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THE COMPANY'S HISTORY AND BIRTH OF COCA-COLA

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta,
Georgia. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Being a bookkeeper, Frank Robinson also had excellent penmanship. He was first who scripted
"Coca Cola" into the flowing letters which has become the famous logo of today.

The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on
May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year
added up to a total of about $50.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the
caffeine-rich kola nut.

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca
Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of
America's most popular fountain drinks, mainly due to Candler's aggressive marketing of the
product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by
over 4000% between 1890 and 1900.

Advertising was an important factor in John Pemberton and Asa Candler's success and by the
turn of the century, the drink was sold across the United States and Canada. Around the same
time, the company began selling syrup to independent bottling companies licensed to sell the
drink. Even today, the US soft drink industry is organized on this principle.

Today, products of the Coca Cola Company are consumed at the rate of more than one billion
drinks per day.[1]

“Coca-Cola’s mission is to

- Refresh the world...

- Inspire moments of optimism
- Create value and make a difference

[The company’s] vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.

- People: Be a great place to work where people are inspired to be the best they can be.
- Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
- Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
- Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
- Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
- Productivity: Be a highly effective, lean and fast-moving organization.”[

A Marketing Strategy consists of many elements, which are connected and correlate with each other and
integrate a company’s marketing goals. Coca-Cola is a prime example for successful Marketing building
up a brand that is known and liked all over the world. The basis of a strong Marketing Strategy consists of
a proper analysis researching all relevant factors

TECHNOLOGY
Some advances in technology have pushed Coca-Cola’s sales volume tremendously, for example
the introduction of cans and plastic bottles in the past. Now, people could carry and bin them.
Advancement in communication technologies like television or the Internet had a significant
influence on Coca-Cola’s communication policy and Marketing strategy.

Advances in media help the company make their product attractive to the customer continuously
supporting Coca-Cola’s promotion activities.

However, it is important always to be aware of changes: what worked out a few years ago, may
be wrong in the present. For example: Coca-Cola had a tremendous success with its TV
commercials in the 90s. Now, the Internet is displacing it more and more. That requires a new
strategy in its communication and Marketing.

The improvement in production machineries increased the sales volume of Coca-Cola. Also
R&D activity always plays a crucial role in the effectiveness of production.

CCE (Coca Cola Enterprises) has six modem factories in Britain using the latest technology in
order to ensure the best possible quality standard and quick delivery. “High-tech machinery at
Wakefield enables cans to be produced faster than the eye can see [and] CCE Wakefield boasts
the fastest 2l bottle production line in the world.”

SWOT-ANALYSIS
The SWOT-analysis is a framework of a company’s strengths, weaknesses, opportunities and
threats. The strengths and weakness deal with internal issues, whereas the opportunities and
threats are applied to external factors.
STRENGTHS
One of the most important strengths of Coca-Cola is definitely its brand name as a draft horse.
The company has existed for a long time continuously developing and improving its relationship
to the customer and became the best known brand name in the world.

Coca-Cola’s outstanding Marketing strategy brought the company to its success and created a
very strong brand awareness. Using famous singers or actors as their producers they influenced
people through the whole country and in the world. Also, the songs, slogans, advertisement and
TV spots became very popular throughout the population. Moreover, Coca-Cola influenced the
modern image of Santa Claus making Christmas commercials every year, bonding even more to
the customer.

With its secret formula Coca-Cola has created a unique taste McDonald’s which so far couldn’t
be copied. The company uses this also as a Marketing tool by communicating to their customers
that only they have the real Coke.

As a big player Coca-Cola has many exclusive contracts with big restaurants like McDonalds; so
it’s connected with it and even more people buy the product. www. popsop. com

Also, they often cooperate with McDonalds regarding their promotion activities, as for example
the typical Coca Cola glasses that you could get ordering a special meal.

An important strength of Coca-Cola is that it is developing continuously; there is no downtime.

They improve their production facilities, use new strategies and introduce new products to the
market like Coffee (“Café Zu”).[15]

Moreover, with their high number of different products they have the ability to attract many
different customers in the 200 countries they operate in meeting their diverse tastes.

