Entrepreneurship Development

Item Text Option Text 1 Option Text 2 Option Text 3 Option Text 4

An individual who initiates, creates A leader A manager A professional An entrepreneur

and manages a new business can be
called
Someone who improves an existing An intrapreneur. A professional. A co-worker. A changeling
business can be called
Innovation can best be defined as the generation of the evolution of new the opposite of creativity the successful
new ideas ideas exploitation of new
ideas
Which of the following is not a self-confident. independent-minded. perceptive. follower
personal characteristic often found in
an entrepreneur
Decisions taken by an entrepreneur Organizational Personal decisions Routine decisions. Strategic decisions
on behalf of his enterprise are known decisions.
as
Which of the following is a Choose high risk Choose low risk Choose moderate (or Choose no risk ventures
characteristic typical of most ventures ventures calculated) risk ventures
entrepreneurs
Which of the following could be an Having quality Moving into new Damaged reputation A new competitor in
opportunity processes and market segments that your home market
procedures offer improved profits
The first step in the entrepreneurial Information Ignoring all existing Preparation Resource gathering
creativity process is gathering information
The following is not a quality of an Decion maker Procrastinator Risk taker Innovator
entrepreneur
How often should a SWOT Analysis be Only when specific At least once per year Only when the business Every 3 to 5 years
performed issues need to be starts
addressed
Which of the following could be a Weather A new international A price that is too high The location of a
strength market business
Entrepreneurship Development

Which of the following could be a A developing market Competitors with Poor quality of goods Special marketing
weakness such as the Internet access to better and services expertise
channels of distribution
Which of the following is not a Increase GDP Boost growth Provides clear vision Identify opportunities
benefit of SWOT analysis to a firm?
Market potential of the project report demand and supply market strategy after sales service Government policies
dose NOT include conditions
The marketing mix of classical place publicity public relations partnerships
marketing theory is often
summarised as the four Ps product
price promotions and what is the
fourth
In a marketing context PR stands for publicity recognition promotional ruse public relations press release
In which stage a product is well Growth Maturity Introduction Decline
established in the market
In marketing research which phase is Interpreting and Planning Data collection Data validation
generally the most expensive and reporting the
most subject to error findings
Which type of pricing is the approach Market skimming Market penetration Value based Leader
of setting a low initial price in order
to attract a large number of buyers
quickly and win a large market share
Members of distribution channels are They are familiar They earn a handsome They do not bother if They have well-
excellent sources for new ideas with the needs of profit from new entrepreneur bears a developed sales force
because the market business loss