulario
y las estructuras necesarias en inglés para elaborar una adecuada consulta y así
lograr un mayor conocimiento de las necesidades y expectativas de los clientes, y
con ello obtener una mejor visión de lo que se pretende ofrecer al mercado
internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo siguiente:

Resuelva en inglés las preguntas que se le presentan a continuación:

Where do you usually buy your cleaning products?

: In the supermarkets near my house
Do you consider yourself as a neat person? Why?

: Of course, I consider myself a clean and tidy person, and more at home because a
clean house gives us positive energies and a healthy mind and body.

Do you feel satisfied with the cleaning products you buy? Why?

: If I am satisfied with the cleaning products that I buy because in addition to being
good quality products, they are economical products within the reach of my budget.

What kind of cleaning product would you like it to be improved? Why?

: Liquid hand soaps, as they dry out the skin a lot.

Mention 5 cleaning product brands you consider as the best ones

Ariel P&G
Axión
Clorox
Fabuloso
Suavitel
Which are the most important aspects to be taken into account to choose a cleaning
product brand?

For me the most important aspects are:

Product usefulness.
Dosage.
Price.
Quality

Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Ladies and gentleman, I have a new product for yourself.

The product has the registration established for its commercialization.
This has the standards set for consumption and it is a product of excellent quality.
I am talking about avocado. Avocado is an organic product, it is rich in vitamins and
vegetable oils that benefit our health.
Its physical characteristics facilitate its commercialization and time of maturation is
long.
Its flavor is similar to butter and you can use it in various preparations such as salads,
mashed avocado.
It can be a companion to other typical food of Colombia.
Avocado can be used for face masks and hair treatments.
This is a natural product that helps us control saturated fats in our body.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto

o servicio, de acuerdo con el país ya seleccionado.

Canadian population in an age range of 5 years and over. People who like to eat
healthy, who want to experience new flavors.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés

para ser aplicada a esta población.

1. Do you know the Hass avocado? Yes ___ No ___

2. How often do you use it?

Every day ___

Never ____

3 times a week _____

3. Do you know which country you come from?

Colombia ____

Mexico _____

Chile _____

Peru ______

3. How many units do you buy of avocado?

0 - 5 ______

More than 5 _____ How many? ______

5. Where do you usually buy it?

In a supermarket________

You order it online ______