URBAN FOREST

URBAN FOREST

SUMMARY
Project Name : Urban Forest
Location : Jl. RS. Fatmawati Raya No.45, Cilandak Barat,
Kec. Cilandak, Kota Jakarta Selatan,
DKI Jakarta 12430
Maps : goo.gl/maps/9rE6p4frYJgysznN8
Instagram : @urbanforest.cipete
Total Area : ± 1,7 Ha
Existing Tenant : 5
Tenants Space : ± 20
Total Event 2022
: 18
Total Traffic 2022
: 175.943 (Sept-Dec)
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STORY
Located inside the 5 Hectare compound of Grange Park, Urban Forest
offering luxury in the form of lush greenery amid the concrete jungle.
Urban Forest aims to be a space for the urbanites to spend time off
their hustle and bustle while experiencing nature’s good in life.
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TARGET
MARKET
Age
26 - 40

SES
A to B+

Target ticket size

Rp 300,000 per pax

Traits
Family-oriented, Up-to-date, Sociable, High
Spender, Mature, Creative, Stylish,
Sophisticated

Hobbies
Culinary, Social Media, Quality Time, Hanging
Out, Pets, Travel, Fashion, Tech, Stocks,
Business, Parenting
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BRAND PROPOSITION
Reconnecting with A Refined Carefully curated
Nature in the Greenery Retreat selection of
Middle of the City for Urbanities tenants
Supporting the urban well-being An Alternative gateaway that Providing top-quality
by providing a space to enable is exclusively created for tenants catered to the
relationships with nature urban families. targeted urban community
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September : 23.113

TRAFFIC 2022 October : 44.385

November : 53.440
December : 55.005

60.000

40.000

20.000

0
September October November December
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HOW TO ACCESS

MRT Cipete Raya

Exit Tol Cipete

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EXISTING TENANT
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LITTLE TALK BISTRO @littletalkbistro

existing tenant

Little talk Bistro is flagship store under the Little Talk Brand.

Our menu focuses on fresh locally sourced ingredients from classic western menu to warm

cups of coffee for hearty indo-asian meals.

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EL PROFESOR STEAKHOUSE @elprofesor.jvn

existing tenant

El Profesor’s menu focuses on beef steaks, grilled meats, and sliders.

Favorites from the mains are T-Bone Steaks, Txuleton Spanish Tomahawk,

and Smoked Wagyu Brisket Sliders.

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RIVARENO GELATO @rivareno

existing tenant

The Italian gelato laboratorio RivaReno offers its customers not only gelato,

but also a delightful taste experience. This is the result of the efforts of the

gelato artisans to ensure the highest standard.

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SOLO PIZZA @solopizza.id

existing tenant

Solo Pizza Artigianale serves artisan sourdough pizza made with natural

yeast. There are also homemade pasta and this pizzeria is different from

the others because it carries an artisanal concept.

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BUUMI PLAY CLUB @buumiplayscape

existing tenant

Buumi Play Club is an outdoor play area from Buumi Playscape which is

specifically designed with the theme of nature which believe is a natural

habitat for children to play.

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COMPASS @sepatucompass

existing tenant

Compass is a shoe factory from Bandung that has loyal customers based

throughout Indonesia, by having this ethos has always been to produce

good quality footwear that reaches to a broad & diverse demographic.

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OUR SPECIAL EVENT

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BRIMO JAKARTA COFFEE EXPERIENCE 2022

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MERCEDES BENZ LAUNCHING EVENT

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PARENTALK
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BARISTA COFFEE LEAGUE

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PASAR KOPI CIPETE

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SCHOOL FIELD TRIP

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PREPP SCOOTER CLUB DAUKY

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PRESS CONFERENCE
WALL OF FADES WALL ONLINE FADES
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Yoga with
SPECS x STEREOFLOW
Tanda Mata
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RATE CARD
ALL AREA
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SITEPLAN PHASE 2
ALL AREA

EL PRO
FESOR
COMP
ASS

PARKING
AREA
ENTRY

LITTLE TALK
REVA-RENO

BISTRO
MARKETING
GALLERY

A
I ZZ O
P L
SO

ENT
RY
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ALL AREA PHOTO

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TERMS & CONDITION

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1 Loading in and Loading Out could only be held from 11.00 pm - 06.00 p.m
2 Outdoor electricity is not provided thus we recommend you to provide an electricity
generator to fulfill the electricity needs.
3 Every event is suggested to have permission from the responsible party.
4 The area right before Solo Pizza to the main Gate could only be used on the weekend.
5 VIP Room in Lobby Area could only be used with our permission.
6 There would be an extra charged manpower for housekeeping & cleaner.
7 Do not use wood construction on our outdoor.
8 Sarnaville tent is prohibited.
9 Deposit payment is required and will be refund after we have finished checking all the.
rented area. Any damaged cost that caused by the event will be deducted from the deposit.
10 Loading will be provided for 3 days.
11 Additionals charge for 1 day loading Rp.10.000.000.
12 Payment should be completed a maximum of one day before the event.