GUÍA 6 EVIDENCIA SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

En la proyección de mercados, la segmentación permite identificar las

necesidades y el comportamiento de los consumidores para satisfacer sus deseos,
teniendo en cuenta que la idea es exportar el producto seleccionado a un
país de habla inglesa ya establecido, entonces es importante tener en cuenta
el vocabulario y las estructuras necesarias en inglés para elaborar una
adecuada consulta y así lograr un mayor conocimiento de las necesidades y
expectativas de los clientes, y con ello obtener una mejor visión de lo que se
pretende ofrecer al mercado internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo

siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

 WHERE DO YOU USUALLY BUY YOUR CLEANING PRODUCTS?

I usually buy the cleaning products from the chain stores because there are
several offers.

 DO YOU CONSIDER YOURSELF AS A NEAT PERSON? WHY?

Of course, I consider myself a clean and tidy person, and all the more so at home
because a clean house will give us positive energies and a healthy mind and body.

 DO YOU FEEL SATISFIED WITH THE CLEANING PRODUCTS YOU BUY?

WHY?

If I am satisfied with the cleaning products I buy because in addition to being good
quality products, they are economical products within reach of my family budget.

 Mention 5 cleaning product brands you consider as the best ones Ariel P&G
 Axion
 Colgate Palmolive
 Clorox
 Clorox de Colombia
 Fabuloso
 Colgate Palmolive
 Suavitel
 Colgate Palmolive

 WHICH ARE THE MOST IMPORTANT ASPECTS TO BE TAKEN INTO

ACCOUNT TO CHOOSE A CLEANING PRODUCT BRAND?

For me the most important aspects are: Label indications. Product usefulness.
Dosage. Price. Mode of use.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto

o servicio, de acuerdo con el país ya seleccionado.

Projected product: Control clothing Country selected: United States Currently the
cosmetic surgeries and everything related to having a toned and harmonious
body, is in fury, in addition the girdles and control clothing, not only serve as
clothing for postoperative, but also to use them daily, simply to shape the body
with the pressure exerted by the garment or to perform exercises. This product is
projected to the American population both men and women between 20 and 65
years, also taking into account that the United States gives preferential access to
the market in topics such as the variety of designs and innovation, quality,
competitiveness, they don’t skimp on prices as long as they feel really benefited by
the products, for these reasons America is our biggest customer