ORGANIZATIONAL COMMUNICATION

ASSIGNMENT BY MRS. MYTHILI

Balla Institute of Technology &

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Programme objectives
To identify the organizational structure within the company and to discuss the dimension of the communication. To identify the steps involved in communication process. To enquire as to which channel of communication do managers find most effective and why??

To understand the power of communication in any organization.

To identify the specific communication problem and barriers.
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WHAT IS COMMUNICATION
Definition:
The exchange of thoughts, messages or the like as by speech, signal or writing.

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THE COMMUNICATION PROCESS

Message
The encoded information sent by the sender to the reciever

Tha medium of communication

Channel

translation of information into series of symbols

Encoding

Anything that confuse, disturb the communication

NOISE

the interpretation and translation of message into meaningful information

Decoding

Origin of communication

Source

FEEDBACK
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the one whose sense perceive the senders message

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Receiver

Birla Sun Life Insurance..

Company profile
Established in 2000, Birla Sun Life Insurance Company Limited (BSLI),a joint venture between the Aditya Birla Group and Sun Life Financial Inc. ,Canada.
Head Quarter: Mumbai A network of 600 branches and 1,75,000 empanelled advisors. It has a robust capital base of Rs. 2000 crores.
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MOST COMMON WAY OF INTERNAL COMMUNICATION IN BSLI

Most important is INTRENET

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Note: Birla Sun Life Insurance managers always prefer to choose the most 7 cost 4/14/2012 Communication channel. effective

Channel of communication and information richness

Formal reports Prerecorded speech Online discussion, Live speeches Video conference

Low channel richness

High channel richness

Memos ,letters

E-mail

Voice mail

Telephone conversation

Face to face conversation

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Feedback
Feedback: It is a reverse communication process when receiver perceive the sender message and reply back to the sender again. Importance of feedback in Birla Sun Life Insurance:
It helps to motivate the employee.

The employees can tell the managers what they feel about the tasks assigned to them.
It tells the managers the reactions of employees to the company's policies.

There is always an opening of the feedback channel in Birla Sun Life Insurance,vizag.
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Direction Of communication in Birla Sun Life Insurance.

Downward communication:
Communication that flows from one level of a group or organization to a lower level

Upward communication:
Communication that flows to a Higher in the group or organization..

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Language Information overload

Probing
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Emotion
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Medium that customers use for complaints & suggestions

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Complaints & Suggestions

For

complaints & suggestions, Birla Sun Life Insurance offers the complaint & suggestion box.
Customers

can drop their complaints & suggestion in the complaint box.

Customer

can also log on to customerservice@birlasunlife.com.

BSLI

has toll free no 1-800-270-7000 to support their customers.

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Abhishek Srivastava Himaxi Gohain 7th batch Balla institute of Technology & Management

ThanQ

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