Being such a big company, Coca-Cola has the possibility to operate in large scale.

WEAKNESSES
Coca-Cola’s products aren’t healthy. As a result people may be alienated by that and avoid to
buy the product, especially for their kids. That is why many products have already been banned
from the campuses. People’s desire for healthy food consumption will rise even more, so Coca-
Cola has to adapt to this new development even faster.

Being an iconic American company it may cause problems in some countries as people refuse to
purchase the products due to America’s image in the world.

Coca-Cola had to face some negative publicity in the past. The center of science and
environment (CSE) of India accused the company for using pesticide residue in the products that
they sell in India. It can cause cancer, damage nervous system and reduce bone minerals.
OPPORTUNITIES
There is high potential for the company to introduce more healthy drinks since people pay more
attention to that. Being the biggest producer in the Soft Drinks Industry people like the brand and
would probably purchase the product.

In the last few years the company has grown even more through Acquisitions. The company
acquired the controlling shares of Kerry Beverages (KBL), one of its joint venture with Kerry
group during 2006 in Hong Kong. This strategy strengthens the company’s operations
internationally.

https://howandwhat.net/marketing-mix-coca-cola-coca-cola-marketing-mix/

Products in the marketing mix of Coca-Cola

The Coca-Cola Company has a wide product range. It has more than 500
sparkling and still brands and sells approximately 1.9 billion servings a day
globally. It offers 80 drinks across 20 different brands in the UK. Coca-Cola
Classic, Coca-Cola Zero Sugar, Fanta, Fanta Zero, Sprite, Sprite Zero, Diet
Coke, Dr Pepper, Dr Pepper Zero, Powerade, Powerade Zero, Schweppes
Water, Schweppes Mixers, Schweppes Lemonade, and Oasis are some of the
popular products of Coca-Cola (The Coca-Cola Company, 2020).
Over the years, the world has witnessed a growing awareness of the impact of
a variety of drinks on public health. The Coca-Cola Company’s response to
the public concerns has been prompt. For example, some of the products are
now caffeine-free. The company also has a reduced or no-sugar, no-calorie
option for almost all of its products.
Coca-Cola Company is one of the most valuable brands in the world. Its
products come in different sizes and shapes which help customers choose the
right amount of drink. All the bottles and cans of Coca-Cola are 100%
recyclable. Coca-Cola had 48.6% of market share of carbonated beverages
worldwide in 2015. The company’s net revenue for the year 2018 was $31.9
billion (Statista, 2019).
Price in the marketing mix of Coca-Cola
There are a number of pricing policies available to business marketers e.g.
competitor pricing, discrimination pricing, value pricing, cost-plus pricing,
and, loss leader pricing. The biggest rival of Coca-Cola worldwide is Pepsi.
Both companies price their products competitively. Therefore, it can be said
that Coca-Cola’s pricing policy is a competitor pricing.
Some analysts would argue that the company also uses value pricing as the
prices of the Coca-Cola products are not so high that the average customers
cannot afford to buy. However, the prices are not very cheap either which
would have given the customers an impression of low quality. Prices may
vary country to country, and city to city. For example, the typical price of a
Coca-Cola drink (1.25L) is £1.00 (One pound) in many UK super markets,
while a 330ml can of Coca-Cola drink costs customers 70p (Seventy pence).
The price of a 2 liters of Coca-Cola in New York is $2.43 dollars. The price
of a 2 litres of Coca-Cola is £1.79 in London, while it is slightly higher at
Glasgow in Scotland.
http://www.dissertationhomework.com/essays/marketing/the-
coca-cola-marketing-and-distribution

The coca-cola marketing and distribution

The Coca-Cola Company is one of the leading American beverage company having its
network all over the world. Its own or license as well as market more than 500 beverage
brands along with a variety of juices, enhanced waters, energy and sport drinks, ready-to
drink coffees and teas, etc. The company is not directly involved in all its business
operations that make the products available to ultimate customers. It has a wide network of
bottling partners who manufacture, package, merchandise and distribute finished products
to vending partners, who then sell the beverages to customers. Along with having a wide
distribution network, company also incorporates innovative and unique marketing methods
in its business strategies.Below mentioned paragraph discusses marketing and distributing
activities of the Coca-Cola.

