The 1Malaysia is not a new concept or formula from our Prime Minister Dato Seri N ajib.

Rather, the ultimate goal of 1Malaysia, which is national unity, has been the main vision of our country s leaders before, and has been interpreted in vario us shapes and forms over the span of five decades of Independence. If we truly s tudy it, what has changed is the approach and implementation according to the ev er-changing times and generations. In other words, 1Malaysia is a concept to fos ter unity amongst the multi-ethnic rakyat of Malaysia, substantiated by key valu es that every Malaysian should observe. The approach is not independent of the G overnment s policies thus far, instead it complements them to further reinforce ou r solidarity in order to guarantee stability towards achieving higher growth and development for Malaysia and other people. This means that 1Malaysia is a formu la conceptualised as a precondition in ensuring the aspirations of the country t o secure a developed status by 2020 are met, if it is inculcated in the minds of the Rakyat and practiced by the entire community. If the idea of "Bangsa Malays ia" which was engendered through Vision 2020 becomes the final destination, then 1Malaysia is the roadmap that guides us towards that destination.This definition is built upon the argument that in order achieve the status of a developed nati on in the predetermined time frame, the key requisite is a strong and stable cou ntry, which can only be achieved when its people stand united. The 1Malaysia nat ional philosophy can be extended to the concept of 1 region and ultimately 1worl d. This would be the next logical extension of the philosophy based on mutual tr ust and respect between all communities. This was the right formula not only for national harmony but also for enhancing regional and global peace. Malaysia has long been one of the world s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide r ange of diverse attraction to suit all tastes and most importantly, at relativel y affordable prices. Lying just north of the equator, Malaysia is located at the south of Cambodia an d Vietnam and north of Singapore and Indonesia. More than one thousand islands a re part of Malaysia with some are designated as marine parks. Parts of the prime val rainforest are more than hundred million years old with a dazzling selection of birds and wildlife. Malaysia has superb golden beaches, lush vegetation, mou ntains and fabulous shopping allied to some magnificent hotels. This has made th e country the fastest growing destination in South East Asia. The mix of the anc ient and the ultra-modern make Malaysia a fascinating place to visit, while the low cost of living and huge visitor choice makes it an ideal holiday location. M alaysia has a tropical climate throughout the year, enjoying warm days and mild evenings in all seasons. English is widely spoken in Malaysia, although the nati onal language is Malay. In addition, the country also offers a fascinating cultu ral mix with colourful festivals, unique arts and crafts, architecture, food and a rich array of dance forms. Malaysia is ideally placed to take advantage of it s increased interest in the tourism industry, especially ecotourism segment, as it possesses a wide variety of natural land and marine habitats, spectacular wil dlife, diverse indigenous ethnic groups and cultures, and a rich history.