EVIDENCIA 6:

SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

STEPHANIA MURCIA GALLEGO

INSTRUCTOR
LAURA MAYERLY LIEMANN BARRIOS

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

TECNOLOGIA EN NEGOCIACION INTERNACIONAL
2020
1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

Always I buy cleaning products in the DUNO store. Almost always I am searching economics

products.

 Do you consider yourself as a neat person? Why?

Yes I am always a neat person, cleanliness has been important in my family

 Do you feel satisfied with the cleaning products you buy? Why?

Yes, I feel satisfied because the money yields more to me, however, I think it is economical

 What kind of cleaning product would you like it to be improved? Why?

I would like it to be improved non-trademark products, since they are not of such good quality.

The products with trademark are very important. I think so we know of the quality then the

products are better and increase the sales.

 Mention 5 cleaning product brands you consider as the best ones

Fabuloso, Ariel, Fab, límpido multiusos, top, Dersa.

 Which are the most important aspects to be taken into account to choose a
cleaning product brand?

The most important aspects are the quality.

 Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Gentleman Belgic, I offer you a new product for yourself, the product has the registration establish

for it is commercialization, this has standards set for consumption and it is a product of excellent

quality, I am talking about roasted ground coffee it is a soft rich product has benefits for our

health, it is a product is an essential product for everyday life,

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

this product is aimed and upper class, since it is a product that although it is accessible has a

price that it is consistent, We select Belgium and the population we want to reach is the

supermarket chain

3. En base a la población descrita con anterioridad elabore una encuesta en inglés

para ser aplicada a esta población.

1. Do you know ground roasted coffee?

 Yes ___ No ___

2. How often do you use it?

 always___ Never ____

3. Where do you buy it?

Supermarket____ coffee shops_____ Chain stores_____

4. How many units do you buy of coffee?

4 units____ 3 units____ 2 units ____ 1units ____