Distribution system of Coca-Cola

 One can find different point of sale from where the company sells its products. The
company maintains world’s largest distribution system that includes independent bottling
partners and distributors, company-owned bottling and distribution operations, wholesalers
and retailers. The company continues to expand its market in emerging, developing and
developed regions through the strong distribution system. It has adopted two types of
product distribution strategy, namely direct selling and indirect selling. The company
supplies several products directly to retailers which include restaurants, cinema halls, retail
stores, etc. In addition, the Coca-Cola has also adopted the indirect method of selling; it
gets into partnership with distributor agencies, wholesalers and independent bottling
partners, who then make the products available to retailers and consumers.  In the indirect
method, the company transfers its products to distributors, who then transport to smaller
distributors and retailers. Smaller distributors are supplied in case when products are to be
distributed in areas with less population or rural areas. Most of independent bottlers are
under contract with the company. Apart from that, the company uses several other
distribution models to reach customers from different geographical locations. One of them is
a pre-sale system, which separate the sales and product delivery functions, allowing trucks
to load a variety of products and thereby enhancing sales. Second model that company has
adopted is the conventional route system, under this system the person in charge of
delivering the products makes direct sales from stock available in the truck. Third is a
telemarketing system that can be combined with pre-sales visits. Additionally, there is a
hybrid distribution system, under which the same truck carries products previously ordered
through pre-sale system as well as products available for immediate sales.
The brand has established a strong and a unique distribution system in certain nations with
a view to help economies develop. Its innovative distribution mechanism allows the
company to build sustainable relationships with distributors and small scale business firms. 
These small scale organizations are collectively named as MDCs i.e. Manual Distribution
Centers, who hire local workforce to make the products available to local consumers. These
micro distributors are able to reach customers in remote areas also where traditional truck
delivery is not possible. All business partners work closely with  restaurants, grocery stores,
convenience stores, supermarkets, street vendors, amusement parks, movie theatres and
other customers.

In concentrate operations, the Coca-Cola company typically sells syrups and concentrates
to its independent bottling partners, which include Coca-Cola FEMSA, Coca-Cola HBC AG,
New CCE, Arca Continental and Swire Beverage, who then use the concentrates to
produce finished products which they sell to distributors, who then sell to consumers. While
the finished beverages are directly sold to retailers or to distributors, wholesalers who
further distribute to retailers.

The company has separate divisions for managing its bottling operations around the world,
which is commonly known as Bottling Investment Group. This unit is committed to grow in
every market and strives to work in collaboration with other bottlers and distributors. As well,
the brand heavily relies on information technology, including third-party hosted services, as
well as internet and social media tools, to support various business activities and
processes, such as procurement and supply chain, manufacturing and distribution,
marketing etc.

The Coca-Cola Marketing

Marketing aims at getting the right product at the right price, right time and to the right place.
Companies are required to create an appropriate marketing mix in order to achieve the aim
of delivering the right product at the right time, to the right place with proper promotional
activities. The Coca-Cola company understands the psychology of customers and hence
consider marketing as key to influence consumer behavior. The brand has employed
numerous promotional tools to entice more and more people and thus gaining large market
share. Through appropriate marketing strategy, the company has developed strong
relationship with customers and motivated them to encourage with the firm. Regular surveys
are conducted by company to assess customer satisfaction and also developed innovative
materials for improving retail sales such as point-of sale visuals, new racks and sales aid for
buyers.

In addition to carrying out independent marketing and promotional activities, the company
has provided advertising and marketing services or funds to its bottlers. It has used every
possible medium for carrying out promotional and advertisement activities such as
television, internet and social media, radio, etc. It works in collaboration with independent
consultancy firms to monitor television advertisement at regular interval. Moreover, it has
also implemented online marketing tools to reach customers of diverse regions quickly.
Marketing through the Internet and social networking sites enables the company to enhance
its sales to a great extent. The company has also used attractive billboards that are seen by
a large audience, to market its products.

CONCLUSION:
The Coca-Cola has adopted a more dynamic and well-structured marketing strategy for its
products. The company has classified its market and developed planned initiatives for every
distribution channel or customer segment. Its principal channel partners are on-premise
consumption, such as bars and restaurants, supermarkets, distributors and small retailers.
Considering the broad network of distribution channel, the brand has implemented channel
marketing strategy. These channels help the company to analyze purchasing patterns as
well as taste and preferences of varied type of customers, in response of which company
customizes its product, marketing and promotional strategy, price, and packaging and
distribution. This in turn helps in meeting different needs of customers and exploit potential
of every channel partners. The strategy also focuses on implementing different product,
price and packaging for different market segment. These segments are defined on the basis
of socio-economic levels, competitive intensity and consumption occasions, rather than
considering just types of channel of distribution. This further aids the company to localize its
marketing strategy and hence allow the firm to attain strong presence in the local market.  

From the beginning of its business, The Coca-Cola has maintained a consistent brand
image and identity through effective marketing, sales and distribution, and other business
functions. The brand has not only focused on maximizing its sales, but has laid adequate
emphasis on engaging with customers and meeting their needs and preferences efficiently.
This has helped the company to acquire the largest market share and competitive edge
over rivals.

6.CONCLUSION

After thorough research, I have come to the conclusion that the marketing strategy of Coca Cola
is working for them and the product is gaining popularity among youth day by day. Also they are
increasing their product range as per increasing awareness and providing a large number of
Health drinks and related products to the youth. 

https://www.abcassignmenthelp.com/coca-cola-challenges-to-global-growth
e.    Threats and Substitutes and Rivalry

 Substitutes: Large numbers of substitutes like water, beer, coffee, juices etc are
available to the end consumers but this countered by concentrate providers by huge
advertising, brand equity, and making their product easily available for consumers, which
most substitutes cannot match. Also soft drink companies diversify business by offering
substitutes themselves to shield themselves from competition. 
 Rivalry: The Concentrate Producer industry can be classified as a Duopoly with Pepsi
and Coke as the firms competing. The market share of the rest of the competition is too
small to cause any upheaval of pricing or industry structure. Pepsi and Coke mainly over
the years competed on differentiation and advertising rather than on pricing except for a
period in the 1990’s. This prevented a huge dent in profits. Pricing wars are however a
feature in their international expansion strategies

Weakness and Barriers to Entry: 

The several factors that make it very difficult for the competition to enter the soft drink market
are:

 Bottling Network: Both Coke and PepsiCo have franchisee      agreements with their existing
bottler’s that have rights in a certain      geographic area in perpetuity. These agreements
prohibit bottler’s from      taking on new competing brands for similar products. Also with the
recent      consolidation among the bottler’s and the backward integration with both      Coke and
Pepsi buying significant percent of bottling companies, it is      very difficult for a firm entering to
find bottler’s willing to distribute      their product. 
 Advertising Spend: The companies in the industry spend huge      amounts of money for
advertising and hence have built a big brand name and      market presence over the period of
years. This makes it extremely      difficult for an entrant to compete with the incumbents and
gain any      visibility.
o Brand Image / Loyalty: Coke and Pepsi have a long history of       heavy advertising and
this has earned them huge amount of brand equity       and loyal customer’s all over the
world. This makes it virtually       impossible for a new entrant to match this scale in this
market place.
 Huge Margins and Retailer      Shelf Space (Retail Distribution): Retailers enjoy significant
margins of      15-20% on these soft drinks for the shelf space they offer. These margins      are
quite significant for their bottom-line.   This makes it      tough for the new entrants to convince
retailers to carry/substitute their      new products for Coke and Pepsi.
 Fear of Retaliation: To enter into a market with entrenched      rival behemoths like Pepsi and
Coke is not easy as it could lead to price      wars which affect the new comer.
 Rivalry Intensity: Earlier Coke was more dominant in the international      market compared to
Pepsi. This can be attributed to the fact that it      took advantage of Pepsi entering the markets
late and has set up its      bottler’s and distribution networks especially in developed markets.
This      has put Pepsi at a significant disadvantage compared to the US Market. But      Pepsi has
covered the major difference to emerge as a huge player and even      reach the number 1 slot.
Hence Coke will have to use more innovative products      and product line to maintain the
number 1 position, with the growth in      emerging markets significantly expected to exceed the
developed markets      the rivalry internationally is going to be more pronounced.
  New and Emerging Markets: Barriers to entry are not as strong in      emerging markets and it
will be more challenging to Coke and Pepsi, where      they would have to deal with regulatory
challenges, cultural and any      existing competition that have their distribution networks
already setup.      The will lack the clout that have with the bottler’s in the US.

https://medium.com/@shwethagowri/coca-cola-competitive-strategies-6af18bb70d6f

Weakness:

1. Health concerns — Although Coca-Cola has won its brand power

with the loyalty from customers due its outstanding taste, the
drink is not at all healthy. Coca-Cola has high amounts of sugars
and carbohydrates that effect health adversely. Coca-Cola
introduced another segment especially for kids called the Minute
Maid Smoothie for kids, this has high sugar content, that is even
more than what Coca-Cola had. Health experts say that Sugar is a
very bad for health and the consumption of sugar puts the overall
health at risk for both kids and adults.

2. Product diversifications — Since Coca-Cola has the biggest

strength of its brand, Coca-Cola must also market and introduce
its product variants into the market. Like introducing snacks
product or healthy drinks and many more. In this way Coca-Cola
can gain the market shares and a sustainably for the future.
Strengths:

1. Brand Power — Unlike the other small beverages company,

Coca-Cola has the power of influencing the buyers to buy its
products as compared to others, mainly because of its Brand
awareness globally. (DeFranco.K.,2015) Customers trust the brand
and would rather choose Coca-Cola as compared to the other
brands in the same market segment.

4. Customer Loyalty — Customer is the biggest power for Coca-

Cola. With such impressive products that tastes good and
overwhelming consistency of quality over a decade, the customers
are attracted to Coca-Cola brand always. (Tierney,J. ,2016) Wide
reach of audience will not only increase the brand awareness, but
also help the company target more customers. Coca-Cola has a
phenomenal fan-following throughout the world which is
unbeatable and can only grow more.

5. Market power and Cost leadership — Since Coca-Cola has the

advantage of its brand, it can easily operate its market power by
either decreasing its price to eliminate the new commers entering
into the market segment or even strike its already (Bhasin,
H.,2019) existing competitors from the market. Coca-Cola also
introduces variety of its own products to capture the market and
gain profits. For example, Coca-Cola introduced Coke zero, to
capture the health-conscious audience rather than they chose new
entrant in the market segment. As per the NYSE, Coca-Cola (KO)
has the largest market share. Coca-Cola also launched the
production of its product with personalized bottles (Esterl, M. ,
2014) with user’s name on it, this became a huge hit in social
media and a trend altogether, leading to increased number of
sales.

Opportunities –

1. Market Coca-Cola’s existing products and introduce new sub-

products– Coca-Cola has a wide variety of products like Energy
drinks, Healthy drinks like Coconut water, Orange juices, Simple
plain pure drinking water, tea, coffee and many more. But many of
these are not yet popular, and few might be popular but not as big
as the parent company Coca-Cola itself. (Staff,J. ,2018)Hence,
there is a fantastic opportunity to market and popularize these
lesser known brands so that the company gains more profit and
attract back the customers who are moving away due to health
hazards associated with Coca-Cola.

2. Merger & Acquisition — Coca-Cola can acquire or merge smaller

well doing companies to in turn increase its profit and business.
These smaller profit driving companies can strengthen Coca Cola’s
place in the industry further.

Threats –
1. Environment damage by its plastic — Maintaining a healthy
environment is the crucial to having a quality of life for us as well
as the future generations to come. (Lucas, A. ,2019) Coca-Cola
uses one-time plastic for the product packaging, and these are
non-reusable. Usage of plastics are indirectly creating ecological
imbalance.

2. Indirect Competitors — (Bhasin, H.,2019) Although Coca-Cola

is one of the biggest brands in Soft drinks market segment, there
are huge Indirect competitors that do not belong to the same
division of industry. These indirect competitors are capturing
Coca-Cola’s market share. These are the companies offer healthier
beverages such as Starbucks, Real, Tropicana, Gatorade are all
affecting the market share of Coca-Cola. These companies are
gaining customer attention for the health benefits it impacts by the
usage of their products.

3. Water usage issues — (Davenport, C., 2014) Coca-Cola uses

enormous amount of water to produce its beverages. The company
also agrees that water is the key ingredients in making their
beverage. This is impacting the locals in the region with water
crisis, drying up of wells, water drought, shortage of water needed
in that region for harvesting and other useful daily needs for the
existence. In countries like India, Mexico, and many more where
the Coca-Cola has its manufacturing plant established, all have
over-consumed the water from the local reigion leaving the locals
devasted with water crisis.
4. Increased cost of labor and raw materials — The increased rates
and tariff by the USA Government on raw materials and the labor
charges and tax effects the sale of Coca-Cola products in the lower
price. “Coca-Cola CEO James Quincey announced this week that
rising costs were driving an unusual mid-year need to raise prices
to consumers. The reason is “the freight, the metals, the steel, the
aluminum going up, the labor going up,” he said during a CNBC
interview. He directly mentioned tariffs to the Wall Street
Journal.” (Sherman, E. ,2018).

5. Nutritious drinks — (DeFranco.K, 2015) No doubt that in

present times, almost every person is health conscious and are
aware of the healthy benefits of using organic over chemicals,
using natural over harmful processed drinks and food intakes.
This is resulting in creating a huge barrier for the future for Coca-
Cola since it is neither natural nor good for health. There are
several media posts and research on how harmful Coca-Cola is and
what health risks does it impact on the users. These are educating
the customers on the health risks of carbonated sugar packed
drinks over natural and healthy drinks. For example — Baltimore
USA restaurants banned from including sodas, sugary drinks on
kids’ menus. (Press, A. ,2018).
Recommendations for the Organization
The recommendation of Coca-Cola Company is based on
performing various valuation models, which include HR practices,
economic profit analysis, relative valuation and a fundamental
price to earnings valuation model that revealed the Coca-Cola
Company to be overvalued. Even though they find the stock to be
overvalued and they feel that KO has some promising outlooks as
well as possible challenges in the near future and they want to
recommend it as a hold instead of a sell. The Coca-Cola Company
is the #1 company within the non-alcoholic beverages industry.
They have a 20- year standing of being the leader and investors
know that the Coca-Cola Company has an extraordinary
reputation for maximizing shareholder value.Opportunities that
exist for the company in the future is expanding market share in
the non-carbonated beverages segment, a restructuring of their
business model, and better consistency of earnings results.

A challenge that the Coca-Cola Company is facing is the struggle

with their global competitors in the fact that their HR practices are
greater and less than coke. If coke wants to more reputation in the
world, they must produce more incentives for employees from
which they more done work hard and produce good quality. Their
new management team needs to work on implementing cohesive
goals between the two to reach the Coca-Cola Company’s long-
term growth potential.
In conclusion Coca Cola ought to enforce work vicinity safety,
inclusive place of business, replenishing of water and
reforestation. Coca Cola must collaborate with bottling businesses’
partners to be safer for working surroundings save you accidents
or illness and to have safe behavior. Coca Cola must additionally
cautious use water because it’s far utilized by Coca Cola in many
liquids and scarce of water can be a massive trouble in destiny.
New companies venturing into international cooperation should
understand that although it is a progressive move, it is a move full
of variables to be taken care of especially adherence to
international processes and policies. There is also the risk of
altering precious company values if the international company
influence is overwhelming, and that needs to be balanced.

Conclusion
Although Coca-Cola is a superpower in terms of Brand and
customer Loyalty as well as sustainability, the company has many
drawbacks that can be reshaped and solved for its better future.
Regaining the Customers interest by cashing on the power of their
huge brand and fan-following is much needed by introducing
healthier drinks and snacks. This move will boost the company’s
strong competitive advantage along with a higher sustainability.
The company must also re-model their packaging process so that
their items are packed in eco-friendly packages and consume less
water as well.